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Fusion Learning Brochure
Fusion Learning Brochure
Communications
Developing product and positioning concepts. Mentoring agency/client teams on the creativity rocks. Applying insight & innovation mindsets to create new, creative ways-in to copy. Building briefs and selecting agencies.
Re-search.
New research should be the exception. If you dont already have what you need (bet you do) we can find interesting low cost ways to supplement what you do have
Black boxes are black holes. We believe in building ideas with those who know most about your business you.
Orientation
Well share with you the stages of innovation and show you how to approach each stage
Well share case stories to inspire and provide you models to help guide you in the future when searching for relevant stimulus for your innovation challenges
Pattern breaking
Youll get to play with a number of different creativity techniques that you can continue to use
Well provide guidance on how to select with rigor and with courage
left
right
The Hermann Brain metaphor
Intro to insights
Insights are illuminating. They have the power to help us foster deep and lasting connections between our brands and our consumers. Well share examples from around the world to provide inspiration and proof of the value insights bring to businesses that leverage them. Well share our definition and show powerful insight can drive innovation
Pattern Breaking
Everyone has their way of making and breaking patterns to generate ideas. We present the 4 key themes in an easy to follow model that allows people to collaborate on ideation easily. De-constructing Detouring Decoding Detaching The model also helps us understand which tools best suit the way we think, from left to right brain. Well share the tools and provide time to play with them and learn how to run them using a fictional product development innovation challenge.