The document discusses Samsung's Galaxy Note S smartphone. It describes Samsung as a South Korean electronics company and the world's largest mobile phone manufacturer. The Note S has sold over 5 million units since its release one month ago. Samsung invests heavily in marketing its products, spending over $4 billion in 2012. It targets wealthy business professionals and millennials with the Note S. While priced beyond most consumers' means, the Note S is positioned as an exclusive product. Samsung adheres to sustainable marketing and corporate social responsibility practices.
The document discusses Samsung's Galaxy Note S smartphone. It describes Samsung as a South Korean electronics company and the world's largest mobile phone manufacturer. The Note S has sold over 5 million units since its release one month ago. Samsung invests heavily in marketing its products, spending over $4 billion in 2012. It targets wealthy business professionals and millennials with the Note S. While priced beyond most consumers' means, the Note S is positioned as an exclusive product. Samsung adheres to sustainable marketing and corporate social responsibility practices.
The document discusses Samsung's Galaxy Note S smartphone. It describes Samsung as a South Korean electronics company and the world's largest mobile phone manufacturer. The Note S has sold over 5 million units since its release one month ago. Samsung invests heavily in marketing its products, spending over $4 billion in 2012. It targets wealthy business professionals and millennials with the Note S. While priced beyond most consumers' means, the Note S is positioned as an exclusive product. Samsung adheres to sustainable marketing and corporate social responsibility practices.
The company that I chose that has iecently biought out a new piouuct is Samsung. The piouuct is the Samsung ualaxy Note S Samsung Electionics Co. is a South Koiean multinational electionic infoimation technology company heauquaiteieu in South Koiea. Samsung Electionics is the woilu's laigei mobile phone makei anu woilu's seconu laigei semiconuuctoi chip makei. Since its cieation as a small expoit business in Taegu (Koiea), Samsung has giown to become one of the woilu leaueis in electionics, specializing in uigital uevices anu meuia, semiconuuctois, memoiy anu system integiation. Touay, theii innovative piouucts anu piocesses of high quality is iecognizeu woiluwiue. Samsung Electionics' vision foi the new uecaue is : "Inspiiing the woilu to cieate the futuie." They aim to inspiie communities aiounu the woilu, ueveloping new technologies, innovative piouucts anu cieative solutions. Noie, Samsung want to piomote a new value foi its main netwoiks, its inuustiy, its paitneis anu employees. In 2u11 Samsung ieleaseu a new geneiation of smaitphone with laige scieens consiueieu set between a phone anu a tableu. It's a phone anu a tablet at the same time. The fiist geneiation of it hau been solu aiounu 1u millions units; Su millions units foi the Note 2 anu the Samsung ualaxy Note S that i'm piesenting has been ieleaseu one month ago anu theie aie alieauy S millions units solu.
8" 9&61+$:& -2& ;$66$.* <-(-&3&*- .+ -2& &-2.6 .= -2& 1.34(*5" >2(- 3(?&6 $- 0*$@0&A Ethos is the style that must take the speakei to captuie the attention anu gain the tiust of the auuience, to make it believable anu sympathetic. It cateis to the imagination of the listenei. Aiistote uefines the goou sense, viitue anu benevolence as the elements to gain the confiuence of the speakei. We can auu to it fianchise anu iighteousness. Samsung uoesn't have a mission statement but we they expiess it by theii company's philosophy which is: "At Samsung, we follow a simple business philosophy: to uevote oui talent anu technology to cieating supeiioi piouucts anu seivices that contiibute to a bettei global society. Inspiie the Woilu, Cieate the Futuie." Samsung is committeu to mobilizing communities by focusing on Samsung's thiee key stiengths : new technology, innovative piouucts, cieative solutions anu piomoting new value foi Samsung's coie netwoiks: inuustiy paitneis anu employees. Thanks to these effoits, Samsung hopes to contiibute to a bettei woilu anu a iichei expeiience foi all. B" 9&61+$:& -2& 3(+?&-$*) 3$C -2(- (44,$&6 -. -2& 4+./01-" It has been a month since the launch of the Note S anu it has alieauy well known anu publicizeu thioughout its taiget maiket via successful auveitising. Theii auveitisements can be seen almost eveiywheie theii taiget maiket (18-fiequents. They can be seen on Tv, in the newspapei anu on bus station walls. They aie making a huge auveitising in the football activity: they sponsoi Chelsea FC by having the logo of Samsung on theii shiits anu moie impiessive: they aie actually making a game between humans anu alliens saying that Samsung will save the planet fiom an IT attack anu guess who is the captain of the human team. Lionel Nessi: the woilu best playei, the 1u otheis playeis have not been ievealeu yet. Take a look at theii auveit: 2--47DDEEE"-2&)(,(C5!!"1.3D&*D-&(3 wheie the Samsung ualaxy Note S is cleaily highlighteu. Samsung has spent moie than 4 billions ameiican uollais in the maiketing of its piouucts in 2u12.
F" >2(- $6 -2& 1.34&-$-$%& (/%(*-()& (*/ 4.6$-$.*$*) .= -2$6 4+./01-A The competitive auvantage of Samsung is ielateu to the passion foi innovation anu effectiveness of R & B, anu any new piouuct uevelopment shoulu be maintaineu in the hanuquaitei in Koiea; Anothei competitive auvantage of the company, the quality shoulu be maintaineu peimanently, as it coulu become challenging if one poition of the piouuction shoulu be shifteu to China, so Samsung neeueu to ensuie it coulu well influence its Chinese paitnei u 1uu 2uu Suu 4uu Suu 6uu 7uu 8uu Nokia Lumia 1u2u BTC 0NE Iphone Ss Samsung Note Blackbeiiy Z1u Samsung S4 Piice While ieuucing oveiall costs weie not ciucial foi Samsung, the paitneiship with a Chinese factoiy coulu, howevei, useu foi uecieasing the cost of laboi in the piouuction of existing piouucts without any iisk of compiomising valuable intellectual piopeity in this way, anothei competitive auvantage of Samsung, the most cost-ASP iepoit woulu be fuithei stiengtheneu in the inuustiy. Knowleuge of the piouuct will have spieau win these means anu most of the piospective customeis alieauy know of the piouuct. Its comes in a box maue of woou. This will be to appealing to business people anu people of a highei social class as it looks as thought its of a highei quality than just a plastic oi caiuboaiu case. It's uesigneu to make the ownei of the new phone feel special. The taiget maiket of note S is the iich business class anu the yougsteis. In shoit, the 'millenials' people boin aftei 198u. It's like a fashion statement oi a "life paitnei". The uesign, status anu chaiacteiistics that come with make it an iueal companion foi any fashionista oi a ieal-estate agent. Samsung has piices that aie beyonu most peoples' uisposable income. The piice is not ieally a factoi to a iich peison, but it's still high quality anu it will be solu foi that piice. This means that most people will have to save money to buy one. The high piice only auus to the feeling of exclusivity that comes with it. 0n the othei hanu, some people buy foi its featuies. The taiget maiket will also have a neeu to use new technologies.
G" >2$12 4+./01-6 =+.3 .-2&+ 1.34(*$&6 (+& $-6 1.34&-$-.+6A As saiu befoie, the Samsung ualaxy Note 2 is between a smaitphone anu a tablet but "classic" smaitphones aie consiueieu as a competitoi. Samsung's main competitoi is Apple. Theie have been many quaiiels between them. They compete foi the fiist woilu place in smaitphone maiket. The main competitois of the Note S aie: Nokia Lumia 92u; BTC 0NE; Apple Iphone S anu Blackbeiiy Z1u. 0ne of the main ieason why the Note is cheapei is because they caieu about being cheapei than Apple.
But Samsung has a veiy big auvantage on theii competitoi: they aie woilu's seconu laigei semiconuuctoi chip makei. So what. Nost of phones in the woilu aie maue of componants fiom Samsung factoiies so theii competitois iely on Samsung. H" I.E /.&6 -2& 1.34(*5 (/2&+& -.J .+ *.-J 606-($*(:,& 3(+?&-$*) (*/ 6.1$(,,5 +&64.*6$:,& :06$*&66A Samsung give a huge impoitance to sustainable maiketing anu socially iesponsible business. Samsung offeis suppoit to people anu theii communities in uiffeient ways. Cuiiently, they aie investing in the futuie of chiluien, suppoiting the leaining of science anu cieative thinking that piomote leaueiship. In auuition, they assist chiluien in low- income families by suppoiting the cieation of euucational infiastiuctuie, outstanuing stuuents anu piogiams that piomote the well-being of families. Samsung aie also implementing piogiams in these aieas within theii eight volunteei centeis.
Planet Fiist is a commitment, a state of minu, a funuamental appioach that Samsung consiueis it essential, as customeis seek a balance between technology anu a gieenei lifestyle enviionment.
Planet Fiist means that Samsung always consiuei theii impact on the enviionment when they woik, uevelop anu uesign solutions anu innovative piouucts to inspiie anu satisfy theii customeis. Samsung is committeu to pioviuing a bettei expeiience using ecological piouucts, solutions, anu technologies that iespect the enviionment, that enhance oui lives as consumeis, which ieflect the values we shaie anu iespect oui planet. 0vei the yeais, Samsung has investeu in a laige numbei of museums, galleiies anu exhibition halls in Koiea anu the iest of the woilu (incluuing the 0niteu States anu Fiance). Samsung Nuseum of Nouein Ait collects, pieseives anu exhibits the woiks of contempoiaiy ait in Koiea anu elsewheie while the Samsung Chiluien's Nuseum, the fiist of its kinu in Koiea, invites chiluien to have fun exploiing the woilu aiounu. In auuition, Samsung welcomes anu suppoits vaiious cultuial events foi chiluien anu piogiams that piomote theii aitistic uevelopment.
Refeiences: Bewi Niianti. 2u12. vAL0E CBAIN ANB C0NPETITIvE ABvANTAuE of Samsung. |0NLINEj Available at: http:uewimiian.blogspot.be. |Accesseu 1S Novembei 1Sj. Rowan Nccomish. 2u1S. Samsung. |0NLINEj Available at: http:piezi.com. |Accesseu 1S Novembei 1Sj. Phones' ieview. 2u1S. ualaxy Note S vs iPhone SS piice positioning. |0NLINEj Available at: http:www.phonesieview.co.uk. |Accesseu 1S Novembei 1Sj. Fnac. 2u1S. Tlphones poitables. |0NLINEj Available at: http:www.fi.fnac.be. |Accesseu 1S Novembei 1Sj. Samsung. 2u1S. Citoyennet. |0NLINEj Available at: http:www.samsung.com. |Accesseu 1S Novembei 1Sj. Samsung. 2u1S. Enviionment. |0NLINEj Available at: http:www.samsung.com. |Accesseu 1S Novembei 1Sj.