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It Ites August 2013
It Ites August 2013
The IT-BPM sector in India is estimated to expand at a CAGR of 9.5 per cent to USD300 billion by 2020. The sector increased at a CAGR of 25 per cent over 200013, 3-4 times higher than global IT-BPM spend
India is the worlds largest sourcing destination, accounting for approximately 52 per cent of the USD124130 billion market. The countrys cost competitiveness in providing IT services, which is approximately 3-4 times cheaper than the US continues to be its USP in the global sourcing market
Indias highly qualified talent pool of technical graduates is one of the largest in the world, facilitating its emergence as a preferred destination for outsourcing
The sector ranks fourth in Indias total FDI share and accounts for approximately 37 per cent of total Private Equity and Venture investments in the country
Source: NASSCOM; Aranca Research Note: BPM - Business Process Management, USP - Unique Selling Proposition
2013E
Global footprints
IT firms in India have delivery centres across the world; as of 2012, IT firms had a total of 580 centres in 75 countries Indias IT & ITes industry is well diversified across verticals such as BFSI, telecom, retail
2020F
Industry value: USD300 billion
Advantage India
Competitive advantage
India has cost savings of 60 70 per cent over source countries India remains a preferred destination for IT & ITeS in the world. With 52 per cent market share, India continues to be a leader in the global sourcing industry The country has a huge talent pool
The engineering sector is delicensed; Tax holidays extended to the IT 100 per cent FDI is allowed in the sector sector Due to policy support, there SEZ scheme since 2005 towas benefit cumulative FDI of USD14.0 billion into IT companies with single window the sector over April 2000 February approval mechanism, tax 2012, making up 8.6 per cent of total benefits,etc FDI into the country in that period
Policy support
Source: Nasscom, Aranca Research Note: SEZ stands for Special Economic Zone, BFSI stands for Banking, Financial Services and Insurance; E stands for Estimate, F stands for Forecast
1995-2000
Pre-1995
By early 90s, US-based companies began to outsource work on low-cost and skilled talent pool in India
IT industry started to mature Increased investment in R&D and infrastructure started India increasingly seen as a product development destination
The number of firms in India grew in size and started offering complex services such as product management and go-to market strategies Western firms set up a number of captives in India
Firms in India became multinational companies with delivery centres across the globe (580 centres in 75 countries, as of 2012) Firms in India make global acquisitions The IT sector is expected to employ about 3.0 million people directly and around 9.5 million indirectly, as of FY13 Indias IT sector is at an inflection point, moving from enterprise servicing to enterprise solutions
Market Size: USD56.3 billion during FY13 Over 78 per cent of revenue comes from the export market BFSI continued as the major vertical of the IT sector
IT services
Market size: USD20.9 billion during FY13 Around 85 per cent of revenue comes from the export market
IT&ITeS sector
Software products and engineering services
Market size: USD17.9 billion during FY13 Over 79 per cent of revenue comes from exports
Market size: USD13.3 billion during FY12 The domestic market accounts for a significant share The domestic market is experiencing growth as the penetration of personal computers is rising in India
Source: Nasscom, Aranca Research
Hardware
Indias technology and BPM sector (including hardware) is estimated to have generated USD108 billion in revenue during FY13 compared to USD100.9 billion in FY12, implying a growth rate of 7.4 per cent The contribution of the IT sector to Indias GDP rose to approximately 8 per cent in FY13 from 1.2 per cent in FY98
69 59
76
41
47
50
22
FY2008
22 FY2009
24 FY2010
29 FY2011
32 FY2012
32 FY2013E
Domestic
Export
TCS is the market leader, accounting for about 10.1 per cent of Indias total IT & ITeS sector revenue The top six firms contribute around 36 per cent to the total industry revenue, indicating the market is fairly competitive
Market share
10.7 per cent
Wipro
Cognizant Infosys HCL Tech Tech Mahindra
Source: Bloomberg, Aranca Research Note: 2012 (calendar year) revenues were considered for all the companies
Total exports from the IT-BPM sector (excluding hardware) are estimated at USD76 billion during FY13; the industry rose at a CAGR of 13.1 per cent during FY08-13E despite weak global economic growth scenario Export of IT services has been the major contributor, accounting for 57.9 per cent of total IT exports (excluding hardware) BPM accounted for 23.5 per cent of total IT exports during FY13
CAGR: 13.1%
11.4 10 8.8 9.9 22.2 FY2008 11.7 25.8 10.4 12.4 33.5
BPM
39.9 43.9 23.5% 57.9% Software products and engg. Services
27.3
FY2009 BPM
FY2010
FY2011
FY2012
FY2013E
IT services
BFSI is a key business vertical for the IT-BPM industry. It generated export revenue of around USD31 billion during FY13, accounting for 41.0 per cent of total IT-BPM exports from India Approximately 85 per cent of total IT-BPM exports from India is across four sectors: BFSI, telecom, manufacturing and retail. The hitherto smaller sectors are expected to grow
28
31
13
16%
C&U
Healthcare T&T
T&M
Manufacturing
BFSI
Retail
18%
C&U
FY12
FY13
Source: Nasscom, Aranca Research Notes: C&U - Construction & Utilities, T&T - Travel and Tourism, T& M - Telecom & Media, BFSI - Banking, Financial Services and Insurance The figures mentioned are for IT and BPM only and do not include engineering services and hardware exports
US has traditionally been the biggest importer of Indian IT exports; over 60 per cent of Indian IT-BPM exports were absorbed by the US during FY13 Non US-UK countries accounted for just 21.0 per cent of total Indian IT-BPM exports during FY12 Europe, one of the fast growing IT markets in 2012, is expected to emerge as a potential market as higher inclination towards offshoring firms would increase demand for IT services
47 42
2% 8% 11%
US UK Continental Europe
62% 12
13 8 9 5 6 2 US UK FY12 Continental Europe APAC FY13 2 17%
APAC ROW
ROW
Source: Nasscom, Aranca Research Note: ROW is Rest Of the World, APAC is Asia Pacific
Category
Number of players
% of total employees
Work focus
Fully integrated players offering full range of services Large scale operations and infrastructure Presence in over 60 countries Mid tier Indian and MNC firms offering services in multiple verticals Dedicated captive centers Near shore and offshore presence in >30-35 countries Players offering niche IT-BPM services Dedicated captives offering niche services Expanding focus towards sub Fortune 500/ 1000 firms Small players focussing on specific niches in either services or verticals Includes Indian providers and small niche captives
Source: Nasscom, Aranca Research
Large sized
11
47-50%
~35-38%
Mid sized
85-100
32-35%
~28-30%
Emerging
450-600
9-10%
~15-20%
Small
>4,000
9-10%
~15-18%
The number of global delivery centres of IT firms in India reached 580, spreading out across 75 countries, as of 2012 As of 2009, over 150 centres were set up by various Indian IT firms in North America
India continues to maintain a leading position in the global sourcing market. Its market share increased to 52.0 per cent in 2012 from 50.0 per cent in 2011
Engineering offshoring
India is the most preferred location for engineering offshoring, according to a customer poll conducted by Booz and Co Companies are now offshoring complete product responsibility
Patent filing
Increased focus on R&D by IT firms in India resulted in rising number of patents filed by them The number of patents filed by the top three IT companies increased to 858 in 2012 from 150 in 2009
Indias IT market is experiencing a significant shift from a few large-size deals to multiple small-size ones Delivery models are being altered, as the business is moving to capital expenditure (capex) based models from operational expenditure (opex), from a vendors frame of reference
Large players with a wide range of capabilities are gaining ground as they move from being simple maintenance providers to full service players, offering infrastructure, system integration and consulting services
New technologies
Disruptive technologies, such as cloud computing, social media and data analytics, are offering new avenues of growth across verticals for IT companies
Indias IT sector is gradually moving from linear models (rising headcount to increase revenue) to non-linear ones In line with this, IT companies in India are focusing on new models such as platform-based BPM services and creation of intellectual property
Consumerisation of IT
Global outsourcing is being used to drive fundamental re-engineering of end-to-end processes Increased emphasis on beyond cost benefits IT firms in the current phase have moved up the value chain, providing innovation-led growth to clients from SLA satisfaction and RoI calculations
Tier II and III cities are increasingly gaining traction among IT companies, aiming to establish business in India Cheap labour, affordable real estate, favourable government regulations, tax breaks and SEZ schemes facilitating their emergence as a new IT destination Giving rise to the domestic hub and spoke model, with Tier I cities acting as hubs and Tier II, III and IV as network of spokes
Social, Mobility, Analytics and Cloud (SMAC), a paradigm shift in IT-BPM approaches experienced until now, is leading to digitisation of the entire business model IT vendors in India to generate USD225 billion from SMAC-related revenue by 2020
Note: SLA - Service Level Agreement; RoI - Return on Invesmtnet
4.7 million graduates are estimated to have been added to Indias talent pool in FY13 Strong mix of young and experienced professionals
Global IT offshore spending is expected to rise at a CAGR of 8.0 per cent during FY1113 Global BPM spending is estimated to expand at a CAGR of around 7.0 per cent during FY1113
Global demand
Talent Pool
Computer penetration expected to increase Government likely to become a major contributor to domestic demand by 201314
Policy support
Infrastructure
Note: STPI stands for Software Technology Park of India, SEZ stands for Special Economic Zone
Large enterprises account for a significant share of the IT market and added USD15bn to domestic revenue in FY13 Expansion of Indian firms in global markets is leading to increasing spend on IT for efficient and cost-effective operations SMB, another potential demand pool for IT services in domestic market Adoption of technology for enhancing product visibility, reach and operational efficiencies is leading to higher demand for IT services from SMBs With 46 million units, India has the second largest SMB base in the world
Large enterprises
15% 47% SMB Governement 26% Consumers
Source: Nasscom, Aranca Research Note: Small and Medium Business; E indicates estimated numbers
Introduction of large eGovernance projects to provide better services through IT and focus on the formation of the cyber policy led to higher demand for IT and hardware from the government The Central Government and State/UT Government allocated 0.91.2 per cent and 2.83 per cent, respectively, of total budget on IT spend under the 12th Five Year Plan
~22-23
Strong consumer demand for IT service and products: Advent of smartphones, tablets, iPads, Rising computer literate population Enhanced Internet and mobile penetration Growing disposable income strengthening consumer purchasing power
15.5
FY13
FY15F
FY20F
Global IT-BPM spending to grow 56 per cent to nearly USD2 trillion by 2013 Global sourcing to rise at a faster pace of 911 per cent to USD124130 billion in 2013 Emergence of SMAC would provide USD1 trillion market by 2020 Emerging economies are likely to be a major contributor to IT spend growth IT spend in emerging economies to grow 3-4 times faster than advanced economies The BRIC IT market is estimated at USD380420 billion by 2020 Emerging segments are expected to drive growth of Indian IT-BPM exports
22
48
FY11
FY14F
35
10% 19% 15
20% 20%
21%
11
1.2 2
IT consulting
7.6 13
IS sourcing
CADM
ER&D
FY13E
FY16F
Availability of skilled English speaking workforce has been a major reason behind Indias emergence as a global outsourcing hub India added around 4.7 million graduates to the talent pool during FY13 Growing talent pool of India has the ability to drive the R&D and innovation business in the IT-BPM space
FY2008
FY2009
FY2010.
FY2011
FY2012
FY2013E
Source: Nasscom, Aranca Research Note: Graduates includes both graduates and post graduates
About 2 per cent of the industry revenue is spent on training employees in the IT-BPM sector 40 per cent of total spend on training is spent on training new employees A number of firms have forged alliances with leading education institutions to train employees
Salaries for inhouse training staff External training (new recruits) External training (existing employees) Recruitment cost Employee welfare Other costs
13%
27%
Objectives
Initiatives
Short term
Improve employability
Expand to tier 2 cities Lower skill dependence
Industry to enhance investment in training Use NAC and NAC Tech to assess employability of talent pool Identified new tier 2 locations
Bring down investment on training Develop specialist management expertise and project
Medium term
Long term
Expansion of higher education infrastructure; 20 new IIITs to be set up by the government Programme technology to increase PhDs in
Source: Nasscom, Aranca Research Note: NAC - Nasscom Assessment of Competence, IIIT - Indian Institutes of Information Technology
As of FY2011, 6,554 STPI units were operational, while 5,564 units have exported IT services and products. During FY11, STPI units accounted for approximately 76.0 per cent of total IT exports IT-SEZs have been initiated with an aim to create zones that lead to infrastructural development, exports and employment
No location
Restricted to
3,230 175
1,821
450+
~180
2000
2005
2010
2012
The IT & BPM sector continued to attract PE and VC investments in 2012, accounting for a significant proportion in terms of volume (around 37 per cent) and value (approximately 40 per cent) Value increased at an impressive 68.4 per cent over 2011 eCommerce accounted for 31 VC deals in 2012 About 64 per cent of VC deals in India were in the software, internet and mobile industry Two of the largest PE deals in the sector during 2012 were: JP Morgans buyout of M*Modal (USD1,100 million) Bain Capital, GIC investment in Genpact (USD1,000 million) In 1Q13, the industry attracted 26 deals at a value of USD105 million
1.9 184 58
379
393
0.8
32
40
2008
2011
2012
2009
BRIC nations, continental Europe, Canada and Japan have IT spending of approximately USD380420 billion Adoption of technology and outsourcing is expected to make Asia the second largest IT market
New geographies
New verticals
Government, healthcare, media and utilities have IT spend of approximately USD190 billion, but account just 8 per cent of Indias IT revenue A number of sectors are expected to depend on technology and service providers to reduce the cost to serve
SMBs have IT spend of approximately USD230 250 billion, but contribute just 25 per cent to Indias IT revenue The emergence of new service offerings and business models would aid in tapping market profitably and efficiently
Source: All the figures are taken from International Data Corporation (IDC) and Nasscom and are FY10 estimates Notes: SMB - Small and Medium Businesses
Traditional verticals i.e. BFSI, telecom and manufcaturing, continue to remain the largest in terms of IT adoption, and are expected to grow at an average of 15% Implementation of cloud environment and mobility way forward for traditional verticals Emphasis on other emerging verticals (such as education, healthcare and retail) to aid growth in IT firms in India Shift from IT adoption infrastructure, automation and digitisation to smart IT marks future trend of services in emerging verticals
BFSI FY10
Manufacturing
Education FY10
Retail
As IT is increasingly gaining traction in SMBs business activities, the sector offers impressive growth opportunities and is estimated at approximately USD230250 billion by 2020 In a bid to reduce cost, governments across the world are exploring outsourcing and global sourcing options Technologies, such as telemedicine, mHealth, remote monitoring solutions and clinical information systems, would continue to boost demand for IT service across the globe IT sophistication in the utilities segment and the need for standardisation of the process are expected to drive demand Digitisation of content and increased connectivity is leading to a rise in IT adoption by media
250
90 58
25
17
SMB
Government
Healthcare
Utilities
Media
Source: Nasscom, Aranca Research Note: SMB - Small and Medium Business
Emerging technologies present an entire new gamut of opportunities for IT firms in India
60%
Cloud represents the largest opportunity under SMAC, increasing at a CAGR of approximately 30 per cent to around USD650700 billion by 2020 Social media is the second most lucrative segment for IT firms, offering a USD250 billion market opportunity by 2020
Source: Nasscom, Aranca Research Note: Size of bubble indicates market size, *CAGR and market size for Big data/analytics is till 2015
Emerging geographies to drive the next growth phase for IT firms in India BRIC provides USD380420 billion opportunity by 2020 Focus on building local credible presence, high degree of domain expertise at competitive costs and attaining operational excellence hold key to success in new geographies Countries offering growth potential to IT firms Country Canada Europe Japan IT spend USD63 billion USD230 billion USD235 billion USD26 billion USD29 billion USD47 billion USD105 billion USD48 billion Indias penetration ~1.5 per cent <1.5 per cent <1 per cent <1.5 per cent ~4 per cent ~2 per cent <1 per cent ~4 per cent Key segments Enterprise applications, cyber security, healthcare IT IT sourcing, BPM, IS outsourcing, CAD CRM, ERP, Salesforce automation, SI IT sourcing, SI IT sourcing, BPM Low level application management, artificial intelligence, R&D Software outsourcing, R&D Procurement outsourcing, infrastructure software & CAD
Source: Nasscom, Aranca Research
Spain
Mexico Brazil China Australia
13% 3% 3% 12%
Infrastructure services
Global consulting
Achievements:
2013: Won Best Performing Consultancy Brand award in Europe 2013: Received Red Hat North America Awards for System Integrator Partner of the Year 2012: TCS China ranked amongst the top 10 global services providers in China 2012: TCS BaNCS won Xcelent Customer Base Awards 2012
5%
66%
Number of customers
27 5
43 48 8
14 16
FY09
FY10
FY11
FY12
FY13
USD5 million+
USD50 million+
USD100 million+
Revenue
Operating profit
FY5
FY11
FY12
FY13
BFSI Expansion of geographic presence Issue of an IPO in the market in India and raised USD1.2 billion in 2004 Consolidation of market position through CMC acquisition
Manufacturing
With a brand value of over USD1 billion, TCS consolidates position as one of the largest IT players
FY03 Became the first software company in India to cross USD1 billion revenue
2003
2005
2007
2009
2011
2013
Enterprise application services 20% 24% Engineering & R&D services Business services
Number of customers
4,345 3,452 2,560 2,228 1,879 682 250 FY08 317 FY09 321 FY10 Revenue 438 656 3,459
386 422
187 152 92 98 44 USD1 million+ USD5 million+ USD10 million+ 51 25 29 14 15 USD40 million+ 10 10 USD50 million+
FY11
FY12
9MFY13
USD20 million+
USD30 million+
Operating profit
31-Mar-12
31-Mar-13
Financial Services
Acquisition of Capitalstream and AXON Group Diversification of business and geography mix Adoption of nonlinear strategy; formation of JVs and alliances Organic growth through prudent strategies FY09 Launch of IPO FY06 Signed the largest ever software service deal with DSG FY12 Revenue crossed USD4 billion
Manufacturing
Telecom
Media
1999
2000
2002
2004
2006
2008
2010
2011
2012
2013
Energy utilities, Communication and Services Retail, Consumer packaged goods, Logistics and Life Sciences
2013: Ranked first in the annual Euromoney Best Managed Companies in Asia survey 2013: Received NASSCOM Business Innovation Award 2013 for Infosys Edge 2012: Identified as an innovation leader in KPMGs Global Technology Innovation Survey 2012
22%
Number of customers
448
233 231
97 84 16 15
FY09
FY10 Revenue
FY11
FY12
FY13
USD1 million+
USD5 million+
USD50 million+
USD100 million+
Operating profit
Automotive
Financial service
Healthcare,
Pharmaceuticals &
Biotech
Industrial manufacturing
1981
1991
1993
1995
1997
1999
2002
2006
2010
2012
APAC: Asia Pacific BFSI: Banking, Financial Services and Insurance BPM: Business Process Outsourcing CAGR: Compounded Annual Growth Rate C&U: Construction & Utilities FDI: Foreign Direct Investment GOI: Government of India INR: Indian Rupee IT&ITeS: Information Technology-Information Technology Enabled Services NAC: Nasscom Assessment of Competence RoI: Return on Investment ROW: Rest Of the World
SEZ: Special Economic Zone SLA: Service Level Agreement SMB: Small and Medium Businesses STPI: Software Technology Parks of India T&M : Telecom & Media T&T: Travel and Transport USD: US Dollar USP: Unique Selling Proposition UT: Union Territory Wherever applicable, numbers have been rounded off to the nearest whole number
2007-08
2008-09 2009-10 2010-11 2011-12 2012-13
40.24
45.91 47.41 45.57 47.94 54.31
2009
2010 2011 2012 2013
46.76
45.32 45.64 54.69 54.45
Average for the year
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