A

PROJECT REPORT ON

CONSUMER PURCHASING BEHAVIOUR AND BRAND PROMOTION

SUBMITTED TO RASHTRASANT TUKDOJI MAHARAJ NAGPUR UNIVERSITY, NAGPUR IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF BACHELOR OF BUSINESS ADMINISTRATION SUBMITTED BY AKHIL J. SHINDE

GUIDED BY Miss.SHRADHA ATHOLE

PRERNA COLLEGE OF COMMERCE RESHIMBAG, NAGPUR

2011-2012

CERTIFICATE
This is to certify that AKHIL J. SHINDE Bonafied Student of the Bachelor of Business Administration (BBA) course, Specialization in MARKETING MANAGEMENT, session 2011-2012, of the COMMERCE, NAGPUR. PRERNA COLLEGE OF

The cand da!" has worked under the supervision of M ##. SHRDHA

ATHOLE

and

has

satisfactory

conducted project work for not less than one academic session. The project su mitted y him is his own work

and is complete so as to warrant its presentation for e!amination. This project work entitled "CONSUMER PURCHASING BEHA$IOUR AND BRAND

PROMOTION% #hich is in partial fulfillment re$uirement for the a ove course, is ein% forwarded to

M ##. SHRADHA ATHOLE SAHU 'P&()"c! G* d"+ 'P& nc ,a-+

M&#. NEETA

DECLARATION
I AKHIL J. SHINDE here y declares that with

the e!ception of the su%%estion and %uidance received from my supervisor of this project titled .CONSUMER PURCHASING BEHA$IOUR AND BRAND

PROMOTION% is my ori%inal work. This dissertation as one, which is su stantially the same as this has not een su mitted y me for any other e!amination of this

university or any other university.

Na/,*& BBA III

&d

Da!"0 2012+

'2011-

ACKNO1LEDGEMENT
This project is the outcome of the help and encouragement provided by all faculty members, who were a continuous source of inspiration and who guided me in all my endeavors. I take this opportunity to thank all those who were a great support behind this project and without their unconditional support this project on this paper would not have been completed. First of all I would like to thank my parents for giving me back-up and full support in completing this project. My heart felt gratitude to rof !ead of "epartment, PRERNA COLLEGE OF

COMMERCE #agpur for making available all the resources. I am indebted to MISS.SHRADHA ATHOLE my chief guide without whose support and timely suggestion this report would not have been completed. I e$press my sincere thanks to other staff members of my institute who directly or indirectly helped me in preparation of my project. %ast but not least I would like to thank all those who are not mentioned, but whose contribution has been instrumental towards completion on of this project.

AKHILJ.SHINDE BBA IIIrd 2"a&

INDEX
SR. NO. NAME OF CHAPTER PAGE NO. 1-13

1. 2.

I#T&'"()TI'# 'F M*&+,TI#)'M *#. &'FI%, ,/,)(TI0, 1(MM*&. !I1T'&. 'F )'M *#.

14-31

3.

&,1,&)! M,T!'"'%'-. '23,)TI0, 'F 1T(". "*T* )'%%,)TI'# !. 'T!,1I1 32-38

4.

)'#1(M,& (&)!*1I#- 2,!*0I'(& *#" 2&*#" &*M'TI'# "*T* *#*%.1I1

39-6

!.

68- 4 !8-8" 81-82

6. . 8.

)'#)%(1I'# 4 1(--,1TI'# * ,#"I/5(,1TI'##*I&,

2I2%I'-&* !.