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Proven Systems and Strategies to buy Real Estate
30-75% o Market Value
Trumps Insiders Secrets of Short Sale Success can help you make serious
money when the economy is volatile and prices are low. Its a tried and true way to start
creating your fortuneand youll be doing it the classic Americanwaythroughreal estate.
The $700 million bailout is all the proof you need that there is an unprecedented
opportunity for you to become a real estate millionaire. Banks are so strapped for cash
you can make property deals they cant refuse, even with little to no money.
The credit crunch can mean a wonderful opportunity is just waiting for you to seize it. In
fact, when credit is tight and other investors are sitting on the sidelines, it can be your
time to make a fortune. If it appears everything is upside-down financially, it is. Normally
you go to a bank looking for money for real estate. But nowbanks need youto bring money
to them.
That means real estate opportunities that only come around perhaps once in a lifetime
are not only present today, but plentiful. Theyre available right nowand you dont need a
realtors license to cash in.
Best of all your credit score is irrelevant. Whether you have cash is irrelevant. You can
turn the crisis that banks are feeling into big profits going directly into your pocket. Many
people say that real estate has created more millionaires than any other asset in America.
Its more than a road to wealth, its a super highway! Stocks, the other traditional way to
make money, is a distant second. Especially today.
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The financial
unrest in the
housing industry
has created the
largest real estate
fire sale in history.
Its a buyers market
and an incredible
timing opportunity.
Take advantage of
it by learning
exactly what you
need to profit
and prosper.
Donald Trump
In todays uncertain market, the stock market is a rollercoaster off its tracks and little
more than gambling with paper. When its value is gone, its gone. Like Enron, not worth
the paper its printed on. Millions are feeling the pain of trusting a market that cannot be
trusted. Ask anyone looking at his or her shrinking 401K accounts right now; perhaps
even your own 401K is dwindling.
Real estate, however, is real. Thats why its called real estate. It doesnt disappear in bad
times like a worthless stock certificate tossed in the trash. Land is under everything. You
can print more moneybut you cant make more land. Thats why real estate will always
have the upper hand long-term. Newland simply isnt being made and yet the population
keeps onclimbing. Real estate values always recover fromdownturns and reach newhighs
making millionaires in the process. Its a financial escalator. All you have to do is get on
and ride it up.
Thats why the current financial crisis is actually a financial opportunity.
How did this opportunity happen? Lets take a Trump look at it.
Is It a Crisis?
Forget all the hype out of Washington D.C. The
crisis is easy to explain: People bought houses
they couldnt afford and banks made more bad
loans than they could cover. Short and simple.
For every dollar of equity many banks had
made, they racked up $33 in debt. [NYT 3 Oct
08] For every dollar they earned in the last few
years theyve wipedit outandlost evenmore. [NYT17 Oct
08] That amounts tosome $275billiontothe goodgone forever.
That means theres far less moneyor no moneyto lend.
Credit has evaporated. And when youre a bank if you dont
lend money you dont make a profit. If you dont make a profit
you go out of business.
Banks need money to stay in business, and without banks
loaningmoneyor extendingcredit, our economytanks. Not good.
That explains the $700billionbailout. And, $250billionof it has
already been released to get banks lending again.Lets hope this
strategy will get consumers feeling good about spending again.
Modern economies run on credit and with no money to loan
economies fall apart.
Although $700 billion, the total estimated fallout, is a hefty
chunk of change, think about it in personal termssay you had a lot
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For every dollar of
equity many banks
had made, they
racked up $33 in debt.
[NYT 3 Oct 08]
For every dollar
they earned in the
last fewyears
theyve wiped it out
and lost even more.
[NYT 17 Oct 08]
of money. Life is good. Then suddenly you found yourself deep in debt. Life is bad. Then,
just like that, you get a windfall of cashsay a big check fromUncle Sam. What would you
do with it? Youd likely be a bit more careful and hang onto every penny you could.
Well, thats exactly what banks are doing. The bailout isnt working yet because banks
arent lending the money yet. Bottomline: The banks are hanging on to the cash and still
hurting for money. How does that help you? Easy. You can put together real estate deals
that bring banks cash and reduces their financial woes. The bank is happy, youre happier,
and you can do that with or without your own money. A lot of Trump graduates are doing
just that right now, and so can you.
The key is in knowing howto drive the short sale in the current market.
Who Went Down?
We all knowthe names of the big banks that sank or are sinking; major players inthe world
money market; the financial equivalent of supertankers, except empty.
Bank profits have evaporated, and the bailout wont help the banks for a long time. Its as
much a psychological nightmare as it is a financial one. The bailout money is supposed to
replace what banks lostandget themlendingagainbut theyre keepingit intheir pockets.
Meanwhile every newforeclosure is a threat to their existence. So, perhaps for the first time
inmodernhistory, banks that wouldnever thinkof workingwithprivate investors needthem
desperately now.
Andthats where youcanmake your fortune withreal estate throughshort sales. Short sales
create hefty profits. You can bring money to the banks and make a bundle in the process.
Lets walkthroughanexample. Well thenlookat the short sale phenomenoninmore depth.
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The Short Sale
The homeowner bought his house in the year 2000 when the prices were low. He paid
$125,000 at 8.5% interest, fixed. By 2006, the house was valued at $225,000. But today,
it has slipped back to $180,000.
The homeowner has paid some $85,000 in interest so far. But, because the interest on a
loan is paid first he still owes about $120,000 on the property. On the surface thats not
bad; he owes $120,000 on an 8.5% fixed loan. But he lost his job eight months ago. He
went through his small savings and now hes missed two mortgage payments. Soon the
bank will reluctantly start the foreclosure process. You see, the bank really does not want
to take the house back. Why?
First, theyve already had too many loans go bad and have taken back too many foreclosed
properties, technically called non-performing assets. Even in good times thats a bad
position to be in because it limits howmuch money the banks can lend. Every foreclosure
reduces profit and drags the bank closer to failure.
This is where you can step in with deals the bank cant say no to.
The bank has already made about $85,000 off the house, so theyre still out around
$40,000fromwhat they originally loaned. The house will soonbecome a non-performing
debt headachenot to mention the worries of taxes, upkeep, utilities, and legal liability.
The reality is, the bank doesnt want the house, and if you can offer thema way to make a
profit and dump the house, they will listen.
The way you do that is through a short sale. Short sales have always
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Today, short sales
are a bonanza. In
fact, the short sale
gold mine is so deep
and wide, you can
create short sales
every month or
every week for
years and still not
bottom out.
beenaspecializedtechnique for the real estate investorone of many tools usedoccasionally
for the right deal. Thats innormal times. These are not normal times. Today, short sales are
a bonanza. In fact, the short sale gold mine is so deep and wide, you can create short sales
every month or every week for years and still not bottomout.
If you want to be truly financially secure, an ironclad millionaire, this may be the best
opportunity youll ever have. Youll never make a million-dollar salary working for someone
else, but savvy short sales can put a million dollars in equity into your pocket.
Short sales are incredibly powerful. Best of all theres very little work to do on your part.
Short sales can help you amass a huge fortune immediately, especially now. Its all a matter
of specialized knowledge and attitude. What many people are calling a frightening crisis is
really an incredible opportunity for the savvy real estate professional. Heres the short way
to create financial security:
Creating a Short Sale
You go to the homeowner who is nearly
broke. He has already run through his
savings, maxed out his credit cards, and sold
off personal items. Hes getting tired of the
battle. Soon he will lose his home through
foreclosure. Thats a financial black mark
worse than bankruptcy because it will last
at least 10 years. He wants to get it all over
with and your short sale offer gives him a
way out that can keep his credit intact.
With the homeowners agreement, you go to
the bank to negotiate. Even in a down cycle the house is worth
$180,000. The homeowner owes $120,000. The bankhas gotten
back $85,000of the original $125,000loan. So theyre still out
$40,000. The bank is hurting for cash and does not want
another foreclosure property. You offer to buy the house for
$60,000. That plus the $85,000paid in so far is $145,000total
for the bank, or $20,000 more than the original loan. Now the
bank has a change of attitude.
Youve created a way for them to dump the non-performing
problemand pick up $20,000 to the good. They would jump at
the chance inthis market. So youget the house worth$180,000
for $60,000, at one-third of its value. Is that a bargain?
Absolutely. And you can do it in many instances without using
a penny of your own money.
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If you want to be
truly financially
secure, an ironclad
millionaire, this
may be the best
opportunity youll
ever have.
End Use
Depending on how you have structured the financing, you can keep the properties. This is
called buy and hold. Unless youcount mythical examples suchas Atlantis blowing up, there
has never beena real estate problemthat time did not correct. Real estate runs incycles. All
you have to do is sit back and let time make you big money.
While you hold the property, you can rent it. That way you have a steady income streamand
your wealth increases with each passing day. Another option is to sell the property. You can
do this easily, even now when seemingly every other house is for sale. You can even move
into one andupgrade fromyour current home or apartment. The short sale is also a low-cost
way to purchase your first home, or a home for elderly parents who may need to move closer
to you.
Since you will be buying property far belownot only fair market value but also belowwhat
was owned on the mortgage, you will have created instant equity. That means you can sell
the property quickly because you can price it below market value and still make a huge
profit. Evenina tight market, bargainhouses go fast. There are always people with money
looking for a steal.
In the example above, the value of the real estate is $180,000. You bought it for $60,000.
Any price you sell it for more than $60,000 is profit. If the depressed market value is
$180,000do youthinkselling it for $160,000will attract buyers? Of course it will. Subtract
your purchase price of $60,000 and you walk away with a profit of $100,000.
And you can do this time and time again without any money of your own. How many
$100,000deals doyouhave to put together to make your life better thanit is now? One? Ten?
Only you know how much money would make life good for you but its entirely possible to
earn that magic number through short sales. Do ten deals like this in a year and thats a
million dollars cash. But what if you dont have any cash to get started? Not a problem.
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Even in a tight
market, bargain
houses go fast.
There are always
people with
money looking
for a steal.
Before making such
deals, however, you
need to knowyour
exit strategy. What
will you do with all
the property youll
be picking up at a
deep discount?
Your intended use
drives the
financing.
Financing
Where does the $60,000 come fromto make this short sale deal work? If you have it, you
canuse your ownmoney. Alot of people starting out inreal estate, however, dont have that
kind of money and banks are certainly not lending it easily. However, if you put the right
deal together, the money finds you. Thats a financial fact: If you work out a deal that can
turn a foreclosure into a short sale, the money to get the deal done is easy to find.
You absolutely do not need to have any money to take advantage of the fortune-making
opportunities available right now. You canget money based onthe value of the deal, not on
your credit score or on howmuch money you actually have.
There is plenty of private money available for done deals in todays market. Private lenders
want to lendmoney nowbecause this is a prime time for themto make a profit. Whenbanks
are lending easily, private lenders have a challenging time. Whenbanks arent lending, like
now, private lenders are looking for good real estate transactions. They want to loanmoney.
With the backing of a private lender you can take an offer to the bank that looks attractive
to them. The bank is happy to get rid of the foreclosure and make a profit. You score a
sweet deal. Lets look at that
profit math again: You let the
house go for $160,000, pay
backtheprivatelender$60,000
and put about $100,000cash
into your pocket. Thats pretty
good. Its also the time to
remember the homeowner.
The homeowner has gotten
out from under a mortgage
he cant pay and has kept his
credit record intact. Its a
fact that a foreclosure is a
greater financial black mark
than bankruptcy. The homeowner has been in crisis mode for months. Hes financially and
emotionally beat. Nowhes out in one piece but is flat broke.
Youcangive the homeowner some seed money to get started again. Provide a fewthousand
dollars to move and set up an apartment. Not only will it help ensure the property is
vacated in good condition, but when he has a friend in foreclosure, whom will he
recommend they call? You. Thats business you dont have to look for. Soon you can pick
and choose fromthe offers.
In the end, everyone wins and you get the potential inside notice on more deals. Thats
another good aspect about short sales.
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In-depth Look
Nowthat you have an overviewand understand the basics of howa short sale works, lets
take a closer look at Trumps Insiders Secrets of Short Sale Success and foreclosure.
Foreclosure has three stages.
1) Pre-foreclosure.
This is the rocky financial time the homeowner has before foreclosure starts.
2) Foreclosure.
This is when the bank is in the process of taking back the property back.
3) Post foreclosure.
Here, the bank owns the property again. This is also called a REO, which stands for Real
Estate Owned.
Were not interested in the final two stages, just the first. A short sale is getting in at the
beginning of the process, during pre-foreclosure. Thats when you can make an offer the
bank cant refuse. Youre likely to have no competition and that gives you first crack at a
bank thats been bleeding money. How do you do that to your best advantage? You use
Trumps Six Short Sales Secrets.
INSIDER SECRETS OF SHORT SALE SUCCESS
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INSIDER SECRETS OF SHORT SALE SUCCESS
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Six Short Sale Secrets
Short Sale Secret #1: Find and Sign
First, you have to find homeowners who are getting close to going into foreclosure. You
want to know whos been skipping mortgage payments or has been underpaying for a
couple of months. They are prime candidates for the short sale. You can find themon your
own or you can learn the specialized locating techniques Trump graduates use to find
themquickly.
Distressed homeowners are the source of your deals and you can find them where you
live or around the country. Some people knock on doors to find the deals. Some do
mailings, emailing, and mass phone calls. Trump graduates use far more effective ways
to find those deals. For example: toll-free numbers, Google ads, or a simple website,
(provided free or for a fee).
After you find a potential short sale candidate, always get an authorization to release
formfromthe homeowner. It does no good to contact the bank when you do not have the
legal authorization to make offers on the property. Besides, its always better to have to
have the homeowner involved in the process.
Also, dont waste time. When you contact the bank for a short sale package, have themfax
it to you. Snail mail takes too long. Youwant to turnthe deal as fast as possible. This is also
when you submit the makings of the deal to private money lenders, and you submit to
more than one.
Let the private money lenders compete for the opportunity as well. They will independently
check out the value of the property and how much the deal is worth. They will all tell you
how much they are willing to finance. For you, it comes down to choosing the best deal.
Private lenders charge higher interest rates than banks, but if your strategy is to buy and
sell quickly, the interest in the short termis a minor business expense.
Short Sale Secret #2: Identify Key Players
Dont deal with people put in the way to keep you away fromthe decision makers. Youre
not a clerk for the dealmaker. You are the dealmaker. Likewise, dont deal with clerks for
the decision maker. Deal directly with the decision maker. It is important that you have
direct contact with the decision maker. (Aloss mitigation department at the bank usually
handles this.) Get his or her direct line, personal email, and fax number. You will want to
contact that person directly, a lot. Make it clear that you are there to make a deal, and the
deal is now, and it needs prompt attention. You are there to bring the bank cash.
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Short Sale Secret #3: Give Them More Than They Want
All banks have a short sale package they will send you, asking the questions they think will
help them decide whether to accept your offer. Fill out the short sale package and then
some. This is one case where more is better, but dont you do the work. This is where the
homeowner comes back into the picture. Put the homeowner to work ahead of time to
provide records beyond what the bank is asking for, records that show the financial state
of the homeowner.
This should include pay stubs, tax returns, bank account statements, a hardship letter
written by hand, a clean and lean Purchase and Sales agreement, and an estimated net
sheet (HUD1.) The Hud1 is the first thing the lender will look at. Its where they usually
find a reason to turn you down. You have to make it failsafe, which Trump graduates know
how to do. (And if homeowners are not motivated to do all this, move on to the next
property. In time the homeowners will become motivated. Make a note to call them back
in a few weeks. Time is on your side.)
By giving the bank more than they ask for you are giving the bank every reason to say yes
and no reason to turn you down. Meanwhile, you run an inexpensive title check. Always run
a title check to make sure the titles are clear and there are no title surprises at the last minute.
Short Sale Secret #4: Quick Turnaround
The bank faxes the short sale package to you and because you have had the homeowner
collecting the material you get it back to the bank in 24 hours. Serious investors dont
waste time. The sooner you have your profit, the quicker your fortune grows. Also, many
states have a very short foreclosure cycle, some just a few weeks, so the quicker you work,
the greater your chance of success. The quicker the lender reads the package, the quicker
the negotiation start, and the quicker you make money. More than that, action gets things
done. Letting deals sit on a clerks desk helps no one. Driving the deal brings results.
Sometimes you can turn it around in just days, increasing your net worth in just 72 hours.
Trump graduates know how to turn deals fast.
Short Sale Secret #5: Know the Art of the Deal
Know what homeowners and bankers are going to ask, and how they are going to object to
your offer. You wont be debating every topic on earth, just a few key areas, and you can
learn the elements of each ahead of time and what to say. Its like preparing for a debate:
Know both sides.
You should have an answer for every possible objection offered. You should also know
what not to say. You should know all the figures, what your exit strategy is, and how much
leeway you have to change your offer by the amount of money the private lender is willing
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to put up. Even if you are using your own cash, you should have the same information in
mind going in.
Also the bank may have sent a real estate agent to look at the property to evaluate it; the so
called Brokers Price Opinion (BPO). They tend to evaluate high, causing the bank to ask for
more. You have to know how to reduce the BPO to something more favorable. That can be
done by knowing what the agents looking at to form an opinion. This is also why you need
to know how to access the condition of real estate and what work it will need, if any.
Since you are working with the cooperation of the homeowner you have the advantage of
seeing the property up close. People who buy foreclosures in the last two stages often arent
allowed to look at the property they are bidding on. By getting in at the beginning you know
far more about the property than do second- and third-stage buyers, which is a distinct
advantage to you.
Short Sale Secret #6: Your Offer to the Bank Should
Embarrass you
On first mortgages, never make any offer more than 50% on the face value of the loan. Never
more than 25% on any second mortgages. Not more than 1% on any third mortgages. Dont
worry that your offer is low. All the bank will do is ask you to raise it...and you can, a little,
if you want. On our earlier example, the bid ($60,000) was less than half of what was owed
($125,000) and a third of the fair market value ($180,000.) You want to buy the property for
the lowest price possible, and banks will want to get as much as they can. There will be a
profitable compromise where you both are pleased, if you start out low enough.
So, make your offers embarrassingly low. And dont forget, sometimes banks say yes at
even a rock-bottom offer.
Where to Find Deals
With these six short sale secrets you can start finding opportunities and start making
offers. Dont just stop at one. The better you get at handling simultaneous deals, the sooner
you will start carving out your slice of the big money being made in short sales.
Dont limit yourself to just your local area. The deals are everywhere, in every city and
state. With internet resources you can uncover great opportunities anywhere in the
country, particularly in hard-hit areas. Often foreclosures are clustered in certain zip codes
or gated communities such as a housing development. Thats because many properties
shared the same over-extended developer so the foreclosure rate is higher. There are also
several cities and states that are leading the nation in foreclosures. These are prime areas
to look. If you are a Trump graduate, use your specialized locating techniques.
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Evaluate. Evaluate. Evaluate.
Because youre interested in the short sale as a moneymaking real estate tool, heres one more bit of advice
from the experts at Trump University. As with any piece of property, evaluate the short sale deal before
anybody signs anything. Know before you go. Learn before you leap. Finding the right set of financial
circumstances is excellent, but also make sure the property is worth your time and effort. When analyzing
and putting a deal together, here are some common property issues you should take into consideration in
addition to the financial dynamics.
First, assess the condition of the property and estimate any repairs. You do not want to buy anything with
hidden surprises because that could cut into your profit. Next, evaluate the location, either for use or
resale. As with any piece of property, especially residential, find out what the neighborhood is like and
how the schools are. Drive by at night and evaluate any change in character happening in the neighborhood.
Also look into whether the property can be rezoned for a higher and more profitable use. If the bank does
not have this information it may help you counter the Broker Price Opinion ordered by the bank. And of
course, working with the homeowner in a positive situation also allows you a closer and more accurate
evaluation of the property than the realtor will make.
To help you keep on track with a short sale, weve included a wallet-size card with the six short sale secrets
you can keep on hand. Refer to it so you dont miss one. Its a list of the essential steps you need to start
making your fortune in short sales.
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What Next?
Traditionally, real estate success is based on a number of techniques and
strategies. But thats in a normal market. This is not a normal market,
and it wont be for sometime. In this current real estate cycle, one
technique is absolutely the way to wealth: The short sale.
Anyone who wants to amass the huge wealth that real estate
can generate needs to harness the power of the short sale.
Using these six secrets can lead you to that wealth.
Whether you master them on your own over time or you
learn them quickly by studying with wealth-generating
professionals, you need to know them now if you want to
take advantage of the current fantastic opportunity. You
need to master them if you want to create Trump-size
returns in real estate.
There are lot of Johnny-Come-Lately people and websites
offering short sale training, but none have the Trump
experience, insight, or real-life success in finding
opportunity and turning it into wealth. There are no short
cuts to short sales. If you are going to learn, learn the best
from the best at Trump University.
To discover more about the wealth you can make with Trump
Universitys Insider Secrets of Short Sale Success visit us at:
TrumpUniversity.com
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Trump Universitys
Insider Secrets of Short Sale Success
1. Find and Sign
2. ID Key Players
3. Give Them More
4. Quick Turnaround
5. Negotiate (Assess the property)
6. Low Price
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A Very Special Offer:
FREE THINK BIG CONSULATION
You took an important step to achieving your dream of financial freedom when you downloaded this
special report. You definitely had the right idea. Becoming a real estate entrepreneur and leaving
the rat race behind has changed many of our students lives forever. Now these students dont just
dream about a more secure financial future, they live it every day.
We understand that it isnt easy to take the steps necessary to control your financial future. The
daily pressures of the 95 grind can consume anyone. But ask yourself, when will you make the
changes in your life required to:
iGet out of the rat race,
iCreate multiple streams of income,
iBecome debt free,
iPay for your childrens education, and
iRetire rich.
The truth is, there will never be a perfect time to take control of your financial future. And sadly,
most people will never have the courage to begin and will always wonder what could have been.
But we want to help you kick-start your drive to financial freedom.
Because youve already shown us that you have the passion and motivation to change your life we
are going make you a very special offer. We are going to give you a free 20-minute Think Big
consultation with one of Trumps Success Coaches. Talk to them, share your goals and dreams
and they can help you find the right path to your financial success.
And please, dont waste any more of your time because life is too short to
dreamyou need to start doing. To claim your free consultation simply log on to
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Our Success Coach will review your information
and contact you within two business days. Its
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Enjoy the journey!
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legal, accounting, investment or tax advice. You should seek the guidance of professional advisors in any transaction. Insofar as local laws,
regulations, customs and practices vary widely from area to area, the form contracts presented herein should not be used without the input of a local
professional and a clear understanding of your rights and remedies. You are advised to retain competent counsel to determine what state and/or
local laws or regulations may apply to the users particular business.
This report is provided for information only and no guarantees, promises, representations or warranties of any kind regarding specific or
general benefits, monetary or otherwise, have been or will be made by Trump University, its affiliates or their officers, principals, representatives,
agents or employees. Trump University is not responsible for, and shall have no liability for any business success of failure, acts and omissions, the
appropriateness of the readers business decisions, or the use of or reliance on this information. Real estate investing, just like any other business,
does contain risk. Real estate investors can both make and lose money on any given transaction. Like the stock market, poor decisions may result
in the loss of all or part of an individuals working capital. Caution should always be used.