Professional Documents
Culture Documents
PlusSocialGood Campaign
PlusSocialGood Campaign
District 13 PR
Kristen Wilden
Spenser Shamo
Beki Winchel
Marcus Ellison
Kimberly Webb
Shelby Hintze
table of contents
executive summary
executive summary
executive summary
external environment
external environment
industry
industry
+socialgood
+socialgood
History of +SocialGood
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Google+
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campus considerations
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summit background
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summit background
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summit background
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summit background
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summit background
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summit background
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promotions
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promotions
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promotions
Mashable
92nd Street Y
Ericsson
General Articles
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competition
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competition
TED
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competition
Innovation Enterprise
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resources
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resources
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swot analysis
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swot analysis
strengths
weaknesses
opportunities
threats
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potential audiences
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potential audiences
Computer Programmers
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potential audiences
Entrepreneurs
Engineers
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potential audiences
Communications
Communications majors, ages 18-25, are looking to become the future leaders and voices of
America. They work to shape the policies that will create a better world and company. They are
interested and studied in the current issues of our day. They strive to make relationships happen
and would be a good source of promoting local summits and projects. +SocialGood provides an
environment for them to have their voices heard and to make a name for themselves nationally
and internationally.
Department heads
The department heads of each individual college are looking to provide their students with the
best learning environment and one that will provide them opportunities past graduation. They are
projects to graduate which +SocialGood can help provide. They too continue to present studies
and advance technology in the world. +SocialGood could provide them with the resources they
need for their research. An example of this BYUs International Studies department is headed by
Jeffrey F. Ringer.
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situation analysis
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situation analysis
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the probortunity
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the probortunity
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You
= A Better World
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publics
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technology students
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technology students
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technology students
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technology students
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technology students
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technology students
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technology students
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department heads
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department heads
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May
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
$0
$0
Create signage for the
universitys summit using
Get free QR code/
QR code and having screens monitor the tweets
showing tweets throughout throughout the summit
the summit
Send regional guest
$0
$0
speakers to special lectures
Look for local
for business clubs on
influentials who made a
campus to share more
difference in the
about the +SocialGood
community or in the
cause and have them teach
world to teach students
students what they can get
how to connect in the
out of connecting with the
community
+SocialGood community
online
Send top guest speakers to
flight ticket $400~$550
$1,600~$1,750
$0 look for guest
top four most engaged
per person, hotel $300,
speakers who are
breakfast + lunch +
universities to speak at
willing to give a speech
dinner for two days
special lectures for certain
for free on campus first
$100, guest speaker fee
departments to share more
(Donors) or find a guest
$800
about the +Social Good
speaker who is willing
cause and have them teach
to fly in (i.e. Bill and
students how they can host
Melinda Gates
summits on their own
Foundation)
campuses
$0
$0
At the end of the
universitys summit, have
Like Facebook and
the emcee ask everyone to
follow Twitter page
pull out their phones and
like and follow
Strategy: To motivate students to engage with +Social Goods community through social media
On each social media
Individual tactics on
platform, improve the
Facebook, Twitter,
quality of posts in order to Pinterest, Google+,
encourage interaction
LinkedIn and Flipboard
Salary (possibly a
manager)
$30,000
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tactics
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initiatives focused on education. +SocialGood provides an environment for them to have their voices heard
and to make a name for themselves nationally and internationally.
Local leaders who are interested in humanitarian work and nonprofit organizationsThey can invite their
friends and colleagues through their networking group.
College Departments including business, technology, and liberal arts College students frequently check
events to network within the community and seek opportunities to participate in a large project. If the
school posts this event on the school website, students can trust it and have easier access to know about
this event.
College clubs related to business, technology, and liberal artsThey have similar demographics as college
departments. Students are already on their email list. Clubs can raise awareness of the local event to
smaller demographics that is interested in participating a large organization project using technology.
+SocialGoods donors All the donors are well known and have great connections, and more people will
likely to pay attention to its website through those influentials. Therefore, +SocialGood can reach key
publics through its newsletter, event calendar, Facebook, Twitter and LinkedIn.
Event date and time:
Thursday, March 20 from 11a.m. to 1p.m.
Key Message/Theme:
College students +SocialGood = future leaders
Venue:
BYU Wilkinson Center (phone number is 801.422.4636)
Activity details:
**Make sure the photographer will come from an hour to take pictures at the booth
10:0010:30 a.m.: Set up the booth (Put up the poster, bring a computer)
11:00a.m.1:00 p.m.: Greet people, hand out flyers, talk about +SocialGood and have people sign-up to
become a member of +SocialGood (Make sure that staffs will switch every hour)
1:001:30 p.m.: Clean up the booth
Participation required:
Staff 1
Bring the computer
Talk to everyone
Set up the booth
Wear +SocialGood T-shirt
Staff 2
Talk to everyone
Clean the booth
Staff 4
Talk to everyone
Clean the booth
Wear +SocialGood T-shirt
Photographer
Take pictures
Facility needs:
ElectricityAlready provided
Computer: Staff 1
One long tableAlready provided
Four chairsAlready provided
Permits required:
Park around the campus
Timeline/deadline:
Facilities/equipment reservations: Contact BYU to reserve the booth by January 10th. Put it on
+SocialGood calendar
Miscellaneous details:
Before
Make the flyer and posters by March 1
Research BYU club members by February 10
Send the email to BYU department heads and club members by February 20
Send +SocialGood newsletter by March 1
Post the event on +SocialGood calendar at the end of January
Post the events on social media by March 1
Send another reminder through social media on March 19
Pay photographer (Check)
During
Refreshments
Provide Twitter hashtags (@plus_socialgood #plussocialgoodcollege)
After
Send a thank you card and reminder email to those who became +SocialGood member by March 25
Dr.Paul FarmerHe can invite his friends and colleagues to attend this event. He will be speaking
on the culture of humanitarian work and how individuals can make a difference to solve global
challenges through technology. +SocialGood can publicize this event with his credible background.
Local leaders who are interested in humanitarian work and nonprofit organizationsThey can
invite their friends and colleagues through their networking group.
College Departments including business, technology, and liberal arts College students frequently
check events to network within the community and seek opportunities to participate in a large
project. If the school posts this event on the school website, students can trust it and have easier
access to know about this event.
College clubs related to business, technology, and liberal artsThey have similar demographics as
college departments. Students are already on their email list. Clubs can raise awareness of the
local event to smaller demographics that is interested in participating a large organization project
using technology.
+SocialGoods donors All the donors are well known and have great connections, and more
people will likely to pay attention to its website through those influentials. Therefore, +SocialGood
can reach key publics through its newsletter, event calendar, Facebook, Twitter and LinkedIn.
Event date and time:
Thursday, March 27 from 6 to 8 p.m.
Key Message/Theme:
Network with professionals and your peers and learn about using technology to solve world
challenges
Venue:
Conference Center Room 208 at Brigham Young University (770 E. University Pkwy
Provo , UT 84602 and phone number is 801.422.7700)
Activity details:
*Record the event for +SocialGood newsletter and to show clips on social media
**Make sure the photographer will come from 6 p.m. to take pictures throughout the event
4:004:30 p.m.: Clean and set up the room
4:305:00 p.m.: Print out registered name labels and set them on the counter at front desk
5:005:30 p.m.: Vendor will bring the food and set up the table
Participation required:
Dr. Paul Farmer
Give a presentation
Provide questionnaire time at the end
Staff 1
Bring the guest speaker
Talk to everyone
Staff 2
Check technology
Talk to everyone
Staff 3
Staff 4
Clean and set up the room
Clean the room afterwards
Make registered name labels
Greet people
Photographer/Videographer
Record the event
Take pictures
Facility needs:
ElectricityAlready provided
A/V equipmentAlready provided
Sound equipmentAlready provided
LightingAlready provided (Make sure to turn off the front light during the PowerPoint
presentation)
Two long tablesGet them from BYU storage
Twenty-five chairsGet them from BYU storage
ProjectorAlready provided
Permits required:
Parking will be free (after four)
Materials needed for audience:
Printable flyer: post on the bulletin boards on BYU campus, email this event with electronic flyer
attachment from different BYU clubs, BYU event calendar and Facebook/Twitter post
Program: None
Specific media to invite:
The Universe, KSL, Deseret News
No specific seating during the networking time, but people need to move the chairs and couches to
the middle of the room when a speaker starts talking
Facilities/equipment reservations: Contact BYU conference center to use the room on March 27.
Put it on +SocialGood calendar
Miscellaneous details:
Before
Make the flyer by February 10
Research BYU club members by February 10
Send the email to BYU department heads and club members by March 1
Send +SocialGood newsletter by March 1
Post the event on +SocialGood calendar by March 1
Post the events on social media by March 1
Send another reminder through social media on March 25
Pay BYU catering, photographer, and videographer (Check)
During
After
Send a thank you card to the vendors and guest speaker by March 28
Write cc thank you email to guests (include a sign-up for the newsletter and following social media
sites on the email) by March 28
SocialGood
Who is +SocialGood?
+SocialGood unites a global community of innovators around a shared vision:
The power of technology and new media to make the world a better place. This is a community of
connectors, bringing together ideas and action in our social media era.
SocialGood
SocialGood
SocialGood
Participation required (who does what; speaking, welcoming, setting up, media
management, etc.)
Welcoming/speaking: Campus Ambassador
Setting up/take down: Campus ambassadors event team (Students recruited by the
ambassador or department heads.
Social Media Monitoring: John Doe (Student with social media skills)
Refreshments: BYU catering
Special requirements for media at event (photo location, seating, interviews, etc.)
None
Follow-up with media (if any): At the end of the semester we will welcome them back to see the
final product produced as a result of summit.
Timeline/deadline:
- Facilities/equipment reservations: May 22, 204
- Participant invitations: June 30, 2014
- Media invitations: July 1, 2014
- Printed materials: July 10, 2014
Budget:
$500 for refreshments
$100 for supplies
$100 for banners
$100 for fliers/posters
Miscellaneous details (if any):
Seating will be arranged by different majors
Tweetdeck or other social media monitoring should be set up the week before to ensure
working condition
SocialGood
Digital Campus Ambassador
Interested in...
Women Empowerment
Healthcare
Global Warming
Urban Development
Freedom of Speech
Employment
Clean Water
Democracy?
You can help. Ask me
how.
SocialGood
Facebook:
Dr. Laura Stachel saw a need in Nigerian hospitalsand worked with her solar
engineer husband to solve it. At +SocialGood, we believe collaboration is the best
way to solve issues. In the +SocialGood community, you can meet people in your
area with the skills necessary to make your innovation a reality. Sign up and start
networking! www.plussocialgood.com
http://www.cnn.com/2013/02/28/health/cnnheroes-stachel-solar-power/
Twitter:
If you had all the resources you needed, what #socialgood problem would you
solve?
Welcome to the @PlusSocialGood Digital Campus Ambassador Twitter Chat. Tweet
us your questions w/ #socialgooddca
@bekiweki Start asking professors in your dept and others to find ideas for guest
speakers.You never know who they know! #socialgooddca
@jondoe We love the idea of video-chatting a speaker into your summit. Practice
lots & have a backup in case technology fails! #socialgooddca
SocialGood
Dr. Plowman,
My name is Steven Hatch and I teach strategic thinking courses at UNLV. Several years ago, I began working with
students at my campus with creativity and entrepreneurship. Together we came up with big ideas; big enough
to make into businesses or non-profit organizations. Each year, I am amazed with the incredible depth these
students are capable of. Their passion and creativity fill me with excitement to see them as the next leaders of
our country.
These ideas deserved more attention than a classroom presentation and a letter grade. Last year, I became
involved with +SocialGood, a global community of innovators with a vision to make the world a better place. I
attended a +SocialGood Summit on my campus and was amazed it was completley student-run! I knew this
community would be the perfect platform to transform our big ideas into reality.
I created a profile for myself at www.plussocialgood.org and connected with people literally around the world;
Singapore, Abu Dhabi, Johannesburg, Frankfurt, etc. I worked with +SocialGood representatives to bring a project
to my Capstone class. My students were able to develop a strategic campaign for a tech startup that works
to refurbish cell phones to give communication access to all. Without +SocialGood, we never would have been
connected with this organization.
Most of my students are connecting through +SocialGood as well, and one student, Sarah, is making wonderful
progress sharing ideas and methods so that she can put her social entrepreneurship idea into action. She has
been approached by a donor. We all collaborate together and with one step at a time, our vision becomes action.
+SocialGood allows ideas to reach a global scale.
I believe that +SocialGood will not only help in your classroom by giving the students a real-life opportunity to
apply their ideas, but with all the help we can offer, the world really will become a better place. We live here after
all, lets use what we can to help those around us.
Please consider sharing this great opportunity with your students as I am sure they too have ideas to help the
world. I hope that by doing so, students can be excited about their ideas; excited about the prospect of sharing
and building ideas with people everywhere. Take a minute to familiarize yourself with +SocialGood.
Please look through this kit for more information and call or email me with questions.
All the best!
SocialGood
Person 1
University of Alaska
Im from Uganda, a country saturated with malnourishment, disease, poverty and poor education
systems. The most important thing for us is our health. I have always heard of people willing to help;
people with good intentions, but it wasnt until I learned about +SocialGood from an event they had
at my university that I believed change was possible. I now work closely with a donor and others
from my university to develop a new technology to help provide better patient care in rural clinics.
Without +SocialGood, I never would have been connected with the necessary resources to solve this
global issue.
Person 2
University of Uganda
Under 24 hours of creating a profile on +SocialGood, and I found people in my own campus community
that want to help build my idea into something bigger!
Person 3
University of Illinois
This is the place where social media collides with entrepreneurs and fireworks go off. Success is
what +SocialGood is all about, no matter the background. I dont have much money +SocialGood is so
easy to use and find people to share my ideas with.
Person 4
University of Kansas
This is
Evan Campbell
Major: Information
Technology
School: UCLA
If you are interested in connecting with Evan and making your dreams a reality, click here.
Marcus Ellison
NONE
Action desired from public(s):
Send a proposal for your capstone project to the given address requesting funding to help your
project become a reality.
How that action ties to the primary publics self-interest:
These students have projects they need to complete and funding is required for this. These students
want to graduate and be succesful and +Social Good is helping them with this.
1. Primary Message:
+Social Good has money available for projects
Secondary:
Submit a proposal and be considered to receive funding
This makes your capstone project much easier
2. Primary Message:
+Social Good has the same dreams that you do and together you can make the world better.
Secondary:
+Social Good is a non-profit seaking to make the world a better place
+Social Good is a great opportunity to be connected with like minded people who want to make
the world better.
Influentials (third-party opinion leaders who may influence the key public):
+SOCIAL GOOD
801 SECOND AVE
SUITE 900
NEW YORK, NY 10017
11/21/13
PROJECT REQUIREMENTS
Each submitted project must contain the following.
1.
2.
3.
4.
5.
6.
Once submitted, qualifying projects will be chosen and their corresponding students will be contacted to arrange the
furthering of the projects and their funding.
Proposal evaluations will be conducted from August 13, 2014 until September 1, 2014. If additional information is
needed regarding student proposals, those students will be notified.
Selection of the winning proposal will be made no later than September 3, 2014.
Does the proposed project improve the world in line with +Social Goods mission.
Are applying students capable of handling such a project and will they justly represent +Social Good.
Is the proposed project a good allocation of funds and can the applicant be held responsible.
Proposals should be sent to the following address by 7pm EST August 3, 2014 for review.
+SOCIAL GOOD
801 SECOND AVE
SUITE 900
NEW YORK, NY 10017