Panel

INZICHT NZ C

Consumer panels
of Panel Inzicht in The Netherlands and abroad

The

your partner in online fieldwork

Panel Inzicht Introduction

Panel Inzicht (insight) is a young fieldwork organization specialized in online quantitative research. Our office is located in Ermelo, right next to the A28 highway. We arose from a market research company and have the biggest panel of the Netherlands. We also have panels in Belgium and France. The combination of our big panels and our statistical knowledge make us a unique player in the market. Moreover, our technical know-how ensures that everything in this area goes smoothly and quickly as well. Combine this with a 100% variable cost and competitive rates, and youll understand that Panel Inzicht is a new, interesting and refreshing player in research land.

Process approach
We believe that fast decision making is very important. The fieldwork period is often limited or has even already started. In this case, one has to be able to work fast. We usually answer emails within one hour. This goes for price requests as well as email contact before, during or after the fieldwork. Sample-only orders have a fixed trajectory:

1. 2.

A CPI based on an RFQ is given After approval of the CPI we assign a Project Manager (PM) The PM takes care of the timely (soft) launch and is your contact person during the fieldwork After achieving the quota, the final amounts plus the costs are determined Invoicing takes place within one week after achieving the quota The client sends the status file within 5 work days after the termination of the fieldwork

Vision
The online fieldwork (sample-only) market is but other aspects such as the invitation text and the reward system are also important. Panel Inzicht combines a large panel size and a fast way of doing business with a critical view of the research trajectory. In short, if you hire us, you wont do business with a fieldwork supplier; you will have a partner with whom you will turn your research into a success. characterized by competitive price negotiations, short lead times and is dominated by a few big, national players and some international players. In this fast business, one must keep an eye on the quality of the research. Fast is fine, but not if this is at the expense of quality. A questionnaire should be good, translations should be correct,

3. 4. 5. 6.

The throughput time is often specified in the RFQ, but this is usually 5 work days. Discover Panel Inzicht and experience our way of working. New customers receive an introduction discount on the first order!

 Sample-only
The Panel Inzicht panel gives you access to a very varied and diverse group of people who would like to complete your questionnaire. As we have quite a lot of information about our panel members, we are able to target (very) specific groups, leading to excellent response. If you choose sample-only, you take care of scripting and hosting the questionnaire yourself.

Analyses
In addition to sample-only and possibly scripting and hosting, we can also be of service to you in the field of statistics. As researchers we can help you with data preparation, data normalization, as well as with the analyses of the figures. This can vary from generating some cross-tables to the use of advanced statistical techniques and everything in between. Our people are university graduates in research methodology, which means they are fully capable in the field of statistical analyses. Examples of techniques that we have experience with, are: regression analysis, (M)ANOVA, conjoint analysis, Structural Equation Modeling (SEM), factor analysis, cluster analysis and other widely used techniques.

Scripting and hosting questionnaires

As an addition to or separately of the sample-only, we can translate your questionnaire to an internet questionnaire. In order to do this, we possess advanced software that allows us to script complex questionnaires, as well as give it your personal look & feel.

As a way of welcoming you as a new customer, we offer you an introduction discount. We hope you will contact us when you are looking for solutions to your needs.

Statistical analyses
After the data collection we can still be of service to you. With our statistical knowledge, we are able to contribute ideas about matters such as representativeness and weights prior to the fieldwork, but you may also decide to let us do the analyses afterwards.

Sample-only
If you choose sample-only, you take care of scripting and hosting your questionnaire. It is then our job to provide you with the response to your questionnaire. In many cases, we can target specific groups of panel members, based on their profile information, which results in a high response rate. You can send us a price request at rfq@panelinzicht. nl. RFQ stands for Request For Quota. You can also use our online price calculator to get a price indication. We always work with a variable price model; we dont charge start-up costs. This way you know exactly where you stand. We may, however, demand a minimum order amount for smaller orders. You can also calculate the required sample size on our website. Then you will be sure that the results will actually be representative of the population about which you wish to draw conclusions.

Scripting and hosting

Before we can send your questionnaire to our panel members, the questionnaire needs to be located somewhere on the internet. It needs to be translated from a (Word) document to the web, something we call scripting. In the case of sample-only, you take care of this process yourself. You may also, however, choose to let us take care of it. After scripting the questionnaire, we host it on the web. As of that moment, it is possible to send the questionnaires. We have several solutions for the scripting process, varying from simple (low costs, less possibilities) to advanced (higher costs, but a lot more possibilities). Depending on the complexity of the questionnaires (and routing), and your additional wishes, we choose the appropriate package. We work with Jambo, LimeSurvey and self-written software. Panel Inzichts panel started in 2000 when three smaller panels were combined, resulting in a flying start. As one of the first (large scale) panels in the Netherlands, the panel soon surpassed the amount of 100,000 members. This growth was, and is, mainly accomplished by the tell a friend principle, but also by means of targeted banners, email campaigning, text links and a network of carefully selected (media) partners. Of course, we work with double opt-in. We used the same approach in Belgium and France. In order to guard the panels diversity, we actively recruit specific groups (such as the elderly). In this way, we are able to take care of the most diverse, specific research requests. Panel Inzicht has panels in the Netherlands, Belgium and France. We started in the Netherlands, and then expanded to the south: Flanders. A few years ago we also added France and Wallonia. The Dutch panel has over 114,450 members (Q4 2013). In Belgium, over 37,664 people are member of the panel, and the French panel has over 100,917 members (Q4 2013). The combination of a lot of background information about our panel members and the large size of our panels make us an interesting partner in online fieldwork.

History of the Panel

Panel Figures

Panel Information Netherlands

Population: 16,819,595 Area: 41,526 km2 Life expectancy: 80 years Language: Dutch, Fries Capital (population): Amsterdam (779,808) Internet penetration: 92 % Active panelmembers: 114,540

Panel Information Belgium

Population: 11,008,000 Area: 30,518 km2 Life expectancy: 80 years Language: Dutch, Flemish, French Capital (population): Brussels (1,119,000) Internet penetration: 76 % Active panelmembers: 37,664

Panel Information France

Population: 65,436,552 Area: 547,030 km2 Life expectancy: 81 years Language: French Capital (population): Paris (2,211,000) Internet penetration: 77 % Actieve panelmember: 100,917

Panel Information
Members 114,540 Female 57.5 % Male 42,5 % 18-25 years old 26-40 years old 41-55 years old 56-65 years old Older than 65 28 % 28 % 28 % 11 % 4%

Panel Information
Members 37,664 Female 62 % Male 38 % 18-25 years old 26-40 years old 41-55 years old 56-65 years old Older than 65 33 % 34 % 24 % 7% 2%

Panel Information
Members 100,917 Female 64 % Male 36 % 18-25 years old 26-40 years old 41-55 years old 56-65 years old Older than 65 33 % 37 % 23 % 6% 2%

Specialty Panels
Due to the size of our panels, we have been able to build specialty panels in the last few years. These include a holiday panel, a media panel and above all the biggest business panel. We call this our professionpanel, with possible preselection based on, for example, company size (FTE, ), department, job level, decision-making power and sector. We also know if our members are ZZPers (persons that form independent companies without employees). In other words: Panel Inzicht can carry out your most specific requests.

Maintaining Quality
As researchers we know how important the quality of the response is for the research. We do everything possible to guard the quality of the response (and the members), in several ways. All subscriptions go through a double optin process. We also keep a blacklist of members that are disqualified for future research, for whatever reason. They may have filled in earlier surveys either without taking it seriously (straight liners) or too quickly (speeders). We also check for data consistency: someone who first claims to be a woman, but later claims to be a man, is excluded. Furthermore, we make use of deduplication based on IP addresses and cookies. During their membership, our panel members complement their profile information, which is a good indication of the members quality. Panel Inzichts panels are ISO 26362 certified late 2013. All these activities ensure the best possible response quality!

Subscription
You can subscribe to Panel Inzichts panel on our website www.panelinzicht.nl. When you subscribe to our panel, you will be redirected to a separate login page. If you enter your details, you will receive an email through which you can confirm your registration. You will then be able to participate in Panel Inzichts surveys. You will receive an invitation to a survey approximately once a month, as well as requests to complete your profile so we can invite you to researches for which you qualify. By participating in surveys, you save points that are exchangeable for money. You also gain access to our portal, so you can get a discount on purchases at popular websites. If you wish to unsubscribe, you can do so on the website, or by clicking on the unsubscription link at the bottom of each email you receive.

Recruitment
We recruit our panels members in several ways. Subscription always goes through a double opt-in process. We recruit by means of text links, targeted banners, email campaigning and a network of carefully selected (media) partners. The tell a friend principle also plays a major role. In this way, we stimulate members to subscribe other people to our panel. The largest share of our panels growth is attributable to this principle. We regularly recruit actively for difficult groups such as the elderly and ethnical minorities.

Representativeness
In order to be, and to remain, an interesting partner in online fieldwork, representativeness is a precondition. Many researches require representativeness regarding sex, age, region, income and level of education. Naturally, we understand this, and we are able to deliver representative samples. Of course this does not only apply to, for example, a representative sample of the Netherlands, but also to smaller, more specific requests. However, the smaller and the more specific the request is (RFQ), the more difficult it becomes to guarantee representativeness.

Technique (IT)
The technical coordination before, during, and sometimes after a research process is very important for its successfulness. One often has to deal with several redirects, parameters and variables that need to be enclosed, forwarded and captured correctly. In this context, 95% of surveys work with dynamic links, but our system can also handle static links. Because of our thorough technical knowledge in this area, here too we can be a good partner, providing you with advice when you need it. We have recently automated our reward system, which is a good indication of our progressiveness in this area.

Priv acy
We see our members privacy as a high priority. Our members form our panel, and without our panel we cannot be successful in this market. It is for this reason that we follow a strict privacy policy. All (profile) information of our members is strictly confidential and is never disclosed to third parties without their express written consent. It is not possible to enrich a dataset afterwards with so-called sociodemographic variables such as income, sex and age. All these questions must be included in the questionnaire, so that members can decide whether or not they wish to disclose this information.

Price structure
Panel Inzichts rates for online fieldwork are structured in a clear, transparent way. Contact us at rfq@panelinzicht. nl or on our website for a quotation (RFQ, Request for Quota). You can also use our online price calculator. Three variables determine the cost per completed questionnaire. Every RFQ can be expressed in a certain target group: the required Number of interviews (N), the percentage (within the target group) that meets the determined criteria (IR, Incidence Rate) and the Length of the Interview (LOI). The output of an RFQ, based on N, IR and LOI, is always the CPI (Cost Per Interview). We charge a minimum order amount for small orders. For more information, please visit our website for the online price calculator.

References
Our current customer base is very diverse. It varies from big, international organizations such as Survey Sampling International, Research Now, Toluna and GMI to Dutch marketing research agencies such as DVJ Insights, Markteffect, Right Marktonderzoek, CG Selecties, Mediatest and Team Vier. We also serve clients directly. For more information about our partners, please visit our website.

Over view of the adv antages:

Panels in The Netherlands, Belgium and France Competitive rates and an introduction discount of 15% Knowledge of research methodology, statistics, scripting and IT Quick answers to your questions Short lead times Fast switching when necessary

Panel
Panel Inzicht B.V. Postbus 237 3850 AE Ermelo Visiting Address Middelerf 12 3851 SP Ermelo T: 0341-760055 F: 084-8327496

INZICHT NZ C

www.twitter.com/panelinzicht

KvK: 08224143 BTW: NL822272635B01 Bank: 1102.33.913 (Rabobank)

E: info@panelinzicht.nl W. www.panelinzicht.nl