Professional Documents
Culture Documents
Tables of Contents
Tables of Contents
1.1 Objectives…………………………………………………………………………………………2
2.2Start Up Summary…………………………………………………………………………………6
The design and style of our product line is unique. We will be offering better-quality and design
at Competitive prices. Our affordable designs are recent our products are available in a variety of
elastic finishes and colors so that customers have the flexibility to customize to their individual
tastes. We will continue to expand and develop our existing product lines and add new product
lines such as air brush. It is our goal to design and introduce 2 to 3 new products per year.
Competitive Edge
Exclusive T-shirts Design Inc has two sustainable competitive edges that will help in market
penetration. The first edge is an enormous catalog of graphic images. The company will offer an
unprecented number of options. Our second edge is the high quality of sublimation offered.
Management
Exclusive T-shirts Design Inc will start out as a simple proprietorship, owned by its founder. As
the operation grows, the owner will consider re-registering as a limited liability company or as a
corporation, whichever will better suit the future business needs. The initial management team
depends on the founders themselves, with little back-up. As we grow, we will take on additional
consulting help, plus graphic/editorial, sales, and marketing.
1.1 Objectives
* Influence cutting edge technology as a competitive advantage.
* Exceed customer’s expectations by offering high quality products at reasonable prices with
quick ROI (Return on investment).
*Employ careful financial and accounting analysis to ensure efficiency and proper controls of
our system
* Expand our product lines to meet customer demand. We will introduce three new types of
Designs including air brush, silk screen and direct on garment (DOG).
TABLE: START-UP
Start-up
Requirements
Start-up Expenses
Stationery $200
Brochure $0
Rent $0
Insurance $0
Start-up Inventory $0
Funding
Investment $15,000
Owner $0
Investor 2 $0
Other $0
Total Investment $15,000
Currently Liabilities $0
Accounts payable $0
Current Borrowing $0
Other Current Limited $0
Currently Liabilities $0
Section 2
Exclusive T-shirts Inc is a custom T-shirt sublimation company that will Offer customers a
choice of imagery (out or theirs to apply to the front or back of a shirt. Sublimation is a process
using heat transfer (embed) into a fabric surface such as a shirt. The alternative method of
creating custom shirt designs called silk-screen, this is a process in which a screen is made with
image and this image is transferred onto a shirt. Customers can then choose from pre-existing
graphics or custom artwork. Pre-existing graphics are chosen from a catalog. Exclusive T-shirts
Inc, introduce a wide range of graphic Images. These images can be viewed and ordered online,
providing customers with flexibility and convenience. Exclusive T-shirts Inc will have a
Comprehensive website that will allow ordering a customer’s home, or where ever they may be.
Exclusive T-shirts Inc will also offer custom artwork or graphic options for sublimation. The
customers may bring in a graphic or may use Exclusive T-shirts Inc, sub-contracted artist to
realize their vision.
4.0 Market Analysis Summary
Exclusive T-shirts Design Inc has segmented the market into two groups, organized by the type
of product they purchase. The first groups are customers that desire an already created graphic
image to be placed on their shirt. The second groups are those that prefer custom artwork to be
placed on their shirt. The company will divide the market by the products that they purchase
because it offers an intuitive, easy method of targeting two different groups. An additional reason
for segmenting the market based on the two products is because the demographics for the buyers
of the two products are distinct enough to group them separately.
4.1 Market Segmentation
Exclusive T-shirts Design Inc, will segment their market into two distinct groups. As mentioned
previously, the two segments will be grouped by the type of product they chose. The company
will divide the market by product type; it is effectively divided in the market by age as well since
the customers who purchase
The custom artwork shirts tend to be older than the group preferring the ready-made graphics.
Graphics-- This group purchases a shirt and has an existing graphic placed on the shirt. This is
less expensive option and lends itself to low production numbers, as low as one, since there is
not the inherent expense of artwork creation
* Ages 22-26 (core)
* 69% will be students
* Median individual income is $26,000
* Go out to eat 3.4 times a week
* Trend setters
* Unconventional in attitude
* Adventurous
Artwork -- This segment prefers having custom artwork created and placed on their shirt. They
generally have the image or style in mind and will direct the artist to create it. Occasionally when
the customer will not have an exact image in mind but will rely on the artist's skills to help shape
the work. Some of these customers will use Exclusive T-shirts Design Inc, partner’s artist; others
will have a friend or other service provides develop the art.
* Ages 23-32
* Median individual income is N42, 000
* Go out to eat 2.7 times a week
* Listen to 3.3 hours of music a week
* 18% are using the shirt as a form of communication for a cause or a message
Table: Market Analysis
Market Analysis
Potential Customers Growth 2003 2004 2005 2006 2007 CAGR
Exclusive T-shirts Design Inc will identify three competitors, Two local companies the third is
an internet based shirt designer
* T-shirt-- The local competitor’s heat-transfer. 70% of their business is heat-transfer with the
remaining 30% of sublimation. The company will use existing images for their heat-transfer and
for sublimation you must use their artist.
* Shirt Shack-- This local retailer is geared towards organizations and teams with productions
runs of 20 or more. They do fairly good work but are rigid regarding custom work.
*Large catalog of graphics-- Exclusive T-shirts Design Inc, will develop several strategic
relationships with customers and they will create their own library of graphics so customers can
make a choice of theirs. This will offer expansive array of imagery.
*Quality of the sublimation-- Exclusive T-shirts Design Inc, will be able to produce sublimations
of much higher quality than their competitors. This gives Exclusive T-shirts Design Inc, a
fantastic competitive edge.
*Advertisement-- Exclusive T-shirts Design Inc will run ads in several teen/young adult
magazines whose readership demographics are similar to Exclusive T-shirts Design Inc.
*Youth event-- Many different events will be sponsored as means of increasing visibility. These
include but are not limited to music festivals and sporting events along with the new genre of
extreme sports events.
*Student group-- Exclusive T-shirts Design Inc will attempt to gain awareness of different
student groups who actively purchase shirts for the members. Awareness will be achieved
through a combination of sponsorship of advertisements in magazines that specifically target this
demographic.
5.3 Sales Strategy
The sales strategy will emphasize the fact that ordering a shirt from Exclusive T-shirts Design
Inc, will be very easy and pleasing, the company will also rely three factors to help boost sales.
The first is exemplary customer service having excellent services will provide the customer with
the feeling that the business is looking out for customer's interest. Second when a customer
places an order, they will probably be excited to see the finished product, so Exclusive T-shirts
Design Inc, will ensure the fastest turnaround time possible. Lastly, sales will be boosted by
offering customers a high quality product. We will use high grade cotton shirts and state-of-the-
art sublimation printing material.
6.0 Conclusion/ Keys to Success
* Leverage cutting edge technology as a competitive advantage.
* Exceed customer’s expectations by offering high quality products at reasonable prices with
quick ROI (Return on investment).
* Employ careful financial and accounting analysis to ensure efficiency and proper controls of
our system.