FINAL PROJECT FROM WEST AFRICA HIGH SCHOOL (WASS) TOPIC: Importance of comm n!cat!on !n a " #!ne## or$an!%at!

on LE&EL: H!$' Sc'oo( ARTICLE WRITTEN )* WASS Gro p Top!c: Importance of comm n!cat!on COMMUNICATION THE LIFE-BLOOD OF A BUSINESS ORGANIZATION Communication may b ! "in ! a# t$ t%an#" % o" a m ##a& o% in"o%mation "%om on ' %#on to anot$ % o% a &%ou' o" ' o'( "o% a common un! %#tan!in&) T$ ' %#on *$o # n!# t$ in"o%mation i# ca(( ! t$ # n! % an! t$ ' %#on *$o % c i+ # t$ in"o%mation i# % " %% ! to a# t$ % c i+ %) A bu#in ## o%&ani,ation may b ! #c%ib ! a# an in#titution ma! u' o" a &%ou' o" ' o'( *$o *o%- to& t$ % in a #t%uctu% ! *ay "o% a common 'u%'o# #uc$ a# '%o!uction o" &oo!# o% '%o+i#ion o" # %+ic # o% buyin& an! # ((in& o" &oo!# an! # %+ic #) Communication "%om tim imm mo%ia( $a# '(ay ! an im'o%tant %o( in t$ (i" o" $uman b in&#) It i# + %y int % #tin& to !i#cu## t$ im'o%tanc o" communication in bu#in ## o%&ani,ation#) G n %a((y communication can $ (' in t%an#mi##ion o" m ##a& # "%om on ' %#on to anot$ %. con+ yin& i! a#. " (in&# an! &%i +anc # o" ' o'( . "o% nt %tainm nt t c t %a) In bu#in ## o%&ani,ation#. communication can $ (' in"o%m *o%- %# about t$ &oa(# o" a 'a%ticu(a% o%&ani,ation/ it may a(#o $ (' mana& m nt to -no* t$ '%ob( m# o" *o%- %# an! t$ i% &%i +anc #) Communication in a bu#in ## o%&ani,ation may ta- +a%iou# "o%m# #uc$ a# a0 1 %tica( communication - "o% 2am'( . a ( tt % "%om # nio% mana& m nt to *o%- %#) b0 Ho%i,onta( communication - "o% 2am'( communication amon& mana& %# at t$ #am ( + () c0 U'*a%! communication - "o% 2am'( . a #u&& #tion "o%m *o%- %# to mana& m nt t$%ou&$ t$ #u&& #tion bo2) Communication 'a## # t$%ou&$ a '%oc ## in *$ic$ t$ # n! % t$in-# o" an i! a. 'ut# it into *o%!# an! # n!# it t$%ou&$ a m !ium #uc$ a# a t ( '$on (in o% t$%ou&$ t$ mai( to t$ % c i+ %) T$ % c i+ % & t# t$ m ##a& an! t%an#(at # it "o% $i# o% $ % un! %#tan!in&) H o% #$ # n!# a " !bac- to t$ % c i+ % by *ay o" % #'on# ) Ho* + %. t$ % a% "o%ma( c$ann (# o" communication t$at a% u# ! in a bu#in ## o%&ani,ation#) T$ # inc(u! bu#in ## ( tt %#. m mo%an!a an! notic #) On cannot ima&in $o* a bu#in ## o%&ani,ation can "unction '%o' %(y *it$out any "o%m o" communication) It cannot a!+ %ti# it# '%o!uct# o% # %+ic # to t$ cu#tom %# an! t$ cu#tom %# *ou(! not in"o%m it o" t$ i% ta#t #) Communication continu # to b t$ (i" b(oo! o" a(( bu#in ## o%&ani,ation#) 3it$out communication. it i# !oubt"u( i" any bu#in ## o%&ani,ation can 2i#t an! continu to #u%+i+ ) On can "o% # t$at communication *i((. "o% a (on& tim . % main an! continu to b in t$ "utu% . t$ mo#t im'o%tant too( o"

mana& m nt o" any bu#in ## o%&ani,ation *$ic$ *ant# to '%o&% ##) T$u# bu#in ## o%&ani,ation# ca $a%!(y !o *it$out communication) Communication $a# it# (imitation# ! ' n!in& on t$ cu(tu%a( n+i%onm nt in *$ic$ a 'a%ticu(a% o%&ani,ation i#) Fo% 2am'( . a mu(tinationa( com'any cannot communicat in a "o% i&n count%y in t$ #am *ay it !o # in it# $om count%y b cau# o" !i"" % nt cu(tu% #) T$ % may b '%ob( m# o% c$a(( n& # in communication in a bu#in ## o%&ani,ation) T$ % may b '$y#ica( ba%%i %# #uc$ a# noi# . c(a%ity o" 2'% ##ion by t$ # n! %. +a&u ob4 cti+ # o" t$ m ##a& . ot$ % "acto%# #uc$ a# " a% o" t$ # n! % )&) a #t%ict mana& % # n!in& in"o%mation to a 4unio% c( %-) In #'it o" it# (imitation#. communication in t$ *o%(! to!ay. can b #ai! to b b tt % t$an communication in t$ *o%(! t* nty 5670 y a%# a&o) 67 y a%# a&o. in t$ ! + (o'in& count%i #. communication *a# main(y t$%ou&$ t$ ta(-in& !%um#. 8&on&-&on&9 b atin&. #nai( mai( an! *o%!-o"-mout$) In t$ ! + (o' ! count%i # it *a# t$%ou&$ t ( '$on o" a (o* t c$no(o&y. #nai( mai(. t ( &%a'$ an! Int %n t *it$ a "ai%(y (o* t c$no(o&y) To!ay. in bot$ t$ ! + (o'in& an! ! + (o' ! count%i #. m an# o" communication a% common) T$u#. a com'any in A"%ica can # n! in"o%mation to com'ani # in any 'a%t o" t$ *o%(! in a matt % o" minut # by ( ct%onic mai() On can #ay t$at bu#in ## o%&ani,ation# a% b tt % o"" to!ay t$an 67 y a%# a&o in t %m# o" communication# #' cia((y !i#tant communication) 3 a% o" t$ o'inion t$at i" t$ ba%%i %# o" communication can b ta- n into con#i! %ation an! t$ a''%o'%iat c$ann (# o" communication c$o# n. communication can continu to b an "" cti+ (i" -b(oo! o" bu#in ## o%&ani,ation#)