LG Electronics (KRXS: 066570, LSE: LGLD) is a South Korean multinational

corporation and one of the world's largest electronics companies. It is a part of LG Group,
operating in 80 countries.

Contents
[hide]

• 1 Summary
• 2 Brand name history
• 3 Sponsorship
• 4 Business areas and main products
• 5 Company brands
• 6 See also

• 7 External links

[edit] Summary
LG Electronics developed iris recognition technology in 1999 and markets it for security,
convenience, privacy enhancement and productivity purposes.　

By 2005, LG was considered a Top 100 global brand, and just a year later, LG recorded a
brand growth of 14%. Now the world's largest plasma panel manufacturer, its joint
venture, LG.Philips LCD, is a major maker of liquid-crystal displays for TVs.

In 2006, the company's mobile phone division, LG Mobile, marketed the LG Chocolate
phone, changing the company's image of the maker of 'fat' 3G phones. It now focuses on
the design and marketing of phones such as the LG Shine and LG Prada (KE850). As a
result, the company was picked as 'The Design Team of the Year' by the Red Dot Design
Award in 2006~2007 and is often called the 'New Apple' or 'New Sony' in the industry
and online communities. They also sponsor English Premier League club, Fulham FC.

Billboards at Dundas Square in Toronto, Canada, featuring an LG advert.

[edit] Brand name history

The previous company name was Lucky-GoldStar, from which the abbreviation of LG
was derived. The current "Life's Good" slogan is a backronym. Before the corporate
name change to LG, household products were sold under the brand name of Lucky, while
electronic products were sold under the brand name of GoldStar (Hangul:금성). The
GoldStar brand is still perceived as a discount brand.

In September 2007, LG launched an online video contest called “Life’s Good When…”
to generate awareness of their “life’s good” philosophy and encourage consumers to
engage positively with the brand. The contest, which is hosted by YouTube, has
generated over 600 entries and 700,000 video views by November. Winners will receive
more than $30,000 worth of LG appliances and electronics.

[edit] Sponsorship
LG Electronics sponsored the English football club Leicester City and Weyside Rovers
(Guildford) from 2000 until 2002. LG Electronics currently sponsors the English football
club Fulham F.C, the Brazilian football club São Paulo and AEK from Greece.

[edit] Business areas and main products

Mobile communications

CDMA Handsets, GSM Handsets, 3G Handsets, Cellular Phones

Digital appliance

Air Conditioners, Refrigerators, Microwave Ovens, Washing Machines, Vacuum

Cleaners, HomeNet, Compressors for Air Conditioners and Refrigerators

Digital display

Plasma TVs, LCD TVs, Micro Display Panel TVs, Monitors, PDP Modules, OLED
Panels, USB Memory, Flat Panel Computer Monitors

Digital media

Home Theater Systems, DVD Recorders, Super Multi DVD Rewriters, CD±RW,
Notebook PCs, Desktop PCs, PDAs, PDA Phones, MP3 Players, New Karaoke Systems,
Car Infotainment

[edit] Company brands

• & - MP3 Player
• Cyon - Mobile phone
• Dios - Premium appliance (before LG's home refrigerator brand)
 • Flatron - computer monitor, TV
• GoldStar - Home appliance
• IrisAccess - Iris recognition
• Platon - CRT TV
• Super Multi - Trademark for DVD+R(W)/-RAM burners
• Tromm - Home washing machine
• Whisen - Air conditioner
• Xcanvas - PDP & LCD HDTV
• Xnote - laptop computer
• XD Engine - TV Technology
• Xpion - Desktop computer

[edit] See also

• Economy of South Korea
• Electronics
• LG Telecom
• LG Powercom
• LG Prada (KE850)
• List of Korea-related topics
• List of LG mobile phones

[edit] External links

• LG Electronics Global Website
• LG Electronics Korea Website
• LG Mobile Website
• "Life's Good When..." LG Video Contest
• LG Video Contest YouTube Channel