SIKKIM MANIPAL UNIVERSITY

Retail Market Research Analyst

(Adani Wilmar Limited) Master of Business Administration.
SEMESTER III (20012-2013)

SUBMITTED BY RITESH D.MISTRY ROLL NO: 1208003659 PROJECT GUIDE MISS. PRIYA AGARWAL

3rd Floor, Kamar Education Trust Building, Nr. Hotel Fortune Landmark, Usmanpura, Asharam road, Ahmedabad - 380 013. Gujarat, India.

IDEA Institute of Management and Technology

DEPARTMENT OF MBA PROFORMA FOR APPROVAL OF PROJECT SYNOPSIS 2012-13 /SEMESTER-III

Name Roll No Title of Project

: RITESH MISTRY : 1208003659 : Retail Market Research Analyst (Adani Wilmar Limited) : MARKETING : MISS. PRIYA AGARWAL

Subject Area Name of Guide

Signature of Student Signature of Guide

: : For office Use only

SYNOPSIS

GUIDE

Signature of Co-ordinator Date ..

ii

ACKNOWLEDEMENT

I would like to thank my project guide MISS. PRIYA AGARWAL . For helping & inspiring me at every stage of this project, for motivating me & giving me access to such valuable information, without which my project would be incomplete. I am highly obliged to acknowledge our Principal MR. ASHISH PATEL for giving me an opportunity to conduct a detail study & analysis of topic relevant to my project. I would also like to thank Prof. POOJA KANWER, co-ordinator who has shaped my understanding though his rich & varied contribution. I also thank for his encouraging feedback that has sustained my spirits. I also thank our Library and I.T Staff for providing appropriate book on right time. These people have immensely helped me in getting the correct & up to date information required for the making of this project. I am very grateful to and would like to thank my Family and other Professors of my college for having helped me day in & day out. I am also thankful to my friends for their continuous help in making the project. This project report is the combination of the efforts of all the above mentioned people & myself. I have carried out sincere efforts on my part of make this.

RITESH D. MISTRY

iii


PREFACE
Two concepts central to higher end French wines are the notion of "terroir", which links the style of the wines to the specific locations where the grapes are grown and the wine is made, and the Appellation d'Origine Contrle (AOC) system. Appellation rules closely define which grape varieties and winemaking practices are approved for classification in each of France's several hundred geographically defined appellations, which can cover entire regions, individual villages or even specific vineyards. France is the source of many grape varieties (Cabernet Sauvignon, Chardonnay,Pinot noir, Sauvignon blanc, Syrah) that are now planted throughout the world, as well as wine-making practices and styles of wine that have been adopted in other producing countries. Although some producers have benefited in recent years from rising prices and increased demand for some of the prestige wines from Burgundyand Bordeaux, the French wine industry as a whole has been influenced by a slight decline in domestic consumption.

iv