Professional Documents
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Builder 201202
Builder 201202
PPPPUL UL UL U TR TR TRUD UD UD UDED ED ED ED FFFFI B I B I B BER ER ER ERGL GL GL GLAS AS AS ASS. SS. SS. TTTTHE HE HE HE UUULT LTRE REXX AD ADVA VANT NT NTAG AG AGE. E. E
A remodel shouldnt mean a complete rebuild. Thats why Wood-Ultrex
windows and doors made from our Ultrex pultruded berglass just make sense.
Your customers get to restore toughness back into their homes with strong and
durable windows that are sized to precisely what they need. Whether real wood
or an Ultrex interior, each is teamed with a tough, patented acrylic nish that
doesnt crack, chalk, streak or fade. All of which mean youre installing a brand
that is tough, sized right and Built to Perform.
Learn more about special sizes in Wood-Ultrex Series and get your free Integrity
t-shirt at IntegrityWindows.com/SpecialSizes or by scanning the QR code.
2012 Marvin Windows and Doors. All rights reserved. Registered trademark of Marvin Windows and Doors.
Circle no. 155 or http://builder.hotims.com
ADD THIS
TO YOUR
TOOLBOX
Enter to win an iPad 2 at:
www.IntegrityWindows.com/Promo
or scan this QR code.
Circle no. 155 or http://builder.hotims.com
Integrity from Marvin
ALL WINDOWS HAVE
JAMBS, SILLS AND GLASS.
ONLY ONE HAS
BACKBONE.
1) EPA estimated 14 city/20 hwy mpg Ram 4x2. 2) MSRP excludes tax, title, registration. 3) See a dealer for a copy of the Powertrain Limited Warranty. Properly secure all cargo.
Ram and HEMI are registered trademarks of Chrysler Group LLC.
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PLY GEM WI NDOWS MASTI C HOME EXTERI ORS VARI FORM NAPCO CELLWOOD PLY GEM STONE KROY pl ygem. com
WINDOWS SIDING + ACCENTS STONE VENEER FENCE + RAIL
Whether youre building a new home or remodeling, creating curb
appeal is what its all about. The Designed Exterior
Onan
SmartKey
technology is THE
answer to lost, stolen or unreturned keys.
In fact, Kwikset SmartKey deadbolts are the
locks homeowners can re-key themselves
in secondswithout removing them from the
door. With SmartKey, you can re-key your locks
as frequently as you wish while maintaining the
highest level of security.
Kwiksets legacy of revolutionary new product
offerings is one of the reasons it ranks among
readers in BUILDERs annual Brand Use survey
as the #1 recognized brand as well as the
brand used most in the last 2 years within the
Locksets/Hardware category.
The Best Security Is Smart Security
SmartKey technology provides the highest level
of security through its revolutionary design that
combats conventional break-in techniques and
is virtually impossible to pick. Among its many
advanced features, SmartKey incorporates
BumpGuard for improved security against
lock bumping an attack technique that can
defeat conventional pin and tumbler locks.
More than security, SmartKey technology offers
the ultimate in convenience. Now homeowners
can use one key for all the locks at multiple
entry points around the home.
SmartKey is available in a wide variety of
finishes and styles including handlesets,
knobs, levers and an ANSI Grade 1 deadbolt.
Best of all, SmartKey re-key technology is
available on all Kwikset entry products, at
all price points including the Tylo
, Polo
,
Dorian
, Delta
locks let you quickly and securely re-key your locks, so you can replace keys
given to subcontractors without the extra cost and time of removing the lock from the door.
And when it comes to strength, our patented BumpGuard
PPG has been right at home with leading designers, builders, and
remodelers for years. Our low-emissivity, or low-e, glass products let
them maximize natural light while keeping out the cold and heat and
improving energy efciency. PPGs broad line of architectural coatings
includes everything from zero- and low-VOC interior and exterior
paints and stains, to long-lasting exterior metal roof coatings that
reect the suns heat. PPG helps home builders and designers simplify
the color selection process for their clients with on-line tools and color
consultants. We can even help reduce swimming pool maintenance
with our chlorine products. From building materials to consumer
products, automotive to aerospace, marine and industrial applications,
were bringing innovation to the surface. Visit ppg.com to learn more.
Circle no. 217 or http://builder.hotims.com
WWW. BUI LDERONLI NE. COM
THE MAGAZINE OF THE NATIONAL ASSOCIATION
OF HOME BUILDERS
SoftPlan 2012 available now
UHVLGHQWLDO GHVLJQ VRIWZDUH UHLPDJLQHG
download free trial www.softplan.com or order free demonstration 1-800-248-0164
x easy to learn
x easy to use
x 3D renderings
x materials lists
x framing layouts
x automatic elevations
x automatic sections
x site plans
x animations
x powerful roof design
x fast electrical layouts
x remodeler's setup
x kitchen & bath design
x deck design
x Lite version available
x round-trip AutoCAD files
x links to QuickBooks
x links to RL3oheok '
. awesome produot. l love 2012 ."
Paul Jardine, Jardine Design Build, Toronto ON
rendering by Gene Giles
IBS booth W4559
Boyce Thompson, editorial director 202-736-3455
Denise Dersin, editor in chief 202-736-3341
Gillian Berenson, design director 202-729-3624
Deborah Leopold, managing editor 202-736-3380
Amy Albert, senior editor 202-736-3339
Teresa Burney, senior editor 352-735-0287
John Cauleld, senior editor 732-257-6319
Claire Easley, senior editor ceasley@hanleywood.com
Nigel F. Maynard, senior editor 202-736-3438
Melissa Krochmal, assistant art director 202-729-3561
Zack Sherwood, web producer 202-736-3333
Rich Binsacca, David Crowe, Ted Cushman,
William Devereaux, contributing editors
Cathy Underwood, director of production &
production technologies
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Emma Inwood, ad traffic manager
Fred Weisskopf, prepress manager
Betty Kerwin, prepress coordinator
Christina Lustan, circulation director
Jef Stockman, circulation manager
Ann Russell, reader services manager
Amy Fisher, marketing director
Megan McCloud, senior director/creative services
Mike Bendickson, director/events
Warren P. Nesbitt, group president/residential
construction 202-736-3328
Jefrey Calore, group publisher/ residential
construction 202-380-3766
Jef Rule, product director/e-media 202-729-3539
hanley wood business media
Andrew Reid, president/market intelligence/e-media
Rick McConnell, president/exhibitions
Nick Cavnar, vice president/circulation &
database development
Nick Elsener, vice president/production
Sheila Harris, vice president/marketing
published by hanley wood, llc
Frank Anton, chief executive officer
Matthew Flynn, chief financial officer
Paul Tourbaf, senior vice president/corporate sales
Shawn Edwards, vice president/finance
Ron Kraft, vice president/financial planning
& analysis
Michael Bender, vice president/general counsel
editorial and advertising offices
One Thomas Circle, N.W., Suite 600, Washington, DC 20005
Phone: 202-452-0800; Fax: 202-785-1974
subscription inquiries and back issue orders
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NAHB members please call 800-368-5242 x8546
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privacy of mailing list Sometimes we share our subscriber
mailing list with reputable companies we think youll
find interesting. However, if you do not wish to be included,
please call us at 888-269-8410.
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postmaster Send address changes to Builder, P.O. Box 3494,
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Builder will occasionally write about companies in which its parent
organization, Hanley Wood, LLC, has an investment interest. When it
does, the magazine will fully disclose that relationship.
Circle no. 237 or http://builder.hotims.com
Engineered for complete water protection.
Water is a builders worst enemy unless you protect your home with AdvanTech panels from the start.
With one of the lowest water absorption rates, AdvanTech subooring virtually eliminates edge swelling,
delamination and cupping, and is backed by a 300-day no sanding guarantee. In fact, AdvanTech
subooring delivers the total performance package of moisture resistance, strength, fastener holding
power and quality. To learn why AdvanTech ooring is the FLAT OUT BEST
, the worlds
#1 professionally installed garage door opener.
Battery Backup Gets Your Customers In
Their Garage Every Time.
Selected LiftMaster garage door openers
feature an integrated Battery Backup system,
which allows the opener to work during a power
failure for up to 40 cycles within a 24-hour
period. It also recharges automatically when
the power comes back on. That means your
customers are never locked out of their home
because the power is out. Available on both
quiet belt drive and rugged chain drive models,
its the kind of unexpected upgrade your
customers will appreciate.
Open And Close A Garage Door
From Anywhere
Patented MyQ technology, currently found
in the newest LiftMaster openers, means your
home buyers can monitor and control their
garage door, as well as house lights, from
anywhere in the world using a smartphone or
computer. This pioneering capability brings an
entirely new level of affordable home activation
as opposed to an expensive, hardwired home
automation system, to the home buyer.
Unequaled Security For Your Home Buyer
To elevate convenience for home buyers,
MyQ-enabled openers from LiftMaster also
feature Timer-to-Close functionality, which
allows them to customize the settings for
when their door will automatically close,
whether one, five or 10 minutes after the door
operates, ensuring their door is never left open
by accident. Your customers can rest assured
that their garage door is closed and that their
property and family members are safe.
LiftMaster
RE AT IBS!
8ee a variety cf the
HOTTEST
ccring trends
(
at unheard of
p
rices
)
Visit us February 8-11, 2012
Booth #W1559
for
Norm Abram
Master Carpenter
Meet
Meet Vanilla Ice of
The Vanilla Ice Project
on the
Circle no. 184 or http://builder.hotims.com
2012 Simpson Strong-Tie Company Inc. 2SF11
Here's to the new two-story Strong Frame
beam.
LiteSteel beam is a trademark and LSB
is a registered trademark, and are used under license by LiteSteel Technologies America, LLC. US Patent Numbers 5163225, 5373679, 5401053, 10-561185, 11-570937, 11-570942.
2012 LiteSteel Technologies America, LLC
LiteSteel Technologies America, LLC is a OneSteel Group Company
Use your smartphone
to see a video on LSB.
Basement Beams
Garage Beams Long Span Headers
Structural Beams
Strength meets versatility
for a variety of applications.
Visit LiteSteel on Facebook
Circle no. 189 or http://builder.hotims.com
Haute Hideouts
For those looking for a good place to wait
out the zombie apocalypse in style, consider
New Yorks Adirondack State Park, where
two industrious cousins have converted a
former nuclear missile silo into a lovely four-
bedroom home. Priced at $750,000, the
19-acre property boasts an 1,800-square-
foot, above-ground home with a nuclear
attackproof, 2,300-square-foot basement.
Accessible through a keypad-equipped
door, the silos launch control center has
been transformed into a rather posh
hideout, complete with a modern kitchen,
dining room, entertainment space, and
marble-furnished baths. And for the
extraordinarily cautious, a set of
2,000-pound doors provide access to a
tunnel leading to the missile silo itself, which
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Sightlines
sits 185 feet underground, descends nine
stories down, and can withstand just about
anything. Best of all, thanks to the main
homes unassuming, classic country
aesthetic, the zombies will never suspect
theres a hideout sitting stealthily below.
Emoticon Valley
Wondering how the good citizens of
Germanys Lindau Island are feeling today?
Just check the giant, electronic emoticon
stationed atop the local lighthouse. The
creation of artists Richard Wilhelmer, Julius
von Bismark, and Benjamin Maus, the
installation acts as a giant mood ring in
response to data it receives from software
that photographs the areas pedestrians and
then determines how they appear to be
feeling. The giant face then adjusts in real
time, thanks to moderators who change its
expression to look happy, sad, or blank-
faced. We cant help wishing its operators
would recalibrate it to portray housing
economists in hopes of an easy-to-read
indicator of where analysts think the market
is headed. (see page 30)
Circle no. 274 or http://builder.hotims.com
Inside. Outside.
All Around the House.
More than moulding. More than plywood.
Discover the world of ARAUCO value-added
building solutions, this year at IBS Show Village.
ARAUCO
Atlanta, GA
Telephone: 770.350.1627
sales@arauco-usa.com
www.arauco-usa.com
Circle no. 254 or http://builder.hotims.com
Cheap Shots
On the international real estate front, Chinese
entrepreneur Huang Yimin recently became
the first person in that country to purchase
his very own island, according to U.K. paper
The Telegraph. He reportedly paid the
bargain-basement price of $529,000 in
exchange for a 50-year lease on the property,
known as Danshanmen Island. Yimin plans to
use the island escape to cash in on Chinas
latest luxury trend: hunting. To that end, he
has purchased $5 million worth of game,
including wild boar, ducks, pheasants, and
deer, as well as rifles to rent to visitors.
Super Commuter
While we have long been advocates of cutting
back on sprawl and supporters of walkable
Pricing the Priceless
In case youve been thinking about buying
one of the worlds most celebrated estates,
you may want to take a quick look at what it
would cost even after you settle the
mortgage. The folks at Confused.com have
estimated the cost of insurance, for example,
for some famously fabulous abodes. A
person thinking about buying the Palace of
Versailles would need to factor in the
princely sum of $14.5 billion to protect their
investment. Insuring Buckingham Palace
would cost its owner a far more reasonable
$1.2 billion. Getting coverage for the White
House comes in at an almost paltry $423.4
million. These sums make owning Frank
Lloyd Wrights masterpiece Fallingwater,
with its insurance bill of only $14.5 million,
seem downright affordable.
communities, thats not going to stop us from
falling all over ourselves over the coolest new
way to commute: personal jet packs. The
long-awaited, gravity-defying transportation
option is finally making its way into the real
world via Denver-based manufacturer Jet
Pack International. The company offers three
personal jet pack models, and its newest
the Falconwill be powered by jet turbines,
allowing a person to zip through the sky for up
to eight minutes or 11 miles, at up to 250 feet
in the air. Suddenly life in the burbs doesnt
seem so dull after all.
Callback
In Builders January issue, green building
consulting firm Two Trails, Inc. was left off the
project team list for The New American Home
(page 72). We apologize for the error.
Sightlines
Circle no. 265 or http://builder.hotims.com
Now you can localize your market data as well.
Powered by Housing IntelligencePro, enhanced BUILDER Local Housing Data
pages provide even greater insights into the markets where you live and work.
Put the strength of BUILDER Local Housing Data to work for you.
BuilderOnline.com/Local-Housing-Data
All housing
is local.
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Are new homes outselling distressed properties
in Fort Lauderdale this quarter?
You cant afford to build without the facts.
In todays uncertain housing climate, you need all the certainty you can get.
Housing IntelligencePro gives you answers at every level on your market,
your competition and your buyer.
The most powerful tool of its kind, Housing IntelligencePro delivers near real-
time reports and analysis on both local and national home closings, builder
rankings, price trends, buyer demographics and more.
Know faster and better with Housing IntelligencePro.
Visit housingintelligence.com today.
Visit us at booth W1349 during the 2012 International Builders Show.
Download a free Market
Activity Report
Click on the Reports tab, and enter
coupon code HIP2012 at checkout.
You can also download our Why Home
Building Is Now a Fact-Driven Business
white paper for free.
Stop by the NAHB Education booth in the West Concourse,
Lobby Level at the NAHB International Builders Show .
INFORMS
Join the $POWFSTBUJPO
For more information, visit
www.nahb.org/greenbuildingconference
REEVALUATE
What works in the new economy
REFOCUS
On home owner preferences
RECOMMIT
To building and remodeling green
LESS
MORE
Sustainable building product
According to the Department of Energy (DOE) most
homes are not properly ventilated which has
contributed to the increased occurrence of mold
issues, the deterioration of indoor air quality, reduced
effectiveness of insulation and the premature aging of
roofng and other building materials.
In order to properly ventilate your home, the NFA
(Net Free Area) of your sofft needs to be equal to or
greater than the measured NFA rating of your roof
ventilation system. The problem is that many of todays
full vent sofft options dont provide enough NFA to work
with commonly used roof vent-systems.
Using one of the most recycled, sustainable and strongest
materials on the planetaluminum, weve designed four
distinctive profles that offer more air
with fewer visible vents, in order to
provide you with the air you need and
the design you desire.
Weve also included our underdeck sofft
solution, InsideOut
SOFFIT ON STEROIDS
More air. Less visible vents Lower energy costs Water conservation
LESS VISIBLE VENTS
MORE AIR
More air - less visible vents Titanium stabilized aluminum alloy
11
NFA
Patented intake system
uses air intelligently
Delivers the highest ventilation
rating of its kind 1
Every TruVent
Patented
Angle
More air - less visible vents Titanium stabilized aluminum alloy
10.2
NFA
TruBeads patented micro-lance design
provides the right amount of airfow
(10.2 NFA), while maximizing the
architectural integrity of your overhangs.
Many vinyl full vent sofft panels only offer half
of whats required to work with a ridge vent
system on 1 overhangs.
The Science Behind:
TruBead
S
o
f
f
t
S
y
s
t
e
m
11
NFA
Two distinct profles
Our patented sofft system provides
architecturally accurate elements that
give the appearance of real wood sofft,
fascia and frieze board.
For centuries architects and craftsmen have
designed homes with parallel sofft. This
distinctive and architecturally pure wooden
sofft look is now achievable in a maintenance-
free, high performance titanium stabilized
alloy in two distinctive profles (11 NFA).
The Science Behind:
TruLegacy
F
A
S
C
I
A
F
R
I
E
Z
E
B
O
A
R
D
C
O
V
E
R
The beauty of exotic woods without
the maintenance
Creates outdoor living space
Before
Rain collection system Titanium stabilized aluminum alloy
InsideOut
Using the same recycled, sustainable and strong material, weve also included our under-deck sofft
solution, which transforms the underside of a raised deck while capturing rainwater for reuse.
Use your smartphone
or log on to soffitdesignstudio.com
2712 Walkent Drive NW,
Walker, MI 49544
PH: 888.784.0878
FAX: 616.735.3844
qualityedge.com
The air you need and the design
you desire, forged from one of
most recycled and sustainable
materials on the planet.
Visit us at softdesignstudio.com
Circle no. 306 or http://builder.hotims.com
Integrating digital modeling, component manufacturing and
Circle no. 238 or http://builder.hotims.com
structural connections, MiTek and USP deliver better Buildability
TM
through better technology.
Mohawk takes great pride in being a
single source solution for todays leading
home builders. For more than 130 years,
Mohawk has worked to build the reputation
of its clients, a commitment that fueled
Mohawks transition from a carpet company
to the worlds largest ooring manufacturer.
Mohawk is one of the most trusted ooring
brands among builders, with BUILDER
magazines 2012 Brand Use Survey ranking
Mohawk #1 in Brand Familiarity, Brands
Used In Past Two Years and Brands Used
The Most for the carpet category.
Builders turn to Mohawk because were a
reliable partner, said Nadia Kyzer, director
of marketing for builder and multifamily
at Mohawk. Our customer service and
distribution network are second to none,
making project management easy for
builders. Just as important, todays builder
wants to incorporate various types of ooring
into the home and Mohawk delivers the most
complete selection of carpet, hardwood,
laminate and ceramic tile.
Proof Positive, Mohawk Performs
Mohawk proves it can satisfy every ooring
need as a premier partner for Builders
Concept Home 2012. Mohawk provided
ooring for three distinct homes targeted
to three unique generations: Gen Y
(millennials), Gen X (baby bust), and Gen
B (baby boomers).
Mohawks innovative technologies allow
us to offer ooring that suits every lifestyle,
price point and design preference, said
Kyzer. Our EverStrand Revive carpet,
made from recycled plastic bottles, is a
great t for environmentally conscious
millennials. Gen X wont sacrice aesthetic or
performance, making Mohawks hardwood
featuring DuraBeauty Technology a smart
choice because it offers twice the durability.
Baby boomers want carpet thats easy to
maintainMohawks SmartStrand
cleans
with just water thanks to its built-in stain
and soil resistance. All of these products
are featured in the Concept Home project,
showing just how versatile Mohawk is.
To see Mohawks winning performance
rsthand, tour BUILDERs Concept Home
during IBS 2012.
Fcr Mcre lnfc:
www.MchcwkF|ccring.ccn
cr cc|| 877./SK.MCH/WK
Circle no. 151 or http://builder.hotims.com
ADVERTISEMENT
A Concept For The Ages
AN EXCITING APPROACH THAT SPOTLIGHTS NEEDS AND PRIORITIES ACROSS MULTIPLE GENERATIONS
A Single Source Solution for
Todays Leading Home Builders
CANT AFFORD SCREW-UPS?
Your business rides on your reputation. Costly mistakes eat up prot and hurt new business. Mohawk is the only full
service ooring resource committed to helping you build a positive reputation and a thriving businessand avoid expensive
screw-ups. We partner with you to give you solid solutions, not imsy excuses.
Stand on Mohawk. Because you dont have a budget for wrong.
For more information, visit mohawkooring.com/builder or call toll-free 877-275-6642
C A R P E T | WO O D | L A M I N A T E | T I L E | R E S I L I E N T
Circle no. 276 or http://builder.hotims.com
.ric.
W
ith a typical basement
rehab, its carpet, dry-
wall, paint, and youre
done, says architect
Marianne Amodio. But
not so for the ground oor of this 100-year-
old, neo-Victorian house in Vancouver, Can-
ada. The owners had used the space for
storage but needed more room for their grow-
ing family. Amodio convinced her clients
that their bottom floor could become the
main one, especially if its narrow entry was
replaced with large French doors that would
admit light as well as inhabitants and guests.
A theme of the redo was marrying old
with new while revealing layers of history
(not surprisingly, one of the owners is an ar-
chaeologist). Salvaged materials took priori-
ty; old beams were remilled into stair treads
and chimney facings were exposed.
Amodio knew the room could accommo-
date a pattern of some kind, too. Hence the
1-by-4 fir planks that comprise the wood-
paneled herringbone wallthe centerpiece
and unifying feature that grabs the eye and
adds warmth to this modern family room.
The planks were found under layers of dry-
wall and bore chalk markings from the origi-
nal construction of the house. Amodio and
her team applied no nish, leaving the wood
as is, including the markings. They then cut
it to size and arranged it on the wall.
During a renovation, the impulse is often
to erase what was there and leave no trace of
what came before, observes Amodio. Yet this
house draws meaning from playing with
ideas of memory, imprint, and history. Walls
are great opportunities, she says. This one
was a spot where I knew we could say every-
thing we wanted to say about the house reno-
vation in one place. amy albert
DETAILS
Great Wall
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sustainability and high quality. At Te Tapco Group, solving this is our strength. For more
than 50 years, builders like you have trusted us to help fnish their homes with the right pieces,
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Circle no. 302 or http://builder.hotims.com
48 BUI LDER FEBRUARY 2012
C
o
u
r
t
e
s
y
Z
C
o
r
p
.
This Raised House A Z Corp. printer
created a 3D model of a home in Massa-
chusetts that This Old House renovated.
GAME CHANGER
A Deeper Perspective
3D printing could become a useful sales tool for builders.
er-generated 3D drawing into cross sections,
and then stacks layers of fine powder,
4/1000th of an inch thick, onto a at surface.
A liquid binding agent holds the layers to-
gether to create what the nished product is
supposed to look like. If you nd mistakes
early in the design process, they are a lot
easier to x, says Harmon.
The maximum size of a model is dened
by the printers build chamber. Z Corp.s larg-
est chamber is 10 by 15 by 28 inches, but the
company has created larger models with 25
separate pieces (the Bedford model had 14). Z
Corp. prices its equipment from $15,000 to
$60,000, so Harmon believes most consum-
ers will experience this technology through
servicers such as i.materialize , which can
print stuf for a few hundred bucks.
As more consumers become familiar with
the technology, its application for designing
homes could expand, he believes. Builders
that want to diferentiate themselves are go-
ing to embrace it. Indeed, he sees real oppor-
tunities in the sales process for builders that
invest in this equipment to create explod-
able models that show prospects the features
of the house within. john caulfield
T
hree-dimensional printing has
been around since the 1980s, and
equipment sales have grown at a
7.1 percent clip over the past ve
years to an estimated $1.4 billion
in 2011, according to IBIS World , which proj-
ects low double-digit annualized growth
through 2016.
But residential architects and designers
have been slow to embrace this technology,
says Scott Harmon, vice president of busi-
ness development for Z Corp. , a 16-year-old
manufacturer based in Burlington, Mass.
You have to be designing it in real 3D, and
few housing architects had been doing
that. But now, more and more are using
3D tools.
A Z Corp. printer created from design les
a 28-by-21-inch 3D model of a colonial house
in Bedford, Mass., that the television pro-
gram This Old House was renovating this fall.
The model allowed viewers to see how the
house looked before and after sections were
added, and the models roof could be re-
moved to show interior rooms.
This is how the process works, explains
Harmon: The printer breaks down a comput-
WWW. BUI LDERONLI NE. COM
RED TAPE
FIRST MODEL
ENERGY CODE
GOES ON THE
BOOKS
Next month, the International
Code Council is expected to
publish its first International
Green Construction Code (IgCC),
effective January 2013. A year in
the making, the model code was
approved last November after a
week-long hearing whose
discussion topics included
whether 16 climate zones were
diversified enough for the energy
targets, whether the compliance
verification mechanism was
workable, and whether the codes
post-occupancy provisions
exceeded the role of the code
official. john caulfield
Action Items
1 One idea that didnt make
the cut was an optional
Outcome-Based Compliance
path that would allow builders
to comply by providing data
on a buildings energy use
for 12 consecutive months
during the first three years of
occupancy. We dont know
how existing buildings are
performing, notes David
Hewitt, executive director of
New Buildings Institute . But
other proposals that passed
lay the groundwork for adding
the path to the IgCC version
in 2015. These include:
2 Requiring metering
equipment to collect energy
performance data; and
3 Using a Zero Energy
Performance Index, based on
a buildings average energy
performance at the turn of
the millennium, to provide
comparisons for subsequent
codes and buildings.
The legendary beauty, durability and performance of Classic-Craft CollectionTM
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Circle no. 214 or http://builder.hotims.com
www.Roseburg.com
Lyle Lee has been building custom homes for over 20 years. Here is
what he has to say about Roseburgs Engineered Wood Products.
When building a quality home, its important for all the framing materials to match.
In other words come together as specied in the design plans. If the framing is off
by even a of an inch, it can cost me thousands of dollars in time and materials.
I nd Roseburgs RFPI
, RigidLam
, RigidRim
are registered trademarks of Roseburg Forest Products, Roseburg, Oregon
Circle no. 305 or http://builder.hotims.com
FEBRUARY 2012 BUI LDER 53
The Latest Products /// Edited by Nigel F. Maynard /// www.builderonline.com/products
Top Shelf . . . . . . . . . . . . . . . . . Page 54
On a Budget . . . . . . . . . . . . . . . . . . . . 58
Category Review . . . . . . . . . . . . . . . 60
Touch This Featuring a vivid 7-inch touchscreen
keypad, the 6280 provides control of security,
lighting, HVAC, and other systems. It is
available in several languages: English, French,
and Spanish . Honeywell. 800-467-5875. www.
honeywellnow.com. Circle no. 1.
4
2
3
WWW. BUI LDERONLI NE. COM 54 BUI LDER FEBRUARY 2012
4. Line Up
The new Kerdi-Line Drain fits
into the current trend for flush-
mounted linear drains in the
bathroom. ADA-compliant and
stylish, the drain sits flush with a
tiled floor and allows builders to
slope the bath in one direction.
Its available in lengths from 20
inches to 48 inches and comes
in two parts. Three grid styles
are available. Cost: $500 to
$650. Schluter Systems. 800-
472-4588. www.schluter.com.
Circle no. 5.
TOP SHELF
Editors Picks
This months roundup of eight
innovative products you should
know about.
edited by nigel f. maynard
1
2
3
4
2. Easy Bender
Designed for precise cold
bending of standard gas pipe,
black steel, and stainless steel,
this manual hydraulic bender
features angle indicators to
reduce the number of pipe
removals. Durable piston seals
prevent premature leaks, and a
single-circuit hydraulic system
with a return spring provides
better control of the ram. Cost:
$1,159 to $2,035. Ridgid. 800-
769-7743. www.ridgid.com.
Circle no. 3.
3. Scope of Work
Scope 12-volt LED mini
pendants use only 6 watts of
electricity. Designed for general
lighting, the MR16-type lamp
offers long life and creates back
light, which illuminates the glass
and provides directional
lighting, as well. The lamps can
be used with the companys
monorail or quick-connect
canopy systems. Cost: $160 to
$270. Besa Lighting Co. 800-
446-2372. www.besalighting.
com. Circle no. 4.
1. Light Beam
The HP7 LED flashlight offers
next-generation features that
will come in handy on the jobsite.
Measuring 5.5 inches long, the
aluminum light delivers 207
lumens with a runtime of 3.5
hours. Offering a beam distance
of 613 feet, the light also comes
with features for quick focusing
and for adjusting from focused
spot to broad flood. Cost: $70 to
$100. Coast Products. 800-
426-5858. www.coastportland.
com. Circle no. 2.
See an installation video
on your smartphone.
Instructions on page 10.
A R E E X I S T I N G H O M E S K I L L I N G Y O U ?
In a market loaded with existing homes at
bargain prices, new construction is a tough sell.
At least until homebuyers understand the danger
and cost of Heat Bleed the loss of energy to
structural gaps and cracks. Since theres no
easy or affordable way to ght Heat Bleed
in an existing home, houses built with the
easy-to-install Knauf Insulation EcoSeal
the most specifed non-metallic plumbing system in the industry and the smartest
solution for all your projects. FlowGuard Gold plumbing systems it's what's inside that makes the difference.
Billions
of feet
installed
Most specifed
non-metallic
plumbing system
Dedicated
feld
support
Greater impact
AND
higher pressure
Training
Inside Every Foot of FlowGuard Gold
.
Circle no. 223 or http://builder.hotims.com
60 BUI LDER FEBRUARY 2012 WWW. BUI LDERONLI NE. COM
CATEGORY REVIEW
Hot and Cold
Whats new in heating, ventilating, and air-conditioning systems?
Give It Gas
Offering an annual fuel
utilization efficiency rating of up
to 97 percent, the new line
of Comfortmaker SoftSound gas
furnaces is a direct response to the
dealer market, which asked for a
shorter, more compact product.
Models feature insulated blower
compartments, stainless steel heat
exchangers, and soft-mount rubber
grommets that absorb sound and
vibration. They are also lighter
and easier to install. International
Comfort Products. 931-270-
4100 . www.comfortmaker.com.
Circle no. 10.
R
esearch has shown that more
than half of the energy used in
the average home goes toward
making its inhabitants comfort-
able. Heating and cooling ac-
count for about 56 percent of the energy use
in a typical U.S. home, making it the largest
energy expense for most homes, says the
Energy Ef ciency & Renewable Energy Of ce
at the DOE. With the average homeowner
spending about $1,500 a year on energy bills,
it adds up to a signicant amount of money.
Because conditioning a house represents
the lions share of energy expenses, it is cru-
cial that heating, ventilating, and air-condi-
tioning (HVAC) systems be as energy ef cient
as possible. Fortunately, manufacturers have
made amazing progress in the development
of high-ef ciency heat pumps and air-condi-
tioning units.
The minimum SEER rating allowed for an
air conditioner today is 13, for example, but
manufacturers are able to produce units that
go much higher.
Goodman Manufacturing Co. in Houston
says its DSZC heat pump can (see page 62)
Circle no. 304 or http://builder.hotims.com
62 BUI LDER FEBRUARY 2012 WWW. BUI LDERONLI NE. COM
Creature Comfort
Offering a SEER rating of 20, the
XL20i features Comfort-R
technology that enhances airflow
and gives the unit greater
humidity control in cooling. It also
provides warmer air during
heating startup, which reduces
temperature variances. The
product has two compressors
one for milder weather and a
larger one for hot days. It also can
be combined with ComfortLink II
technology to connect a homes
key components. Trane. 903-
581-3660. www.trane.com.
Circle no. 14.
Air Apparent
The manufacturer says this is the
HVAC industrys highest-
efficiency residential, air-source
heat pump. It delivers a heating
efficiency rating up to 13, the
highest of any air source heat
pump on the market, and cooling
efficiencies of up to 20 SEER. Its
designed to operate between 40
percent and 100 percent
capacity while heating or cooling
a home. The product is also
capable of maintaining consistent
air temperatures. Carrier Corp.
800-227-7437. www.carrier.
com. Circle no. 13.
be ordered in SEER ratings up to 18. India-
napolis-based Carrier ofers a two-stage In-
nity Series central air-conditioner line that
can achieve a SEER rating of 21. When com-
bined with the advanced Innity System, it
is our most energy-ef cient traditional heat-
ing and cooling system, based on stringent
ARI cost standards, Carrier says.
Gas furnaces have gotten more ef cient,
too. Lewisburg, Tenn.based International
Comfort Products , maker of the Comfort-
maker line of furnaces, says its new Soft-
Sound product has an annual fuel utilization
ef ciency rating of up to 97 percent. The com-
pany says the unit can be paired with a high-
ef ciency ECM blower, which results in even
better performance.
Its clear that a good HVAC system is an
important part of any energy-ef cient house
and is a key piece for home buyers who want
lower utility bills. But its only half the story.
Builders should always think about energy
ef ciency as a system in which air condition-
ing is only one part.
A highly ef cient system should work in
concert with high-quality insulation, water
heater, windows, roong, light xtures, and
energy-efficient appliances to ensure the
greatest energy savings, says Carrier. And the
DOE states that home builders should make
sure to perform proper air sealing and duct
sealing, appropriately size their AC units, and
include a programmable thermostat to ensure
that HVAC systems function ef ciently.
A wide variety of technologies are avail-
able for heating and cooling your home, and
they achieve a wide range of ef ciencies in
converting their energy sources into useful
heat or cool air for your home, the agency
says. But for best results, builders should
consult with building scientists to under-
stand how components work together to
determine the right solution based on the
style of home and climate in which its being
built. nigel f. maynard
Double Duty
The Prestige Series condensing
unit is the companys most
energy-efficient air conditioner
and among the most efficient
on the market. Able to achieve a
SEER rating of 19.5, the unit is
equipped with auxiliary heating
elements for supplementary
heat. As a result, the two
deliver three stages of heating
and two stages of cooling for
precise temperature control
and optimal energy efficiency.
Rheem Manufacturing Co. 800-
621-5622. www.rheem.com.
Circle no. 12.
Main Source
The Versatec water-source
heat pump for water loop
and geothermal applications
combines high efficiency and a
compact size. Exceeding the
ASHRAE 90.1 efficiency
standard, the unit features a
reciprocating single-capacity
compressor, variable-speed
motor, and an optional two-
position water valve and
automatic water-flow
control valve. WaterFurnace
International. 800-934-5667.
www.waterfurnace.com.
Circle no. 11.
ADVERTISEMENT
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A Brand Leader For 16 Years
Visit us at certainteed.com/
products/siding
Circle no. 156 or
http://builder.hotims.com
siding
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CertainTeed offers the broadest selection
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including its Vinyl Siding Collection, a BUILDER
Brand Leader for 16 years. This proven
performer is joined by another CertainTeed
Brand LeaderCedarBoards Insulated
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Vinyl Siding Collection
Popular For Looks And Practicality
CertainTeed Vinyl Siding has consistently
ranked as the number one brand of choice
among competitive vinyl sidings. In fact,
CertainTeed delivers several product lines
with the widest selection of colorsover 40 to
choose fromplus styles and design choices.
All backed by outstanding warranty coverage,
including Lifetime Fade Protection.
CedarBoards Insulated Siding
Delivering Curb Appeal And
Energy Savings
CedarBoards Insulated Siding offers color,
texture and beauty on the outside, while
delivering warmth, comfort and quiet on the
inside. Its like wrapping a house in a beautiful,
cozy blanket. Choose from a variety of profiles
in 18 stylish colors.
But, Theres Much More
Our siding offering wouldnt be complete
without Cedar Impressions
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offer the timeless appeal of freshly sawn wood,
painstakingly recreated with each board. Plus,
theres WeatherBoards Fiber Cement Siding,
providing realistic textures and rich colors, in
addition to long-lasting durability.
Freedom Of Choice
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The ability to surprise homeowners with a
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CertainTeed Freedom of Choice. When you add
all of the choices to our 16-year Brand Leader
ranking, you can be certain of having the right
material for any project.
WWW. BUI LDERONLI NE. COM
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The force behind [home
building] is a massive
collection of strong,
competitive, and diverse
businesses supplying and
supporting an industry
integral to the U.S.
economy and home buyer.
David Crowe
chief economist
nahb
washington, d.c.
dcrowe@nahb.com
H
ome building is supported
by one of the largest, most
diverse collection of busi-
nesses in the country. The
NAHB categorizes the
two-thirds of its members
who supply builders as
associates. But without
these businesses, without
their products, services, and people, no homes
would be built. And, like home builders, the
companies that comprise the supply chain
range from large national giants to small local
businesses.
Traditionally, home building has been a
major contributor to recovery employment
and a signicant share of the boost comes from
associates. The NAHB estimates that for every
1,000 single-family homes built, 3,000 jobs are
created. Half of those jobs and 43 percent of the
income generated are on-site construction jobs
such as framers, electricians, plumbers, sheet
rock installers, and the many other subcon-
tractors that are needed to complete a home.
Nearly half of the NAHB associate members
are subcontractors or specialty trades. Subcon-
tractor and specialty trade companies are
small with a median payroll of seven and an-
nual gross receipts in 2010 of $720,000.
Top subcontracting specialties in the
NAHB associate membership include plumb-
ing and heating and air conditioning, electri-
cal, carpentry, and masonry and plastering.
One-third of hard construction costs are fram-
ing and trusses, excavation and foundation,
plumbing, HVAC, and electrical wiring.
The other half of jobs generated by home
building are of site and include retail, whole-
sale, manufacturing, and professional servic-
es. Retail and wholesale companies account for
16 percent of associate members and provide
builders and their subcontractors with their
appliances, ooring, wall coverings, cabinetry,
and building materials. The retail and whole-
sale job impact accounts for 14 percent of the
job creation, or over 400 jobs for every 1,000
homes built. The retail and wholesale busi-
nesses tend to be some of the larger companies
within the NAHB. Median payroll size is 14
and annual gross receipts are $2 million.
Manufacturing the items placed in a new
home accounts for nearly 500 jobs for every
1,000 homes built and 16 percent of the total
income generated in building a home. Manu-
facturers represent a relatively small portion
of associate members but that may be because
they depend upon the wholesaler and retailer
outlets to represent them at the local level and
because single companies represent large
amounts of output. The vast majority of ex-
hibitors at the International Builders Show
are manufacturers.
Professional services members, including
nancial and insurance companies, comprise
one-fth of the associate members and the
same share of jobs created from building
homes. Collectively, the professional, nan-
cial, and insurance industries account for a
quarter of the total income generated by home
building because many of these services re-
quire experience, education, and involve ac-
cepting risks. Professional services companies
are similar in size to subcontractors with a
median payroll of seven and annual gross rev-
enue of $770,000 while nancial and insur-
ance companies are larger with a median
payroll size of 12 and annual gross revenue
over $5 million.
Typical retail, wholesale, and financial
service associate members have been mem-
bers for as long as the typical builder member
(10 years) but subcontractors and professional
service companies have shorter tenures (six
and seven years respectively). Home building
rms are predominantly male-headed with
only 7 percent headed by a female. Associate
members are more diverse stretching from
over one-quarter female-headed professional
and nancial businesses to 16 percent of the
wholesale/retail companies to 12 percent of
the subcontractors headed by a female.
While the stylized model of the home
building industry may be the small local rm
building a couple dozen homes a year, the force
behind that business is a massive collection of
strong, competitive, and diverse businesses
supplying and supporting an industry integral
to the U.S. economy and home buyer. B
The
Other
Two-
Thirds
The home building industry is
more than just builders.
Crowes Economy
66 BUI LDER FEBRUARY 2012
When you have XFINITY,
youre not just building a project.
Youre building the future.
Want to build the hottest place in town? XFINITY can help with TV, Internet and Voice that work
seamlessly togetherso your residents can access and enjoy everything they love anytime,
anywhere. With XFINITY, your residents have access to over 75,000 On Demand TV shows and
movies on TV and streaming online. XFINITY is the fastest Internet provider in the nation according
to PC Mag, which provides your residents with all the speed they need to do more of what they
want online. Plus, with the best in call clarity, your residents get unlimited nationwide calling to the
US, including Canada and Puerto Rico. With XFINITY, your location is built to last.
Learn more at xnity.com/multifamily
Restrictions apply. Not available in all areas. Residential customers only. Availability of programming and features varies depending on level of service. 2011 rating by PC Mag
based on review of customer data from www.speedtest.net. A trademark of Ziff Davis, Inc. Used under license. 2012 Ziff Davis, Inc. Call clarity claim based on August 2010
analysis of traditional phone service by Tektronix. 2012 Comcast. All rights reserved.
Circle no. 210 or http://builder.hotims.com
Housing Pulse
WWW. BUI LDERONLI NE. COM
Housing Pulse
Paul Cardis
founder and ceo
avid ratings
paul.cardis@
avidratings.com
Phone surveys and
personal interviews often
result in artificially
skewed survey scores.
Survey
Error
Dont get scammed by high
response rate programs that
measure very little.
The bottom line with these high response
rate programs is 1) less real information to
diagnose problems, and 2) customer satisfac-
tion results that are skewed toward a positive
score. Not a good situation if your company
doles out bonuses to its employees based on
customer satisfaction. Unless, of course, you
are the employee of one of these companies
and then it might make sense (tongue rmly
in cheek).
The graph below shows you the diference
between survey methodologies and the im-
pact social desirability has on a number of
commonly asked questions.
How many times have you been to a res-
taurant when the manager asks you, How
was everything?only to respond with
good even though the meal may not have
been up to par? This is social desirability at
work in customer satisfaction, and it hap-
pens every day. Its no surprise that Morgan
and Rego (2006) found that short Net Pro-
moter Surveys have little relationship to
business nancial performance.
Unfortunately, we may have entered a
time when home builders may value the
quantity of response rates over the quality of
customer research, only to nd it has pro-
duced misguided results, allowing substan-
dard performance to go unnoticed and, in
some cases, even rewarding it! I am hopeful
improving communication on this issue will
keep our industry from being bitten by this
new type of snake oil salesman. B
W
hen experts criti-
ci ze their own
industry, it tells
you t here i s a
r e a l pr obl e m
brewing that de-
serves attention.
As a surveyor of
customer satis-
faction for over 20 years, I am going to share
with you a disturbing trend that is leading
many large-scale home builders seriously
astray, causing them to lose millions of dol-
lars each year.
In the last seven years, phone marketers
have converged on home builders with an
intriguing value propositionnamely to
provide 75 percent response rates for cus-
tomer satisfaction surveys. Sound good? Ac-
tually, I too was intrigued enough to join
them in ofering this service until I did the
research and realized that this approach
could seriously damage my clients busi-
nesses. Instead, I have been sharing the re-
search studies of the worlds foremost experts
from Harris Poll, Oxford Press, and the U.S.
Census who all warn against adopting such
programs. Since space is short in this article,
I will provide a quick synopsis. (For a com-
plete review with detailed references please
visit www.avidbuilder.com.)
While on the surface it may seem better
to get more surveys from customers, the
more is better principle, the fact is that
the survey must be shortened by 50 percent
to 75 percent, and a multitude of phone sur-
vey calls to homeowners must be made to
achieve the goal of 75 percent or higher
response.
Unfortunately, research has found that
phone surveys are highly subject to Social
Desirability Bias, which means respondents
provide answers that are least controversial
in order to avoid conict with the surveyor.
Furthermore, because these telemarketers
use shortened survey instruments to mea-
sure a complicated transaction such as home
building, a comprehensive customer review
is simply unattainable.
A
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Source: HarrisInteractive, Taylor, KraneandThomas, 2005
Drinkingbeer, wine, or
spiritsinthelast week
Oftendrivingover the
speedlimit
Not cleaningteethmore
thantwiceaday
Not exercisingregularly
Not goingtoreligious
servicesinlast week
39%
21%
35%
53%
44%
58%
41%
64%
43%
75%
Social Desirability Bias: Phone vs.
Online Surveys
Telephone Online
68 BUI LDER FEBRUARY 2012
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106 BUI LDER FEBRUARY 2012
2012 HEARTHSTONE BUILDER
HUMANITARIAN AWARDS
The common thread of ofering relief and assistance to
the sick and injured connects the recipients of the 2012
Hearthstone Builder Humanitarian Awards:
Dan Wallrath of Operation Finally Home, and the owners
and associates of Van Metre Homes. By John Cauleld
Therapeutic
FEBRUARY 2012 BUI LDER 107 WWW. BUI LDERONLI NE. COM
Effect
HEARTHSTONE JUDGES
Thomas Gipson,
president, Thomas Gipson
Homes
J. Roger Glunt, president,
Glunt Development Co.
Larry Webb, CEO and
partner, The New Home Co.
Lee Wetherington,
founder and president, Lee
Wetherington Homes
John Wieland, chairman
and CEO, John Wieland
Homes and Neighborhoods
Community Presence Executives and family members of Van Metre Homes participate in events such as an annual
polo tournament (top row, second and fifth image from left) whose proceeds go toward the hospice Capital Caring.
The builder has been a long-time supporter of the Childrens National Medical Center (top row, first and fourth images
from left), and George Mason University, to which it donated land (top row, third image from left). Dan Wallraths group,
Operation Finally Home, provides mortgage-free houses to disabled veterans and their families (bottom row images).
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108 BUI LDER FEBRUARY 2012
S
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O
n May 28, Memorial Day,
Goodall Homes of Gallatin,
Tenn., expects to deliver a
3,400-square-foot house to
Shaun Meadows, a retired Air
Force staf sergeant who, in July 2008, lost
his legs after an improvised explosive de-
vice hit his convoy during a reconnais-
sance mission in Afghanistan.
Meadows, his wife Nicole, and son Trevor
will own their housebuilt on land Shaun
purchased in Lynnville, Tenn., 90 minutes
outside of Nashville, Tenn.mortgage free,
thanks to Operation Finally Home, a non-
prot organization that provides quality and
accommodative housing to injured and dis-
abled veterans.
Goodall Homes is one of 16 builders that,
as of December 2011, are working with Op-
eration Finally Home , which in its rst six
years raised funds and building material do-
nations for 32 new homes in six states. Its
founder and driving force is Dan Wallrath, a
Houston-area custom builder for 30 years.
Now semi-retired, Wallrath and Carol, his
wife of 41 years, spend up to 80 hours per
week working on behalf of Operation Finally
Home, which he created with the Bay Area
Builders Association.
Wallrath rst got interested in the hous-
ing needs of vets when he met the son of a
friend who, as a Marine in Iraq, had been
badly injured. The father wanted to remodel
his house to meet his sons wheelchair
needs, but didnt know how he would pay for
it. Working with local trades and suppliers,
Wallrath remodeled the house for free. I
had assumed these young men and women
would be taken care of for the rest of their
lives. Boy, was I wrong, recalls Wallrath.
Operation Finally Home coordinates
with local builder associations as part of its
fundraising eforts that target manufactur-
ers, businesses, and the general public. Ven-
dors play a pivotal role in Operation Finally
Homes successes. In Nashville, LP Building
Products is providing materials for and han-
dling the public relations around the con-
struction of the Meadows house . It also
brought Goodall Homes into the project,
conrms Keith Portereld, Goodalls COO.
LP is one of several vendorsincluding
Acme Brick and Mohawk Carpet that are
national sponsors of the charitable group.
Lately, LP has been discussing other proj-
ects that would expand the organizations
market coverage to California, Idaho,
Washington, and Louisiana. Operation Fi-
nally Homes goal in 2012 is to deliver as
many homes as in the previous six years
combined.
Since CNN named him one of its heroes
in 2010, the Stetson-wearing Wallrath has
Shelter After the Storm An organization
founded by Houston builder Dan Wallrath
provides housing for disabled veterans.
Injured veterans
are one of our most
underappreciated
groups.
dan wallrath, founder, operation
finally home
Stepping In Dan
Wallrath started
Operation Finally Home
to meet the housing
needs of injured vets.
become the public face of an organization
that has heightened its prole by, for ex-
ample, giving away a house to a veterans
widow during a Houston Texans NFL game
in December. This winter PBS was prepar-
ing a segment on Wallrath and the organi-
zation for its Turning Point program. And
at IBS this week, J.R. Martinezthe badly
burned veteran who recently gained fame
as a winner on Dancing With the Starsis
appearing at the booths of Operation Fi-
nally Home and the NAHB Building Sys-
tems Council , which is building a house for
a disabled vet in North Carolina.
FEBRUARY 2012 BUI LDER 109 WWW. BUI LDERONLI NE. COM
To learn
more about
past winners
and the
organizations
involved,
visit http://
go.hw.net/
hearthstone. E
l
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Quiet Leaders Virgin ias Van
Metre Homes has been a reliable
behind-the-scenes corporate
steward for nearly six decades.
T
his spring, groundbreaking is
scheduled for the 48,000-square-
foot, 21-bed Adler Center for Caring
in Loudoun County, Va. The Cen-
teran inpatient hospice care fa-
cility associated with Capital Caring will sit
on four acres donated by Van Metre Homes
within its Stone Ridge community. Each June
since 2007, Beau Van Metre, the companys
chairman, and his wife Dee have hosted the
Van Metre Polo Cup, which has raised nearly
all of the $15 million needed to complete the
Adler Center, slated to open in 2013.
The Polo Cup perpetuates the legacy of Al
Van Metre, Beaus father and the builders
founder, who until his death in March 2008
had been a longtime supporter of Capital Car-
ing, a hospice dedicated to palliative care and
counseling for advanced illnesses.
A world-renowned sailor and yachtsman,
Al Van Metre and some friends in the 1970s
came up with the idea of a charity race on be-
half of Capital Caring (then called Capital Hos-
pice). That regatta, known as the Hospice Cup
and held on the Chesapeake Bay in Annapolis,
Md., celebrates its 30th anniversary this year.
During that timespan, it has raised more than
$9 million to help fund patient programs, edu-
cation, and research. The Van Metre family
and the company have been absolutely piv-
otal to Capital Caring over the past several
decades, says Dr. Cameron Muir, the hospices
executive vice president of quality and access.
The Adler Center might still be in limbo
were it not for the builders land donation,
which was the tipping point, says Muir.
Al Van Metre was his patient, and Muir
notes that the familys and builders long-
standing involvement with the hospice
isnt just a business transaction; its a heart-
felt commitment.
Since 1982, the Van Metres and their com-
pany also have been faithful contributors to
Childrens National Medical Center . In 1991,
Richard Rabil, the builders president and
CEO, who is a runner, helped launch the Van
Metre Five-Mile Race on behalf of the Medi-
cal Center. (Rabils son was born with heart
disease and has been treated there several
times.) To date that annual race has raised
more than $1.7 million, which enabled the
construction and operation of the Van Metre
Cardiovascular Operating Room, a state-of-
the-art surgery suite that opened in 2010.
Between 70 and 80 company employees
volunteer each year to help manage the race,
and Beau Van Metre last year hosted a party on
his 110-foot yacht in Palm Beach, Fla., that
raised $2 million for the Medical Center, an
event he plans to repeat in late February.
Rabil says the families and the company
focus their philanthropic activities on those
areas where we can really make a diference.
That is certainly true of the 37 acres that Van
Metre and Rabil recently donated to George
Mason University for its new Loudoun Coun-
ty, Va., campus. That moved the campus from
wish list to reality, says Rabil. Marc Broder-
ick, the universitys vice president of develop-
ment and alumni, couldnt agree more. Im
glad [Van Metre Homes] is being honored be-
cause they are terric people. B
CALL FOR NOMINATIONS
All for-profit builders or developers are eligible as
either individuals or companies for the Hearthstone
Builder Humanitarian Awards.
Builders may nominate themselves or be nominated
by other builders or by the charities, nonprofits, or
government organizations they have helped.
Builder will accept nominations starting on
June 15, 2012 . To request a nomination form,
contact Denise Dersin at 202-736-3341 or ddersin@
hanleywood.com.
Van Metres Fully Committed Team
l to r: Alison Van Metre Paley, Van Metre
Family Trust; Brad Gable, group vice
president of investment properties; Beau Van
Metre Jr., chairman; Ken Ryan, CFO; and Rick
Rabil, president and CEO.
We wanted to do
something that really
makes a diference.
richard rabil, president and ceo,
van metre homes
EVERY DAY ACROSS AMERICA,
FOR-PROFIT BUILDERS GIVE THEIR TIME,
MONEY, AND RESOURCES TO MAKE
THEIR COMMUNITIES BETTER PLACES
TO LIVE. FROM THIS DEDICATED GROUP
EMERGE A SELECT FEW WHOSE ACHIEVEMENTS
DESERVE SPECIAL RECOGNITION.
Announcing
T HE 2 O1 2 HE ART HS T ONE B UI L DE R
AWAR D WI NNE R S
Dan Wallrath
President
Wallrath Custom Homes
Van Metre Companies
thank you
The Hearthstone BUILDER Humanitarian Award
has been made possible by the efforts of many
ne companies. We would like to thank the following
sponsors and patrons for their generous support.
Partners
Hearthstone
BUILDER
Founding Sponsor
Kohler Company
Premier Sponsors
Hanley Wood, LLC
Therma-Tru Corporation
Patron Sponsors
Deloitte
Willis Insurance
Zurich North America
Benefactor Sponsor
Bank of America
bui l der award. hear t hst one. com
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114 BUI LDER FEBRUARY 2012
THE GREAT KICK-START
Au Courant With its glass walls and swoosh roofline, the
multigenerational house telegraphs its accommodation
to todays lifestyles and values, though the envelope
can be modified for traditional tastes. The living spaces
glazing and operable louvers are designed for a southern
orientation. The overhangs shelter the entry and create
covered courtyards. Exterior surface materials can
range from metal to fiber cement to tile, and the fascia
can be fitted with integrated photovoltaics.
FAMILY
TIES
WITH THE ECONOMY
IN A DIFFICULT
PLACE, ARCHITECT
BARRY BERKUS OFFERS
A PLAN TO KICK-START
HOME BUYING.
By Cheryl Weber
WWW. BUI LDERONLI NE. COM
T
he single-family home is under
tremendous pressure these days.
Tight credit makes any home hard
to buy, and the uncertain economy
makes purchasing a house unattractive for
anything other than a long-term investment.
With traditional oor plans failing to lure
sidelined buyers, Builder asked architect
Barry Berkus of B3 Architects | Berkus Design
Studio, based in Santa Barbara, Calif., to forge
new ground by brainstorming ideas that
might lead us out of the recession. One thing
is clear: With a residential sector rocked by
economic, cultural, and demographic chang-
es, the time is ripe for reinvention.
Specically, the economic upheaval is
reviving interest in multigenerational
housing as Americans of all ages contem-
plate more ef cient and constructive ways
of living. Aging parents, many facing small-
er nest eggs, are seeking alternatives to ex-
pensive assisted-living facilities. Add to
that job uncertainty for household heads
and unemployed college graduates boomer-
anging back home. According to Census
Bureau data, 50 million Americans lived in
multigenerational homes in 200911 per-
cent more than in 2007.
What is the most important thing you
can do now to restart the building industry?
In my mind its to change the relationships
in a house so it ts a family thats getting
more mature, Berkus says. Its hard to nd
new houses that live comfortably for a nu-
clear family but can also accommodate ex-
tended family and even the unrelated.
FEBRUARY 2012 BUI LDER 115
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116 BUI LDER FEBRUARY 2012
M
ultigenerational living has
long-term appeal beyond the
current economy. Its com-
mon practice among minori-
ties, which, according to the Pew Research
Center, accounted for 74 percent of U.S. net
household growth between 2003 and 2009.
What minorities have long known is that
theres strength in numbers: Shared housing
functions as daycare for older adults, live-in
help for children, and housing support for the
unemployed or underemployed. More than an
austerity mindset, generationally mixed
habitats have potential emotional benets:
Families discover richness in authenticity,
story-telling, and creativity.
The following schemes are not all that dif-
ferent from how our great-grandparents lived.
Yet theyre far more appealing to modern
families who value independence and privacy.
How do you overcome peoples reluctance to
live together? As these two prototypes show,
its by ofering clever oor plans that com-
mingle common gathering spaces with living
suites and separate entrances. More impor-
tant, both prototypes can start as one thing
and morph into another.
Berkus rst scheme is compact, stacked,
and easy to build on an urban or suburban
FREE
ASSOCIATION
A multitasking oor
plan lets buyers set up house
any way they please.
Spice of Life The
prototype also adapts
to regional styles and
tastes with simple
changes to the roofline,
window openings,
and exterior materials.
lot. The rst oor has a central gathering
space containing living, dining, and
cooking functions. An adjacent bedroom
suitewith a sitting area, kitchenette, and
separate entrancecould be used by par-
ents, grandparents, or, if zoning allows, an
unrelated renter.
Upstairs are three bedrooms and a fam-
ily room that works equally well as a tradi-
tional home of ce. A second living room
would give the people upstairs a place to
relax if someone was using the lower-oor
living room, Berkus says. Additionally,
the detachable garage/carriage house wel-
comes the bounce-back kidor a paying
tenant. Call it the entrepreneurial ap-
proach to homeownership. This model taps
into a massive audience interested in mak-
ing their house the piggy bank it once was,
and will be again.
Berkus estimates a cost-to-build of $80 to
$100 per square foot using the roof form,
louvers, and curtain wall glazing systems
shown in the large renderingsadd more
for steel or yash concrete framing and solar
panels. Simple wood framing, shed roofs,
and smaller windows would bring costs
down to roughly $60 per square foot, de-
pending on the geographic region.
FIRST FLOOR
FEBRUARY 2012 BUI LDER 117 WWW. BUI LDERONLI NE. COM
Group Dynamics
The flexible design
accomplishes a lot
in an average-sized
footprint. Private
spaces (shaded) orbit
around common areas
and include a granny
suite with outside
entrance on the first
floor, a master suite
and two bedrooms on
the second, and a
third-floor bedroom or
bonus room with a
refreshment center.
The second-floor
living room could be
an office. Space
above the garage can
house an unrelated
renter or caregiver, a
teenager or bounce-
back kid, guests, or a
game room.
Land plans rethink the suburban layout of houses lined up along the street. At left are five units and their
detached garages with an apartment or studio above, organized around gardens, walkways, and an orchard.
This configuration works as a family compound, for buyers with common interests, or for seniors wishing to
rent out parts of their house. The scheme also scales up into entire neighborhoods.
Grounds for Change
R
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SECOND FLOOR THIRD FLOOR
118 BUI LDER FEBRUARY 2012
Home Stretch The Elasti-House starts as
a self-contained base structure and grows
by adding small bedroom/bath/living wings,
oriented for optimal exposure and views,
and tied together with passageways that are
solid, glazed, or just roofed. The left volume
is the base house, linked to a master suite on
the right (see floor plans, pages 120121).
FEBRUARY 2012 BUI LDER 119 WWW. BUI LDERONLI NE. COM
S
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P
rototype two takes these ideas in
a different direction. At a time
when people are thinking more
about the lifetime value of prod-
ucts, clustered family compounds address a
variety of issuesland use, generational
legacy, and alternative lifestyles. Designed
for suburban or rural sites, this kit of parts
consists of a one-story base or starter house
with expandable optionsseparate or un-
der one roof. As more people occupy the
house, small master quarters or art studios
can be added. Equipped with bedroom,
bath, and living area, theyre set down near
the main house, with or without connec-
tors that are solid, glazed, or simply roofed.
As the concept evolves, Berkus says, build-
ers could even establish a division to exe-
cute turn-on-a-dime connections.
Flexible and ef cient, the Elasti-House
questions the status quo. Does a childs
bedroom have to be 10 feet by 12 feet?
Berkus asks. Not if you have a bigger com-
mon living space. You can put the square
footage youd use on a big bedroom wing
into gathering areas. For example, the
starter house elegantly maneuvers a 23-foot-
by-19-foot great room, a 12-foot-by-12-foot
master bedroom, a 10-foot-by-10-foot sec-
ondary bedroom, and a small bunk room
into 1,166 square feet. On a sloped lot, the
COMPOUND
INTEREST
base house also slips an optional master
suite with a living and refreshment area into
a walk-out lower level.
As a family grows, small buildings adapt
more easily than large ones to individual
programs and sites. Pull-apart rooms result
in varied landscape views and intimate out-
door niches. They can be oriented for opti-
mal passive heating and cooling, or solar
panels. Dense clusters also honor existing
topography and vegetation. That makes
them particularly well-suited as vacation
homes in remote locations. (This project, a
collaboration with Woodstone Develop-
ments Howard Schoor, is currently being
built at Chapin Estate in New Yorks Catskill
Mountains.)
You can conserve green space by oating
the houses on pieces of open land, letting the
wetlands, woodlands, or other vegetated ar-
eas be the border, Berkus says. It allows you
to create meaningful spaces outside the
house for gathering, or for growing food.
A starter Elasti-House costs roughly $60
per square foot to build, Berkus says, de-
pending on geographic region and popula-
tion density. The price tag will be slightly
higher in remote areas with a small labor
pool. The wings cost about $10 more per
square foot than the base house, more if
theyre added later.
Dubbed Elasti-House, this
additive concept coaxes
multigenerational living into
the 21st century.
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120 BUI LDER FEBRUARY 2012
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This is the first in a series of innovation in
design challenges. Look for more articles
throughout 2012.
The beauty of both the multigenerational
homes and the family compounds is that they
can scale up into organically organized neigh-
borhoods. Berkus envisions the homes as
communities on the green, cropping up in
endless permutations. Some homes will have
driveways and attached garages; others are
reached via walkways through nature. Ga-
rages might be ganged up, and surface park-
ing can serve guest cottages. This goes back
to Frederick Law Olmsteds desire to get away
from the city and live in a garden, he says.
The idea is not to become suburbia with a
rigid line of houses down the street.
These concepts reflect the tremendous
flexibility and potential of the American
homeand a new tribe of owners. Todays
living trends are creating the need for housing
forms that can accommodate more lifestyle
choices than ever before, Berkus says. As we
embrace these new trends, housings fabric
will change. Designers have to adjust. B
FEBRUARY 2012 BUI LDER 121 WWW. BUI LDERONLI NE. COM
With their potential for limitless configurations, Elasti-House communities are conceived as naturalistic clusters around
a central green. Lot lines can include the green or stop short of a common area maintained by a HOA. Whether they
incorporate a park, food gardens, or forest, Berkus says land-use plans focused on nature are in higher demand than
subdivision lots and have the potential to become communities of distinction, increasing in value over time.
Communities on the Green
Winging It The plan at the top of the opposite
page shows a 1,126-square-foot base house with
a traditional layout of bedrooms around the public
spaces. The floor plan below the base house references
the hillside rendering on the previous page. In this
version, the 1,126-square-foot base house expands
with a 430-square-foot garage and a 525-square-
foot bedroom wing. Below that is a plan for lower-level
walkout additions. The plan at right is a different
base house configuration with two sleeping/living suites
added, totaling 2,280 square feet.
T
oday,morethanever,eachgenera-
tion of homebuyer expectsno,
demandsa perfect t for their life
stage and lifestyle. Can a production
builder oer on-trend, on-budget
personalized homes for Gen X with
young families, empty nest Boomers,
andGenYprofessionals.
Absolutely, says Ieter Osterman, Vice
IresidentofOperationsforCenterline
Iomes,whobuilthomestargetedatall
three groups in Orlandos Eagle Creek
as part of the annual Concept Iome
Series,sponsoredbyBuilder magazine.
Cabinets played a big role in achieving
thatgoal,Ostermanarms.Formost
customers,kitchenstendtobethemost
importantroomofahouseandcabinets
areoneofthemainelementsthathelpset
thetone.Timberlakeoersawidearray
ofwoodtonesanddoorstyles.
In Centerlines Eagle Creek homes,
kitchenandbathcabinetswerejustthe
beginningofacustomlook.Timberlake
created media centers, oce furnish-
ings, snack bars, and other built-ins.
Notes Osterman, Iaving a personal
designer at Timberlake means that
customers can have a customized ren-
deringoftheirkitchen,bathorbuilt-in.
Tis makes it easier for us to sell and
buildpersonalizedhomes.
Eric Iendricks, Timberlake Gen-
eral Manager explains, Our designers
worked closely with Centerline to give
eachhomeacustomlook,withoutcus-
tomcosts.
srv.iiwiwciwsr.ii.riow:
.wornvcn.iivwcvsoivvn
Not every cabinetry company has the
infrastructure and systems to deliver
the on-time and complete installation
socrucialtoasatisedhomebuyer.Te
Timberlake platform encompasses ev-
eryaspect.Ontimeandcompleteruns
through manufacturing, installation,
delivery,andthedenitionisverytight,
says Iendricks. Ie credits Timber-
lakestightqualityassurancestandards,
thorough preparation and installer
training. Tat lets us get in, get done
and get out with a great-looking, trou-
ble-freeinstallation.
Osterman sums it up beautifully.
Troughout our design, purchasing,
construction and customer care, the
feedback is the same: Timberlake is
denitelyourtradepartnerofchoice.
Featuresrn.r
ciosvrnvs.iv
n.nvnoovs:
Enjoyingthegoodlife
Traditionalwithmodernair
Feature-packedkitchen
forentertaining
Cabinetrybuilt-insthrough-
outrened and functional
Irivateguestsuiteswith
convenienceandstyle
cvw:AllintheFamily
Sleek,clean,richdarks
Busylifestylesmart,
organized storage
Cabinetrybuilt-insaddspace
andarchitecturallines
Familyfriendlymini-
kitchens, snackbars
cvwv:Savvymulti-taskers
Simple,chic,deepcolors
Functionalextrasmaximize
smallerfootprint
Storageforcleanlook,open
shelvesfordisplay
Built-insfortechnology,media
www.rinvi.v.co
cvwv.riow:Personalization
Meetingdemandsofeachlifestagehasneverbeenmoreimportantor simpler.
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126 BUI LDER FEBRUARY 2012
Show
& Sell
SALES
Ten things your
customers dont know
they want.
By Teresa Burney ///
Illustrations by Carlos Aponte
FEBRUARY 2012 BUI LDER 127 WWW. BUI LDERONLI NE. COM
128 BUI LDER FEBRUARY 2012
Creating products that delight,
that people didnt even know existed much
less knew they wanted, made Apple a success,
and it can help home builders sell houses,
too. The hard part is figuring out what buyers
dont know they want.
Builder asked a number of successful home
builders, designers, and architects what they
are designing, building, and installing in homes that
are making home shoppers want a house so much
that they can overcome their fears
of job loss and falling home values.
Their answers include ideas that are
as creative as new contemporary design and as
simple as a place near the door to keep the familys
shoes corralled. They are as soul pleasing
as natural light and as body pampering as
warm bathroom floors.
They can be eye candy or practical, offering
comfort and coziness or time- or money-
saving. But mostly, they are things that make
home shoppers say wow and inspire a vision
of a better life in a new house.
FEBRUARY 2012 BUI LDER 129 WWW. BUI LDERONLI NE. COM
4
Visions of
Leisure
Sean Ruppert, principal of
OPaL LLC, a Lanham, Md.
based home builder, calls them
memory pointsspecial plac-
es designed into homes that
prompt potential buyers to
start imagining living happily in
the homes. Sometimes its
a cozy place to have coffee in
front of a window in the
morning. Often its a kitchen
integrated into a great room
that sparks thoughts of
companionable family times.
OPaL has a trademark memory
pointwindow seats.
We always do a window
seat, whether its at the end of
a site line or on a stair [landing]
by a window, says Ruppert.
It doesnt cost a lot of money.
Its wood and trim. I think it
helps sort of capture a mo-
ment in time that sticks in a
buyers memory as pleasant,
says Ruppert. I really think
that our homes have a lot
of such moments in them.
1
View From
the Street
Nobody wants to pull into
somebody elses driveway
by mistake. Post-recession
buyers are unwilling to set-
tle for the same uninspired
house designs they have
been looking at for years,
houses they bought during
the boom years because
there wasnt anything else
to choose from.
Successful builders are
selling houses that are fresh
looking. In some cases, that
means neo-traditional
styles. Increasingly, though,
contemporary-styled home
sales are taking off, and not
just in California. In Salt
Lake City, Garbett Homes
cant build its line of modern
homes, designed by KTGY
Group , fast enough to keep
up with sales.
2
Elemental
Desires
Human beings are drawn to
fire, water, light, and views.
And so it follows that build-
ers that create spaces that
bring in natural light, offer
green-space views, and add
eye-catching fire and
water features are selling
more homes.
Fire features available to-
day go beyond the traditional
wood-burning fireplace.
There are alcohol-burning
fire elements that can go
anywhere inside a home , and
gas units that dont require
chimneys. Outdoor fire pits
that shoppers can envision
themselves gathering
around outdoors are buyer
attractors, as well.
Water features have
moved beyond swimming
pools. Fountains or falls
that splash or flow in silken
sheets can be teamed with
static swimming pools or
tied into fire elements for a
double-whammy impact.
Homes that are
thoughtfully sited to take
advantage of views and
designed with enough win-
dows to bring in ample
amounts of natural light
make buyers feel good and
help them imagine a better
life in the home.
You want a home that
can make you happy,
says Robert Bowman, presi-
dent of Charter Homes and
Neighborhoods , a Pennsylva-
nia builder that recently
sold 30 homes in 30 days.
The best way to do that is to
provide tons of natural light.
3
Comfortably
Communing
With Nature
Even in northern climes, buy-
ers are taking the plunge with
houses that have outdoor
spaces that seamlessly con-
nect with the indoors.
Developer/builder Irvine
Co. commissioned home
designs a couple of years ago
that added a space called a
California Room, essentially a
three-sided screened porch
that connects to the home
through large glass slide-away
doors. The plans have been a
big success.
Architects are cleverly us-
ing the walls of buildings
turned in a puzzle-like fashion
to create outdoor spaces even
on tight lots where homes
are attached. These are cool
courtyards that are a fun
place to stay and hang out,
says Manny Gonzalez, a KTGY
principal.
Orlando, Fla., architect Phil
Kean of Phil Kean Designs has
found a way to make such
spaces even more practical in
Florida where, unlike Califor-
nia, bugs can make a porch or
other indoor-outdoor space
unusable. He employs Phan-
tom Screens , which can be
lowered by electric motors on
buggy days or raised into
a hidden compartment when
the mosquitoes arent out
to allow a seamless view from
house, across the veranda,
out to the pool and beyond.
130 BUI LDER FEBRUARY 2012
7
Serving
Two (or
More) Masters
There are a lot of reasons
why home buyers might
want a house with two own-
ers suites, one up, and one
downstairs: an aging parent
moving in, a child moving
back home, suitable space
for a roommate who is
sharing the mortgage, or
a comfortable place to sleep
when you cant get up the
stairs anymore.
Taking all of those con-
tingencies under consider-
ation, Stanley Martin
Communities , a Washing-
ton, D.C.area builder,
recently redesigned its floor
plans to easily allow a
downstairs master bedroom
with a full-sized en suite
bath. It also built a lot more
flexible options into the
plans that allow the stan-
dard home of four bedrooms
with two to three and a half
baths to expand to as many
as seven bedrooms and sev-
en and a half baths.
The changes were made
because of feedback from
focus groups, Realtors, and
survey respondents,
including some social me-
diabased ones. We have
been repeatedly hearing
back that there was a
need for a first-floor master
bedroom, says Lauri D.
Payson, vice president of
marketing at Stanley Martin
Communities .
8
A Place for
Everything
Fireplaces and fountains may
attract the eye, give people
warm fuzzies, and help them
remember a house. But a
home that promises to be
free of clutter because
theres a place for everything,
from pocket change to Wii
controllers, makes the hearts
of home keepers flutter.
Those who handle the ev-
eryday care and cleaning of a
house and its inhabitants
clothes, shoes, and pets, sali-
vate over mudrooms that can
help keep it all under control.
Since the technology boom of
the past 10 years, new
homes with spaces to hold all
the devices, chargers, and
wires have a distinct advan-
tage in the minds of buyers.
Phil Kean designs hidden
storage for television-related
hardware and wires. He also
recommends installing chas-
es within walls to allow for
any future wiring for solar col-
lectors and other possible
new technology. We dont
really know what the next five
years is going to bring, he
notes.
On the flip side, he also
builds in storage for things
homeowners want to see,
from sculpture collections to
the kids drawings.
6
Trite but
True
Yes, location is still the main
reason why people buy
homes. But today location
means more than a spot
on a map. There are a few
things that make a set of
coordinates a desirable place
to liveand looming large
among them is a sense of
community.
Thats why well-designed
master planned communities
are still big sellers, even
though most of them are a
distance from jobs. They offer
a sense of community and
something that has become a
much more salable attribute
in recent years: walkability.
The Olson Co. , a California
builder, is finding success by
developing in what it calls
suburban-urban infill loca-
tions along train lines be-
tween large cities and the
suburbs at nodes where there
are restaurants, stores,
parks, and other amenities.
Even for buyers who cant use
the train for work, the loca-
tions offer shorter commute
times, and also offer greater
walkability.
You are not going to have
to get back in the car after
work, says Scott Laurie,
president and COO of Olson.
You walk outside your
front door and thats where
your lifestyle is.
5
Formerly
Formal
At a time when people are
responding to surveys that
they plan to spend more
time with friends and family,
it appears that most of them
arent envisioning that hap-
pening in a formal dining
room. Rather, great rooms,
where buyers can picture
themselves cooking, eating,
socializing with friends, and
watching television together
in one big space, is the
favored venue for families
of all sizes and types.
FEBRUARY 2012 BUI LDER 131 WWW. BUI LDERONLI NE. COM
9
The Stingy
Energy
House
Energy efficiency is not sexy
to most buyers. Unless a buy-
er is living in a house that
costs so much to operate that
its seriously impacting the
family budget, a new homes
energy efficiency isnt likely
to be its biggest selling point.
On the other hand, builders
who dont pay some attention
to the issue are likely to get
left out as more builders are
upping their ante in the ener-
gy-saving department and
advertising it heavily.
But while low HERS
scores are not likely to be the
main factor in a home sale,
they do differentiate new
homes from older homes.
Plus, some builders are suc-
cessfully leveraging their
homes efficiencies to upsell
more options to buyers. The
reasoning is that buyers can
afford a larger house pay-
ment if they pay less in utili-
ties every month.
And theres one additional
item that a builder can offer
that will increase energy effi-
ciency and make buyers very
happy on cold morningsra-
diant heated floors. They help
the house, as well as the toes,
stay toasty warm.
10
Flexible
Alone
Time
Great rooms are pretty
great, but not all the time.
Sometimes people need
a break from all that
togetherness. Architects
are responding by creating
away spaces that can
be used for a variety of
activities. A flex room on the
main level can be a den, a
hobby room, an extra
bedroom, an exercise space,
or a place to corral the kids
toys. Upstairs, loft areas
can morph into another
bedroom, a childrens play-
room, a study, a classroom
for home schooling, a
home office, or a second
television watching area.
Builders say the best
part about flexible spaces is
that they allow a wider
group of potential buyers to
envision the space as meet-
ing their own needs now and
in the future. B
A lot of times,
people dont
know what they
want until you
show it to them.
Steve Jobs, founder, Apple
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136 BUI LDER FEBRUARY 2012
FEBRUARY 2012 BUI LDER 137 WWW. BUI LDERONLI NE. COM
Best in Show
F rom a big house with big views
to a jewel box with hang space,
here are a few of the Best in
American Livi ng award winners.
By Teresa Burney
T
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138 BUI LDER FEBRUARY 2012
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Square in the Air
Like a backward Cubist comma,
a Florida guest house appears to float
above the lawn.
Award Gold, Interior
design specialty room
Project Beach House,
Sarasota, Fla.
Builder Michael K.
Walker & Associates ,
Sarasota
Architect/Designer
TOTeMS Architecture ,
Sarasota
Interior designer
Studio HIVE ,
Minneapolis
F
orget the quaint guest cottage
by the pool that you expect to
see on the Sarasota beachfront.
This guest house dees conven-
tion and, seemingly, gravity to preserve
a view of the Florida surf.
The copper-sided cube cottage on a
Florida estate needed to be built high
to avoid storm tides. TOTeMS Archi-
tecture managed to do that and main-
tain the ocean views from the main
house by raising the module up onto
nearly invisible supports, making the
302 -square-foot building appear as
though its stairs climb to a house hang-
ing in the air.
The structure functions as a sitting
room by day, a bedroom by night, and
an abstract objet dart all the time. At
more than $500 a square foot, the price
tag is similar to that of a piece of art,
too, albeit more practical. After all, you
cant live in a Cubist painting, much
less catch an ocean view.
FEBRUARY 2012 BUI LDER 139 WWW. BUI LDERONLI NE. COM
T
here are only two rooms in La Belle
that offer no views of sparkling
Lake Osceolaan upstairs bed-
room and the media room. From
any other place in the house you can spend
every waking moment gazing at the shim-
mering blue body of water through the
wide-open back of the home. The lake is in
sight when you chop onions in the kitchen,
lift weights in the workout room, and sit up
in bed first thing in the morning. The wa-
ter can even be seen while showering,
framed by a square window cut in the mar-
ble-clad master shower wall.
Better yet, the scenery can be enjoyed
unmolested by mosquitoes, the glare of the
setting sun, or the Florida heat and humid-
Belle of the BALA
A houseful of rooms with a view is named home of the year.
Awards Home of the
year; Best in region,
South Atlantic;
Platinum, One-of-a-
kind home 4,001 to
6,500 square feet
Project La Belle,
Winter Park, Fla.
Architect/Builder
Phil Kean Designs ,
Winter Park
Interior designer CRT
Studio , Winter Park
ity that smothers like a hot wet blanket in
summer. La Belles indoor/outdoor spaces
are protected by special motorized screens.
Hidden from view when not needed, the
screens block glare, insects, and help retain
90 percent of the air conditioning.
An office and conference room with a
separate entrance out front make it easy to
run a business from home. And an elevator,
a second master bedroom downstairs, and
an accessible entrance through the garage,
will allow aging in place. Though measur-
ing 5,394 square feet, the French West Indies
inspired exterior looks more comfortable
than grand from the street. The interiors are
contemporary, in whites and neutrals, cre-
ating a quiet backdrop for the view.
140 BUI LDER FEBRUARY 2012
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A
mong the crowd of traditional
homes at Denvers Stapleton
community, Innity Home Col-
lections aptly named Lime
model stands out like green fruit in a bas-
ket of red apples. The home received a
LEED Platinum rating with a HERS score
of 38, and was built using a variety of re-
cycled materials, including wood from
trees killed by the pine beetle plague
along with recycled runway concrete and
metal blast fencing from the airport that
once operated on the site.
But Lime ofers unique design, too, as
well as a nod to the areas former life: The
homes cantilevered front porch roof tilts
slightly of horizontal, as though it were an
Awards Best in region,
Mountain; Platinum,
Green built home;
Silver, Single-family
detached home 2,001
to 3,000 square feet
Project Lime,
Stapleton , Denver
Builder Infinity Home
Collection , Denver
Architect/Designer
Woodley Architectural
Group , Littleton, Colo.
Interior designer Linda
Woodrum , Denver
Grounded Wing
A different shade of green house lands
at Stapleton.
airplane wing banking toward a landing at
a long-gone runway. The other-than-90-
degree angle theme continues throughout
the house with porches and decks angling
of the homes narrow-deep mass.
The 2,342-square-foot house lives well,
too. The open plan features a great room
at the front of the home and a novel Do
room on the back side of the house near
the kitchen. The room features a stacked
washer and dryer and dual craft desks
built into a wall of storage.
The upstairs holds three bedrooms
and a loft space. And an outdoor living
space on one side was created on the nar-
row alley-loaded lot by sliding the home
to one side of the 50-foot-wide lot.
FEBRUARY 2012 BUI LDER 141 WWW. BUI LDERONLI NE. COM
T
here are some surprises hiding be-
hind the classic stately limestone
faade of 1120 Montana.
For one thing, there are more lay-
ers than a trifle in this narrow, but deep
house, each delightfully distinct, and all de-
cidedly less stufy and more of an eclectic
modern-traditional fusion than its upper-
crust Chicago street face suggests.
Visitors climb up from the street to reach
the main living area, arriving as would be
expected in an open formal living area ad-
joined by a dining room. The kitchen-great
room at the rear of the home overlooks a stone
deck with an outdoor replace that separates
the home from the three-car garage. The sec-
ond oor houses the sleeping quarters, in-
cluding a roomy master suite and three other
bedrooms. The basement holds a large guest
suite, exercise room, and a family room.
But while the front elevation shows two
stories and a basement, this house actually
has an additional oor: a roof deck level situ-
ated over the rear-loaded garage that includes
a conservatory and fth bedroom. Togeth-
er, the spaces add up to 5,800 square feet in
a 27-foot-wide, 68-feet-deep footprint. B
Awards ; Best in
region, Midwest;
Platinum, Single-
family detached
home over 4,001
square feet
Project 1120
Montana, Chicago
Builder/Developer
Environs
Development ,
Chicago
C
oming home to Siena at Laguna Al-
tura after a long day at work must
feel like popping down a rabbit hole
into a warm, safe den. The stone-
clad street faade , two-thirds of which is
taken up by two rustic wooden garage doors,
ofers just a hint of the haven within. Once
inside, visitors travel down a narrow hall. The
passage ends at an expansive great room with
a happy arrangement of kitchen, living area,
and eating nook, all with large windows that
overlook a backyard through a pergola-shad-
ed lanai roomy enough for a large dining ta-
ble plus seating.
In Southern Californias temperate climate,
the lanai can function as another living area
for most of the year, adding some welcome ex-
tra space to the snug 1,673-square-foot home.
Upstairs are three bedrooms and two
baths, including a master suite with a roomy
closet. For a family that can make do with
two bedrooms, the third can become a cozy
loft refuge with enough space for a couch,
at-screen television, and desk area.
Poker Faade
A large, modern-style
house hides behind a formal
limestone front .
Family Refuge
A California production
house cossets its residents
in comfort, indoors and out.
Award Platinum,
Single-family detached
home up to 2,000
square feet
Project Siena Laguna
Altura, Irvine, Calif.
Builder Irvine Pacific ,
Irvine
Developer Irvine Co. ,
Irvine
Architect/Designer
Bassenian/Lagoni ,
Newport Beach, Calif.
Interior designer
Austin Johnson
Interiors , Irvine
To see a list of all of the winners
as well as slideshows of those
featured in print, go to http://
go.hw.net/bol-bala-winners-2012 .
*Warranty applies to all Honda GX Series Engines and GX Series-powered Honda Power Equipment, 100cc or larger, purchased or put into rental service since January 1, 2009. Exceptions apply.
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1?A8
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Circle no. 222 or http://builder.hotims.com
Design and Construction /// Edited by Rich Binsacca /// www.builderonline.com/buildsmart
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Illustration by Pete Sucheski
How To . . . . . . . . . . . . . . . . . . . Page 146
Redline . . . . . . . . . . . . . . . . . . . . . . . 148
Callbacks . . . . . . . . . . . . . . . . . . . . . 152
Water Combo
The New American
Home (January 2012, page
70), uses a single piping
run for cold water and fire
suppression, thanks to
an amenable building
department (per NFPA 13D
requirements) and all-
CPVC components with a
compatible solvent cement
joining system.
1 Secure Connection With
components made by the
same manufacturer, the
cold water (white) and
fire suppressionrated
(orange) pipes connect
easily and securely. The
orange lines larger inside
diameter delivers the
hydraulics needed for
todays wider-coverage
sprinkler heads.
2 Fire Safety First
A multipurpose system
is driven by the needs
FEBRUARY 2012 BUI LDER 145
2
3
1
of the fire suppression
system with the cold
water supply a secondary
consideration. Water
softeners, filters, and
other add-ons to the
potable water supply may
need some massaging to
be compatible.
3 Cost Considerations
Installing a single run of
pipes instead of two is
inherently cost-effective.
Thats especially
important for builders
in jurisdictions that are
adopting and enforcing
residential fire sprinkler
codes.
146 BUI LDER FEBRUARY 2012
4. Below Grade
Braces for below-grade ICF walls are
commonly placed along the inside face of the
walls, but be sure to excavate at least 4 feet
away from the perimeter for bracing end
walls and to enable a safe work area. Stage
bracing at 4- to 6-foot intervals along each
windowless wall and follow above-grade
staging for other conditions (around
openings, at end walls, etc.).
3. Pouring
Run a string line across the top of each wall
to keep walls in check. Install an elevated
walkboard along the entire perimeter for an
efficient and safe pour. Use the proper slump
(not too high) and make sure to fill voids and
cavities. If needed, adjust braces to maintain
plumb and avoid bowing or blowouts. Pour
the entire house (by floor) on the same day.
Remove braces within 48 hours.
2. Setting
Set your ICF walls to the desired height, then
set your bracing beginning at the corners.
Use the braces to bring the walls to plumb.
End walls should be braced on both sides
(inside and out), and top to bottom, near the
end. Attach bracing to the walls using strong,
coarse-threaded screws, where indicated on
the braces.
For more construction technical
articles, go to www.builderonline.
com/construction.
HOW-TO
ICF Bracing
A good ICF installation depends
on proper bracing to avoid bends
and blowouts.
Illustrations by Harry Whitver
1. Staging
Use professional, ICF-specific wall-alignment
systems and stage them inside or outside of
the ICF wall locations at all corners (one each
side) and in 4- to 7-foot intervals along the
length of each windowless wall. For walls
with openings, place a brace on either side of
each opening. Secure a cleat for each brace,
either into the slab or floor deck or into a
walkboard on the ground.
T
hough stunted by the current
housing economy, the use of in-
sulated concrete forms (ICFs) re-
mains a viable and attractive
option for builders seeking to
boost the strength and insulating quality of
their basement and rst-oor walls.
Builders seeking green building certica-
tion often gain additional credits for ICFs,
thanks to their inherent thermal and air-
sealing qualities. They also can save time on
the construction schedule, as ICFs typically
go up faster than conventional block walls.
But while their Lego-like interlocking de-
sign and lightweight poly-foam construction
enables a fast assembly on site, those qualities
also make ICFs vulnerable to bows, bends,
and blowouts once the concrete starts to
owespecially on tall, above-grade walls.
ICF experts have learned that proper
bracing is essential to keeping the walls
plumb and avoiding costly (if not easily rem-
edied) mistakes during the pour. Consider
these tips the next (or rst) time you use
ICFs. rich binsacca
Circle no. 301 or http://builder.hotims.com
148 BUI LDER FEBRUARY 2012 WWW. BUI LDERONLI NE. COM
D
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o
D
i
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k
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s
o
n
The range appears to be
floating in space, with no
landing area alongside it
to set down hot pots.
The kitchen doorway is
just over 2 feet widetoo
tight to accommodate
normal traffic.
Space on either side of
this counter is wasted.
A 5-foot-wide space
between the wall with
counters and the one
with the sink and the
range means that the
cook is scurrying back
and fortha lot.
REDLINE
Sharp
Curves
Curves arent always dangerous.
Theyre a sensible choice when
you need to squeeze more room
from a tiny kitchen floor plan.
The door swings inward,
occupying space and
banging into the counter.
C
urves have a bad reputationin
the construction world, at least.
Theyre often assumed to be the
whimsical, impractical idea of
some nutty architect or design-
er. They require patience and precision to
lay out in the eld. Theyre time-consum-
ing to buildalways the case when recti-
linear and at-stock building products are
asked to bend. Curves are more costly, too,
because custom work is required. But when
space is tight and moveable walls are lim-
ited, creating curves isnt just reasonable,
its warranted.
Cramped Quarters This tight apartment
kitchen needed more space in order to work
for its owners. Due to structural limitations,
expanding more than a little beyond the basic
plan wasnt an option.
(see page 150)
Napoleon
ventilation fans, you dont have to sacrice performance for efciency. Our quiet,
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introduced Tracpipe
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OmegaFlex, Inc.
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140
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Since its introduction in 2004, there has been no
lightning damage to CounterStrike
Even though weve used CSST for years without any
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ago and now use it nearly every single day, in 1,500 to
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David Jeffers, Plumbing Service Manger, Lee Company
Flexible Gas Piping by OmegaFlex
Circle no. 285 or http://builder.hotims.com
162 BUI LDER FEBRUARY 2012
Floridas Barry
Rutenberg takes the
national helm.
By John Caulfield
Restoring Housings
Relevance
Interview with the NAHBs New Chairman
Photography by Jensen Larson/Sublime
comes to coastal and inland development
issues. Where do you think the line should
be drawn between environmental protec-
tion and community growth?
The NAHB and its members recognize the
need to protect the nations natural resourc-
es, and many members go above and beyond
the current requirements of the Endangered
Species Act, the Clean Water Act, and other
federal, state, and local environmental stat-
utes. Rather than drawing a line between
environmental protection and a communi-
tys need for growth, the NAHB believes that
it is important to seek balance.
Community leaders and builders must
work together to meet a number of some-
times competing needs. Some of those needs
include housing that meets the require-
ments of families across the economic
and demographic spectrum; protecting
the environment and natural resources; rea-
sonable proximity to jobs; recreational re-
sources; safe neighborhoods; a strong,
broad-based local economy; open space and
access to natural resources. Balancing such
disparate concerns can be a dif cult task,
but it is important that growth and develop-
ment fulll the needs of the
Barry Rutenberg, who last month began his year-
long term as the NAHBs chairman, is president of
Gainesville, Fla.based Barry Rutenberg & Associ-
ates, an independent franchisee of the home builder
Arthur Rutenberg Homes . A graduate of North-
western University with an MBA from Harvard
University, Rutenberg was inducted into Floridas
Housing Hall of Fame in 2007. He has been a mem-
ber of the NAHBs board since 1980. His civic and
philanthropic activities include serving on the
board of the Conservation Trust for Florida , and on
the Issues Advisory Board of Florida Defenders of
the Environment . The following are excerpts from
a recent interview with Rutenberg.
Q. The Rutenberg name is practically dy-
nastic in Florida. Your 84-year-old father,
Arthur, has been building homes since
1953. He told the Tampa Bay Times in
September that the current housing re-
cession is the worst cycle hes been
through. But he also said, The lesson
[builders] usually learn from something
like this is, nobody learns. What, in your
opinion, should builders be taking away
from what their industry has gone through
the past five years?
A. I would say that every builderfrom the
smallest to the largestshould always have
a strategic plan that acknowledges the pos-
sibility of extreme swings in the market.
Having a plan in place and knowing in ad-
vance exactly what steps you should take
make it much easier to act quickly and deci-
sively if it becomes necessary.
You testified in Congress last October, on
behalf of the NAHB, about President
Obamas National Ocean Policy, during
which you stated communities must de-
fine themselves as they choose when it (see page 164)
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Circle no. 286 or http://builder.hotims.com
164 BUI LDER FEBRUARY 2012 WWW. BUI LDERONLI NE. COM
entire community and that decisions be
made at the local level rather than by the
federal government.
In June, you testified before Congress in
favor of an E-Verify program that is fair,
efficient, and workable for all U.S. employ-
ers and workers. What responsibility, if
any, do builders themselves have to en-
sure their jobsites employ only legal work-
ers, beyond getting assurances to that
effect from contractors?
The NAHB has a greater concern that an em-
ployer, in this case the general contractor,
could be held accountable for a subcontractors
employees, even though the general contrac-
tor has no power to hire or re a subcontrac-
tors employees and cannot access their
personnel records. The NAHB encourages all
members to complete the I-9 forms required
by law, and we have made them aware that it
is very likely that a state- or federally man-
dated E-Verify law may be on the horizon. We
will continue to work with Congress to ensure
that any new E-Verify law is better than the
current system and is appropriate to the way
that the home building industry operates.
The consensus among builders we talk to
regularly is that the housing industry is
going to face more regulations that man-
date greater energy efficiency from new
and existing structures. What will you be
encouraging your members to do to avoid
being whiplashed by tougher legislation
and building codes?
Builders and remodelers are eager to provide
consumers with products that are energy
and resource ef cient. In order to help our
members and their customers do this at a
lower cost, the NAHB worked with a wide
range of organizations to develop the volun-
tary ICC 700 National Green Building Stan-
dard, the only ANSI-approved residential
green building standard. The standard can
be used for new single-family and multifam-
ily construction, residential remodeling, and
residential site development. Certication to
the standard is provided by the NAHB Re-
search Center. Being able to demonstrate
that builders, remodelers, and developers al-
ready comply with a voluntary program that
results in significant, measurable energy
savings is the best way to forestall onerous
prescriptive legislation and codes.
Your predecessor, Bob Nielsen, consis-
tently stated that builders biggest prob-
lem was obtaining bank financing for
development and construction. Where do
you think the availability of financing for
builders is right now, and where would you
like it to be in a year?
The NAHBs third quarter 2011 nancing sur-
vey showed that among builders who ob-
tained financing, about 70 percent to 80
percent got their funding from banks. Only
about 5 percent to 10 percent got funding
from private equity sources. Theres also a
wide gulf between lenders and builders
views of credit conditions. The Federal Re-
serve Boards Senior Loan Officer Opinion
Survey has shown recent improvement in
real estate credit conditions, while the
NAHBs survey shows that credit continues
to be tight. Certainly we would like to see
wider availability of credit. As the market
improves, there will be greater demand for
new homes, and home builders will need to
accommodate that demand. However, our
members continue to report that lenders cite
pressure from regulators as the reason that
credit remains tight for new and existing
AD&C loans.
What else would you like to accomplish as
chairman?
It is very important for the NAHB to ensure
that home builders and our associates in the
housing industry can literally keep our doors
open for business. The NAHBs core mission
has always been to serve members needs
while enhancing the climate for housing,
homeownership, and the residential build-
ing industry. Fullling that mission to the
best of our abilitydoing all we can to keep
our members in businesswill continue to
be the highest priority in the coming year.
We will continue the effort that we
started in 2011 to elevate housing on the
national agenda and make it an important
issue in the upcoming elections. Housing
and homeownership are under attack, and
we have made great progress in taking the
message that housing must remain a na-
tional priority to policymakers and poten-
tial candidates. B
Housing and
homeownership are
under attack, and
we have made great
progress in taking
the message that
housing must remain
a national priority to
policymakers and
potential candidates.
Interview with the NAHBs New Chairman
For the complete interview,
go to http://go.hw.net/
bol-nahb-chairman-2012.
growth through
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Windows
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Garage doors and
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LIGHTING
COUNT ON US
1,350 locations. All 50 states. 300 showrooms. 17,000 associates.
59 years in business.
At Ferguson, its true that our inventory is huge with thousands of your top items in stock every day. And we ll
your orders accurately and right away. But there is one thing we supply that building professionals have come to rely on
again and again for over 59 years - our people. Our associates make certain you can count on Ferguson - where friendly
service, expertise, and a willingness to go the extra mile are never in short supply.
Nobody expects more from us than we do
2007
General Conditions
of the Contract
for Construction
C
A beautiful home exterior impresses visitors and passersby, to be sure. But its not just about turning heads. Its about taking pride in ones home and
creating serene surroundings in which to gather with family and friends and connect with nature. Whether its as simple as a lighted walkway or as
grand as a new sunroom, exterior upgrades and improvements make a dramatic impact.
Builders who recognize this universal desire can help clients achieve their ideal while increasing profits a win-win. This special section will help
you navigate the landscaping products, decking, and room enclosures on todays market. Read on for some great ideas.
The Right Railing
Porches, decks, walkways, and stairs can become an integrated part of
your exterior retreat with the right railing. Westbury
Aluminum Railing
offers premium architectural-grade powder coating with a beautiful,
long-lasting finish. Railing kits feature 11 standard AAMA 2604 colors, and
custom colors are available. Twelve elegant styles, including glass panels,
enhance the distinct offering of Westbury
Aluminum Railing.
Call 800-828-0302 or visit www.melnorthey.com
Continue reading through this special section for more information on the latest in
landscaping products, decking, and room enclosures.
Go to http://builder.hotims.com for more product information
Call 800-446-7659 or visit www.westburyrailing.com
Lighting the Way
A beautiful exterior setting deserves an important final detail proper lighting, for both aesthetic and safety purposes.
Mel Northey Company offers an affordable line of municipal, commercial, and residential streetscape products for the builder,
developer, architect, and contractor. Decorative cast aluminum products offer a lightweight yet durable rust-free line of antique
reproduction street lights and yard lights. High-intensity discharge (HID) lighting with dark sky friendly polycarbonate or acrylic
acorn globes are also available from Mel Northey.
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Classifieds
ProClosets offers more than
just closets. Think of it as your
own custom closet business.
We make it possible to offer your
clients a complete line of custom
storage options straight from
your laptop. Contact us today to
see how we can add beauty and
protabiIity to your existing jobs.
877- 289- 2776 | PROCLOSETS.COM
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Seeing the Light Italcementis i.light panels
covered two-fifths of the exterior surface of Italys
pavilion at the 2010 World Expo in Shanghai.
RETHINKING CONCRETE
Shining Through
An Italian manufacturer's concrete panels allow light to shine through.
residential markets for this process.
Enrico Borgarello, Italcementis innova-
tion director, says that for the past 15 years his
company has had an interest in the interac-
tion between concrete and light. It has made
products with brighter surfaces and cements
that reduce air pollutants. But Italcementi
didnt intend to make translucent panels for
public consumption until it received unex-
pectedly positive feedback about the World
Expo pavilion, 40 percent of whose 50,784
square feet of exterior surface was covered by
3,774 of the panels.
The company holds two patents, on the
product and the process, though Borgarello
spoke only generally about how transparen-
cy is induced. Heres whats known: A panel
includes about 50 slits, 2.3 millimeters wide
each. The holes are lled with a transmissive
polyester/resin that captures and channels
the light hitting the surface. Borgarello says
the panels are cast with a polymer thats
mixed with a specially formulated cement
paste, which adheres to the plastic without
creating cracks. The admixture is commer-
cially available, but what Italcementi brings
to the table is its expertise in formulating
and mixing.
Borgarello says the products production
cost is similar to conventional concrete and
matches its strength. However, Italcementi
sees i.light eventually competing more with
specialty glass products.
When he spoke with Builder in late
November, Borgarello was visiting Italce-
mentis facility in Nazareth, where he
and his team were working on ways to pro-
mote i.light in the U.S. He sees the panels
being ideal for shopping centers because
they could help reduce energy costs by let-
ting in more natural and artificial light
during the day.
For residential applications, Italcementi is
developing a special product that Borgarello
says would be more decorative than structural
and could be used to augment exterior surfaces
or separate rooms within a home. Making the
product in the U.S. eventually is a possibility,
he says. john caulfield
L
ast October, at the Greenbuild con-
vention in Toronto , Ontario, the
Cement Association of Canada ex-
hibited two precast concrete walls,
each 13 feet high by 6.75 feet wide.
No surprise there. But what wowed attendees
were the glimmers of light seeping through
the structures.
The light-emitting panels, dubbed i.light,
were rst devised by the Italian architect
Giampaolo Imbrighi for his design of the
Italian pavilion at the 2010 World Expo in
Shanghai, China . Italcementi Group , a
147-year-old manufacturer based in Berga-
mo, Italy, produced the panels. Now Italce-
menti, whose North American subsidiary is
headquartered in Nazareth, Pa., is trying to
ascertain whether there are commercial or
Our expertise is in the
formulation. Enrico Borgarello,
innovation director, Italcementi Group
2012 Lennox Industries Inc. Lennox dealers include independently owned and operated businesses.
SOLAR POWER IS NOW FOR EVERYONE UNDER THE SUN.
I N N O V A T I O N N E V E R F E L T S O G O O D .
Series air conditioners and heat pumps, which offer solar power without the
premium price tag. Not only do they save money on energy bills, but when the HVAC system is not in use, power is generated for other
electrical needs throughout the home. Add the fact that these homes are solar-ready upon installation, and you have the most affordable
solar-powered equipment available. To learn more, call 1-800-9-LENNOX and ask about the new 14 SEER SunSource-enabled products.
Circle no. 277 or http://builder.hotims.com
Train Right. Build Better.
Scan this code to connect to training.
Need a code reader? Download one at ScanLife.com.
Its a generator. Its a heat exchanger.
Its the new propane technology.
The Marathon Engine Systems ecopower cogeneration system does it all in one neat package. This
innovative, propane-fueled combined heat and power system earned a 2011 Energy Star Emerging Technology
award. Why? In part, because this generator allows homeowners and small businesses to return all unused
electricity to the main power grid resulting in a usage credit or a lower overall utility bill. In addition, the
ecopower unit is good for the budget and the environment because it turns engine heat into thermal energy,
which can power space- or water-heating applications while producing signicantly fewer CO
2
emissions than
traditional power plants. Learn more about this technology and how you can use it with free online training
courses, including those below, at buildwithpropane.com/training.
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Prcpare-Er|arcec FerevaL|e Erery Systens
Prcc0ces Lct| |eat arc
electricity for residential
or small commercial
applications
vcr t|e EPA 2D11
Energy Star Emerging
Technology award
Fec0ces erery
use and curbs CO
2
emissions by 20 to
30 percent
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