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Validate Total Campaign Delivery and Optimise In-Flight with a Single, Holistic Tool
comScore validated Campaign Essentials (vCE) is an integrated solution for complete campaign delivery validation and in-ight optimisation. Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, to the right target audience, in the right geography, in a brand safe environment and absent of non-human trafc. vCE reports on reach and frequency, comprehensive demographics and behavioural segments. This measurement eliminates all impressions that never had a chance to make an impact, providing a more realistic and accurate picture of campaign delivery.

Highlights
Validated impression reporting. Measure what matters by accounting only for ads that had the opportunity to be seen by a target consumer, in content that is brand safe, in the right geography and that are not subject to non-human trafc. Ad visibility is measured both above and below the fold. Comprehensive audience reporting. Choose from a comprehensive set of audience metrics, including demographics, behavioural segments and reach and frequency. All audience metrics are based on people, not cookies. Ad blocking and in-ight alerts. Get daily alerts so you can take corrective action in-ight, and utilise optional ad blocking technology to maximise brand safety. Single-tag solution. Reduce operational risk and implementation costs by using a single tag for total campaign delivery validation. Customisable insights. Report data by publisher, placement and creative in standard groupings or create custom segmentations to answer questions unique to your campaign. True end-to-end measurement. Plan, validate and evaluate campaigns using the same data. vCE aligns with comScore MMX, the industry standard in media planning, allowing for consistent, end-to-end reporting throughout.
To learn about comScore vCE Charter Study ndings and how comScore is helping the industry validate the value of digital, please visit www.comscore.com/vCE.

| VALIDATED CAMPAIGN ESSENTIALS (vCE)

Key Questions vCE Answers What is the unduplicated number of impressions delivered across all key measures How many of my campaigns ad impressions had the opportunity to be seen by my How many of my ad impressions were delivered next to unsafe content, and what How effective is my behavioural targeting in reaching the intended audience? How can I validate the value of advertising on my site? How can I enhance visitors experience with my site and the advertising delivered on it? Benets
For Advertisers
can I do to prevent this? target consumer? of ad delivery? Holistically, how well did my campaign hit its target?

Get a cross-media comparable digital GRP metric Increase effectiveness of digital advertising via in-ight optimisation and brand Maximise advertising ROI with better cross-media allocation decisions Calculate your effective CPM based on validated impressions, and use these
insights to enhance future planning safety alerting and blocking

For Agencies

Course correct in-ight using ad delivery insights as well as customisable blocking and alerting Reduce operational friction and implementation costs through single-tag solution Achieve better overall client outcomes, and eliminate the need for make goods Leverage end-to-end planning and campaign execution Measure all campaigns delivered on your site and offer guarantees based Offer a cross-media comparable digital GRP metric Validate campaign performance to establish greater trust and transparency with your partners Eliminate the need for make goods
on validated impressions

For Publishers

At Kelloggs we are continually seeking to improve the overall effectiveness of every media dollar spent. Key to enabling our decisions is understanding who each impression reaches, how visible our ads are, and where the greatest efciencies exist. Being able to validate our media delivery through a single source with vCE creates opportunities for both near real-time optimisations as well as enhanced future planning. Aaron Fetters, Associate Director Global Digital Strategy and Analytics at Kellogg Company comScores new validated Campaign Essentials product is a step forward in addressing several fundamental issues surrounding the current state of counting online ad impressions. comScores introduction of validated ad impressions and vGRPs is aligned with the 3MS recommendations of moving the industry to a viable impression standard. vCE is an innovative solution that adds a level of transparency that is welcomed. John Kahan, GM, Business and Customer Intelligence, Microsofts Online Services Division The industry has needed a measurement that enables marketers to compare across media seamlessly for some time. Furthermore, marketers need to be held accountable for delivering quality, reliable impressions that engage the right audience, in the right geography, within brand-appropriate content. comScores vGRP proposes to solve for both of these current painpoints. Chad Maxwell, SVP, Research and Insight, Starcom

LEARN MORE To discover how comScore can help you compete and succeed in the digital world, please contact us today at learnmore@comscore.com or visit www.comscore.com/vCE

Analytics for a Digital World.

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Follow us @AdEffx UK_vCE APR13 2013 comScore, Inc.