LORE Signature Competition AL CREATED IN 1992

60,000+ CONTESTANTS IN 20 YEARS OVER 8,200 PLAYERS IN 2012

FROM 45
COUNTRIES CAMPUSES

280+

MARKETING EXPERTISE COMPETITION since

1992 THE UNIQUE OPPORTUNITY TO WORK AS A

BRAND LEADER FOR A LORAL BRAND A COMPETITION FOR CREATIVE AND ENTREPRENEURIAL MINDS A CHANCE TO COMPETE AGAINST MORE THAN 45 OTHER COUNTRIES

CREATIVE & ENTREPRENEUR

All the way

PORTUGAL 2010
INSTITUTO UNIVERSITRIO DE LISBOA The first ever DIESEL male haircare product range inspired from music legends with iconic hair.

CREATIVE & ENTREPRENEUR

All the way

SINGAPORE 2011
A revolution in instrumental cosmetics in salons: the Chroma Glove, a light-reactive haircare device for LORAL PROFESSIONNEL

NANYANG TECHNOLOGICAL UNIVERSITY

CREATIVE & ENTREPRENEUR

All the way

PHILIPPINES 2012
UNIVERSITY OF THE PHILIPPINES Kids will love their bath time with this product range for THE BODY SHOP mixing fun and animal protection awareness.

CREATIVE & ENTREPRENEUR

All the way

CHILE 2012
UNIVERSITY OF CHILE Treating yourself with a customized shampoo made possible by this DIY range, also customizable according to THE BODY SHOP commitment endorsed.

CREATIVE & ENTREPRENEUR

All the way

INDIA 2013
SP JAIN INSTITUTE OF MANAGEMENT AND RESEARCH

An instant humidity solution for LOral Paris, that makes hair manageable and style able because it maintains perfect oil water balance.

HOW TO Play?

HOW TO Play?
theory into practice an original concept in coherence with the brand values

a new range of products

a unique communication campaign

in front of a LOral Jury

against the rest of the world

The

BRAND

THE CHALLENGE

this year

Put yourself in the shoes of an international marketing director of Kiehls and imagine a new product range for the Kiehls Mens portfolio!

FIRST MISSION
Analyze the market and the brand, and come up with innovative in-store & online activities that you think would attract the male target.

SECOND MISSION
Imagine a new product range in the Kiehls Mens portfolio and develop and implement an international multi-channel strategy to expand Kiehls share in the selective mens market.

PRIZES
FOR THE BEST 3 TEAMS, A VOUCHER FOR A TEAM TRIP TO THE DESTINATION OF THEIR CHOICE.
FOR THE WINNING TEAM FOR THE SECOND PLACE

FOR THE THIRD PLACE

INDIA REGIONAL ROUND WINNERS WILL BE AWARDED PRE-PLACEMENT INTERVIEW (PPI) FROM LOREAL INDIA

A real life

EXPERIENCE

WORK IN A TEAM WITH A CREATIVE AGENCY

1
GAIN HANDS ON PROFESSIONAL EXPERIENCE

2 4

GET SPOTTED BY LORAL EXECUTIVES

COMPETE AGAINST INTERNATIONAL TEAMS IN PARIS

First year of study in a partner campus

Teams of 3 students, Age 26 yrs or less as of June 1st, 2014

Sign up logging into brandstorm.loreal.com

DEADLINE DEC 30TH , 2013

brandstorm.loreal.com
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