1252 Orleans Drive

Sunnyvale, California 94089

Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved.
Printed on recycled paper
Marketing Plan 2011
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Dr. Sridhar
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Fuel Cell
25 W
Stack
1 kW
Module
25 kW
System
100 kW
Solution
100 kW to MWs
What
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Air Passes Over the Cathode
Fuel Passes Over the Anode Reaction Produces Electricity Oxygen Ions React with Fuel in Fuel Cell
How
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Why
Green
Cost Saving
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
0KW-H
2,500KW-H
5,000KW-H
7,500KW-H
10,000KW-H
Electricity Consumption Per Capita Electricity Generation Per Capita
668KW-H
571KW-H
4211KW-H
3677KW-H
9053KW-H
7701KW-H
Electricity Consumption & Generation Per Capita
Singapore
Malaysia
Indonesia
Source: International Energy Agency & BP
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
0%
15%
30%
45%
60%
2000
2001
2002
2003
Natural Gas as a Percentage of Total Fuel Mix
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Diesel
1.3%
Fuel Oil
16.9%
Refuse
4.6%
Natural Gas
77.2%
Singapores Electricity Fuel Mix 2010
Source: Energy Market Authority, Singapore
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
x
{
{
x
Green Policies
!
17 mill Funding from Budget 2011
!
Design for Efciency Scheme
!
Energy Conservation Act
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Overview
Objectives
SWOT
Segment Target Position
Strategy
Budget
Product, Price, Promo, Distribution
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
SWOT
Strength Weakness
Threat Opportunity
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Strength
Technology
Expert Endorsement
Financial Backing
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Weakness
Lack Recognition
Lack Economies of Scale
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Opportunity
Green Policies
Competition Free
Springboard to Asia
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Threat
Skeptics
Nuclear Energy
Stable Alternative Energy Sources
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Objectives
Increase product awareness among the target
audience
Educate target audience about features and
benefts of our product and its competitive
advantage
Reduce resistance of potential customers to
adopt our product thus maximizing sales
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Segmenting
Power Plants
Wholesale Electricity
Generators
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Targeting
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Positioning
BloomEnergy is a premier company that
provides cost saving and green solutions
to wholesale generators of electricity by
pioneering advanced and user friendly
technologies.
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Strategy
Product
Price
Promotion
Distribution
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Product
Green
Cost Saving
Fuel Flexibility
Modular
Plug & Play
10 Years Warranty
Free Servicing & Installation
C
O
R
E
A
C
T
U
A
L
A
U
G
M
E
N
T
E
D
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Price
100kWh Energy Server
$300,000
ROI < 5 Yrs
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
BloomEnergy Traditional
Cost of
Producing
1KW of
Electricity
8 17
Savings
9/kW 9/kW
Price
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Price
Savings Savings
Per Month
$6,480
Per Year
$77,760
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Price
$300,000
$77,760
=
3.85 Yrs
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Promotion
PR Activities
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY

Save money on your electricity

|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)

Cut your carbon footprint

50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants

Reduce your energy risk

Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Product
Green
Modular
Fuel Flexibility
Cost Saving
Plug & Play
Trade Shows
Pilot Program
Advertisements
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
1
2
Months
4 8
12
Trade Show
Pilot Program
Interview
YEAR 1
Ads Ads
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
1
2
Months
4 8
12
Trade Show
Ads Ads
YEAR 2,3,4
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
Powering Medicine, Curing Earth
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Distribution
Direct
Selling
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Legal Fees
$10,000
Sunk Cost
$1,000,0000
PPE
$990,000
Budget
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
COGS
$84,000
Labor
$18,000
Material
$66,000
Budget
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Total Expenses
$315,600
General & Admin
$95,600
Selling
$220,000
Trade Show
$30,000
Pilot Prog
$10,000
Ads
$20,000
Sales Force
$160,000
Depreciation*
$39,600
Accounting
$47,000
Insurance
$8,000
Legal Cost
$1,000
*Straight-Line Depreciation
Period of 25 Years
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Year 1 Year 2 Year 3 Year 4
Sales(Unit) 0 3 6 10
Sales($) $0 $900,000 $1,800,000 $3,000,000
COGS $0 $252,000 $504,000 $840,000
Gross Proft $0 $648,000 $1,296,000 $2,160,000
Total Expenses $315,600 $315,600 $315,600 $315,600
Net Income -$315,600 $332,400 $980,400 $1,844,400
Forecast
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Break-Even
-$750,000
$0
$750,000
$1,500,000
$2,250,000
$3,000,000
Year 1 Year 2 Year 3 Year 4
Sunk Cost
Net Income
!

1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Future Plans
Expand to other parts of Asia
Capitalize on Energy Liberalization
Policies
Cooperate with Government
Q A
&
1252 Orleans Drive
Sunnyvale, California 94089
Telephone: (408) 543-1500
Fax: (408) 543-1501
Email: info@bloomenergy.com
Web: www.bloomenergy.com
Bloom Energy Corporation 2010. All Rights Reserved. Printed on recycled paper
BLOOM ELECTRONS OVERVI EW
BLOOM ELECTRONS
SM
The Bloom Electrons service allows you to lock in your electricity costs
for ten years delivering fixed, predictable costs, and significant savings.
Blooms energy generators are deployed at your site to produce clean,
reliable, affordable power 24/7/365 just for you. Bloom manages and
maintains the systems. You only pay for the electricity that is consumed.
SAVE MONEY ON YOUR ELECTRICITY
Save money on your electricity
|ower your costs |mmed|ate|y
F|x your cost to e||m|nate vo|at|||ty
Save m||||ons of do||ars a |arge commerc|a| customer m|ght save
upwards of $25 million)
Cut your carbon footprint
50% reduct|on |n OO2 em|ss|ons
No NOx, SOx, or other harmfu| po||utants
Reduce your energy risk
Easy and fast - s|mp|y rep|ace your ut|||ty expense w|th the
Bloom Electrons service
No cap|ta| r|sk - buy e|ectr|c|ty, not equ|pment
No techno|ogy r|sk - pay on|y for what you use, the gr|d rema|ns as
your backup
No |nterdependence - have your e|ectr|c|ty generated at your s|te.
just for you
Take contro| of your energy future
Printed on recycled paper B|oom Energy Oorporat|on 2010. A|| R|ghts Reserved.
About Bloom Energy
Bloom Energy is making clean,
reliable energy affordable. Our
un|que on-s|te power generat|on
systems utilize an innovative fuel
cell technology with roots in
NASA`s Mars program. By
leveraging breakthrough advances
in materials science, Bloom
Energy systems are among the
most efficient energy generators;
providing for significantly reduced
operating costs and dramatically
lower greenhouse gas emissions.
By generating power where it is
consumed, Bloom Energy offers
increased electrical reliability and
improved energy security,
providing a clear path to energy
independence.
Some Current Customers:
Break-Even
-$750,000
$0
$750,000
$1,500,000
$2,250,000
$3,000,000
Year 1 Year 2 Year 3 Year 4
Start Up Cost
Net Income
!