A STUDY ON THE CUSTOMER ATTITUDE TOWORDS BROWSING CENTRES IN COIMBATORE CITY

PROJECT REPORT Submitted to the Bharathiar University in partial fulfillment of the requirements for the award for the Degree of

MASTER OF COMMERCE
Submitted by N.MAHALINGAM, B.Com., (Reg.No:0 !AA00"#$ Under the Guidance of D%.M.SE&AR, M.Com., B.E'., M.P()*., P.G.D.C.A., P(.D.,

Po+, G%-'.-,e -/' Re+e-%0( De1-%,me/, o2 Comme%0e

C.B.M. COLLEGE
(A22)*)-,e' ,o B(-%-,()-% U/)3e%+),4$ S-5e,(-1.%), &o3-)1.'.%, Co)m6-,o%e789"09# M-%0( #0""

CERTIFICATE
This is to certify that this project report entitled

A STUDY ON THE CUSTOMER ATTITUDE TOWORDS BROWSING CENTRES COIMBATORE CITY

Submitted to the Bharathiar University in partial fulfillment of the requirements for the award of the degree of MASTER OF COMMERCE is a record of original project work done by me during my period of study in C.B.M. COLLEGE, Co)m6-,o%e79#. Under the Guidance of D%.M.SE&AR, M.Com., B.E'., M.P()*., P.G.D.C.A., P(.D., Date !!!!!!!!!!!!!!!!!!!!!!!!!! N.MAHALINGAM, (Reg.No:0 !AA00"#" This is to certify that the project report done by N.MAHALINGAM is a bonafide work and was done under my supervision# !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! D%.M.SE&AR, M.Com., B.E'., M.P()*., P.G.D.C.A., P(.D., COUNTER SIGNED Date !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! P%o2.S.Pe%)4-+-m4 $#%om#& $#'hil#& )ead of the Department of %ommerce %#B#$ %*++,G,& %B,!-. !!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!! D%.&.&.m-%-+-m4, $#%om#& $#B#(#&$#'hil#&'h#D#& 'rincipal %#B#$ %*++,G,& %B,!-.

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DECLARATION
/ hereby declare that the project report entitled 0 A STUDY ON THE CUSTOMER ATTITUDE TOWORDS BROWSING CENTRES IN COIMBATORE CITY< is written and submitted to B(-%-,()-% U/)3e%+),4 by me in partial fulfillment of the requirement s for the award of the degree of master of commerce& under the guidance of D%.M.SE&AR, M.Com., B.E'., M.P()*., P.G.D.C.A., P(.D., (sst# 'rofessor in commerce of C.B.M COLLEGE, %oimbatore is my original work and has not formed the basis for the award of any degree1 diploma1(ssociate ship1fellowship or other similar title to any candidate of this or any other university#

D(T,

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! N.MAHALINGAM, (Reg.No:0 !AA00"#"

AC&NOWLEDGEMENT

/ thank the almighty that gave the confidence& courage& inspiration and interest to complete this project work in a successful manner# /t must e2press my sincere thanks to my guide D%.M.Se5-%, M.Com., B.E'., M.P()*., P.G.D.C.A., P(.D., A++,. P%o2e++o% o2 Comme%0e, CBM 0o**ege& %oimbatore for this valuable guidance throughout the period of study# / e2tent my sincere thanks to P%o. S. Pe%)-+-m4 M.Com., M.P()*., He-' o2 T(e De1-%,me/, o2 0omme%0e, CBM Co**ege& %oimbatore for his kind assistance and advice for the successful completion of this project# / must e2press my deep sense of gratitude to D%.&.&.m-%-+-m4, M.Com., M.B.A., M.P()*., P(.D., 1%)/0)1-* CBM Co**ege for giving me an opportunity to undertake this project work# $y heartfelt thanks to my family members who have been immensely helpful to me in various ways throughout my life# / am grateful to all the teaching staff in my department# (nd / would like to e2press special thanks to my class friends who gave their assistance at each and every stage to complete this project work#

CONTENT
C(-1,e% T),*e AC&NOWLEDGEMENT LIST OF TABLES " LIST OF CHARTS INTRODUCTION AND DESIGN OF THE STUDY 3#3 /ntroduction of the study 3#. Statement of the problem 3#4 *bjectives of the study 3#- )ypothesis of the study 3#5 $ethodology of the study 3#6 Tools for analysis 3#7 Scope of the study 3#8 +imitation of the study 3#9 %hapter scheme RE=IEW OF LITERATURE PROFILE OF THE STUDY ANALYSIS AND INTERPRETATION OF THE STUDY FINDINGS, SUGGESTIONS AND CONCLUSIONS BIBLIOGRAPHY APPENDI? P-ge. No

# ! 9 >

LIST OF TABLES

TABLE No.

TITLE
Gender wise classification of the respondents The age wise classification of the respondents The marital status of the respondents : si;e of the respondents ,ducational qualification of the respondents *ccupational status the respondents $onthly income of the respondents The sources of information about the browsing centre The purpose of the respondents *pinion about the particular browsing centre :requency of visiting the browsing centre <o of hours spending in browsing centre The amount charged by the browsing centre $onthly e2penses met by the respondents for browsing centre The time preferred by the respondents =easons for preferring particular time by the respondents *pinion about visiting browsing centre by the respondents

PAGE No.

". #. !. 9. >. 8. A. @. . "0. "". "#. "!. "9. ">. "8. "A. "@. " . #0. #". ##. #!. #9.

!@ 90 9# 99 9> 9A 9 >" >! >> >8 >@ 80 8# 8! 89 8> 8A 8@ 8 A0 A" A# A9

Using internet membership cards by the respondents The not satisfied with the centre state the primary reasons for preferring a particular browsing centre =espondents problem with working in browsing centre Types of problems faced by the respondents /n the browsing centre +ayout problem in the browsing centre *pinion of respondents amount paid by the charge *pinion about the worth of amount charged by the browsing centre

RAN& CORRELATION ANALYSIS TABLE TITLE NO. =anking the factors influencing by the respondents "

PAGE NO.

A>

LIST OF E?HIBITS
S.NO ". #. TITLE =elationship between genders of the respondents and level of satisfaction =elationship between age of the respondents and level of satisfaction PAGE NO. ! 9"

!. 9. >. 8. A. @.

=elationship between marital status of the respondents and level of satisfaction =elationship between si;e of the family of the respondents and level of satisfaction =elationship between educational qualification of the respondents and level of satisfaction =elationship between occupational status of the respondents and level of satisfaction =elationship between monthly income of the respondents and level of satisfaction =elationship between occupational status of the respondents and purpose of going for browsing centre

9! 98 9@ >0 ># >9