Sl No: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

50 51 52 53 54 55 56 57 58 59 60 61 62 64 65 66 67 68 69 70 71 72 73 74 75 75 76 77 78 79 80 81 82 83 84

Insights Poorer quality as compared to D-Mart Multi brands All items under 1 roof Price--lower prices Dependency on kirana cannot be removed More variety Competitor is better Accessibilty problems 2 times billing carrying heavy loads problem for getting rickshaw half of the billing counters are closed pleasant atmosphere smell from the non veg section very very poor quality of clothes at FBB compettior offers better product quality time saving and convenience non payment of dues to external entities pathetic response to vegetables section some schemes seem bogus flexibility of qty while buying veggies personal selection billings take more time than purchases fewer schemes as compared to D mart older stock are left lying on the racks 26 jan scheme is very popular one has to personaly verify the expiry dates and then purchase especially during offers shopping in supermarkets are liked by the Gen Y BOGOF No credit facility Bar coding issues The store ambience vary according the locations Lesser manpower during weekdays Problems in visual merchandising problems in baggage handling especially during peak hours 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Primarily the customers found the billing issues rampant throughout the billing counters. There was a issue with the available merchandise at some segments. The Best Offers Merchandise seemed to be out of stock as early as 7 in the evening at Big Bazaar, Lower Parel whe The Fashion Bazaar had certain issues with thr assortment and the width and depth of things. On talking to a Customer Mr. Girrish h, he told us that big bazaar would be a great asses in his vicinity if he could find The workers allocation seemed to be very good at the majority of the stores but seemed to be out of place in certain The customer service desk greeted with smile but was at times not knowing certain issues a customer put across to h The loyalty program seemed a valuable deal for a regular customer to big bazaar but again the personnel assisting w The inventory and stock units hid a lot many things a regular customer would have been interested to purchase. Once done with seeing the merchandise the customer leaves it at a random place which was seen in plenty of racks b It was observed people were more inclined to buying the products which ran heavy offers being the clothes, food, co There was a huge concern while getting their vegetables and the fruits weighed as it saw long lines with just one pers The brands that were less used gave a good deal to big bazaars shoppers as it added to their cart a lot more than the

14. Parking did not create a problem as they were personnel allotted for valet parking. 15. The store acted as the first eyeball for a entrant into the market city giving the visibility factor a tremendous boost. weekdays footfall around --250 in FBB weekends footfall around 1200-1300 weekends conversions-900-1000 FBB -dedicated staff for each section Bare minimum shoppers during afternoon Employees do not hv much work Groupism exists Security staff and cleanliness staff have heavy workloads during the peak hours People prefer reliance fresh to BB Reliance fresh reduces prices in the evenings ladies prefer going there People hate paying extra for plastic carry bags In house brands preferred by the lower income people Grocery section attracts the maximum footfalls 4-5 th days see the highest footfalls Inspections happen randomly 12th pass is the eligibilty criteria 3 stages of testing in BB- written test, PI, ? On the job training for the store staff Uneven footfalls wrt area and location Some emloyees are ignorant about products as well as WRT customers Women do not prefer packegd veggies Easy purchase goods near the billing area Presence of the eatable store Most big bazaar stores are there in mall Women usually come twice a month Youngsters come to buy provisions Grid format keeping racks between the racks No mirror the accessory areas Staff seems at times The stores often stink Sorting and merchandising is not proper more employess are alloted near the cosmetic section uneven distribution of employees

Remarks

g at Big Bazaar, Lower Parel where it sees the majority of the office workers and employee footfalls.

sses in his vicinity if he could find a solution to pick at a go, but big bazaar still hasnt lived upto that yet he says. med to be out of place in certain important areas. ssues a customer put across to him. again the personnel assisting was not available at the store. een interested to purchase. hich was seen in plenty of racks but no one put things back to place. offers being the clothes, food, consumables. saw long lines with just one person doing the entire lot. to their cart a lot more than they could have.

ity factor a tremendous boost.