Customer Stock Option Plan

by jagadish

Q1) what is customer stock option plan ?

Ans) it is the option plan taken by companies in their respective industries under 4c to
the end consumers(B2C) , B2B and mergers and acquistions. this option plan is actually
option given to end consumer say organized retail store as stocks

Q2) where can it be implemented ?

Ans) it can be implemented in organized retail stores, end consumers, and B2B and stake
holders, e commerce and mobile commerce ( through point systems)

Q3) who is going to be benefited ?

Ans) it is 4c concept so company, consumers, competitors and complementors would be

benefitied including stake holders, B2B

Q4) should combos be added as an addition to the existing products under csop ?

combos products at once can be implemented under 4c concept by respective industries

under respective companies under the industries

Q5) what is the benefit under CSOP for complementors, competitors, company, customer
and stake holders ?

Ans) complementors would be benefited by tying up with their value addition products
related to companies to generate revenue. complementors by nature give value additon
so by giving value additon to end consumers they can create their own name and fame
along with the value addition companies through CSOP.

competitors would be benefited because of CSOP for those stocks which are not selling
properly in the market place or market space. so by tying up the stocks and promoting
them and with CSOP they can promote their stocks and create awareness for their brand
image along with competitor company under 4c concept

consumers can be created awareness of the new mutualfunds and other types of shares
bonds can be promoted which would enhance the value of the shares as well as
companies image under 4c concept

stake holders also will be benefited under CSOP at the time of mergers and acquisitions
when losses to stake holders are maximum. stakeholders also would be benefited at the
time of winding up by being loyal to their respective companies . that means those
stakeholders who stay back with the company say 5 to 10 years down the line.

Company would be benefited by tying up relationship with their respective

complementors and competitors under CSOP by promoting with those products which
are not selling as good as they should be.

B2B also can be benefited with the same principle of company, the difference lies in
quality products being sold, and CSOP will be an added advantage to those B2B
companies which are new to the B2B segment

CSOP can be used effectively in e commerce internet by giving stocks to those consumer
who frequently use internet for shopping purpose say amazon, ebay

CSOP can be used effectively in mobile commerce by checking up the internet website
highlighted in the mobiles say way2 sms

Q6) can csop fail and in which areas it can fail ?

Ans) CSOP (customer stock option plan) can fail only on one basis that is trust between
company with complementor or company tie ups

Q7) why csop should be implemented by a company ?

Ans) csop should be implemented by the company due to following reasons

a) goodwill generation
b) promoting sister and complementor company shares
c) sales generation
d) promoting mutual business with competitor/complementor for R&D research

Q8) what is csop doing under 4c concept ?

Ans) 4c concept deals with cooperation between companies to solve industry problems
and here promotional campaign of vibrant companies can be promoted through CSOP

Q9) can csop be implemented along with competitor/complementor ?

Ans) CSOP can be implemented with any type of products either competitor or
complementor products

CSOP can never be promoted under negative demand of product

negative demand can be defined as demand for company product to reduce its product in
the eyes of consumer

under cannabalisation of product also CSOP can be used in order to promote its own
better product.

Q10) what are the benefits of csop from a customer perspective ?

Ans) benefits of csop from a customer perspective are

a) get hold of new rising mutual funds, stocks , bonds etc

b) able to know the pulse of the company awareness by end users
c) able to interact with company retail stores to know the pulse of companies which they
are getting hold off
d) ability to get discounts in future with the companies through regular purchase - retail
outlets and companies

Q11) would customer be benefited under csop and to what large extent under 4c
concept ?

Ans) same as above

Q12) would csop affect the supply chain management of company ?

Ans) it would affect only limited supply chain management where existence of database
can be generated through ERPs

example : organised retail stores, B2B,

Q13) can csop affect innovation of products/brands ?

Ans) csop affecting innovation can be utilised only in fields

a) personal finance
b) product novelties development (R&D)

Q14) what is the price tag attached to products which are being promoted under csop ?

Ans) price tag that is attached to products which are being promoted under CSOP is
novelties to end consumers

Q15) what type of options should be given to customer under csop by

company/companies ?

Ans) the type of options should company/companies must give to end consumer are
a) different stock options of different companies
b) product knowledge information about their respective journals , magazines which is
beneficial to end user say for

example : kitchen tips, health tips

Q16) should companies tie up with each other under 4c when it comes to csop ?

Ans) companies can tie up with each other under csop for mutual benefit to promote
peace and harmony in their respective industries getting for each other research related
information which is beneficial for all who are tied up

Q17) what is the role of complementor under csop with 4c as the arsenal ?

Ans) role of complementor under csop

a) promoting quality products along with company if not successful affects csop

b) research along with company to sell under csop

c) financial advise

Q18) how should csop be monitored by the respective company/companies under 4c ?

Ans) through return on investment 4c concept

company is associated with complementor products amount

to whom company is associated
Returns on Investment = returns with
------------------*100 + ----------------------------------------------------
investment share price of that quarter of company

to be checked with companies

Q19) under csop should other industry companies be added up under combo in 4c
concept ?

Ans) different industries can be tied out but purpose of csop would be lost out unless they
are complementors to the company they are associated with (some or the other
way industry companies should be related with main company )

Q20) can esop (employee stock option plan ) be replaced with csop in companies ?
Ans) both are complementary to each other because both are designed to promote
revenue for the company one through ideas and the other through sales

Q21) can csop be implemented in rural industry like India ?

Ans) csop in rural industry can be implemented in places like

a) number of satchets purchased in a month (fmcg)

b) borrowing of loans from company

c) promotion of life insurance and being its member

d) being an employee of the company

Q22) how can csop affect the glocalisation in company ?

Ans) glocalisation = company being global + having local flavor

a) promoting cross border information

b) through sales by export import of items

c) promotion of ideas through customers/employees by respective companies

d) research

Q23) what is the limit to which csop can solve companies problems ?

Ans)

their is no limit

its unlimited

think and implement

Q24) what is the role of csop in C2C companies like amway ?

Ans) interpersonal information of ideas is where c2c csop would play a role

Q25) what is the role of csop in B2B, B2C and C2C ?

Ans) promotional campaign and sales generation

Q26) why should csop succeed in companies and what is its future

Ans) csop succes can lead to

a) information on ideas
b) increase in sales
c) ad campaigns
d) quality promotions of products/ brands

Q27) In companies who should promote csop ? what is the role of CEO ?

Ans) it should be promoted by board of directors and implemented by cmo (chief

marketing officer), cfo (chief financial officer), coo (chief operating officer)

why they

because they are the ones who would get benefited through information generation and
knowledge about their company/companies/industry to which they are associated

role of ceo is to see whether implementation is happening or not

END