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Senior Secondary Course [Intermediate (APOSS) Course]

BUSINESS STUDIES
(ENGLISH MEDIUM)

Study Material

A.P. STATE OPEN SCHOOL, HYDERABAD

S.C.E.R.T. Campus, Opp. L.B. Stadium E-gate, Basheerbagh, Hyderabad - 500 001. Ph : 040-23299568. Website : www.apopenschool.org; E-mail : dirapsoshyd@yahoo.com

 Andhra Pradesh Open School Society

Government of Andhra Pradesh, Hyderabad

First Published : 2012

All Rights Reserved

No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means without the prior permission, in writing of the publisher, nor be otherwise circulated in any form of binding or cover.

This Study material is prepared on the basis of Business Studies (319) Telugu version of APOSS, Hyderabad
Type setting at : M/s Pavan Graphics,
Block-31, Flat - 3, Vignanpuricolony, Vidyanagar, Hyderabad.

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Foreword
It is happy to inform you, that the Government of Andhra Pradesh issued orders to start Intermediate course in Open Distance Learning mode from the academic year 2010-11- G.O. Ms. No. 170 Higher Education (I.E. II) Dept., dt: 04.09.2012. I congratulate all the learners enrolled in this course. This enrolled Intermediate (APOSS) course started by APOSS is equivalent to the Intermediate course offered by Board of Intermediate Education, Andhra Pradesh in regular mode. It is the best opportunity for the candidates, those who could not complete Intermediate course in regular mode. This study material was prepared by experienced Lecturers and Professors according to syllabus. All the questions and answers were prepared for easy understanding of learners and used English terminology wherever necessary. Simple and vernacular language was used in the preparation of this material. Any additions and changes related to this study material are invited. With best wishes

(A. Satyanarayana Reddy) Director, APOSS

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319 BUSINESS STUDIES E.M STUDY MATERIAL

CHIEF EDITOR
A. Satyanarayana Reddy M.A., M.Ed.
Director, Andhra Pradesh Open School Society, Hyderabad.

EDITORS
Prof. C. Sivarami Reddy Ph.D.
Principle i/c Professor of Commerce Sri Venkateswara University TIRUPATI - 02 (A.P.)

Prof. M. Munirami Reddy Ph.D.

Professor of Commerce Sri Venkateswara University TIRUPATI - 02 (A.P.)

Dr. A. Amrutha Prasad Reddy M.Com., M.Phil. (Ph.D)

Asst. Professor & Asst. Controller of Examination Department of Business Administration Yogi Vemana University KADAPA - 03 (A.P.)

WRITERS
Dr. A. Amrutha Prasad Reddy
Asst. Professor & Asst. CoE Department of Business Administration Yogi Vemana University, KADAPA - 03 (A.P.)

Dr. S. Raghunatha Reddy M.Com., MBA, Ph.D.

Associate Professor Department of Management Studies KSRM College of Engineering, .KADAPA - 03 (A.P.)

Mr. M.V. Nagendra Reddy MBA

Asst. Professor Department of Business Administration S.V. Degree Colleges KADAPA - 03 (A.P.)

COORDINATOR
Smt. G. Sharada M.A., M.Ed.,
Coordinator A.P. Sate Open School, Hyderabad - 13(A.P.) iv

319 Business Studies Study Material

CONTENTS
Lesson Name
1. Nature and scope of Business 2. Support Services to Business 3. Business Environment 4. Modern Modes of Business 5. Forms of Business Organisation 6. Company Form of Business Organisation 7. Formation of Joint Stock Company 8. Public Sector Enterprises 9. Entrepreneurship 10. Fundamentals of Management 11. Planning and Organising 12. Staffing 13. Directing 14. Co-ordination and Controlling 15. Financing of Business 16. Sources of Long term Finance 17. Financial Planning

Page. No.
1-9 10-27 28-34 35-42 43-55 56-61 62-67 68-73 74-78 79-87 88-97 98-105 106-112 113-119 120-134 135-144 145-159

18. Indian Financial Market 19. Introduction to Marketing 20. Marketing-mix 21. Advertising and Salesmanship 22. Internal Trade 23. External Trade 24. Consumer Protection 25. Self-employment 26. Setting up a Small Business 27. Agency services 28. Commercial Agency services 29. Wage employment 30. Office Set Up 31. Major Office Activities 32. Getting Ready for Employment Model Question Paper

160-169 170-176 177-187 188-197 198-207 208-220 221-229 230-237 238-243 244-248 249-256 257-261 262-270 271-281 282-291 292-294

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