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Factors Influencing Consumer Demand Consumer Demand
Factors Influencing Consumer Demand Consumer Demand
Factors Influencing Consumer Demand Consumer Demand
A Project Report Presented to the Faculty of the School of Management & Entrepreneurship AURO University Surat
In Partial Fulfilment Of the Requirements for the Degree of Master of Business Administration
DEED OF DECLARATION
I, __________________________________, hereby submit my research paper entitled _____________________________________________________
___________________________________ And truthfully declare that the abovetitled paper is a product of my original research investigation.
I further declare that, should the school eventually discover that a substantial portion of my paper is lifted, in to, from original sources, using exactly the words of the author in more than 50% of the whole content, I reserve the right to AURO University, Surat to recall my MBA Diploma and cancel the degree granted to me.
CERTIFICATE (AURO)
ACKNOWLEDGMENT
I heartily wish to extend heartfelt appreciation and gratitude to numerous Mentors, benefactors, and constituents who have collectively endowed the Wherewithal, faith and encouragement for me to navigate and complete my Project journey. To Professor Kamlesh Mishra, my primary advisor and unflaggingadvocate, who mustered devoted, continuing, innovative and adaptivementorship to impel and shepherd my checked efforts through diverse andabounding challenges, I extend my deep and abiding respect and many, manythanks.
To Professor Jyoti Chandwani, my supporting advisor, who gently and patiently endured my academic tardiness, I offer commensurate veneration? To ---Concerned person of the organisation (if doing in any organisation) my surrogate champion and --------------, who afforded me much beneficial counterpoint to the pecuniary burdensand administrative vagaries of their institution, I affirm my humbleesteem. To the faculty and staff of the School of Management and Entrepreneurship, AURO University, Surat. To (any more you want to)
PREFACE
TOPIC OF THE PROJECT INBOLDMaster of Business Administration, AURO University, Surat, March 2013.
TABLE OF CONTENTS
Page
BIOGRAPHICAL DATA
iii
ACKNOWLEDGMENT
IV
PREFACE
LIST OF TABLES INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM REVIEW OF RELATED LITERATURE
VI 1 2 3
LIST OF TABLES
CHAPTER I
INTRODUCTION (4 spaces)
The demand for medicines. (2 spaces all throughout the text) (3 spaces)
The results of this study will be of significant value to a number of sectors in society which are The key actors (3 spaces)
Branded medicine refers to a medicine manufactured by a licensed holder currently Protected or has been protected by a patent.
Generic drugs refers to medicines with the same active ingredients and the same dosage forms as those of the original/branded medicines but manufactured by different licensed holders.
CHAPTER II
REVIEW OF RELATED LITERATURE (4 spaces or 2 double spaces)
CHAPTER III
THEORETICAL/CONCEPTUAL/OPERATIONAL FRAMEWORK (4 spaces)
CHAPTER IV
RESEARCH METHODOLOGY Research Design (2 spaces) The study will utilize both descriptive and causal research designs. The research problems and objectives posed at the beginning of the study will be answered through a descriptive research design. The design will focus on describing the respondents personal and family profile as well as their perceptions towards generic drugs. A five-point Likert scale survey questionnaire will be used to obtain the data. A causal approach will be used to identify the factors that affect the consumers demand for generic drugs. (3 spaces) Time and Place of the Study The study will be conducted in . Sources of Data
Analytical Procedures
CHAPTER V
RESULTS AND DISCUSSION (4 spaces) Socioeconomic Profile of the Respondents (2 spaces) Age.The_____________________________________________________________ ___ _____________________________________________________________________ ___
Factors Affecting the Demand for Generic Drugs _____________________________________________________________________ ___ _____________________________________________________________________ ___
CHAPTER VI
SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS Summary _____________________________________________________________________ ___ _____________________________________________________________________ ___
Conclusions
Recommendations (2 spaces)