Scribd Logo
Upload

Welcome to Scribd!

  • 27 views

    Marketing Plan, Template Reference

    Uploaded by

    sam_mad00
    This marketing plan summary outlines strategies for a new product. It discusses analyzing the market, defining the product, outlining competitors and positioning the product. Communication strategies target different consumer demographics. The launch plan details promotional activities over 12 months. Public relations, advertising, direct marketing and third-party partnerships are addressed. International distribution, pricing strategies, and success metrics are also summarized. Schedules highlight the first 18 months and timing dependencies critical to the plan's success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Marketing Plan, Template Reference

    Uploaded by

    sam_mad00
    27 views7 pages
    This marketing plan summary outlines strategies for a new product. It discusses analyzing the market, defining the product, outlining competitors and positioning the product. Communication strategies target different consumer demographics. The launch plan details promotional activities over 12 months. Public relations, advertising, direct marketing and third-party partnerships are addressed. International distribution, pricing strategies, and success metrics are also summarized. Schedules highlight the first 18 months and timing dependencies critical to the plan's success.

    Original Description:

    mark plan

    Original Title

    Marketing Plan,Template reference

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This marketing plan summary outlines strategies for a new product. It discusses analyzing the market, defining the product, outlining competitors and positioning the product. Communication strategies target different consumer demographics. The launch plan details promotional activities over 12 months. Public relations, advertising, direct marketing and third-party partnerships are addressed. International distribution, pricing strategies, and success metrics are also summarized. Schedules highlight the first 18 months and timing dependencies critical to the plan's success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    27 views7 pages

    Marketing Plan, Template Reference

    Uploaded by

    sam_mad00
    This marketing plan summary outlines strategies for a new product. It discusses analyzing the market, defining the product, outlining competitors and positioning the product. Communication strategies target different consumer demographics. The launch plan details promotional activities over 12 months. Public relations, advertising, direct marketing and third-party partnerships are addressed. International distribution, pricing strategies, and success metrics are also summarized. Schedules highlight the first 18 months and timing dependencies critical to the plan's success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 7

    [Product Name] Marketing Plan

    [Your Name]

    Market Summary
    Market: Past, Present, and Future
    Review changes in the market, which can include: Market share Leadership Players Competition Market shifts Costs Pricing

    Market Cycle
    Mass Market/ Followers Number of customers Early Adopters/ Pioneers

    End of ife

    Time

    Product !efinition
    Describe the product or service being marketed

    [Product Name] Marketing Plan

    "ompetiti#e andscape
    Provide an overview of product competitors

    Competitors

    Competitors Strengths

    Competitors Weaknesses

    Product Comparison
    Position each competitor!s product against the new product

    Price

    Performance

    "

    [Product Name] Marketing Plan

    Positioning
    Positioning o Product or Ser!ice
    Distinctly define the product in its market and against its competition over time

    Consumer Promise
    #ummari$e the benefit of the product or service to the consumer

    "ommunication Strategies
    Messaging "y Audience
    List marketing messages for different audiences

    #arget$Consumer Demographics
    List the demographics for the targeted consumer groups

    aunc$ Strategies
    %aunch Plan
    Discuss launch plan if the product is being announced

    Promotion Budget
    #upply backup material with detailed budget information for review

    Promotional Schedule
    P$ase ( P$ase ) P$ase *

    %an

    Fe&

    Mar

    Apr

    May

    %un

    %uly

    Sep

    'ct

    No#

    !ec

    [Product Name] Marketing Plan

    Pu&lic +elations Strategy and E,ecution


    Discuss: PR strategies PR plan highlights

    &ackup PR plan, including editorial calendars, speaking engagements, conference schedules, etc

    Ad#ertising Strategy and E,ecution


    'ive: (verview of strategy (verview of media and timing (verview of ad spending

    't$er Promotion
    Direct Marketing
    'ive: (verview of strategy, vehicles, and timing (verview of response targets, goals, and budget

    #hird$Party Marketing
    Describe co)marketing arrangements with other companies

    Marketing Programs
    Describe other promotional programs

    Packaging and Fulfillment


    Product Packaging
    Discuss: *orm)factor, pricing, look, and strategy *ulfillment issues for items not shipped directly with the product

    C&'s
    #ummari$e Cost of 'oods and high)level &ill of Materials
    +

    [Product Name] Marketing Plan

    Pricing and Policies


    Pricing
    #ummari$e specific pricing or pricing strategies, and compare to similar products

    Policies
    #ummari$e policies relevant to understanding key pricing issues

    !istri&ution
    Distri"ution Strategy
    #ummari$e the strategy for distribution

    Channels o Distri"ution
    #ummari$e the channels of distribution

    Distri"ution "y Channel


    ,llustrate what percentage of distribution will be contributed by each channel - pie chart might be helpful
    "$annel ( "$annel ) "$annel * "$annel -

    .ertical Markets/Segments
    Discuss vertical market opportunities: Discuss specific market segment opportunities -ddress distribution strategies for those markets or segments -ddress use of third)party partners in distributing to vertical markets

    [Product Name] Marketing Plan

    /nternational
    (nternational Distri"ution
    Discuss: Distribution strategies ,ssues specific to international distribution

    (nternational Pricing Strategy


    /0plain the strategy for marketing within other countries

    #ranslation (ssues
    1ighlight re2uirements for local product variations

    Success Metrics
    List: *irst year goals -dditional year goals Re2uirements for success Measures of success3failure

    Sc$edule
    )*$Month Schedule +ighlights
    (utline highlights of the first 45 months

    #iming
    ,dentify timing dependencies critical to success

    [Product Name] Marketing Plan

    Marketing Schedule
    0ask ( 0ask ) Milestone 0ask * 0ask -

    %an

    Fe&

    Mar

    Apr

    May

    %un

    %uly

    Sep

    'ct

    No#

    !ec

    You might also like