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Crayola Philippines Analysis
Crayola Philippines Analysis
USP (of the brand ) The Art of Childhood Campaign (exclusive for Highlighters Only)
Phil. Ad Campaign Cant Find Any over the net
Source: http://leahannabertram.weebly.com/uploads/1/0/9/9/10993126/crayola_press_release.pdf Crayola Screamin Neons Washable Highlighters (not a campaign, something promotional I think) Source:http://www.marketingweek.co.uk/vivid-plans-ad-boost-to-back-crayola-brand-revamp/2054389.article (UK based) *Crayola Total Tools Erasable Highlighters*
The idea was to highlight the introduction of a group of washable school highlighters called `Screamin' Neons,'" O'Brien said. "They are out now. They are a small segment of the market business, and there is no advertising. Only a promotional tie with Reynolds Wrap.
Source: http://articles.mcall.com/1991-06-23/business/2792961_1_binney-smith-crayola-brad-drexler/2
CLASSIC COLOR MARKER (Available in Phils.) 10 ct. Crayola Classic Fine Line Markers are the classic, long-lasting, durable markers you know from your childhood. They lay down lots of brilliant color, yet don't bleed through most paper.
SOURCE: http://www.amspecial.com/main/crayola_ph/products/classicmarkers.html
CRAYOLA FLIP TOP MARKERS (Available in Phils.) You no longer have to worry about finding all of your caps and having your markers dry out because the cap is now attached! Staining is no longer an issue either because all Flip-Top Markers now inlude our superior advanced washability formula.
SOURCE: http://www.amspecial.com/main/crayola_ph/products/FlipTopMkr.html
TWISTABLE MARKERS (Available in Phils.) Twistables Markers are capless and always ready to use - just twist the barrel and create! No more worries over lost caps or dried out markers!
Source: http://www.amspecial.com/main/crayola_ph/products/twstmarkers.html
DUAL-END ERASABLE HIGHLIGHTER (Im not sure if this is available in the Phils. *Kindly Verify.) The Crayola Erasable Highlighter offers both a highlighter and eraser in one marker. One end lays down a bright-yellow highlight and the other end can erase those highlights when needed!
SOURCE: http://www.crayolastore.com/product/12872
CRAYOLA TOTAL TOOLS ERASABLE HIGHLIGHTERS (Im not sure if this is available in the Phils. *Kindly Verify.)
Create Highlights that you can erase! (seems like this is the USP, i think)
SOURCE: http://www.ebay.com/itm/CRAYOLA-Total-Tools-2-PACK-Highlighter-LOT-OF-10-KidsAdults-RESALE-Markers-/111245562609
CRAYOLA CREATIONS INKLESS HIGHLIGHTERS (Im not sure if this is available in the Phils *Kindly Verify.)
What are their market demographics and psychographics? Crayola has three target markets: mothers, children and schools. Crayola markets to all three target audiences. With their new product line, however, schools are not a target market. Mothers: aged 25-40, female, no college to college graduate, any ethnicity, single or married, working or stay at home mother, $30,000-$100,000+ income, any religion. Children: aged 4-12, male and female, K-6th grade, all ethnicities, any religion. Schools: 501(c)(3) non-profit schools.
Source:https://www.google.com.ph/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCoQFjAA&url=http%3A%2F%2Ftaiannaye e.weebly.com%2Fuploads%2F4%2F2%2F4%2F1%2F4241678%2Fcrayola_llc.doc&ei=pxDcUqfaFMePrQfczYCABQ&usg=AFQjCNFGYLpQaBzUh6Yc MUvVUAX5G2wBMQ&bvm=bv.59568121,d.bmk