SURFER Poll 2009 Agent of Change

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FOR IMMEDIATE RELEASE

SURFAID INTERNATIONAL FOUNDER DR. DAVE JENKINS


NAMED “AGENT OF CHANGE” AWARD RECIPIENT
Award will be Presented at the 2009 SURFER Poll and Video Awards Presented by
American Suzuki and Ultimate Wave Tahiti; SurfAid International Named
Beneficiary of VIP Table Sales Proceeds

DANA POINT, Calif. (Aug. 21, 2009) — SURFER Magazine has named Dr. Dave
Jenkins as the “Agent of Change” award recipient and SurfAid International, the
organization he founded, as the beneficiary of proceeds from VIP table sales at this
year’s SURFER Poll and Video Awards presented by American Suzuki and Ultimate
Wave Tahiti. The award will be presented on Sept. 15th at the annual event that unites
the worlds of sports, music, entertainment and philanthropy to honor the best in surfing.

The Agent of Change award honors a surfer who is making a difference for the
betterment of the surfing community. Last year, Dave Rastovich received the first award
for his work with Surfers for Cetaceans.

“We launched the Agent of Change award last year to help recognize and honor surfers
who are making a difference,” said SURFER Editor In Chief, Joel Patterson. “Without a
doubt, SurfAid International, led by Founder Dr. Dave Jenkins, is improving isolated
areas that are particularly
relevant to surfers. We are
proud to honor Dr. Jenkins for
his visionary leadership and
give back to SurfAid
International to help them
continue improving the health
and well being of both the
people and the communities
that are so important to the
surfing community.”

In 1999, physician and surfer


Dr Dave Jenkins went on a
surf charter to the Mentawai
Islands with one goal in mind:
to find perfect waves. The surf proved to be everything he had hoped for. What he also
found though were the Mentawai people, mostly women and children, suffering and
dying from the ravages of malaria and other preventable diseases. Dave questioned
what he was doing with his own life by pursuing personal career goals, and he found that
he was unable to just walk away. It was a defining life moment. He sought support from
like-minded individuals and went on to establish SurfAid International, a non-profit
humanitarian organization dedicated to the alleviation of human suffering through
community-based health programs.
Today SurfAid has expanded to encompass disaster preparedness, water and sanitation,
and health programs in the Mentawai and Nias islands, off Indonesia’s Sumatran Coast.
SurfAid’s main goal is to empower the island communities so as to foster sustainable
health and resilience. With the support of the
global surfing community, and the people of the
Mentawai and Nias islands, SurfAid has come to
exemplify the healing power of cross-cultural
partnerships. For more information, visit:
surfaidinternational.org

SurfAid also has an international Schools


Program, which aims to develop global citizens
using the humanitarian challenges and
achievements of SurfAid as an example for
action: schools.surfaidinternational.org

“It’s a great honor to receive this award on behalf


of everyone who has helped SurfAid achieve so
much in the last 10 years,“ SurfAid CEO and
Founder Dr Dave Jenkins, said. “It’s particularly
cool to receive it from SURFER Magazine, whose
heartfelt decision to cover our initial work sparked
an immediate and lasting response from the
surfing tribe and industry that embodies the core
of who we are.”

In addition to the award, the SurfAid International


organization will receive proceeds from the sale of VIP tables at the event. SURFER is
selling the tables to companies within the surf industry for $2,000 each for a table of 10
within the premiere seating area. So far, industry support has come from a plethora of
sources including: Bubble Gum Surf Wax, Channel Islands, DC, Hurley, Rusty, Sanuk
and Volcom, to name a few, and tables are still available.

The 37th annual SURFER Poll and Video Awards presented by American Suzuki and
Ultimate Wave Tahiti will be held on Tues., Sept. 15, 2009 at The Grove of Anaheim.
Attendance is by invitation only, but the event will be Web cast live at surferpoll.com

Special thanks to the sponsors of the 2009 SURFER Poll and Video Awards: American
Suzuki, Ultimate Wave Tahiti, Red Bull, Sponsorme.com, Coors, New Era and
FUEL TV. Additional thanks to the VIP table donors whose donations will benefit SurfAid
International.

About SurfAid International


SurfAid International is a non-profit humanitarian organization whose aim is to improve
the health, wellbeing and self-reliance of people living in isolated regions connected to
us through surfing. To learn more, please visit: surfaidinternational.org

About SURFER Magazine


Upon its inception in 1960, SURFER Magazine brought a unity of voice and vision to an
otherwise niche and fragmented sport. Today, the original surf publication is widely
recognized as the "Bible of the Sport" and the driving force in the surf world, reaching
more surfers worldwide than any other surf magazine. SURFER is part of Source
Interlink’s Action Sports Group (ASG) that reaches more than 2 million action sports
enthusiasts through an integrated network of magazines, online properties, events, and
television programming.

About American Suzuki Motor Corporation


The Brea, Calif.,-based Operations of American Suzuki Motor Corporation (ASMC) was
founded in 1963 by parent company Suzuki Motor Corporation (SMC) and currently
markets its vehicles in the United States through a network of approximately 400
automotive dealerships and numerous other motorcycle, ATV and marine distributors in
49 states. With global headquarters in Hamamatsu, Japan, SMC is a diversified
worldwide automobile, motorcycle, and outboard motor manufacturer. In 2008, SMC
sold more than 2 million new cars and trucks and more than 3.5 million motorcycles and
ATVs. Founded in 1909 and incorporated in 1920, SMC has operations in 196 countries
and regions. For more information, visit media.suzuki.com.

About Ultimate Wave Tahiti


Ultimate Wave Tahiti, featuring Kelly Slater, will premiere next February. It is the first 3D
film produced and distributed for IMAX® and other Giant Screen Theaters to focus on
surfing and the unique waves that travel thousands of miles, eventually making it all the
way to Teahupoo. Together with Tahitian Raimana Van Bastolaer, Slater will treat movie-
goers to a blend of sport, ocean science, and cultural history that will both enthrall and
fascinate. Award-winning director, Stephen Low, brings a never-before-seen filming
technique to the giant screen, opening eyes to the beauty and intensity of some of the
world's most powerful of waves. Ultimate Wave Tahiti, which will be released worldwide
to IMAX and other giant screen and digital theaters in 3D and 2D, is produced by The
Stephen Low Company and executive produced by K2 Communications, Inc. and
presented by Suzuki, with supporting partnerships from Tahiti Tourism North America
and Quiksilver. (IMAX® is a registered trademark of IMAX Corporation.)

Media Contacts:

Dawn Hamilton
KHPR for SURFER
dhamilton@khpublicrelations.com
310-295-1189

Joel Patterson
SURFER Magazine
joel@surfermag.com
949-661-5115

Jeff Holland
American Suzuki Motor Corporation
jeff.holland@suz.com
714-996-7040, ext. 2464

Doug Freeman
Freeman/McCue for Ultimate Wave Tahiti
d.freeman@freemanmccue.com
714-557-3663 ext. 215

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