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MidSize IT Service Providers
MidSize IT Service Providers
This research is intended to demonstrate examples of best practices within specific segments of the IT global services market.
Everest Group and the enterprises discussed in this report do not in any way intend to endorse specific service providers, by
way of the case examples cited in this report.
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Executive Summary
India continues to remain the dominant IT services offshoring market,
characterized by the presence of a large set of diverse and competent service
providers. The Indian IT services service provider market, thereby, provides a
wide array of choices for enterprise and mid-market IT services buyers, as they
seek to optimize their service provider portfolio.
In recent times, the evolving IT offshoring landscape has thrown out a new
competitive dynamic, with IT outsourcing no longer remaining just backoffice, but in effect a key business enablement tool for enterprises. New value
drivers for outsourcing, such as innovation and responsiveness, as well as the
advent of disruptive technologies, such as cloud computing, are pushing
enterprises to look for specialized products and solutions that help lower timeto-market, and enhance the overall customer experience.
Mid-sized Indian IT service providers (revenue between US$100 million and
US$1 billion) have identified a unique opportunity in addressing these
specialized requirements of enterprises. These players have created specific
niches by building specialized offerings (for specific industry verticals, service
lines, or technology stacks), and have created a differentiated positioning
amongst enterprises of varying sizes through their maturing capabilities and a
flexible engagement approach.
This Everest Group research examines the relevance of Indian mid-sized service
providers within the context of an enterprise services portfolio. As examples, we
also look at the distinctive value proposition of four leading mid-sized service
providers Hexaware, Microland, NIIT Technologies, and Polaris Financial
Technology. These service providers, in aggregate, have achieved a higher
revenue growth than the industry average over the past few years. This is mainly
attributable to their success in establishing differentiated offerings through
focused investments, efficient mining of existing clients, and creation of a strong
brand in their niche areas.
This is illustrative of the imperative for mid-sized players to break away from the
undifferentiated, me-too positioning platform that has traditionally revolved
around labor arbitrage values. In order to succeed in the market, mid-sized
Indian IT service providers must pick their areas of specialization, excel in them,
and communicate their capabilities to the broader market.
In this report we examine:
The role of mid-sized service providers in a buyers portfolio
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Table of contents
EXHIBIT
industry
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Labor arbitrage: While cost remains the motive for outsourcing adoption,
contracts are being evaluated by customers on service level attainment and
quality. Improving process efficiency and quality, and obtaining tangible RoI
have now replaced OPEX reduction as the outsourcing objectives.
Consequently, companies aspire to gain access to higher levels of skills and
business acumen, with IT outsourcing no longer remaining just backoffice.
Scale benefits: Customers increasingly prefer multi-sourcing arrangements
over single-source deals and discounts, intending to leverage specific
provider skills and competitive contract prices. Output-based pricing models
with shorter contract durations are being preferred as clients seek to transfer
productivity and management risks to the service providers. Further, mature
markets, such as the United States, are witnessing saturation in IT
penetration in large organizations, and consequently, there remains very
little scope for Big Bang outsourcing deals.
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EXHIBIT
76-78
Other offshore
destinations
~43%
India
~57%
~73-75%
Indian service
providers
2012
Relevance to mid-market enterprises: Mid-sized IT service providers are wellpositioned to address the mid-market segment by virtue of their maturing
capabilities, specialized offerings, and strong service orientation. Mid-sized
players continue to remain highly relevant to mid-market buyer
organizations looking for flexible outsourcing partners who can dedicate the
desired amount of attention and resources. Mid-sized service providers
perceive this as an opportunity to become a strategic and core part of the
services portfolio of mid-market buyers, including first-generation adopters.
Relevance to large enterprises: Mid-sized players also play an increasingly
significant role within the portfolio of large enterprises, primarily in the form
of domain specialists. Large buyers seek to leverage the experience and
understanding of mid-sized service providers in dealing within specific
industry verticals and technology environments. Mid-sized players are also
well-suited to address ad-hoc requirements and volume fluctuations of large
buyers (one-off project engagements), owing to favorable pricing terms (with
lower corporate overheads as compared to larger players), flexible
engagement models, and high levels of delivery agility. Finally, mid-sized
players remain highly relevant to large enterprises as credible alternatives to
a core provider, and thereby help promote healthy competition within the
portfolio.
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EXHIBIT
3
Specialization themes
Vertical expertise
Service expertise
Technology expertise
Revenue
US$ million
CAGR: 2009-2012
19.3%
30.5%
365
376
Hexaware
NIIT
Technologies
Polaris
9,069
8,158
13,076
14.2%
426
Employees
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Differentiated
capability
Hexaware
Specialization
theme
Vertical expertise
Description
Hexaware has a key focus on these three verticals, which
together account for about two-thirds of its revenue. Hexaware
has invested significantly in developing solutions for various
sub segments, and has successfully partnered with large global
clients in these industries
Microland
Infrastructure
management
services
NIIT Technologies
ADM services for
BFSI, travel,
transportation &
logistics, and media
clients
Vertical, service,
and technology
expertise
Vertical expertise
Polaris FT
BFSI
Hexaware (Page 9)
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Company overview
Founded in 1990, Hexaware is a Mumbai, India-based IT and BPO services provider. The
company had an annual revenue of US$365 million in FY 2012. In August 2013, Baring
Private Equity Asia bought a controlling stake in Hexaware for ~US$420 million. The focus of
Hexaware is on providing enterprise solutions, application development & maintenance,
quality assurance & testing services, business intelligence & analytics services, business
process management, as well as infrastructure management services. Hexawares
differentiated capabilities are its distinctive focus on verticals such as travel & transportation,
healthcare & insurance, banking & capital markets, and other emerging industry segments.
Revenue
US$ million
CAGR
Established: 1990
19.3%
Employees
231
2009
2010
2011
2012
5,137
6,511
8,317
9,069
365
308
RIMS
BPM
QATS
5%
5%
10%
38%
Business
intelligence 12%
& analytics
ADM
30%
Enterprise solutions
APAC
7%
Emerging
segments
Europe 27%
66%
33%
16%
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Banking and
capital markets
North
America
Healthcare and
insurance
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31%
20%
Travel and
transportation
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10
Engagement
overview
Rationale for
engaging with
Hexaware
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Company overview
Microland is an IT infrastructure services specialist and one of the first companies to promote
the remote IT infrastructure management model. It continues to be one of the largest pureplay remote IT infrastructure management services providers in India with emphasis on
outcome-based model, element-based pricing, automation & analytics, service management,
and hybrid IT services. The company is headquartered in Bengaluru, India and is a privately
held firm. Microland is present across North America, Europe, and Middle East and has its
operations hub in India. It provides IT infrastructure & cloud services across advisory, design
& build, deployment & roll-out, migration, integration & automation, and management
services across a wide range of industries.
Headcount
Number of employees
2,080
2,280
2,520
2,410
2,100
Established: 1989
Headquarters: Bengaluru, India
Microland does not report
financials being a privately held
firm
Employees (as of March 2013):
2,520
Leadership:
Pradeep Kar, Founder,
Chairman & Managing
Director
Rakesh Bhardwaj, Chief
Delivery Officer
M S Rangaraj, Chief
Innovation Officer
Sharad Heda, President,
India & Middle East
Quality certifications:
ITIL & Six Sigma
ISO 9001
ISO 27001
ISO 20000-1
Delivery locations:
India (Bengaluru, Mumbai,
Gurgaon, Chennai)
UK (Birmingham and others)
US (Various client locations)
Saudi Arabia (Riyadh)
2009
2010
2011
2012
2013
23%
38%
39%
Network & security
and collaboration
services
India and
Middle East
Others
7%
16%
45% North
America
Website: www.microland.com
UK
39%
IT/ITeS and
service providers 24%
Legal
28%
4%
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Manufacturing
16%
21%
BFSI
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Technology,
communications,
and media
12
Key highlights
Overview
Microland is a specialist in providing IT infrastructure management services, and one of the
pioneers of the RIMS model. Microlands services are based on a flexible engagement model
in terms of delivery, pricing, service window, and service performance metrics. Microland
believes in a co-creation approach with both clients and partners, in order to effectively
address its clients business challenges. It is committed to attaining high levels of customer
satisfaction by providing quality services (e.g., ITIL-based service delivery and outcome-based
models) and having a strong focus on innovation.
Key service offerings
Investment themes
Microland made significant investments to build its infrastructure management service
capabilities. Key investment themes include:
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Automation and innovation Mircoland has established Centres of Excellence (CoEs) for
automation and innovation, which are dedicated to developing proprietary solutions and
offerings based on emerging technologies
One of the flagship products of Microland is its integrated service management
platform, SmartCenterSM and is deployed on the cloud.
SmartCenterSM is a cornerstone of Microlands differentiated service delivery, focused
on enhancing customer experience
Developed in-house, it has an orchestration engine and predictive analytics capabilities
Cloud services and desktop virtualization services Microland helps its clients through
their cloud adoption journey by providing cloud advisory, design & build, migration,
integration & automation, and management services
Microland uses its proprietary now2cloud consulting framework to chalk suitable cloud
adoption roadmaps for its clients
Microland helps in building hybrid IT environments through its cloud integration &
automation services
13
Engagement
overview
Rationale for
selecting
Microland
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Company overview
NIIT Technologies is a Noida, India-based IT solutions and BPO services provider. The
company was spun off from NIIT Limited in 2004 and is publicly listed, with an annual
revenue of US$376 million in FY 2012. The customer base of NIIT Technologies is spread
across North America, Europe, Middle East, and APAC. NIIT Technologies has a industryspecific focus, with key focus verticals being BFSI, travel & transportation, and media.
Revenue
US$ million
30.5%
228
169
Employees
Leadership:
Arvind Thakur, Chief
Executive Officer and Joint
Managing Director
R S Pawar, Chairman &
Managing Director
Lalit Dhingra, President,
Americas
Pratibha Advani, Chief
Financial Officer
Quality certifications:
ISO 9001:2000
ISO 27001
SEI CMMi Level V version 1.2
Six sigma
COPC
ISO 20000 (datacenter
operations)
Delivery locations:
India (Ahmedabad,
Bengaluru, Kolkata, Chennai,
New Delhi, Hyderabad,
Mumbai, and Pune)
U.S. (various locations)
Europe (various locations)
APAC (various locations)
376
292
CAGR
2009
2010
2011
2012
4,476
5,806
7,362
8,158
BPO
Assets and
asset-based services
Managed services
5%
21%
12%
62% ADM
10%
15%
36%
EMEA
Government
North
39% America
11%
8%
Manufacturing
& distribution 6%
Travel,
transportation
38% and logistics
37%
BFSI
Website: www.niit-tech.com
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Over 70 accounts
Coverage includes life &
health, non-life, annuity, and
pensions
Examples of proprietary offerings: IPF3, IFS, Subscribe, Exact, Tracs, and Acumen
Specialized focus areas:
Over 20 accounts
Coverage includes end-to-end
solutions across capital
markets and cloud-based
solutions around core banking
and risk assurance
Key differentiators:
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Strong technology expertise in Microsoft, Oracle, IBM, Open Source, and mainframe
platforms
Mature processes: SEI CMMi Level 5 Ver. 1.2, ISO 9001:2008, ISO 27001, PCMM Level
5, and ISO 20000
16
Case study: Tower Group DCT implementation Big enough, deep enough
Client overview
Engagement
overview
Rationale for
selecting NIIT
Tech
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Company overview
The largest among the showcased mid-sized service providers, Polaris, is a Chennai, Indiabased provider of financial technology services, products, and consulting. The company was
founded in 1993 and is publicly listed, with an annual revenue of US$426 million in FY
2012. Polaris has operations across North America, EMEA, and APAC, and has established
itself as one of the leading technology and services providers in the financial sector. While
Polaris has a strong focus on developing financial technology products, it has recently
restructured its business to create independent business lines for products and services, each
with strong leadership teams.
Revenue
US$ million
14.2%
286
Established: 1993
Employees
Leadership:
Arun Jain, Chairman and
Chief Executive Officer
Govind Singhal, Chief
Operating Officer
Natarajan Narayanasamy,
Chief Financial Officer
Jitin Goyal, CEO, Services
Manish Maakan, CEO,
Global Transaction Banking
Jaideep Billa and Venkatesh
Srinivasan, Joint CEOs, Core
Banking & Treasury and
Capital Markets
Pranav Pasricha, CEO,
Insurance Product
Quality certifications:
ISO 9001
CMMi Level V
ISO/IEC 20000
BS 7799
CAGR
428
426
348
2009
2010
2011
2012
9,512
10,974
12,886
13,076
Financial Technology
Intellect
23%
BPO 1%
76%
Financial
Technology
Sourcing
FT Intellect
Americas
19%
India 6%
43%
53% Americas
Europe
22% Europe
23%
16%
India
Delivery locations:
India (Chennai, Hyderabad,
Mumbai, Pune, Gurgaon, and
Bengaluru)
U.S. (New Jersey)
Canada (Toronto)
Chile (Santiago)
Northern Ireland (Belfast)
Singapore and Australia
(Sydney)
Website: www.polarisft.com
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Retail banking
20%
Treasury and
capital markets
18
Key differentiators/capabilities
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Engagement
overview
Rationale for
engaging with
Polaris FT
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Recognize the importance of the mid-sized Indian service providers and the
value they can potentially bring to the table within the outsourcing portfolio.
Identify specific scenarios, where mid-sized providers can add value by
virtue of their specialized capabilities
Invest the requisite time and effort to evaluate and identify the right midsized service providers that align with portfolio objectives
Define clear and realistic roles for mid-sized service providers that optimally
leverage their capabilities and specialized offerings to obtain the desired
sourcing outcomes
Proactively track service provider performances, and design plans to prevent
possible service delivery disruption due to potential consolidation and M&A
in the mid-provider segment
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