Alexander Akishin-Chris Patfield-Yalda Pilehchian-Josef Hetzmannseder

VELO-CITY CONFERENCE
RISKS AND OPPORTUNITIES

WHAT IS VELO-CITY? VIENNAS VELO-CITY BID FINANCING RISKS OPPORTUNITIES EVALUATION AND MEASUREMENT CONCLUSION

WHAT IS VELO-CITY?
1980 1984 1987 1989 1991 1992 1993 1995 1996 1997 1999 2000 2001 2003 2005 2007 2009 2010 2011 2012 2013 Bremen London Groningen Copenhagen Milano Montreal Nottingham Basel Perth Barcelona Graz Amstredam Edinbrough Paris Dublin Munich Brussels Copenhagen Seville Vancouver Vienna
MALTA
Sevilla Edinburgh

FINLAND SWEDEN NORWAY

RUSSIAN FEDERATION

ESTONIA

LATVIA

DENMARK IRELAND
Dublin Nottingham Groningen Bremen

Kbenhavn (Copenhagen)

LITHUANIA BELARUS

UNITED KINGDOM
London

NETHERLANDS
Amsterdam

POLAND GERMANY

BELGIUM
Bruxelles/Brussel

UKRAINE
Paris

CZECH REPUBLIC

SLOVAKIA MOLDOVA

FRANCE
Basel

Mnchen

Wien

AUSTRIA
Graz

HUNGARY

SWITZERLAND SLOVENIA
Milano

ROMANIA

CROATIA BOSNIA AND HERZEGOVINA

SAN MARINO MONACO ANDORRA SPAIN

Barcelona

SERBIA BULGARIA

ITALY MONTENEGRO

MACEDONIA ALBANIA

GREECE

CYPRUS

fe Con
Geography

ren

truc s a r f ce in

ture

CRITERIA FOR GAINING VELO-CITY CONFERENCE

VIENNA
Pol itica l co mm itm

Unique Se lling points

ent /vi

sion

200,000
130 page bid

FINANCING - SPONSORS

RISKS - VELO-CITY CONFERENCE

- Budget 2.5 Million - Weather - Quantitative aspects Number of participants, speakers - Qualitative aspects Standard of presentations
Side programs

RISKS - CITY OF VIENNA

- Changes in political vision - Negative international reputation - No legacy No change in citizen psyche
Negative change in citizen psyche

- Budget

LESSONS FROM PREVIOUS HOST CITIES

STARTER CITIES Cities that have a limited cycle culture

CLIMBER CITIES Cities which have an increasing modal share and political interest in cycling E.g. Basel, Munich, Vienna

FORERUNNER CITIES Cities in which cycling is already a part of the mainstream culture E.g. Copenhagen

E.g. Vancouver, Seville

OPPORTUNITIES CONFERENCES AND CITY BRANDING

Research demonstrates that staging an event can enhance the image of a host and that it can also act as catalyst for development [Berridge, 2012:43]* Vienna Smart City Vienna
capital', The journal of sport tourism, 17(1), pp. 43-61

Conference hosting city

* Berridge, Graham (2012) 'The promotion of cycling in London: The impact of the 2007 Tour de France Grand Depart on the image and provision of cycling in the

OPPORTUNITIES RADJAHR

- Without the successful bid for the Velo-City Conference, 2013 would not be the Year of the Bicycle - Opportunities of the Radjahr: 160 events related to cycling

Political will and increased marketing targeting the encouragement of cycling Creation of mobility agency

OPPORTUNITIES CATALYST FOR CHANGE

- Increased modal share of cyclists 5.5-10% (the conference itself to provide a 2% increase)

5%

+2%

10%

2010 2015 2013 Congestion of the U-Bahn is almost at capacity

[Wolfgang Dvorak]
Conference Director Velo-city 2013 Vienna

- Platform for conversation between different interest groups and exhibitors - Sometimes cities need an extra push to be formally committed to a contract [Raimund Stabauer]
Velo-City Series and Event Manager

OPPORTUNITIES INTERNATIONAL SCALE

- Conference is also an opportunity for Central and Eastern Europe - Memorandum of international mayors - Vienna on the international biking agenda - Viennese strategy paper - Viennese excellence in conference organising - Target for 50% of delegates not from the hosting continent

OPPORTUNITIES WHAT HAS BEEN DONE SO FAR?

- Fahrradhaus - New links between annual events and biking agenda - No new or improved cycleways yet, biking agenda included in advanced plans

EVALUATION AND MEASUREMENT

- Velo-City Conference Success if budget is met

No follow up evaluation of the impact of the conference

- City of Vienna

More interested in long term impacts Velo-City Conference only one of 1100 conferences held in Vienna annually

- Difficult to measure

CONCLUSION

The Velo-City Conference is an important catalyst for initiatives to encourage cycling culture in Vienna. The impact of the conference should be measured in conjunction with the City of Viennas incentives surrounding the Radjahr when assessing its potential legacy.