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January 2001

This sample business plan has been made available to users of Business Plan Pro", business planning
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Copyright Palo Alto Software, Inc., 1995-2007

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This is a business plan. It does not imply an offering of securities.

Table of Contents
1.0 Executive Summary.............................................................................................................................1
1.1 Mission........................................................................................................................................2
1.2 Keys to Success ........................................................................................................................3
2.0 Company Summary.............................................................................................................................3
2.1 Company Ownership .................................................................................................................3
3.0 Start-up Summary................................................................................................................................3
4.0 Service Description.............................................................................................................................5
5.0 Market Analysis Summary..................................................................................................................6
5.1 Market Segmentation ................................................................................................................7
5.2 Target Market Segment Strategy.............................................................................................7
5.3 Market Needs .............................................................................................................................7
5.4 Service Business Analysis........................................................................................................7
5.5 Competition and Buying Patterns ............................................................................................8
6.0 Strategy and Implementation Summary ............................................................................................8
6.1 Competitive Edge ......................................................................................................................8
6.2 Sales Strategy............................................................................................................................9
7.0 Management Team ...........................................................................................................................11
7.1 Personnel Plan.........................................................................................................................11
8.0 Financial Plan ....................................................................................................................................12
8.1 Break-even Analysis................................................................................................................12
8.2 Projected Profit and Loss .......................................................................................................13
8.3 Projected Cash Flow ...............................................................................................................16
8.4 Projected Balance Sheet ........................................................................................................18
8.5 Business Ratios .......................................................................................................................19

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Business Solutions Consulting


1.0 Executive Summary
Introduction
Business Solutions Consulting (BSC) is a start-up consulting firm foc used on serving the
comprehensive needs of businesses in the full range of the business cycle. With a core staff of
experienced professionals and a team approach to most consulting projec ts, BSC will be able to
offer a more balanced quality service than many of its competitors.
The Company
Business Solutions Consulting is a team of six business consultants. Each c onsultant specializes
in a particular disc ipline, including finance, sales and marketing, tec hnology, management,
operations, and human resources.
BSC offers a list of services for business owners to choose from, depending on their particular
business needs. This includes; business and marketing plan preparation, financial search and
proc urement, IT consulting services, management development, human resources advising, and
etc.
BSC will have a foc us on start-up businesses, preferably in the earlier stages of operation. Small
and mid-sized businesses make up a sizable majority of U.S. and international markets. BSC
prefers to establish a relationship with a younger operation and continue to nurture that
relationship over the long term.
BSC will be established as an Oregon based LLC with two principal partners, eac h of whom owns
a 50% share in the company. Mr. Andrew B. Christiansen has extensive experience in business
planning and finance, including CFO positions with ABC Conglomerate and DEF International. Mr.
David E. Fields brings in experience in the area of marketing, advertising, and communications.
The Market
The business consulting industry is very fragmented. Several large multinational companies
dominate the industry while many smaller (and often more specialized) firms oc cupy their market
niches. Major management consulting companies, such as McKinsey, Bain, and Boston Consulting
Group, have established their dominant position by providing services to the leading companies in
various industries. Consulting prac tices of the major ac counting firms (a.k.a. the Big Five) have
established worldwide presence and sell their pac kaged services to companies of different sizes
and industries. At the same time, numerous firms and individual business consultants prosper in
the market niches that bigger players consider unprofitable to enter.
Start-up companies are the target market of this firm. BSC intends to stay on the pulse of new
business ac tivity within the loc al area. Additionally, business contac ts, referrals from among the
group, and Internet marketing efforts will be made in pursuit of new clients. Start-up companies
are attrac tive bec ause owners often lac k the broad range of knowledge and expertise required
to launch a new business. There is a serious need in the marketplac e, and certainly a significant
demand for, these types of start-up consulting services.
Competitors in the forefront of the marketplac e typically offer many of the services that BSC
has. These services include information-based consulting, integration and management services.
Services are designed to increase clients' operations effectiveness through reduced cost,
improved customer service, enhanced quality of current product lines and services, and a more
rapid introduction of new products and services. Competitors also offer industry-specific
expertise to objec tively evaluate, selec t, develop, implement, and manage information systems,
networks, and applications.
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Business Solutions Consulting


Consulting firms BSC is competing with include regional and specialty consulting firms, as well as
the consulting groups of international ac counting forms such as KPMG LLP, Ernst & Young LLP,
Deloitte & Touche LLP, PricewaterhouseCoopers LLP, and Andersen Consulting. In its
management and IT consulting services, BSC competes with information system vendors such as
HBO & Company, Inc., Integrated Systems Solution Corporation, Elec tronic Data Systems
Corporation, Perot Systems Corporation, SAIC, CAP Gemini America, Inc., and Computer Sc iences
Corporation. In e-commerce-related services, BSC competes with the traditional competitors, as
well as newer, Internet product and service companies such as Razorfish, Sc ient, TriZetto, and
Viant.
Financial
BSC's co-owners, Andrew B. Christiansen and David E. Fields, will eac h provide $50,000 that will
cover the bulk of the start-up expenses. The rest of the required financing will come from the
Small Business Administration (SBA) 10-year loan in the amount of $100,000. Combined, these
funds will be sufficient to cover the company's expenses throughout the first year of operations,
which is the most critical from the cash flow standpoint.
BSC's Break-even Analysis is based on the average of the first-year figures for total sales by
salaries, bonuses costs, and all other operating expenses. Such analysis shows that BSC will
break-even by the tenth month of operations.

1.1 Mission
Business Solutions Consulting aims to offer comprehensive consulting services. BSC will foc us on
providing personal and specialized services to meet each c lient's specific needs.

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Business Solutions Consulting


1.2 Keys to Success
BSC's keys to success include:
1.
2.
3.
4.

A group of professionals with a broad range of specialty areas that complement each other.
A high level of experience in these specialty areas.
A team approach on most consulting projec ts.
Many business contac ts among the consultant group.

2.0 Company Summary


Business Solutions Consulting is a startup firm, which will foc us on providing a wide range of
business consulting services to other startups and companies in early stages of their operations.
Business Solutions Consulting is a team of six Business Consultants. Each c onsultant specializes
in a particular disc ipline, including finance, sales and marketing, tec hnology, management,
operations, and human resources.

2.1 Company Ownership


Business Solutions Consulting was registered in September, 2000 as an Oregon LLC, equally
owned by Andrew B. Christiansen and David E. Fields.

3.0 Start-up Summary


BSC's co-owners, Andrew B. Christiansen and David E. Fields, will eac h provide $49,750 in
investment that will cover the bulk of the start-up expenses. The rest of the required financing
will come from the Small Business Administration (SBA) 10-year loan in the amount of $100,000.
Combined, these funds will be sufficient to cover the company's expenses throughout the first
year of operations, which is the most critical from the cash flow standpoint.
The following chart and table contain projec ted initial start-up cost data.

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Business Solutions Consulting

Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal
Office Supplies
Other
Total Start-up Expenses

$2,500
$2,000
$1,000
$5,500

Start-up Assets
Cash Required
Other Current Assets
Long-term Assets
Total Assets

$150,000
$20,000
$25,000
$195,000

Total Requirements

$200,500

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Business Solutions Consulting


Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required

$5,500
$195,000
$200,500

Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets

$45,000
$150,000
$0
$150,000
$195,000

Liabilities and Capital


Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities

$0
$100,000
$1,000
$0
$101,000

Capital
Planned Investment
Investor 1
Investor 2
Additional Investment Requirement
Total Planned Investment

$49,750
$49,750
$0
$99,500

Loss at Start-up (Start-up Expenses)


Total Capital

($5,500)
$94,000

Total Capital and Liabilities

$195,000

Total Funding

$200,500

4.0 Service Description


BSC offers a list of services for business owners to choose from, depending on their particular
business needs.
Start-up services include business plan preparation, marketing plan preparation, and financing
search and proc urement. Ongoing services include business plan updates, marketing plan
updates, search and proc urement of additional rounds of financing, management development, IT
consulting services, e-commerce consulting services, operational advising, and human resources
advising.
BSC is flexible, working with its clients in the fashion preferred by the client, be it on-site,
remotely, or a combination of both. BSC typically works on a projec t in a team fashion to assist
the client in all areas of the business simultaneously. This allows for all parties involved to be in
sync in terms of understanding the interconnec tions of all functional areas of the business.

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Business Solutions Consulting


5.0 Market Analysis Summary
BSC will have a foc us on start-up businesses, preferably in the earlier stages of operation. Small
and mid-sized businesses make up a sizable majority of U.S. and international markets. BSC
prefers to establish a relationship with a younger operation and continue to nurture that
relationship for the long term. The following chart and table show BSC's projec ted target markets
and their growth for the first three years of this plan.

Table: Market Analysis


Market Analysis
2001
Potential Customers
Start-Up Companies
1-3 Year Old Companies
3 + Year Old Companies
Other
Total

Growth
10%
8%
6%
0%
8.96%

1,900,000
900,000
400,000
0
3,200,000

2002
2,090,000
972,000
424,000
0
3,486,000

2003
2,299,000
1,049,760
449,440
0
3,798,200

2004
2,528,900
1,133,741
476,406
0
4,139,047

2005
2,781,790
1,224,440
504,990
0
4,511,220

CAGR
10.00%
8.00%
6.00%
0.00%
8.96%

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Business Solutions Consulting


5.1 Market Segmentation
Start-Ups
Start-up companies often are in need of expert advice and planning in initiating a successful
start-up. It is believed that a majority of start-ups ac tually seek out consulting assistance.
Those that do typically are searching for a comprehensive area of services.
1-3 Year Old Companies
Young companies, between 1 and 3 years old are less likely to be searching for expert business
consulting services. Typically, they have already secured financing and have developed a
satisfac tory level of security. However, these businesses are still in the beginnings of their
overall cycle and in most cases need the broad expertise of a team of expert consultants.
3 + Year-Old Companies
Established companies make up the final segment, and is significantly smaller than the start-up
segment. The established company segment typically has a need for a less comprehensive range
of services. These entities are in need of specialized services in one or two disc iplines, e.g.,
operational planning or human resources.

5.2 Target Market Segment Strategy


Start-up companies are the target market of this firm. BSC intends to stay on the pulse of new
business ac tivity within the loc al area. Additionally, business contac ts, referrals from among the
group, and Internet marketing efforts will be made in pursuit of new clients.

5.3 Market Needs


Start-up company owners often lac k the broad range of knowledge and expertise required to
launch a new business. There is a serious need in the marketplac e, and certainly a significant
demand for, these types of start-up consulting services.

5.4 Service Business Analysis


The business consulting industry is very fragmented. Several large multi-national companies
dominate the industry while many smaller (and often more specialized) firms oc cupy their market
niches. Major management consulting companies, such as McKinsey, Bain, and Boston Consulting
Group, have established their dominant position by providing services to the leading companies in
various industries. Consulting prac tices of the major ac counting firms (a.k.a. the Big Five) have
established worldwide presence and sell their pac kaged services to companies of different sizes
and industries. At the same time, numerous firms and individual business consultants prosper in
the market niches that bigger players consider unprofitable to enter.

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Business Solutions Consulting


5.5 Competition and Buying Patterns
Competitors in the forefront of the marketplac e typically offer information-based consulting,
integration and management services. Services are designed to increase clients' operations
effectiveness through reduced cost, improved customer service, enhanced quality of current
product lines and services, and a more rapid introduction of new products and services.
Competitors also offer industry-specific expertise to objec tively evaluate, selec t, develop,
implement, and manage information systems, networks, and applications.
Consulting services are bec oming more foc used on technology-based solutions to help clients
improve cost management, quality, service, and research and development to obtain
differentiation and competitive advantage. E-strategy services are being provided to business
and IT exec utives with education, insights, and strategies to utilize the power of the Internet to
improve their performance. E-strategy services include exec utive visioning, business strategy,
planning for e-business initiatives, user design, and intellec tual capital formation. IT strategy
consulting services are foc using on the use of IT to support business goals, and to leverage the
power of the Internet to transform the way products and services are distributed and retailed.
Strategic planning consulting services typically consist of strategic alignment (which includes IT
strategic planning and governance, alignment of IT and proc ess, and future foc us and regulatory
requirements), IT department operational excellence (which includes fisc al responsibility,
infrastructure, IT department proc esses, data center operations, and IT human resources
management), and IT value realization (which c onsists of performance measurement, business
integration (people, proc ess and technology), change management and application investment).
Performance improvement services consist of proc ess redesigning to reducing administrative
costs, improving financial performance, engaging and retaining customers, and improving
ac countability and reporting.
Other commonly found services among c ompetitors include long-term IT management expertise,
as well as a wide range of management services including assessment/due diligence, program
management, disc rete outsourcing, and full IT outsourcing services.
Consulting firms BSC is competing with include regional and specialty consulting firms, as well as
the consulting groups of international ac counting forms such as KPMG LLP, Ernst & Young LLP,
Deloitte & Touche LLP, PricewaterhouseCoopers LLP, and Andersen Consulting. In its
management and IT consulting services, BSC competes with information system vendors such as
HBO & Company, Inc., Integrated Systems Solution Corporation, Elec tronic Data Systems
Corporation, Perot Systems Corporation, SAIC, CAP Gemini America, Inc., and Computer Sc iences
Corporation. In e-commerce-related services, BSC competes with the traditional competitors, as
well as newer, Internet product and service companies such as Razorfish, Sc ient, TriZetto, and
Viant.

6.0 Strategy and Implementation Summary


BSC intends to succeed by offering companies a comprehensive range of multi-cycle business
planning solutions.

6.1 Competitive Edge


Our competitive edge is the team approach of consultants who are eac h foc used in one or two
business disc iplines.

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Business Solutions Consulting


6.2 Sales Strategy
BSC intends to succeed by offering companies a comprehensive range of multi-cycle business
planning solutions. The company will strive to optimize its billing hours. The following table
outlines the sales forec ast for the next three years.

Table: Sales Forecast


Sales Forecast
2001

2002

2003

191
175
223
223
812

397
364
464
464
1,688

763
699
890
890
3,242

Unit Prices
Business Plans
Start-Up Consulting
Annual Reviews

2001
$1,500.00
$1,500.00
$1,000.00

2002
$1,500.00
$1,500.00
$1,000.00

2003
$1,500.00
$1,500.00
$1,000.00

Other Ongoing Business Consulting

$1,500.00

$1,500.00

$1,500.00

Sales
Business Plans
Start-Up Consulting
Annual Reviews
Other Ongoing Business Consulting
Total Sales

$286,508
$262,633
$222,840
$334,260
$1,106,240

$595,937
$546,276
$463,507
$695,260
$2,300,980

$1,144,199
$1,048,850
$889,933
$1,334,899
$4,417,881

Direct Unit Costs


Business Plans
Start-Up Consulting
Annual Reviews
Other Ongoing Business Consulting

2001
$0.00
$0.00
$0.00
$0.00

2002
$0.00
$0.00
$0.00
$0.00

2003
$0.00
$0.00
$0.00
$0.00

Direct Cost of Sales


Business Plans
Start-Up Consulting
Annual Reviews
Other Ongoing Business Consulting
Subtotal Direct Cost of Sales

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

Unit Sales
Business Plans
Start-Up Consulting
Annual Reviews
Other Ongoing Business Consulting
Total Unit Sales

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Business Solutions Consulting

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Business Solutions Consulting


7.0 Management Team
Andrew B. Christiansen has extensive experience in business planning and finance, including CFO
positions with ABC Conglomerate and DEF International. David E. Fields brings in experience in
the area of marketing, advertising, and communications.

7.1 Personnel Plan


The following table illustrates the personnel plan for the next three years. No major changes in
headc ount are planned.

Table: Personnel
Personnel Plan
Owner / Consultants
Other
Total People

2001
$600,000
$0
6

2002
$660,000
$0
7

2003
$726,000
$0
8

Total Payroll

$600,000

$660,000

$726,000

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Business Solutions Consulting


8.0 Financial Plan
BSC expec ts to raise $100,000 as its own c apital, and to borrow $100,000 guaranteed by the
SBA as a 10-year loan. This provides the bulk of the current financing required.

8.1 Break-even Analysis


BSC's Break-even Analysis is based on the average of the first-year figures for total sales by
salaries, bonuses costs, and all other operating expenses. These are presented as per-unit
revenue, per-unit cost, and fixed costs. These conservative assumptions make for a more
ac curate estimate of real risk. Such analysis shows that BSC will break-even by the tenth month
of operations.

Table: Break-even Analysis


Break-even Analysis
Monthly Units Break-even
Monthly Revenue Break-even
Assumptions:
Average Per-Unit Revenue
Average Per-Unit Variable Cost
Estimated Monthly Fixed Cost

56
$76,150

$1,362.36
$0.00
$76,150

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Business Solutions Consulting


8.2 Projected Profit and Loss
As the profit and loss table shows, BSC expec ts to continue its steady growth in profitability
over the next three years of operations.

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Business Solutions Consulting

Table: Profit and Loss


Pro Forma Profit and Loss
Sales
Direct Cost of Sales
Other
Total Cost of Sales

2001
$1,106,240
$0
$0
$0

2002
$2,300,980
$0
$0
$0

2003
$4,417,881
$0
$0
$0

Gross Margin
Gross Margin %

$1,106,240
100.00%

$2,300,980
100.00%

$4,417,881
100.00%

Expenses
Payroll
Sales and Marketing and Other Expenses
Depreciation
Utilities
Payroll Taxes
Other

$600,000
$216,600
$6,000
$1,200
$90,000
$0

$660,000
$227,430
$6,300
$1,266
$99,000
$0

$726,000
$238,802
$6,615
$1,336
$108,900
$0

Total Operating Expenses

$913,800

$993,996

$1,081,652

Profit Before Interest and Taxes


EBITDA
Interest Expense
Taxes Incurred

$192,440
$198,440
$8,050
$45,725

$1,306,984
$1,313,284
$6,065
$325,230

$3,336,229
$3,342,844
$5,356
$846,597

Net Profit
Net Profit/Sales

$138,666
12.53%

$975,689
42.40%

$2,484,276
56.23%

Page 14

Business Solutions Consulting

Page 15

Business Solutions Consulting


8.3 Projected Cash Flow
As the cash flow statement illustrates, BSC expec ts to maintain a steady rate of cash flow over
the next three years of operations.

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Business Solutions Consulting


Table: Cash Flow
Pro Forma Cash Flow
2001

2002

2003

Cash from Operations


Cash Sales
Subtotal Cash from Operations

$1,106,240
$1,106,240

$2,300,980
$2,300,980

$4,417,881
$4,417,881

Additional Cash Received


Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received

$0
$0
$0
$0
$0
$0
$0
$1,106,240

$0
$0
$0
$0
$0
$0
$0
$2,300,980

$0
$0
$0
$0
$0
$0
$0
$4,417,881

2001

2002

2003

Expenditures from Operations


Cash Spending
Bill Payments
Subtotal Spent on Operations

$600,000
$327,069
$927,069

$660,000
$640,332
$1,300,332

$726,000
$1,156,442
$1,882,442

Additional Cash Spent


Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Purchase Other Current Assets
Purchase Long-term Assets
Dividends
Subtotal Cash Spent

$0
$0
$0
$36,000
$0
$0
$0
$963,069

$0
$0
$0
$6,700
$0
$45,000
$0
$1,352,032

$0
$0
$0
$7,486
$0
$55,000
$0
$1,944,928

Net Cash Flow


Cash Balance

$143,171
$293,171

$948,947
$1,242,118

$2,472,953
$3,715,072

Cash Received

Expenditures

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Business Solutions Consulting


8.4 Projected Balance Sheet
Following is a copy of the company's projec ted balance sheet.

Table: Balance Sheet


Pro Forma Balance Sheet
2001

2002

2003

Current Assets
Cash
Other Current Assets
Total Current Assets

$293,171
$20,000
$313,171

$1,242,118
$20,000
$1,262,118

$3,715,072
$20,000
$3,735,072

Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets

$25,000
$6,000
$19,000
$332,171

$70,000
$12,300
$57,700
$1,319,818

$125,000
$18,915
$106,085
$3,841,157

2001

2002

2003

Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities

$35,505
$0
$0
$35,505

$54,164
$0
$0
$54,164

$98,711
$0
$0
$98,711

Long-term Liabilities
Total Liabilities

$64,000
$99,505

$57,300
$111,464

$49,814
$148,525

Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital

$99,500
($5,500)
$138,666
$232,666
$332,171

$99,500
$133,166
$975,689
$1,208,355
$1,319,818

$99,500
$1,108,855
$2,484,276
$3,692,631
$3,841,157

Net Worth

$232,666

$1,208,355

$3,692,631

Assets

Liabilities and Capital

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Business Solutions Consulting


8.5 Business Ratios
The following table outlines the important business ratios for Business Solutions Consulting, as
determined by the Standard Industry Classification (SIC) Index. Ratios for the Business
Consulting services industry (SIC 8748) are used as a benchmark in this table.

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Business Solutions Consulting


Table: Ratios
Ratio Analysis
2001
0.00%

2002
108.00%

2003
92.00%

Industry Profile
12.40%

6.02%
94.28%
5.72%
100.00%

1.52%
95.63%
4.37%
100.00%

0.52%
97.24%
2.76%
100.00%

44.70%
74.50%
25.50%
100.00%

10.69%
19.27%
29.96%
70.04%

4.10%
4.34%
8.45%
91.55%

2.57%
1.30%
3.87%
96.13%

44.30%
16.00%
60.30%
39.70%

100.00%
100.00%
87.63%
10.85%
17.40%

100.00%
100.00%
57.71%
5.48%
56.80%

100.00%
100.00%
43.51%
2.99%
75.52%

100.00%
0.00%
80.80%
1.30%
2.20%

Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets

8.82
8.82
29.96%
79.25%
55.51%

23.30
23.30
8.45%
107.66%
98.57%

37.84
37.84
3.87%
90.20%
86.72%

1.75
1.38
60.30%
3.80%
9.70%

Additional Ratios
Net Profit Margin
Return on Equity

2001
12.53%
59.60%

2002
42.40%
80.75%

2003
56.23%
67.28%

n.a
n.a

10.18
27
3.33

12.17
25
1.74

12.17
23
1.15

n.a
n.a
n.a

0.43
0.36

0.09
0.49

0.04
0.66

n.a
n.a

$277,666
23.91

$1,207,955
215.50

$3,636,360
622.93

n.a
n.a

0.30
11%
8.82
4.75
0.00

0.57
4%
23.30
1.90
0.00

0.87
3%
37.84
1.20
0.00

n.a
n.a
n.a
n.a
n.a

Sales Growth
Percent of Total Assets
Other Current Assets
Total Current Assets
Long-term Assets
Total Assets
Current Liabilities
Long-term Liabilities
Total Liabilities
Net Worth
Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes

Activity Ratios
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout

Page 20

Appendix
Table: Sales Forecast
Sales Forecast
Unit Sales
Business Plans
Start-Up Consulting
Annual Reviews
Other Ongoing Business Consulting

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

0%

12

13

13

14

15

15

16

17

18

19

20

21

0%
0%
0%

11
14
14

12
15
15

12
15
15

13
16
16

13
17
17

14
18
18

15
19
19

15
20
20

16
21
21

17
22
22

18
23
23

19
24
24

51

54

56

59

62

65

68

72

75

79

83

87

Total Unit Sales


Unit Prices

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Business Plans

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

Start-Up Consulting
Annual Reviews

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

$1,500.00
$1,000.00

Other Ongoing Business Consulting

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

$1,500.00

Business Plans
Start-Up Consulting
Annual Reviews

$18,000
$16,500
$14,000

$18,900
$17,325
$14,700

$19,845
$18,191
$15,435

$20,837
$19,101
$16,207

$21,879
$20,056
$17,017

$22,973
$21,059
$17,868

$24,122
$22,112
$18,761

$25,328
$23,217
$19,699

$26,594
$24,378
$20,684

$27,924
$25,597
$21,719

$29,320
$26,877
$22,805

$30,786
$28,221
$23,945

Other Ongoing Business Consulting


Total Sales

$21,000
$69,500

$22,050
$72,975

$23,153
$76,624

$24,310
$80,455

$25,526
$84,478

$26,802
$88,702

$28,142
$93,137

$29,549
$97,793

$31,027
$102,683

$32,578
$107,817

$34,207
$113,208

$35,917
$118,869

Sales

Direct Unit Costs

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Business Plans
Start-Up Consulting

0.00%
0.00%

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

Annual Reviews

0.00%

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Other Ongoing Business Consulting

0.00%

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Direct Cost of Sales


Business Plans
Start-Up Consulting

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

Annual Reviews
Other Ongoing Business Consulting
Subtotal Direct Cost of Sales

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

Page 1

Appendix
Table: General Assumptions
General Assumptions
Jan
Plan Month
Current Interest Rate
Long-term Interest Rate
Tax Rate
Other

Feb
2

Mar
3

Apr
4

May
5

Jun
6

Jul
7

Aug
8

Sep
9

Oct
10

Nov
11

Dec
12

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%
30.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

10.00%
25.00%
0

Page 2

Appendix
Table: Profit and Loss
Pro Forma Profit and Loss
Sales
Direct Cost of Sales

Jan
$69,500
$0

Feb
$72,975
$0

Mar
$76,624
$0

Apr
$80,455
$0

May
$84,478
$0

Jun
$88,702
$0

Jul
$93,137
$0

Aug
$97,793
$0

Sep
$102,683
$0

Oct
$107,817
$0

Nov
$113,208
$0

Dec
$118,869
$0

Other
Total Cost of Sales

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

Gross Margin
Gross Margin %

$69,500
100.00%

$72,975
100.00%

$76,624
100.00%

$80,455
100.00%

$84,478
100.00%

$88,702
100.00%

$93,137
100.00%

$97,793
100.00%

$102,683
100.00%

$107,817
100.00%

$113,208
100.00%

$118,869
100.00%

Expenses
Payroll

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$18,050

$18,050

$18,050

$18,050

$18,050

$18,050

$18,050

$18,050

$18,050

$18,050

$18,050

$18,050
$500

Sales and Marketing and Other


Expenses
Depreciation

5%

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

Utilities

6%

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

15%

$7,500
$0

$7,500
$0

$7,500
$0

$7,500
$0

$7,500
$0

$7,500
$0

$7,500
$0

$7,500
$0

$7,500
$0

$7,500
$0

$7,500
$0

$7,500
$0

Total Operating Expenses

$76,150

$76,150

$76,150

$76,150

$76,150

$76,150

$76,150

$76,150

$76,150

$76,150

$76,150

$76,150

Profit Before Interest and Taxes

($6,650)

($3,175)

$474

$4,305

$8,328

$12,552

$16,987

$21,643

$26,533

$31,667

$37,058

$42,719

EBITDA
Interest Expense
Taxes Incurred

($6,150)
$808
($2,238)

($2,675)
$783
($990)

$974
$758
($71)

$4,805
$733
$893

$8,828
$708
$1,905

$13,052
$683
$2,967

$17,487
$658
$4,082

$22,143
$633
$5,253

$27,033
$608
$6,481

$32,167
$583
$7,771

$37,558
$558
$9,125

$43,219
$533
$10,546

Net Profit
Net Profit/Sales

($5,221)
-7.51%

($2,969)
-4.07%

($213)
-0.28%

$2,679
3.33%

$5,715
6.76%

$8,901
10.03%

$12,246
13.15%

$15,758
16.11%

$19,444
18.94%

$23,313
21.62%

$27,375
24.18%

$31,639
26.62%

Payroll Taxes
Other

Page 3

Appendix
Table: Cash Flow
Pro Forma Cash Flow
Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

$69,500
$69,500

$72,975
$72,975

$76,624
$76,624

$80,455
$80,455

$84,478
$84,478

$88,702
$88,702

$93,137
$93,137

$97,793
$97,793

$102,683
$102,683

$107,817
$107,817

$113,208
$113,208

$118,869
$118,869

Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Current Borrowing

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Other Liabilities (interest-free)


New Long-term Liabilities

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

Sales of Other Current Assets


Sales of Long-term Assets
New Investment Received

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0

$69,500

$72,975

$76,624

$80,455

$84,478

$88,702

$93,137

$97,793

$102,683

$107,817

$113,208

$118,869

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$1,807

$24,262

$25,474

$26,368

$27,309

$28,298

$29,337

$30,429

$31,576

$32,782

$34,049

$35,380

$51,807

$74,262

$75,474

$76,368

$77,309

$78,298

$79,337

$80,429

$81,576

$82,782

$84,049

$85,380

Sales Tax, VAT, HST/GST Paid Out


Principal Repayment of Current Borrowing

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

Other Liabilities Principal Repayment


Long-term Liabilities Principal Repayment
Purchase Other Current Assets

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$3,000
$0

$0
$0
$54,807

$0
$0
$77,262

$0
$0
$78,474

$0
$0
$79,368

$0
$0
$80,309

$0
$0
$81,298

$0
$0
$82,337

$0
$0
$83,429

$0
$0
$84,576

$0
$0
$85,782

$0
$0
$87,049

$0
$0
$88,380

$14,693
$164,693

($4,287)
$160,406

($1,850)
$158,556

$1,086
$159,643

$4,169
$163,811

$7,404
$171,215

$10,800
$182,015

$14,365
$196,380

$18,107
$214,487

$22,036
$236,523

$26,160
$262,682

$30,489
$293,171

Subtotal Cash Received


Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations

0.00%

Additional Cash Spent

Purchase Long-term Assets


Dividends
Subtotal Cash Spent
Net Cash Flow
Cash Balance

Page 4

Appendix
Table: Personnel
Personnel Plan
Jan
$50,000
$0

Feb
$50,000
$0

Mar
$50,000
$0

Apr
$50,000
$0

May
$50,000
$0

Jun
$50,000
$0

Jul
$50,000
$0

Aug
$50,000
$0

Sep
$50,000
$0

Oct
$50,000
$0

Nov
$50,000
$0

Dec
$50,000
$0

Total People

Total Payroll

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

$50,000

Owner / Consultants
Other

0%
0%

Page 5

Appendix
Table: Balance Sheet
Pro Forma Balance Sheet
Assets

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Starting Balances

Current Assets
Cash
Other Current Assets

$150,000
$20,000

$164,693
$20,000

$160,406
$20,000

$158,556
$20,000

$159,643
$20,000

$163,811
$20,000

$171,215
$20,000

$182,015
$20,000

$196,380
$20,000

$214,487
$20,000

$236,523
$20,000

$262,682
$20,000

$293,171
$20,000

Total Current Assets

$170,000

$184,693

$180,406

$178,556

$179,643

$183,811

$191,215

$202,015

$216,380

$234,487

$256,523

$282,682

$313,171

$25,000
$0
$25,000

$25,000
$500
$24,500

$25,000
$1,000
$24,000

$25,000
$1,500
$23,500

$25,000
$2,000
$23,000

$25,000
$2,500
$22,500

$25,000
$3,000
$22,000

$25,000
$3,500
$21,500

$25,000
$4,000
$21,000

$25,000
$4,500
$20,500

$25,000
$5,000
$20,000

$25,000
$5,500
$19,500

$25,000
$6,000
$19,000

$195,000

$209,193

$204,406

$202,056

$202,643

$206,311

$213,215

$223,515

$237,380

$254,987

$276,523

$302,182

$332,171

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable

$1,000

$23,413

$24,596

$25,459

$26,367

$27,321

$28,324

$29,377

$30,485

$31,648

$32,871

$34,156

$35,505

Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities

$0
$0
$1,000

$0
$0
$23,413

$0
$0
$24,596

$0
$0
$25,459

$0
$0
$26,367

$0
$0
$27,321

$0
$0
$28,324

$0
$0
$29,377

$0
$0
$30,485

$0
$0
$31,648

$0
$0
$32,871

$0
$0
$34,156

$0
$0
$35,505

$100,000
$101,000

$97,000
$120,413

$94,000
$118,596

$91,000
$116,459

$88,000
$114,367

$85,000
$112,321

$82,000
$110,324

$79,000
$108,377

$76,000
$106,485

$73,000
$104,648

$70,000
$102,871

$67,000
$101,156

$64,000
$99,505

Long-term Liabilities
Total Liabilities
Paid-in Capital

$99,500

$99,500

$99,500

$99,500

$99,500

$99,500

$99,500

$99,500

$99,500

$99,500

$99,500

$99,500

$99,500

Retained Earnings

($5,500)

($5,500)

($5,500)

($5,500)

($5,500)

($5,500)

($5,500)

($5,500)

($5,500)

($5,500)

($5,500)

($5,500)

($5,500)

Earnings
Total Capital

$0
$94,000

($5,221)
$88,779

($8,190)
$85,810

($8,403)
$85,597

($5,724)
$88,276

($10)
$93,990

$8,891
$102,891

$21,138
$115,138

$36,895
$130,895

$56,339
$150,339

$79,652
$173,652

$107,027
$201,027

$138,666
$232,666

$195,000

$209,193

$204,406

$202,056

$202,643

$206,311

$213,215

$223,515

$237,380

$254,987

$276,523

$302,182

$332,171

$94,000

$88,779

$85,810

$85,597

$88,276

$93,990

$102,891

$115,138

$130,895

$150,339

$173,652

$201,027

$232,666

Total Liabilities and Capital


Net Worth

Page 6

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