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Exploring Design Thinking
Exploring Design Thinking
think) Introduction
Design thinking is introducing a way of interacting into the wider community as a way of approaching and solving problems, or addressing opportunities that are worthwhile tackling. This human centered approach based on designerly thinking comes with a bias for action, puts the power of observing and empathy building, iterating, experimenting, rapid prototyping, and showing rather than telling at the center. Design thinking follows the maxim: dont think too hard; dont talk too much; just try it! In conjunction with local companies, various regional groups, as well as the University of Auckland, the University of Canterbury in Christchurch is exploring the potential for design thinking to enhance how we might address many of the issues that confront us. Design thinking as a method has application in all areas of creative problem solving, such as the design or re-design of business models, educational curricular, government policy, art, citizen-generated urbanism, buildings, products, and services. As a result of applying design thinking organisations and individuals alike are helped with shifting toward a more open and participatory way of identifying themselves and engaging with their surroundings. We are exploring the possibility of establishing Christchurch as the New Zealand heart of design thinking, through the creation of a design school. We therefore would like to test public response to d.think with an as diverse public presence as possible that enables, delights, inspires, and why not constructively provokes.
D.think is a project with a connection to a large community group of the city students and like-minded individuals, looking to create change in both themselves and their environment. D.think is a concept that is open to all walks of life, and needs to be taken away from the isolation of the University campus, and away from the corporate structures that limit creativity. D.think has a committee of people to market and manage the concept of design thinking. We have financial support from each of the industry partners (Tait Communications, AuCom Electronics, and The New Zealand Merino Company). D.think is open to the public to participate in their d.think workshops. The marketing of design thinking will be aimed at the wider Christchurch community with the ability to focus on students and young people, as well as the business community. D.think has a vision of changing the way people, organisations, and communities, look at problems and issues that are worth solving. It aims to ultimately make our communities better with more engaged citizens that are creative and innovative.
More background:
This brief video clip is a great view of d.think in action http://www.youtube.com/watch?v=Q8iEXhTddYg Tim Brown, CEO of IDEO, and a thought leader raises some interesting points http://www.youtube.com/watch?v=R6DwjBDxO4k Also see the d.think value proposal.