Marketing Management Competencies

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W

  

‫א‬‫א‬
 ‫א א‬ ‫א‬‫א‬
‫א‬‫א‬‫א‬
 ‫ א‬

Marketing Management
Competencies
‫א‬‫א‬‫א‬

Copyright © 2009 Samir Omran Sunday, August 02, 2009 1


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬ ‫א‬
 

‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬

‫א‬‫א‬ ‫א‬
‫א‬‫א‬‫א‬
K ‫א‬
‫ א‬ 
  ‫א‬
‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 2


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i


W
W‫א‬‫א‬‫א‬

KKK‫א‬‫א‬‫א‬‫א‬‫א‬
        
‫؟‬‫א‬

KKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 3


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i


 
If you are planning for One year, grow rice.
If you are planning for 20 years, grow trees.
If you are planning for centuries, grow people.

Sunday, August 02, 2009 Copyright © Samir Omran 4


‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

 ‫ א‬
‫א‬

‫א‬‫א‬ ‫א‬‫א‬ ‫א‬‫א‬

K‫א‬‫א‬‫א‬ o K‫א‬‫א‬o K ‫א‬‫א‬ o


K‫א‬‫א‬‫א‬o K‫א‬o K‫א‬o
K ‫א‬o K‫א‬o K ‫א‬  ‫א‬ o
K‫א‬  ‫ א‬o K ‫א‬‫א‬‫א‬o K‫א‬‫א‬ o

‫א‬
 ‫א‬‫א‬
 ‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 5


10 min Icebreaker

 ‫א‬o
‫א‬‫א‬o KE‫א‬4‫א‬F‫א‬ •
  ‫א‬o K
‫א‬‫א‬
      
    
‫א‬o ،‫א‬‫א‬‫א‬‫א‬‫א‬‫• א‬
‫א‬o K،‫א‬
‫א‬o K‫א‬‫א‬‫א א‬‫• א‬
‫א‬o EF •
  o
‫א‬ K‫א‬
  ‫ א‬ 
 
‫א‬o

‫؟‬‫א‬KK‫א‬‫א‬KK‫א‬‫א‬

Sunday, August 02, 2009 Copyright © 2009 Samir Omran


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬
 ‫א‬‫ א‬ ‫ א‬
‫א‬‫א‬
 ‫ א‬‫א‬ 
KKKK‫؟‬‫א‬‫א‬
‫ ؟‬‫ א‬   ‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 7


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬
   ‫ א‬‫ א‬ -1

‫؟‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ ‫א‬


‫א‬
   


Sunday, August 02, 2009 Copyright © Samir Omran 8


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬
   ‫ א‬‫ א‬ -1

‫א‬
  

K‫א‬‫א‬
 
K‫א‬‫א‬

‫א‬‫א‬
K‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 9


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i  ‫ א‬‫א‬ -1
‫א‬‫א‬

‫א‬
  

K ‫א‬
‫א‬
‫א‬
‫א‬‫א‬‫א‬
 ‫ א‬‫• א‬
‫א‬•
‫א‬‫א‬‫א‬
 •
  ‫א‬  ‫א‬‫א‬ •

Sunday, August 02, 2009 Copyright © Samir Omran 10


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬
   ‫ א‬‫ א‬ -1

‫ א‬ 
‫ ؟‬‫א‬

‫א‬
‫א‬
K‫א‬‫א‬ 

Sunday, August 02, 2009 Copyright © Samir Omran 11


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
M k ti Management
Marketing M t Competencies
C t i  ‫ א‬‫א‬ -1
‫א‬‫א‬

‫ ؟‬‫א‬
‫ א‬ 

‫א‬
K‫א‬‫א‬
   ‫א‬  ‫ א‬

   

 ‫א‬
‫א‬
‫א‬،‫א‬‫א‬‫א‬،‫א‬
 ‫ א‬  ‫ א‬ ‫ א‬ ‫ א‬   ‫ א‬‫א‬
 ‫ א‬W 
 
‫א‬،‫א‬،‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬،‫א‬
‫א‬،‫א‬،E‫א‬F ‫א‬،‫א‬،
KKKK
‫א‬‫א‬‫א‬KKK‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 12


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i  ‫ א‬‫א‬ -1
‫א‬‫א‬

E H  H F Z ‫א‬


‫א‬‫א‬
 

‫א‬  


 
  
‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 13


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i  ‫ א‬‫א‬ -1
‫א‬‫א‬

‫א‬‫א‬‫א‬

W‫א‬‫א‬‫א‬‫א‬
     
،‫א‬‫א‬‫א‬،،،‫א‬
‫א‬‫א‬‫א‬‫א‬،‫א‬
K‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 14


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i  ‫ א‬‫א‬ -1
‫א‬‫א‬

‫א‬‫א‬‫א‬

‫א‬

،‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 15


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i  ‫ א‬‫א‬ -1
‫א‬‫א‬

‫א‬‫א‬‫א‬

‫א‬
‫א‬‫א‬‫א‬
      ‫ א‬ ‫ א‬  ‫ א‬  
K‫א‬‫א‬‫א‬‫א‬

KKK،‫א‬،‫א‬،‫א‬،‫א‬‫א‬FK‫א‬‫א‬‫א‬
KKKK،‫א‬،‫א‬،FK‫א‬‫א‬‫א‬‫א‬
KKK ،،،،‫א‬
   ‫א‬ F 
FK ‫א‬‫א‬
‫ א א‬‫א‬
‫א‬
K‫א‬،‫א‬،‫א‬،‫א‬FK‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 16


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i  ‫ א‬‫א‬ -1
‫א‬‫א‬

‫א‬‫א‬‫א‬

 ‫א‬

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 17


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i  ‫ א‬‫א‬ -1
‫א‬‫א‬

‫א‬‫א‬‫א‬

 ‫א‬

K‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬
‫א‬‫ א‬  ‫א‬‫א‬‫ א‬   ‫א‬ ‫א‬‫ א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 18


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬
  

Sunday, August 02, 2009 Copyright © Samir Omran 19


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 20


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

K
‫א‬‫א‬ -2

‫א‬  
 KK‫א‬‫א‬

‫ א‬ 
 ‫א‬
‫א‬
‫א‬ ‫ א‬ 
‫א‬
 
  ‫ א‬  

Sunday, August 02, 2009 Copyright © Samir Omran 21


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

K
‫א‬‫א‬ -2

  ‫א‬
 ‫ א‬  
‫א‬
 ‫ א‬ ‫א‬‫א‬
‫א‬‫א‬ ‫ א‬W
 ‫א‬  ‫א‬
‫א‬  ‫א‬ 
‫א‬،‫א‬‫א‬ ‫א‬
‫א‬ ‫ א‬ 
W‫א‬‫א‬
‫א‬،‫א‬‫א‬
‫א‬
K‫א‬‫א‬،‫א‬  K   ‫ א‬   
W ‫א‬

 ،‫א‬‫א‬‫א‬ 
K‫א‬،K

Sunday, August 02, 2009 Copyright © Samir Omran 22


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

K
‫א‬‫א‬ -2

‫ א‬‫א‬
‫א‬‫א‬  ‫ א‬ 
W‫א‬ ‫א‬
‫ א‬ ‫ א‬‫ א‬
‫א‬
‫א‬‫א‬
‫א‬ ‫ א‬ 
‫א‬
K ‫א‬
  ‫ א‬   

K‫א‬
‫א‬‫א‬
 

Sunday, August 02, 2009 Copyright © Samir Omran 23


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

K
‫א‬‫א‬ -2

‫ א‬‫א‬
‫א‬‫א‬ ‫א‬‫א‬
  ‫ א‬ 
‫א‬
K 
 

‫א‬‫א‬  ‫א‬ ‫ א‬ 
‫א‬‫א‬ ‫א‬
  ‫ א‬   
K‫א‬
‫א‬‫א‬
 
K‫ א‬

Sunday, August 02, 2009 Copyright © Samir Omran 24


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

K
‫א‬‫א‬ -2

‫א‬‫א‬
‫א‬‫א‬
‫ א‬‫א‬     ‫ א‬ 
K ‫א‬
 • ‫א‬
‫א‬‫א‬
‫א‬ ‫ א‬ 
‫א‬ •
‫א‬
K ‫א‬‫א‬‫א‬
‫א‬‫ א‬ ‫• א‬   ‫ א‬   
K‫א‬‫א‬ •
‫א‬‫א‬
 
‫א‬‫א‬•

Sunday, August 02, 2009 Copyright © Samir Omran 25


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

K
‫א‬‫א‬ -2

‫א‬‫א‬
‫א‬‫א‬
‫ א‬‫א‬    ‫ א‬ 
 • ‫ א‬ 
‫א‬‫א‬  ‫א‬‫• א‬
‫א‬ ‫ א‬ 
‫א‬
‫ א‬ ‫ א‬ •
‫א‬‫א‬
  ‫ א‬   
‫א‬‫א‬‫• א‬
‫א‬‫א‬
 
 ‫א‬•

Sunday, August 02, 2009 Copyright © Samir Omran 26


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

K
‫א‬‫א‬ -2

 ‫א‬ 
WW‫א‬
‫א‬ ‫א‬
‫א‬‫א‬
‫א‬ ‫ א‬ 
‫א‬،‫א‬‫א‬،‫א‬،‫א‬ ‫א‬ ‫א‬
‫א‬،‫א‬‫א‬‫א‬،‫א‬‫א‬،‫א‬
KKK ‫א‬،‫א‬‫א‬‫א‬،‫א‬  ‫א‬
 ‫ א‬
  ‫א‬  

Sunday, August 02, 2009 Copyright © Samir Omran 27


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

K
‫א‬‫א‬ -2

 ‫א‬ 
‫ א‬ 
W‫א‬ ‫א‬ ‫א‬
،‫א‬‫א‬‫א‬
 ،   ‫ א‬‫ א‬ ‫ א‬ ‫א‬
 ‫ א‬
K‫א‬‫א‬‫א‬   ‫א‬  

Sunday, August 02, 2009 Copyright © Samir Omran 28


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

K
‫א‬‫א‬ -2

 ‫א‬ 
‫ א‬ 
‫א‬ ‫א‬
W‫א‬
‫ א‬   ‫א‬
 ‫ א‬
‫א‬،‫א‬
  ‫א‬  
K،‫א‬‫א‬،‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 29


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i K‫א‬‫א‬
‫ א‬‫ א‬  -2

‫א‬‫א‬

‫א‬ 95% ‫א‬‫א‬‫א‬‫א‬‫ א‬ 5%


 

K  ‫א‬
K‫ א‬ 5% 
 
 
  ،‫א‬
 ،‫ א‬
 
  

K‫א‬ 95%،‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 30


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i K‫א‬‫א‬
‫ א‬‫ א‬  -2

‫א‬‫א‬
‫ א‬  ‫א‬

W‫ א‬‫ א‬‫א‬‫ א‬ 


K ‫א‬ •
K‫א‬‫א‬‫א‬ •
K‫א‬•
K‫א‬‫א‬  ‫א‬    •
K‫א‬‫א‬‫א‬
K،‫א‬•
K‫א‬‫א‬•
K‫א‬ •

Sunday, August 02, 2009 Copyright © Samir Omran 31


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i K‫א‬‫א‬
‫ א‬‫ א‬  -2

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

Technical Skills : ‫א‬‫א‬ ‫א‬


‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬،،

Conceptual Skills : ‫א‬‫א‬‫א‬


،‫א‬‫א‬‫א‬،
    ‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

Human Skills : ‫א‬‫א‬‫א‬

،‫א‬،،
KKK‫א‬‫א‬‫א‬‫א‬،‫א‬،‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 32


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i
K
‫א‬‫א‬
‫ א‬ ‫ א‬  -2

  
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
     

‫א‬‫א‬‫א‬ ‫א‬ ‫א‬


‫ א‬‫ א‬‫א‬
٪12 ٪23 ٪39 ‫א‬‫א‬
٪38 ٪42 ٪43 ‫א‬
٪50 ٪35 ٪18 ‫א‬
٪100 ٪100 ٪100 ‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 33


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i
K
‫א‬‫א‬
‫ א‬ ‫ א‬  -2

  
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
     
‫א‬‫א‬‫א‬ ‫א‬ ‫א‬
‫א‬
 ‫א‬
 ‫א‬

٪12 ٪23 ٪39 ‫א‬ ‫א‬‫א‬‫א‬‫א‬
٪38 ٪42 ٪43 ‫א‬

‫א‬‫א‬
٪50 ٪35 ٪18 ‫א‬ ‫א‬ ‫א‬‫א‬
٪100 ٪100 ٪100 ‫א‬ ‫א‬
‫א‬‫א‬
‫א‬

‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 34


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬

‫א‬‫א‬ ‫א‬
 ‫א‬‫א‬
‫א‬‫א‬‫א‬ 
   
      E
  F  ‫א‬
 ‫ א‬
  
‫א‬  ‫ א‬ 
‫א‬‫א‬ 
‫א‬‫א‬
‫ א‬‫ א‬‫א‬
‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬
‫א‬
 ‫ א‬      

‫א‬ – 
‫א‬  
‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 35


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

E‫א‬F ‫א‬‫א‬
Competency

Sunday, August 02, 2009 Copyright © Samir Omran 36


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

y EE
Competency
p  ‫א‬F ‫א‬
 ‫א‬

 ‫ א‬‫ א‬ ‫א‬


‫א‬‫א‬‫א‬

‫א‬‫א‬
 ‫ א‬‫א‬

‫א‬‫א‬G‫א‬G‫א‬G‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 37


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

y EE
Competency
p  ‫א‬F ‫א‬
 ‫א‬

  ‫א‬
 ‫א‬


   E
  F‫א‬‫א‬
  

‫א‬
  ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬
Z‫א‬
‫ א‬
‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 38


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

y EE
Competency
p  ‫א‬F ‫א‬
 ‫א‬

 ‫א‬
‫א‬‫א‬‫א‬

‫א‬‫א‬

‫א‬‫א‬
= ‫א‬
‫ א‬
‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 39


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

y EE
Competency
p  ‫א‬F ‫א‬
 ‫א‬

 
‫א‬

‫א‬‫א‬
  

‫א‬

 ‫א‬‫א‬
= ‫א‬
‫ א‬
‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 40


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

Competency E‫א‬F ‫א‬


 ‫א‬

،‫א‬،‫א‬،‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬
K‫א‬‫א‬

‫א‬‫א‬‫א‬G‫א‬‫א‬‫א‬
‫א‬‫א‬
  ‫ א‬‫ א‬ ‫א‬‫א‬
‫א‬‫א‬  ‫א‬‫א‬‫א‬
‫ א‬ ‫ א‬‫ א‬
‫א‬‫א‬‫א‬‫א‬ ‫א‬ ‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬ ‫א‬ ،‫א‬
‫א‬‫א‬ ‫א‬ K‫א‬
K‫א‬‫א‬ ‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 41


‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

y EE
Competency
p  ‫א‬F ‫א‬
 ‫א‬

‫א‬‫א‬‫א‬
‫ א‬ ‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬

Managerial ‫א‬‫א‬
Technical ‫ א‬‫א‬
‫א‬‫א‬
Executive ‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 42


‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬

M k ti Management
Marketing M t Competencies
C t i

              W ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬    
‫א‬‫א‬K 1
‫א‬
   ‫ א‬ .1
1
‫א‬‫א‬ .2
K‫א‬‫א‬ .3 ‫א‬
‫א‬‫א‬ .4
K‫א‬‫א‬‫א‬ .5

‫א‬‫א‬ .1
‫א‬‫א‬ .2
 ‫ א‬‫א‬‫ א א‬    ‫ א‬  ‫ א‬   
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ .3
3
‫א‬ ‫א‬‫א‬‫א‬‫א‬ .4
‫א‬‫א‬‫א‬ .5
‫א‬‫א‬
Sunday, August 02, 2009 Copyright © Samir Omran 43
‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬

Marketing
M k ti Management
M t Competencies
C t i ‫ א‬‫א‬‫א‬  
‫א‬‫א‬‫א‬

K ‫א‬‫א‬‫א‬ W‫א‬‫א‬ 2
K‫א‬‫א‬
‫ א‬ ‫א‬   .11
‫א‬‫א‬‫א‬ .2
‫א‬‫א‬ .3 ‫א‬
 .4
K‫א‬‫א‬‫א‬‫א‬ .5

K‫א‬‫א‬‫א‬ .1
K .2
‫א‬ K ‫א‬‫א‬ .3
K‫א‬‫א‬ .4
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫ א‬‫ א‬ ‫ א‬ ‫ א‬‫א‬ ‫ א‬  .5 5

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‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬

Marketing
M k ti Management
M t Competencies
C t i ‫ א‬‫א‬‫א‬  
‫א‬‫א‬‫א‬

            W ‫א‬‫א‬
‫א‬‫א‬
    
K‫א‬‫א‬K 3
K‫א‬‫א‬‫א‬
‫ א‬  ‫ א‬‫א‬  .11
K‫א‬‫א‬‫א‬ .2 
K‫א‬‫א‬‫א‬‫א‬‫א‬ .3 ‫א‬

K ‫א‬‫א‬ .4
K‫א‬‫א‬ .5

K‫א‬ .1
K‫א‬‫א‬ .2
‫א‬ K‫א‬‫א‬‫א‬ .3
K .4
K 
‫א‬‫א‬
‫ א‬   ‫ א‬   .5
5

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‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬

Marketing
M k ti Management
M t Competencies
C t i ‫ א‬‫א‬‫א‬  
‫א‬‫א‬‫א‬

      W 
‫א‬
     ‫א‬‫א‬  
K‫א‬‫א‬K 4
K‫א‬‫א‬‫א‬
‫א‬  ‫ א‬ ‫א‬  .1
1
K‫א‬‫א‬‫א‬‫א‬ .2
K‫א‬ .3 ‫א‬
K‫א‬‫א‬‫א‬ .4
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ .5

K‫א‬‫א‬ .1
K EF  EFW ‫א‬ .2

 
K‫א‬‫א‬‫א‬‫א‬‫א‬ .3
‫א‬
K‫א‬‫א‬‫א‬ .4
K ‫א‬‫א‬
‫א‬    ‫ א‬   .5 5

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‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

 ‫א‬‫א‬
‫ א‬‫א‬‫א‬
‫ א‬

 ‫א‬
‫א‬‫א‬ 1
K‫א‬‫א‬‫ א‬.1
K‫א‬‫א‬‫ א‬.22
K‫א‬‫א‬‫ א‬.3
K‫א‬‫א‬
    ‫א‬‫א‬‫א‬
       .4
K‫א‬‫ א‬.5
K‫א‬ .6
K‫א‬‫ א‬.7
7

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‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

 ‫א‬‫א‬
‫ א‬‫א‬‫א‬
‫ א‬

E‫א‬F ‫א‬
‫ א‬‫א‬ 2
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬.1
K‫א‬‫א‬‫א‬‫א‬ .2 2
K‫א‬‫א‬‫ א‬.3
K‫א‬‫א‬‫א‬
     .4

Sunday, August 02, 2009 Copyright © Samir Omran 48


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

 ‫א‬‫א‬
‫ א‬‫א‬‫א‬
‫ א‬

 ‫א‬
‫ א‬‫א‬ 3
K‫א‬‫א‬‫א‬‫ א‬.1
K‫א‬‫א‬‫א‬‫א‬‫ א‬.2
2
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬.3
K
‫א‬‫א‬‫א‬‫א‬‫א‬
       .4

Sunday, August 02, 2009 Copyright © Samir Omran 49


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

 ‫א‬‫א‬
‫ א‬‫א‬‫א‬
‫ א‬

E‫א‬F ‫א‬
‫ א‬‫א‬ 4
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
       .1
K‫א‬‫א‬ .2
K‫א‬‫א‬‫א‬‫ א‬.3
K‫א‬‫א‬‫א‬‫א‬
  ‫ א‬ ‫ א‬  ‫ א‬  ‫ א‬.4 4
K‫א‬‫א‬‫א‬‫א‬ .5
K‫א‬‫א‬‫א‬‫א‬‫א‬
  .6

Sunday, August 02, 2009 Copyright © Samir Omran 50


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬‫ א‬.1
K‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫ א‬‫ א‬  ‫ א‬‫ א‬ ‫ א‬    .2
2
K‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 51


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬‫ א‬.1
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ .2
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ .3
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬L‫א‬ .4
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫ א‬‫א‬‫ א‬‫א‬   ‫ א‬‫ א‬ .55

Sunday, August 02, 2009 Copyright © Samir Omran 52


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬‫א‬‫א‬

K‫א‬‫א‬ .1
K‫א‬،‫א‬ .2 2
K‫א‬ .3

Sunday, August 02, 2009 Copyright © Samir Omran 53


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬

،
 
  
 
  ‫א‬
 
 ‫א‬
‫א‬
 
‫א‬،‫א‬،‫א‬،
K‫א‬‫א‬،

Sunday, August 02, 2009 Copyright © Samir Omran 54


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

K‫א‬‫א‬
    ‫א‬‫ א‬  .1 1
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬.2
‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬.3
K ‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 55


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -4
K‫א‬‫א‬ ‫א‬‫• א‬
K 360 ‫א‬‫א‬‫א‬‫א‬‫א‬ •
K‫א‬‫א‬‫א‬‫א‬
‫ א‬‫ א‬‫א‬‫ א‬ •
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ •
K‫א‬‫א‬‫• א‬
K‫א‬‫א‬‫א‬‫א‬ -5

Sunday, August 02, 2009 Copyright © Samir Omran 56


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬
‫ א‬‫ א‬ ‫א‬‫א‬
          ‫ א‬  ‫ א‬   -6
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬ -7
K‫א‬‫א‬‫א‬‫א‬‫א‬
  -8

Sunday, August 02, 2009 Copyright © Samir Omran 57


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬

1



 
  ‫א‬‫א‬
     ‫ א‬ ‫ א‬ 
  ، ‫א‬  ‫א‬ ‫א‬ ‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 58


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬

2

  ‫א‬
‫א‬
 ‫א‬
‫א‬‫א‬
‫ א‬  ‫א‬
‫א‬
  
  ‫א‬
‫ א‬  ‫א‬
‫ א‬  
‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬
K‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 59


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬

3

 
  

   
  
  

   ‫א‬
‫ א‬  ‫א‬
‫ א‬ 

 ‫א‬  ‫א‬ ‫א‬  ‫א‬  
‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 60


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬

4
‫א‬‫א‬‫א‬‫א‬‫א‬
‫ א‬ ‫ א‬ ‫ א‬  ‫ א‬ ‫ א‬ 
‫א‬‫א‬
  ‫א‬ ‫א‬‫א‬ ‫א‬ ، 
    ‫א‬   ‫א‬‫א‬ ‫א‬
K‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 61


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬

5



 
  ‫א‬
‫ א‬‫א‬
‫ א‬‫א‬
‫ א‬
،‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 62


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬

6


 
 ‫א‬
‫ א‬ ‫א‬
‫ א‬ ،‫א‬‫א‬
‫א‬‫א‬    
،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬ ‫א‬   ‫א‬  
K‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 63


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬

7

 ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
  ‫ א‬  ‫ א‬   ‫ א‬ ‫ א‬ 
‫א‬،‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 64


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬

8
 

 
  
  
‫א‬‫א‬
  ‫ א‬ ‫ א‬
،‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 65


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬‫א‬‫א‬‫א‬
K‫א‬ .1
K‫א‬‫א‬‫א‬ .2
K‫א‬‫א‬
‫ א‬  ‫א‬   .3
K‫א‬‫א‬‫א‬ .4
K‫א‬‫א‬ .5
K‫א‬‫א‬‫א‬ .6
6
‫א‬‫א‬ .7
K
‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 66


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬  


‫א‬  
K‫א‬‫א‬ .1
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
   ‫א‬   ‫ א‬‫א‬‫א‬ ‫א‬‫ א‬  .2 2
K‫א‬‫א‬‫א‬‫א‬ .3
K‫א‬‫א‬ .4
K  .5
K‫א‬ .6
K‫א‬
  ‫א‬    .7
K‫א‬ .8
K‫א‬‫א‬‫א‬‫א‬‫א‬ .9
K ‫א‬
 .10
10
K‫א‬6‫א‬ .11
K‫א‬‫א‬‫א‬‫א‬
         .12

Sunday, August 02, 2009 Copyright © Samir Omran 67


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

‫א‬
 ‫א‬‫א‬
‫ א‬ ‫א‬‫א‬
‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
               
K‫א‬،‫א‬‫א‬

‫א‬EF 
K‫א‬،‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 68


‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
Marketing
M k ti Management
M t Competencies
C t i

E
 ‫א‬
‫א‬F ‫א‬
 ‫א‬‫א‬
‫א‬
  
  

‫א‬‫א‬‫א‬‫א‬E‫א‬‫א‬‫א‬F

K‫א‬‫א‬‫א‬ 


  ‫א‬‫א‬
‫ א א‬‫אא‬
  ‫א‬‫א‬
  ‫ א‬ ‫ א‬‫אא‬‫א‬
‫ א‬
  .1
1
K‫א‬

 ‫א‬
‫א‬ 

 

  
 ‫א‬
‫א‬ ‫א‬
‫ א‬ ‫א‬
 ‫א‬ 
‫אא‬
 

 .2
2
K‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬
‫א‬


‫א‬‫א‬
‫א‬‫ א‬

 




‫א‬‫א‬
‫א‬‫ א‬ .3
3
K‫א‬،،‫א‬

Sunday, August 02, 2009 Copyright © Samir Omran 69


 

‫א‬‫א‬
‫ א‬‫א‬ ‫א‬‫א‬‫א‬
‫א‬‫ א‬‫ א‬


Marketing Management
Competencies
‫א‬‫א‬
Day 2
‫א‬‫א‬‫א‬

Copyright © 2009 Samir Omran Sunday, August 02, 2009 70


‫א‬‫א‬‫א‬‫א‬‫א‬
2
Marketing Management Competencies

‫א‬
‫ א‬‫א‬
‫א‬
Emotional Intelligence

Sunday, August 02, 2009


71 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬

‫؟‬‫א‬

‫؟‬ ‫א‬‫א‬

‫؟‬‫א‬E‫א‬‫א‬F ‫א‬ 

‫>>>>>؟‬‫א‬‫א‬

Sunday, August 02, 2009


72 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬

W‫א‬

‫א‬ ‫א‬
E‫א‬
  ‫א‬F ‫א‬‫א‬
 ‫ א‬‫א‬ E‫א‬
 ‫א‬F ‫א‬‫א‬
 ‫ א‬‫א‬

‫א‬‫א‬ 

Sunday, August 02, 2009


73 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬‫א‬

،
 ، ‫א‬
‫ א‬ ‫א‬،
‫א‬ ، 
‫א‬
‫א‬
 ‫א‬
‫א‬،
، ‫א‬
‫א‬‫א‬
‫א‬ ‫א‬
‫ א‬ 
،،‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬
          

Sunday, August 02, 2009


74 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies
‫א‬‫א‬‫א‬
‫ א‬‫ א‬‫א‬
    ‫א‬  ‫א‬  ‫א‬ ‫א‬  J1
K‫א‬‫א‬‫א‬،،،‫א‬‫א‬
‫א‬ ‫א‬ ‫א‬  ، ،  ،‫א‬ ‫א‬
‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ J2
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬‫ א‬ ‫ א‬ ‫ א‬ ‫ א‬ ‫ א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ J3
K‫א‬‫א‬‫א‬‫א‬
‫ א‬ ‫ א‬‫ א‬ ‫א‬
‫א‬‫א‬‫א‬ J4
،‫א‬‫א‬‫א‬‫א‬،‫א‬
              
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬،‫א‬،‫א‬‫א‬،‫א‬
   ‫ א‬    ‫ א‬ ‫ א א‬   ‫ א‬ -5

Sunday, August 02, 2009


75 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies
‫א‬‫א‬‫א‬
‫ א‬‫ א‬‫א‬

،‫א‬،‫א‬‫א‬‫א‬‫ א‬J1
K‫א‬،


 ،
 ،‫א‬   ‫ א‬  ‫ א‬J2
‫ א‬‫א‬‫א‬
K،،‫א‬‫א‬

‫א‬‫א‬‫ א‬J3
 ‫א‬ ‫א‬      ‫א‬
K ‫א‬
        ‫א‬ 

K ‫א‬‫א‬‫א‬‫א‬
 _4

Sunday, August 02, 2009


76 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬
 ‫א‬
 ‫א‬
 ‫א‬
  
 
 ‫א‬
K‫א‬‫א‬‫א‬‫א‬

،‫א‬‫א‬
K               

  
 ‫א‬
 ‫א‬

Sunday, August 02, 2009


77 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬‫א‬‫א‬‫א‬

‫א‬  ‫אא‬‫א‬
‫א‬ ‫ א‬ J1

‫א‬‫א‬‫א‬ J2

‫א‬   ‫א‬ J3

Sunday, August 02, 2009


78 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬‫א‬‫א‬‫א‬ ‫א‬ ‫א‬‫א‬


  J1

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬
         J1
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ J2
K
     ‫א‬
      J3
‫א‬‫א‬‫א‬‫א‬‫א‬ J4
K‫א‬‫א‬‫א‬

Sunday, August 02, 2009


79 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬‫א‬‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ J1

K‫א‬
K         
     
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

Sunday, August 02, 2009


80 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬‫א‬‫א‬ J2
 ‫א‬‫א‬‫א‬

K 
  ‫א‬
‫א‬ J1
K‫א‬‫א‬‫א‬‫א‬‫א‬ J2
K‫א‬
  ‫א‬‫א‬
 J3
KE‫א‬F‫א‬‫א‬‫א‬‫א‬ J4

Sunday, August 02, 2009


81 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬‫א‬‫א‬ J2
‫א‬‫א‬‫א‬‫א‬

K‫א‬ ‫א‬ J1
K‫א‬‫א‬‫א‬ J2
K‫א‬‫א‬‫א‬‫א‬
 J3

K‫א‬‫א‬
‫ א‬‫א‬‫א‬‫א‬‫א‬،
 ‫ א‬‫ א‬‫ א‬،‫א‬‫א‬‫א‬
 ‫א א‬  

Sunday, August 02, 2009


82 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬
‫א‬    ‫ אא‬ J3
،‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬  ‫א‬ ‫א‬  ‫ א‬
‫א‬‫א‬‫א‬‫א‬

‫אא‬‫א‬
‫א‬

  
  ‫א‬
‫ א‬
‫א‬‫א‬‫א‬
 ‫א‬‫ א‬‫ א‬
‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬،

Sunday, August 02, 2009


83 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬
‫א‬    ‫ אא‬ J3
‫א‬‫א‬‫א‬‫א‬‫א‬

K J1
K‫א‬ J2
K‫א‬‫א‬ J 3
K‫א‬
   ‫ א‬ J4
K‫א‬‫א‬‫א‬ J 5
K‫א‬‫א‬ J 6
K‫א‬‫א‬‫א‬‫א‬‫א‬
 J7
Sunday, August 02, 2009
84 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

‫א‬
‫א‬    ‫ אא‬ J3
‫א‬‫א‬‫א‬‫א‬‫א‬

K J1
K‫א‬ J2
K‫א‬‫א‬ J 3
K‫א‬
   ‫ א‬ J4
K‫א‬‫א‬‫א‬ J 5
K‫א‬‫א‬ J 6
K‫א‬‫א‬‫א‬‫א‬‫א‬
 J7
Sunday, August 02, 2009
85 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

 ‫ א‬‫ א‬     ‫ א‬‫ א‬


‫א‬‫א‬‫א‬  

‫א‬‫א‬
‫ א‬ ‫ א‬      
،‫א‬،،‫א‬‫א‬
‫א‬‫א‬،،،،،
K

Sunday, August 02, 2009


86 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

 ‫ א‬‫ א‬     ‫ א‬‫ א‬


‫א‬‫א‬‫א‬  

K‫א‬‫א‬‫א‬
 ‫ א‬    ‫ א‬‫ א‬J

Sunday, August 02, 2009


87 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

 ‫ א‬‫ א‬     ‫ א‬‫ א‬


‫א‬‫א‬‫א‬  

K‫א‬ J1
K‫א‬‫ א‬-
K‫א‬‫א‬‫א‬‫א‬-
K‫א‬‫א‬
‫ א‬‫ א‬-
K ‫א‬-
K‫א‬‫א‬-

Sunday, August 02, 2009


88 Copyright © 2009 Samir Omran
2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

 ‫ א‬‫ א‬     ‫ א‬‫ א‬


‫א‬‫א‬‫א‬  

K‫א‬
‫א‬      J2
K‫א‬-
‫א‬‫א‬‫א‬-

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2 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E ti
Emotional
l IIntelligence
t lli
Marketing Management Competencies

 ‫ א‬‫ א‬     ‫ א‬‫ א‬


‫א‬‫א‬‫א‬  

K‫א‬‫א‬
‫ א‬ ‫ א‬ J3
K-

Sunday, August 02, 2009


90 Copyright © 2009 Samir Omran
 

‫א‬‫א‬
‫ א‬‫א‬ ‫א‬‫א‬‫א‬
‫א‬‫ א‬‫ א‬

Marketingg Management
g
Competencies
،‫א‬،‫א‬ 
Day3 K‫א‬‫א‬،‫א‬‫א‬
‫ א‬ ‫ א‬،‫ א‬‫א‬

‫א‬‫א‬‫א‬

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Sunday, August 02, 2009
‫א‬‫א‬‫א‬‫א‬‫א‬
3
Marketing Management Competencies

‫א‬‫א‬

    ‫א‬
 ‫א‬
 
  o
‫א‬‫א‬o

    ‫א‬
  ‫א‬o
 ‫א‬ ‫א‬o

92 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

‫؟‬‫א‬‫א‬
‫א‬‫א‬
‫א‬    ‫ א‬   
‫؟‬ ‫א‬‫א‬‫א‬

‫؟‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬
K ‫א‬‫א‬

93 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

W‫א‬‫א‬
W  ‫א‬
W  ‫א‬
WEE‫א‬
 F 
‫א‬
W‫א‬

94 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

W‫א‬‫א‬
K‫א‬
      ‫ א‬    
K‫א‬‫א‬‫א‬‫א‬ 
K‫א‬‫א‬‫א‬ 
K‫א‬‫א‬‫א‬ 
K‫א‬‫א‬‫א‬ 
K‫א‬
‫ א‬‫א‬‫א‬‫א‬
‫ א‬ ‫ א‬ ‫א‬
 ‫א‬
 ‫א‬‫א‬ 
K‫א‬‫א‬‫א‬ 
K‫א‬‫א‬ 
K‫א‬‫א‬ 

95 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

W‫א‬
K‫א‬‫א‬‫א‬‫א‬{
K‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬
 ‫ א‬ ‫ א‬ ‫ א‬     
K

96 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬ ‫א‬‫א‬
‫א‬ ‫א‬‫א‬‫א‬
‫א‬
3 ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬  
‫א‬‫א‬ ‫א‬‫א‬
Marketing Management Competencies
‫א‬‫א‬ ‫א‬‫א‬
‫א‬ ‫א‬‫א‬‫א‬‫א‬
 
‫א‬ ‫א‬‫א‬‫א‬
    ‫א‬‫ א‬
‫א‬‫א‬ ‫ א‬ ‫א‬ ‫א‬
‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬
‫א‬‫א‬ ‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬
 
‫א‬‫א‬ ‫א‬‫א‬‫א‬
‫ א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬ ‫א‬ ‫ א‬ ‫ א‬ ‫א‬ ‫ א‬‫א‬
‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬ ‫א‬‫א‬
 
‫א‬‫א‬ ‫א‬‫א‬‫א‬
97 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

W‫א‬
 ‫ א‬   
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫• א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫ א‬‫א‬  ‫ א‬‫א‬‫ א‬‫א‬  ‫• א‬
K‫א‬‫א‬‫א‬‫א‬ •
K‫א‬‫א‬‫א‬‫• א‬
K‫א‬‫א‬‫א‬ {‫א‬‫א‬‫א‬ •
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ •
K‫א‬‫א‬
  ‫ א‬ ‫א‬ {‫א‬‫א‬‫א‬
‫ א‬    ‫ א‬ ‫ א‬ •
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫• א‬
K‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ •
K‫א‬‫א‬‫א‬ •
KK‫א‬‫א‬‫א‬‫א‬‫א‬
‫ א‬   ‫א‬‫א‬‫ א‬‫• א‬

98 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

W‫א‬
K‫א‬‫א‬‫א‬
‫ א‬  ‫ א‬ ‫א‬  J
K‫א‬‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬‫א‬ J
K‫א‬‫א‬ J
K‫א‬‫א‬‫א‬ J
K‫ א‬ ‫א‬  
K‫א‬‫א‬ J
. K‫א‬‫א‬‫א‬‫א‬ J
. . K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬‫א‬
 J
. .
.
99 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

‫א‬
 ‫ א‬    

 ‫ א‬‫א‬‫א‬


‫א‬‫א‬‫א‬

‫ א‬‫א‬ ‫א‬‫ א‬‫א‬


‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬

.
. . ‫א‬
  

. . ‫א‬
.
100 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

. ‫א‬
. .
. . ‫א‬‫א‬‫א‬
.
101 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

E KF ‫א‬‫א‬
،‫א‬‫א‬،‫א‬‫א‬
K،‫א‬‫א‬،‫א‬،‫א‬‫א‬

E KF ‫א‬‫א‬
 ‫ א‬ ‫ א‬ 
K‫א‬‫א‬‫א‬‫א‬ J1
‫א‬‫א‬‫א‬‫א‬‫א‬ J2
.
‫א‬‫א‬  J3
. . K،
        ،

. .
.
102 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

EKF ‫א‬‫א‬
‫א‬‫א‬‫א‬
K‫א‬

E KF ‫א‬‫א‬
 ‫ א‬ ‫ א‬   
K‫א‬ J1
K‫א‬‫א‬ J2
. K‫א‬‫א‬‫א‬‫א‬ J3
. . K‫א‬
     ‫ א‬   J4

. .
.
103 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

‫א‬‫א‬‫א‬‫א‬
،‫א‬‫א‬‫א‬‫א‬‫א‬EKF
K،‫א‬‫א‬‫א‬ EKF 

EKF ‫א‬‫א‬
 ‫ א‬ ‫ א‬   
K J1
KEEF ‫א‬ J2
. K‫א‬‫א‬‫א‬ J3
. . K‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫ א‬ ‫ א‬ ‫ א‬‫א‬ J4
K‫א‬ J5
. . K‫א‬‫א‬
       J6
.
104 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

‫א‬‫א‬
‫א‬،‫א‬
    EKF 
K‫א‬‫א‬‫א‬‫א‬،

W E KF ‫א‬‫א‬
. K‫א‬‫א‬ J1
. . K‫א‬‫א‬
 ‫ א‬J2

. .
.
105 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3  ‫א‬ 
Marketing Management Competencies

W‫א‬
K‫؟‬‫א‬‫א‬‫א‬،
K‫א‬

K‫א‬،‫א‬‫א‬

K‫א‬‫א‬‫א‬‫א‬
       
.
K‫א‬
. .
،‫א‬
. . K
.
106 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
Marketing Management Competencies

‫א‬
  
Motivating Employees
.
. .
. .
.
107 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

‫א‬

K‫א‬ J
K‫א‬‫א‬‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬‫א‬‫א‬ J
K‫א‬‫א‬
 ‫ א‬     ‫א‬ J
. K‫א‬‫א‬‫א‬ J
. . K‫א‬‫א‬‫א‬‫א‬
    J

. .
.
108 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬

K‫א‬
  ‫ א‬X,
X Y 
   J
K‫א‬‫א‬،‫א‬‫א‬ J
K‫א‬
     J
.
. .
. .
.
109 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

‫א‬‫א‬

K،‫א‬‫א‬‫א‬
 ،‫א‬‫ א‬ ‫ א‬ J
K‫א‬‫א‬ J
،‫א‬،‫א‬،‫א‬
       F
. ،،‫א‬
E‫א‬،‫א‬‫א‬،‫א‬
. .
. .
.
110 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

‫א‬‫א‬

KEEF ‫א‬‫א‬‫א‬
‫ א‬‫א‬‫ א‬   J
K‫א‬‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬
     J
.
. .
. .
.
111 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

‫א‬‫א‬
‫א‬‫א‬
  

K‫א‬‫א‬ J
K‫א‬‫א‬ ‫א‬5-
E‫א‬‫א‬،‫א‬،‫א‬،‫א‬،
       F
. E‫א‬FK‫א‬‫א‬ J
. .
. .
.
112 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

‫א‬
‫א‬‫א‬
  

K‫א‬ J
K‫א‬‫א‬  J
،‫א‬ J
. K‫א‬‫א‬
. .
. .
.
113 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬
      ‫א‬،
      ‫א‬

K‫א‬ J
K‫א‬‫א‬  12-
‫א‬‫א‬-
‫א‬‫א‬
 ‫א‬     ‫א‬-
-
‫א‬-
‫א‬
  ‫א‬-
‫א‬-
. ‫א‬‫א‬‫א‬-
‫א‬‫א‬‫א‬‫א‬-
. . 
‫א‬‫א‬
 ‫ א‬  ‫א‬-
‫א‬-
. . -
. ‫א‬‫א‬-
‫א‬‫א‬-

114 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

‫א‬‫א‬
‫א‬‫א‬‫א‬
    

K‫א‬‫א‬‫א‬‫ א‬J
K‫א‬‫א‬ J
K‫א‬‫א‬‫א‬‫ א‬J
.
. .
. .
.
115 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

 ‫ א‬‫א‬‫ א‬


‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬‫א‬‫ א‬J
K‫א‬‫א‬‫א‬ J

.
. .
. .
.
116 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
‫א‬
Marketing Management Competencies

‫ א‬ ‫ א‬ 


‫א‬‫א‬

K‫א‬‫א‬‫ א‬J
K‫א‬‫א‬‫א‬ J
K   ‫א‬‫א‬ J
.
. .
. .
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117 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
Marketing Management Competencies

‫ א‬‫א‬
‫א‬‫א‬
International Marketing
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118 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
Marketing Management Competencies

    ‫ א‬‫א‬
‫א‬  ‫א‬

1
K‫א‬‫א‬‫א‬،‫א‬‫א‬ J
K‫א‬‫א‬‫א‬‫א‬‫א‬
‫ א‬ ‫ א‬ ‫ א‬ ‫ א‬  ‫א‬ J
K‫א‬‫א‬ J
K‫א‬‫א‬ J

119 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
Marketing Management Competencies

    ‫ א‬‫א‬
‫א‬  ‫א‬

1
{‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬
K‫א‬‫א‬‫א‬
{‫א‬‫א‬‫א‬ 
K‫א‬{‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬ ،‫א‬‫ א‬
‫א‬‫א‬،‫א‬
K‫א‬‫א‬
‫א‬‫ א‬   ،‫א‬، ،‫א‬
  ‫א‬

120 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬
 ‫ א‬ ‫ א‬ 

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 
K‫א‬‫א‬‫א‬
                 
K‫א‬‫א‬‫א‬‫א‬ 
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫ א‬‫ א‬ ‫ א‬ ‫א‬  ‫ א‬‫א‬  ‫ א‬

121 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬‫ א‬
K ‫א‬‫א‬‫א‬
‫ א‬  ‫ א‬‫א‬  
K‫א‬‫א‬ 
K‫א‬
‫א‬
  
   
K‫א‬‫א‬ 
K‫א‬‫ א‬

122 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬‫ א‬
K ‫א‬‫א‬‫א‬
‫ א‬  ‫ א‬‫א‬  
K‫א‬‫א‬ 
K‫א‬
‫א‬
  
   
K‫א‬‫א‬ 
K‫א‬‫ א‬

123 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬
‫ א‬‫ א‬‫א‬

•. •.
‫א‬ ‫א‬

‫א‬ ‫א‬

•. •.

124 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬

‫א‬
   ‫א‬ 
 ‫א‬
‫ א‬
‫א‬

125 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬

2
K‫א‬‫א‬‫א‬
  ‫א‬  ‫ א‬‫ א‬J
K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬ J

126 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
3 ‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬

3
K‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬‫א‬ J

127 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬

4
‫א‬‫א‬
‫א‬‫א‬‫א‬
‫ א‬‫א‬‫ א‬ J
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬ J
K‫א‬‫א‬‫א‬‫א‬
  ‫ א א‬  ‫א‬  ‫א‬ J

128 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
3 ‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬

5
K
‫א‬‫א‬‫א‬‫א‬‫א‬
 J
K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬ J
K
‫א‬‫א‬‫א‬‫א‬
    J

129 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
3 ‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬

6
K‫א‬‫א‬،W‫א‬  ‫א‬ J
K‫א‬‫א‬،،W‫א‬‫א‬ J
‫א‬‫א‬،‫א‬‫א‬، W‫א‬‫א‬ J
K‫א‬‫א‬،W‫א‬‫א‬ J

130 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
3 ‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬
‫ א‬ ‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬‫א‬‫א‬

7
K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬ J
K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬
       J

131 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 ‫א‬‫א‬
‫ א‬ ‫א‬
Marketing Management Competencies

‫א‬‫א‬‫א‬‫א‬

8
W‫א‬‫א‬‫א‬ J
KK‫א‬‫א‬
‫ א‬‫ א‬J ‫א‬
‫ א‬J ‫א‬
‫ א‬J ‫א‬
‫ א‬
K‫א‬‫א‬‫א‬ J
‫א‬،‫א‬‫א‬،‫א‬‫א‬،‫א‬‫א‬
K‫א‬‫א‬
‫ א‬  ‫ א‬J

132 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3
Marketing Management Competencies

‫א‬‫א‬
‫א‬ ‫א‬
 ‫א‬
Online Marketingg
.
. .
. .
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133 Sunday, August 02, 2009
Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 O li M
Online Marketing
k ti
Marketing Management Competencies

‫א‬‫א‬
‫ א‬  ‫א‬

‫ א‬ 
‫א‬

WWWKyoursite.com  ‫א‬‫א‬‫א‬ J
Internet Providers‫א‬ J
S
Servers ‫א‬‫א‬ J
Website Designers ‫א‬‫א‬ J

134 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 O li M
Online Marketing
k ti
Marketing Management Competencies

‫א‬‫א‬
‫ א‬  ‫א‬

‫ א‬  ‫א‬


‫א‬‫א‬

K‫א‬ J
K‫א‬ J
K
 J

135 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 O li M
Online Marketing
k ti
Marketing Management Competencies

‫ א‬  ‫א‬


‫א‬‫א‬

‫ א‬ ‫ א‬


‫א‬‫א‬

K   ‫א‬‫א‬ J


K‫א‬‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬
  ‫ א‬ ‫ א‬   ‫ א‬ J
K‫א‬‫א‬‫א‬‫א‬ J

136 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 O li M
Online Marketing
k ti
Marketing Management Competencies

‫ א‬  ‫א‬


‫א‬‫א‬

‫א‬‫א‬
‫ א‬ ‫ א‬

KE‫א‬FK‫א‬ J
K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬
  ‫ א‬ ‫ א‬   J

137 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 O li M
Online Marketing
k ti
Marketing Management Competencies

‫ א‬  ‫א‬


‫א‬‫א‬

‫ א‬‫א‬‫ א‬  


‫א‬‫א‬‫א‬

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K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬
 ‫ א‬  ‫ א‬ ‫ א‬ J
K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬
    J
K‫א‬‫א‬‫א‬‫א‬ J

138 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 O li M
Online Marketing
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Marketing Management Competencies

‫ א‬  ‫א‬


‫א‬‫א‬

‫ א‬‫ א‬ ‫ א‬ 


‫א‬‫א‬‫א‬

K
      J
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K‫א‬‫א‬
 J
K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫א‬
‫א‬ ‫א‬‫ א‬    J
K‫א‬‫א‬‫א‬‫א‬ J

139 Sunday, August 02, 2009


Copyright © 2009 Samir Omran
‫א‬‫א‬‫א‬‫א‬‫א‬
3 O li M
Online Marketing
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Marketing Management Competencies

‫ א‬  ‫א‬


‫א‬‫א‬

‫א‬‫א‬
‫ א‬ ‫ א‬ 

K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬ J
K 
 
    
   J
K‫א‬‫א‬ J
K‫א‬
    J
K‫א‬‫א‬‫א‬‫א‬ J

140 Sunday, August 02, 2009


Copyright © 2009 Samir Omran

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