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    What's Your Social Media Strategy?

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    Jacquelyn Cyr
    Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules, new opportunities, and new challenges. Espresso helps brands become fluent in social media. While our expertise covers everything from strategic planning to full campaign execution, we understand that your brand needs more than a “one size fits all” offering. We’ll work with you, your budget, your timeline, and your objectives to create the perfect social media solution. Because hope is not a strategy. Espresso's social media services include the social media audit, social media ideation, social media playbook, and social media monitoring.

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    What's Your Social Media Strategy?

    Uploaded by

    Jacquelyn Cyr
    302 views6 pages
    Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules, new opportunities, and new challenges. Espresso helps brands become fluent in social media. While our expertise covers everything from strategic planning to full campaign execution, we understand that your brand needs more than a “one size fits all” offering. We’ll work with you, your budget, your timeline, and your objectives to create the perfect social media solution. Because hope is not a strategy. Espresso's social media services include the social media audit, social media ideation, social media playbook, and social media monitoring.

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    Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules, new opportunities, and new challenges. Espresso helps brands become fluent in social media. While our expertise covers everything from strategic planning to full campaign execution, we understand that your brand needs more than a “one size fits all” offering. We’ll work with you, your budget, your timeline, and your objectives to create the perfect social media solution. Because hope is not a strategy. Espresso's social media services include the social media audit, social media ideation, social media playbook, and social media monitoring.

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    302 views6 pages

    What's Your Social Media Strategy?

    Uploaded by

    Jacquelyn Cyr
    Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules, new opportunities, and new challenges. Espresso helps brands become fluent in social media. While our expertise covers everything from strategic planning to full campaign execution, we understand that your brand needs more than a “one size fits all” offering. We’ll work with you, your budget, your timeline, and your objectives to create the perfect social media solution. Because hope is not a strategy. Espresso's social media services include the social media audit, social media ideation, social media playbook, and social media monitoring.

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    of 6

    What’s your

    social media
    strategy?
    Some facts about social media.
    FACT: More than 4 out of 5 US online adults
    now participate socially.
    (Forrester, August 2009)

    FACT: Visiting social sites is now the 4th


    most popular online activity, even ahead of
    personal email.
    (Nielsen 2009)

    FACT: YouTube has pushed ahead of


    Yahoo to become the world’s second-largest
    search engine.
    (ComScore, January 2009)

    FACT: 93% of social media users believe


    a company should have a presence in
    social media.
    (Cone, Inc. September 2008)
    Social media is not some
    marketing fad.

    It’s a fundamental shift in


    the way we communicate.
    And that means new rules,
    new opportunities, and
    new challenges.

    Espresso helps brands become


    fluent in social media.

    While our expertise covers


    everything from strategic
    planning to full campaign
    execution, we understand that
    your brand needs more than a
    “one size fits all” offering.

    We’ll work with you, your


    budget, your timeline, and your
    objectives to create the perfect
    social media solution.

    Because hope is not a strategy.


    Our Social Media Services

    Social Media Audit


    Who’s talking about your brand? What are
    they saying? Espresso’s Social Media Audit
    takes a broad and comprehensive look at the
    conversations happening around your brand.
    We’ll look at every social tool and platform —
    from blogs and microblogging services like
    Wordpress and Twitter, to social networks like
    Facebook and LinkedIn, to media sharing
    sites like YouTube and Flickr.

    What’s included?

    • Full audit of all accounts (groups, profiles, pages,


    applications, etc. associated with your brand)

    • Performance analysis across key social benchmarks


    (i.e., influence, sentiment, passion, reach, etc.)

    • Assessment of fan-generated vs. brand-managed social


    activity (strengths and weaknesses across both)

    • Strategic recommendations for improving your brand’s


    social media performance

    • An actionable Top 10 “To-Do” List

    Social Media Ideation


    We call this our social media quickie—we’ll
    show you where to sprinkle in a few social
    components to an existing product or
    campaign strategy to boost share-worthiness
    and share-ability.

    What’s included?

    • Illustrated list (includes schematics and/or mockups, as


    appropriate) of the top 10 social opportunities for your
    product/campaign based on user segmentation
    analysis, ethnographic research, and a little good
    old-fashioned brainstorming.
    Social Media Playbook
    A truly social brand looks beyond branding,
    marketing, PR and communications and takes
    into account all touchpoints where social
    technology can improve or augment the
    customer experience. Espresso’s Social Media
    Playbook delivers a holistic, 360˚ roadmap to
    capitalizing on the vast opportunities that
    social technology presents.

    What’s included?

    • Social Media Brand Architecture (based on 1-on-1


    interviews with key stakeholders across your
    organization, user segmentation analysis, and
    ethnographic research)

    • Overview of the competitive landscape, including


    industry benchmarks and notable case studies

    • Complete social media road map for your brand –


    from the low-hanging fruit to the more ambitious
    opportunities

    • An actionable Top 10 “To-Do” List

    Social Media Monitoring


    Need some help selecting and setting up the
    right tool for monitoring and participating in
    the conversations happening online?
    Espresso can help. We’ll recommend and/or
    implement the right system for your needs
    and even help train your team or act as an
    extension of it.

    What’s included?
    (any or all of the following can be optional):

    • Vendor/product review and selection

    • Custom setup, including workflow and reporting

    • Staff training

    • Ongoing monitoring and reporting, including quarterly


    roll-up reports with strategic recommendations and
    Top 5 “To Do” List
    Need Something Else? We’re Listening.
    Espresso works with clients on both a
    fixed fee and retainer basis. We’re happy to
    provide an estimate for your unique social
    media challenge.

    About Us
    Espresso is a full-service marketing agency
    that has been creating memorable online and
    offline experiences for clients like Samsung,
    Nike Bauer, Sprint, and the United Way for
    over a decade.

    We call our secret sauce brand infiltration™


    – a cost-effective blend of digital, social,
    experiential, and traditional marketing tactics
    designed to ignite conversations and fuel
    word-of-mouth and word-of-mouse.

    TORONTO
    Jacquelyn Corbett Cyr, CEO
    e: jacquelyn@brandinfiltration.com
    t: @infiltrators
    p: 416 620 6773 x0214

    BOSTON
    Marta Kagan, Managing Director, US
    e: marta@brandinfiltration.com
    t: @mzkagan
    p: 617 771 8362

    WWW
    http://brandinfiltration.com
    http://www.slideshare.net/infiltrators

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