A study on policy preference & satisfaction with reference towards reliance insurance in Coimbatore city Questionnaire 1) Name: 2) Gender:

a) male 3) Age: a) 18-25yrs c) 36-45yrs 4) Educa !on "ual!f!ca !on: a) #!$loma %olders c) &os gradua e e) No formal educa !on 5) 'ccu$a !on: a) Governmen em$loyee c) (us!ness e) re !red $erson 6) )on %ly !ncome: a) *$ o 1++++ c) 2+++1-3++++ b) 1+++1-2++++ d) above 3+++1 b) s uden d) $rofess!onal b) under gradua e d) $rofess!onal b) 26-35yrs d) above 46yrs b) female

,) )ar !al s a us: a) marr!ed b) unmarr!ed

8) -ou are a.are of !nsurance $ol!cy %roug% a) Adver !semen b) /ela !ves c) (ro0ers 1 Agen s 2) 3f 4%roug% Adver !semen 5 a e 4%e )ed!a a) 4elev!s!on b) Ne.s$a$er c) )aga6!nes d) /ad!o e) ' %er 1+) 7%y do you $refer rel!ance !nsurance a) &reven !on of loss c) 8er a!n y 'f &aymen b) 3nves men d) /e !remen (enef! s

11) 5$ec!fy %e name of %e sc%eme o$ ed by you !n rel!ance l!fe !nsurance com$any a) /el!ance 7%ole 9!fe &lan b) /el!ance 9!fe 3nsurance Guran eed )oney (ac0 &lan c) /el!ance 8%!ld &lan d) /el!ance 9!fe 3nsurance &ay :!ve &lan e) /el!ance 9!fe 8are :or -ou &lan 12) 7%y do you $refer %!s $ar !cular sc%eme a) ;!g% re urn b) lo. r!s0 c) lo. $rem!um d) sav!ng

13) Are you sa !sf!ed .! % %e sc%emes $rov!ded a) -es b) No

14) 3f yes .%a !s your level of sa !sfac !on a) ;!g%ly sa !sf!ed b) 5a !sf!ed c) Neu ral d) #!ssa !sf!ed

15) /an0 %e follo.!ng mo !ves accord!ng o your $reference of !nves men Factors 4a< benef! s 5av!ng /!s0 coverage -el!d1re urn /e !remen benef! Rank

16) 7%o !nfluenced your !nves men dec!s!on !n l!fe !nsurance a) 5elf c) Em$loyer #ec!des 1,) #o you $ay $rem!um regularly a) -es b) No b) :am!ly #ec!s!on d) As &er 4%e Gu!dance 'f Agen

18) 7%!c% !nves men range of $rem!um do you %ave $er annum a) (elo. 1++++ b) 1+++1-2++++ c) 2++++-5++++ d) Above 5+++1

12) :or %o. long do you %ave o $ay $rem!um a ) 9ess 4%an 5yrs b) 6-1+yrs c) 11-2+yrs d) Above 21yrs

2+) 7%a !s %e mode of $aymen by .%!c% you are $ay!ng your $rem!um

a) 8as% &aymen b) 8%e"ue c) 'nl!ne &aymen 21) 7%a !s %e erm of $aymen by .%!c% you are $ay!ng your $rem!um a) )on %ly b) =uar erly c) ;alfyearly d) -early 22) 7%a !s your o %er mode of sav!ng a) (an0 #e$os! b) 5%ares c) &os al 5av!ng 23) 5 a e your level of sa !sfac !on .! % %e serv!ce $rov!ded by rel!ance l!fe !nsurance H-highly satisfied S-satisfied dissatisfied "arameters ;os$! al! y 'nl!ne serv!ce /es$onse 5urv!val benef! 8ommun!ca !on regard!ng $rem!um $aymen H S !S H!S -neutral !S-dissatisfied H!S-highly

24) 5 a e your o$!n!on regard!ng %e follo.!ng fac ors H-highly satisfied S-satisfied dissatisfied "arameters 5erv!ce &rem!um level /!s0 coverage 8os of $ol!cy (onus H S !S H!S -neutral !S-dissatisfied H!S-highly

25) #o you face any $roblem !n rel!ance l!fe !nsurance a) yes b) no

26) 3f yes s$ec!fy %e $roblem faced by you .%en you s e$ !n o rel!ance l!fe !nsurance for any serv!ce needed %o. do you feel a) No &ro$er /es$onse #one c) 9ong &rocedure d) #!ssa !sf!ed 5erv!ce b) ;ave 4o 5$end 9o 'f 4!me 4o Ge 4%e 7or0

2,) G!ve your valuable sugges !on

#$#%$&'RA"H( R)F)R) C)

1) /osa> a!na ?@uly 2++1) 8ar!bbean (us!nessA BolC 22 3ssue 3+> $18> 1D3$ 2) Eoco> 9!nda? A&/39 2++2) Na !onal *nder.r! er D %ife F ;eal % :!nanc!al 5erv!cesA 6D6D24> BolC 28 3ssue 23> $25> 2$ 3) (urne > @o%n @C1 &almer> (ruce AC ?5e$ 2++3) @ournal of /!s0 F 3nsurance> BolC 5+ 3ssue 3> $51+-52+> 11$ 4) (o.ers> (arbara ?5e$2++4)>(es Gs /ev!e.A BolC 1+5 3ssue 5> $,+-,2> 3$> 5) :le c%er> ?:eb 2++5) (us!ness 3nsuranceA> BolC 32 3ssue 2> $3-3> 1D3$> 6) 8oll!ns> 5 uar ?'c 2++6)(us!ness 3nsurance BolC 4+ 3ssue 44> $33-33> 1D5$ ,) E gar> )!c%ael ?#ec2++,) @ournal of /!s0 F 3nsuranceA BolC 42 3ssue 4> $615-624> 1+$ 8) 4olle> Norman 9C? A$r2++8) Em$loyee (enef! &lan /ev!e.A BolC 62 3ssue 1+> $22-23> 2$ 2) 9enc0us> #ave ?'c 2++8) (us!ness 3nsuranceA> BolC 42 3ssue 4+> $13-16> 3$ 1+) (anu> 8C B!Haya1 *mama%es.ar!> &C ? @ul2++2)>38:A3 @ournal of )anagemen /esearc%A BolC 8 3ssue ,> $65-,8> 14$> 1, 8%ar sC 11) #av!s> George/a!c%le> (!ll ?5e$2++2)>(es Gs /ev!e.A BolC 11+ 3ssue 5> $8184> 4$ 12) #!nsmore> @o%n ?Nov 2+1+) Na !onal *nder.r! er D &F8A> BolC 114 3ssue 35> $22-28> 2$ 13) G;'5;> 5am ?@un2+1+)>3ns ! u !onal 3nves or-3n erna !onal Ed! !onA BolC 35 3ssue 5> $,4-,5

14) 9ync%> @C 4!mo %y1 ?@ul2+11)>@ournal of :!nanc!al 5erv!ce &rofess!onals* +ol, -. $ssue /0 p12-130 4p 15) 5lav!n> Al ? Aug2+11)>(es Gs /ev!e.A BolC 112 3ssue 4> $62-,3> 5$

#&&5S F&R R)F)R) C) 8C/CE'4;A/3 I /esearc% )e %ods :or )anagemen C #onald 5C 4ull F #el 3C ;a.0!ns - )ar0e !ng /esearc% )easuremen F )e %odC &r!nc!$les F $rac !ce of l!fe !nsurance - GC Er!s%nasamy

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