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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

GLOBAL OPPORTUNITY AND THREAT ANALYSIS PROGRAM

GOTA HANDBOOK
GROUP - 1

SINGAPORE
---GOTA HANDBOOK (SINGAPORE) ---

--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

S.NO.

TOPIC

1.

Introduction

2.

Dos & Donts

3.

Company Names, Websites & Topics

4.

Singapore (Brief about the Country)

5.

HP

6.

PSA Singapore

7.

Newater

8.

Nanyang Technological University

LVMH

10

NUS

---GOTA HANDBOOK (SINGAPORE) ---

--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

PERSONAL INFORMATION

First Name: _____________________________________


Middle Name: ___________________________________
Last/Family Name: _______________________________
Passport No.: ____________________________________
Travel Insurance No.: _____________________________
Date of Birth: __/__/____
Parents/Guardian name and Telephone Number:
_________________________________________________
Address (in India): ________________________________
State: ___________ Pin code: _______________________
Home No. : ____________________________
E-mail Address: __________________________________

---GOTA HANDBOOK (SINGAPORE) ---

--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

DOS & DONTS

Always keep your passport and air ticket with yourself. If you loose them then
that simply means that you are in TROUBLE.

Do not take the hand book as the only material to prepare for the pre-departure
GOTA test.

If any student misbehaves or bunks any lecture during their GOTA trip, should be
prepared for a serious action against him/her by IIPM.

All the students will always take their IIPM ID card for all the lectures.

Be polite to everyone you meet with during your GOTA trip (even to the bus
drivers).

Before you click picture at any of the appointment venue, please seek permission
first for the same.

Always move around in the city in a group (at least a group of two).

Always be with your group when traveling.

Do not argue or fight with any of the local people.

You all are carrying the tag of IIPM and India on your shoulder to the place you
are visiting, PLEASE DO NOT SPOIL IT.

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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

INTRODUCTION
THE PROGRAM
The Indian Institute Of Planning and Management pioneered the innovative endeavor
called the Global Opportunity and Threat Analysis in 1997.
OBJECTIVE
The primary objective of the program is to expose the students to the various
functional aspects of global corporations by creating an ongoing engagement at various
levels with these global corporations and institutions. It is a week long study tour to a
selected country in Australia, Africa, Asia, America, Europe or China.
LEARNING OUTCOMES
The delivery of the program is through seminars and classes, conducted by
professionals and academicians with exceptional expertise and academic backgrounds.
The learnings they bring in helps the students to develop a global perspective of
management theories, principles and practice. The idea is to make students aware of how
a truly global economy works and also to bring a fresh outlook to life conducive to
entrepreneurial learning.
THE NETWORK
IIPMs networking and strategic alliances has been instrumental in interactions with
Geneva Financial Centre Foundation, Federation of the Swiss Watch Industry FH-I,
WTO, WIPO, UN, ILO, Nestle, European Free Trade Association, UNCTAD, Graduate
Institute of International studies, Webster, The World Bank, Credit Suisse, INSEAD, to
name a few.

---GOTA HANDBOOK (SINGAPORE) ---

--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

APPOINTMENTS

S. NO.

ORGANIZATION

WEB ADDRESS

TOPIC

PSA Singapore

www.singaporepsa.com

Company visit

HP

www.hp.com

Basic overview &


functioning of company

www.newater.info

Basic overview &


functioning of company

Nanyang
Technological
University

www.ntu.edu

About the Institute

LVMH

www.lvmh.com

About LVMH

NUS

www.nus.edu.sg

About university

Newater

---GOTA HANDBOOK (SINGAPORE) ---

--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

HISTORY

It is a place that cherishes its past as it looks to the future.


Singapore as "Pu-luo-chung ("island at the end of peninsula"). Little is known about the
island's history at this time but this matter-of-fact description belies Singapore's colorful
past. In ancient times, Singapore was known as Temasek, a Javanese word for sea. In the
11th century A.D, Prince Sang Nila Utama of the Sri Vijaya Empire rediscovered
the island. When the Prince first landed on Singapore's shores, he sighted a mystical beast
which he later learnt was a lion. The Prince then decided to name the island "Singapura"
which in Sanskrit means Lion (Singa) City (Pura). The fish tail of the Merlion symbolises
the ancient city of Temasek and represents Singapore's humble beginnings as a fishing
village.
During the 14th century, this small but strategically-placed island had earned a new name
- "Singa Pura", or "Lion City". According to legend, a visiting Sri Vijayan prince saw an
animal he mistook for a lion and Singapore's modern day name was born.
A country of Southeast Asia comprising- Singapore Island and adjacent smaller islands.
A trading center as early as the 14th century, Singapore was later part of Johor, a region
of the southern Malay Peninsula, under the Malacca Sultanate. The island of Singapore
was ceded to the British East India Company in 1819, and the city was founded the same
year by Sir Thomas Raffles. The British took complete control in 1824 and added
Singapore to the newly formed Straits Settlements in 1826. During World War II it was
held by the Japanese (1942-1945) before being retaken by the British. Singapore became
a crown colony in 1946, a self-governing state in 1959, part of the Federation of Malaysia
in 1963, and a fully independent republic in 1965.
During the 18th century, they saw the need for a strategic "halfway house" to refit, feed
and protect the fleet of their growing empire, as well as to forestall any advances by the
Dutch in the region. It was against this political backdrop that Sir Stamford
Raffles established Singapore as a trading station. The policy of free trade attracted
merchants from all over Asia and from as far afield as the United States and the Middle
East. By 1824, just five years after the founding of modern Singapore, the population had
grown from a mere 150 to 10,000.
Singapore was a part of British Malaya for many centuries. It was ruled by the Sultanate
of Johor. In 1819, the British came to the Island and set up a port and colony. During
British rule, the port of Singapore flourished and attracted many migrants. After World
War 2, Singapore became an independent nation and a republic, which it remains today.

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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

SINGAPORE- TODAY
With its steel skyscrapers, bustling street life, and sophisticated transit system, the
historic district (downtown) of Singapore looks at first glance like any other thriving
metropolis in any part of the world. But behind that familiar veneer lie centuries-old
traditionsEastern mysticism meets Western modernitythat are totally unique to
Singapore. Buddhist temples sit cheek by jowl with Islamic mosques, and sleek shopping
malls lie just around the corner from the wonderful chaos and hawkers of Chinatown.
Because English is so widely spoken here, it's not hard for an independent traveler to peel
back the layers and get to know the place and its people. Asia can so often seem
overwhelmingly foreign, even for the most seasoned of travelers; a few days in Singapore
can be a blessed relief. Singapore is the world's fourth leading financial centre, and
its port is one of the five busiest ports in the world. The economy depends heavily on
exports and refining imported goods, especially in manufacturing, which constituted 26%
of Singapore's GDP in 2005.
Geographical Location

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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

FACTS & FIGURES


Location: Southeastern Asia, islands between Malaysia and Indonesia
Geographic coordinates: 1 22 N, 103 48 E
Area: total: 647.5 sq km

Land: 637.5 sq km

Water: 10 sq km

Land boundaries: 0 km

Coastline: 193 km
Elevation extremes:
Lowest point: Singapore Strait 0 m

Highest point: Bukit Timah 166 m

Terrain: lowland (undulating central plateau with water catchments area and nature
preserve)
The Republic of Singapore consists of the main island of Singapore, off the southern tip
of the Malay Peninsula between the South China Sea and the Indian Ocean, and 58
nearby islands. Singapore consists only of one main island and 63 other tiny islands.
Most of these islands are uninhabited.
Singapore is among the 20 smallest countries in the world, with a total land area of only
682.7 square kilometers. The USA is about 15,000 times bigger. The highest natural
point in Singapore is Bukit Timah Hill, which is only 164 meters tall (Singapore has a
very flat terrain).
CLIMATE
Like most of Southeast Asia, Singapore is generally hot and humid. It's warm and humid
year round, with the temperature almost never dropping below 20C (68F), even at
night, and usually climbing to 30C (86F) during the day. Recent times, it even reached
till 35C. Humidity is high, mounting over a 75% mark.
ECONOMY
Despite the small geographic size of the nation, Singapore economy is one of most
prosperous in the world, with a strong international trade link. Singapore economy is a
capitalist mixed economy, with minimal government intervention in the market.
Singapore has a highly developed and successful free-market economy. It enjoys a
remarkably open and corruption-free environment, stable prices, and a per capita GDP
higher than that of most developed countries. The economy depends heavily on exports,
particularly in consumer electronics, information technology, products, pharmaceuticals,
and on a growing service sector. Real GDP growth averaged 7% between 2004 and 2007,
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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

but dropped to 1.2% in 2008 as a result of the global financial crisis. The economy
contracted in the last three quarters of 2008, and Prime Minister Lee and other senior
officials have dampened expectations for a quick rebound in 2009.
Singapore economy rebounded in last quarter of 2010 by 3.9% and is forecasted to be 4.6
& in 2011.
According to the World Bank Doing Business 2010 Report, Singapore economy is
considered to be the easiest to do business in. In fact, Singapore has been awarded the
most competitive country in Asia. Some favorable findings about Singapore stated in the
report:
Ranked No.1 for having the most open and liberal economy for international trade
Ranked No.2 as the economy with the best investment potential
Ranked #1 in Asia and #4 in the world for having low levels of corruption in the
economy
Major agricultural products in the country are rubber, fruits, vegetables, egg, fish and
poultry. Important industries are textiles, oil refining, food, and tourism, banking and
chemical industries. It is one of the largest ports in the world. In the year 1996, the OECD
declared the country as one of the developed country over the world.
Singapore is on course to be the worlds second-fastest growing economy, adding to
inflation pressures that have prompted policy makers to allow faster currency gains and
take steps to cool the property market.
Over the longer term, the government hopes to establish a new growth path that will be
less vulnerable to global demand cycles, especially for information technology products it has attracted major investments in pharmaceuticals and medical technology production
- and will continue efforts to establish Singapore as Southeast Asia's financial and hightech hub.
CURRENCY:
The currency of Singapore is the Singapore dollar, represented by the symbol S$ or the
abbreviation SGD. The Central Bank of Singapore is the Monetary Authority of
Singapore, responsible for issuing currency. Singapore established the Board of
Commissioners of Currency, Singapore, on 7 April 1967 and issued its first coins and
notes. The Singapore dollar was exchangeable at par with the Malaysian ringgit until
1973. Interchangeability with the Brunei dollar is still maintained.
On 27 June 2007, to commemorate 40 years of currency agreement with Brunei, a
commemorative S$20 note was launched; the back is identical to the Bruneian $20 note
launched concurrently.
CULTURE
Singapore is a multi-religious country, the roots of which can be traced to its strategic
location; after its declaration as a port, a wide variety of nationalities and ethnicities from
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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

places as far as Arabia immigrated to Singapore. More than 40% of the Singaporeans
adhere to Buddhism, the main faith of the Chinese population of Singapore. Other
Chinese are followers of Taoism, Confucianism, and Christianity. Christians constitute
about 14% of the population of Singapore. Most Malays are Muslims, who constitute
about 15% of the population, while most Indians are Hindus, constituting 7%. There are
also a sizable number of Muslims and Sikhs in the Indian population. As a result of this
diversity, there are a large number of religious buildings
including Hindu temples, churches and mosques, some of which have great historical
significance. There are also some Sikh temples and Jewish synagogues. These interesting
buildings often became prominent architectural landmarks in cosmopolitan Singapore. In
addition, about 14% of Singaporeans do not belong to any religion and consider
themselves as free-thinker
Singapore has a diverse populace of nearly 5 million people which is made up of
Chinese, Malays, Indians, Caucasians and Eurasians (plus other mixed groups) and
Asians of different origins, which is in line with the nation's history as a crossroads for
various ethnic and racial groups. Singaporean culture is best described as a melting pot of
mainly Chinese, British, Malay, Indian cultures; A reflection of its immigrant history.
In addition, 42% of Singapore's populace is foreigners, which makes it the country with
the sixth highest proportion of foreigners worldwide.
LANGUAGE
Singapore has attempted to promote a national identity in its land of immigrants since its
independence in 1965. As part of this effort, Singapore has four national languages:
Mandarin, Malay, Tamil and English. English is the most common language used and is
the language which unites the different ethnic groups. Children are taught in English at
school but also learn their mother tongue to make sure they don't lose contact with their
traditions.
Singlish
Singapore English usually come from other languages spoken in Singapore, especially
Malay and Hokkien. Expatriates and foreigners may encounter language problems in the
beginning of their stay in Singapore as many Singaporeans use Singlish to communicate.
Singlish is a mix of English with other languages mixed into the English, sometimes
phrases can end with funny terms like 'lah', 'leh', mah'.
CUISINE
Singaporean cuisine is also a prime example of diversity and cultural diffusion in
Singapore. In Singapore's hawker centres, for example, traditionally Malay hawker stalls
selling halal food may serve halal versions of traditionally Tamil food. Chinese stalls
may introduce Malay ingredients, cooking techniques or entire dishes into their range of
catering. This continues to make the cuisine of Singapore significantly rich and a cultural
attraction. Singaporeans also enjoy a wide variety of seafood including crabs, clams,
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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

squid, and oysters. One favorite dish is the stingray barbecued and served on banana
leaf and with sambal (chili).
TOURISM
Singapore has always been a paradise for the tourists. It is a charismatic city which has a
perfect blend of contrast and color. Singapore tourism serves you with diverse culture,
exotic sea food combined with brilliant art and architecture. Stuffed with great
enthusiasm, Singapore tourism provides memorable experience, for its visitors in some of
its highlighted attractions. This includes journeys that will take you to see the scenic
beauty of the island, and even under the crystal clear waters that surround it.
Singapores casino resorts, run by Genting Singapore Plc and Las Vegas Sands Corp.,
have boosted tourism arrivals, hotel occupancy and hiring as their gambling centers,
restaurants, malls and a Universal Studios Inc. theme park lure visitors.
Underwater World
Underwater World Singapore is one of Asia's most exciting tropical oceanarium (Large
aquarium). Tourists will have the opportunity to admire the amazing sea lives from this
part of the world together with endangered underwater animals. This place offers visitors
the chance to look at different ocean creatures which are sure to captivate you and you do
not need to dive into the water and get yourself wet. These creatures, native to Australia,
have the natural camouflage of leafy and frilly appendages. This large aquarium features
a long walk-through tank where you can experience sharks and rays swimming right over
your head; especially liked the little sea dragons, relatives of the sea horse
The main attraction is DUGONG, sea cow that entertains visitors with its acrobatic
movements. You may observe them through a series of interactive, feeding and training
sessions specially designed to demonstrate their natural abilities of tail-walking
synchronization.
Night Safari
The Night Ocean Discovery programme begins at 7pm daily and is your chance to view a
totally different world where nocturnal sea creatures come to life as night falls. See
brightly colored fish amidst the coral life or watch seahorses anchored to plants. The rare
and exotic marine mammal, the Dugong will intrigue visitors with its graceful
movements. Catch a glimpse of deadly sea creatures like the Moray Eel, the Stone Fish,
Lion Fish, Porcupine Fish or the Leopard Shark. Many marine species, such as the black
tip and white tip sharks, eagle rays and big-belly seahorses, breed and thrive in the
Underwater World.
Statues of Sir Stamford Raffles
The statue of Singapore's founder, Sir Stamford Raffles, cast in dark bronze by Thomas
Woolner stands in front of Victoria Theatre. Its replica, made of pure white polymarble

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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

stands at North Boat Quay, at an area colloquially known as Raffles Landing Site, as this
is the spot where Raffles is believed to have first stepped ashore.
Changi Chapel and Museum
The Changi Museum was relocated to its new home on 15 February 2001. It replaces the
former Changi Prison Chapel and Museum (built in 1988) that had to make way for the
expansion of the Changi Prison. The Changi Museum is dedicated to all those who lived
and died in Singapore, in particular the Changi area, during the dark years of World War
II.
Sentosa
Fun Island ... themed entertainment ... tropical resort ... nature park ... Singapore's Island
Resort. A former fishing village turned British military base, Sentosa was transformed
into an idyllic island resort in 1972 for the enjoyment and recreation of everyone. To
describe Sentosa as merely one thing or another would do no justice to the multiple facets
of this island jewel half a kilometer south of Singapore. After all, it is the variety and
versatility that make Sentosa (meaning peace and tranquillity) different and special for
millions of visitors from all around the world. And unlike any other vacation destination,
you are right on the fringe of the city's buzz, which is just minutes away by cable car,
ferry or via a 710-metre road link.
Today, Sentosa is a 390-hectare recreational haven boasting a kaleidoscopic range of
attractions and activities which cater to a wide audience.
East Coast Park
East Coast Park, located off the East Coast Parkway, is a favorite play area for
Singaporeans, either at the beach or on its landscaped vistas and terrains where cycling is
much enjoyed. Hire a bicycle or pair of rollerblades or just laze on the sandy beach. Eat
at the many fine seafood restaurants or amuse yourself at the various leisure attractions.
These include a bowling alley, golf driving range, tennis and squash complexes, water
sports centre, swimming lagoon and the East Coast Sailing Centre.
SPORTS
Singaporeans participate in a wide variety of sports for recreation as well as competition
Popular sports include football, cricket, rugby union, swimming,
badminton, basketball, cycling and table tennis.
While not a major sporting power, Singapore's athletes have performed well in regional
as well as international competitions, especially in tennis, badminton, sepak
takraw, bowling, sailing, silat, swimming and water polo. To date, Singapore has won
two Olympic silver medals, one at the 1960 Rome Summer Olympics by weightlifter Tan
Howe Liang and the other at the 2008 Beijing Summer Olympics in the women's double
table tennis by Singapore players Li Jiawei, Feng Tianwei and Wang Yuegu. The country
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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

has come close thrice (all in women's single table-tennis, fourth-place finishes in 2000,
2004 and 2008). Some athletes such as Li Jiawei and Ronald Susilo have become
national celebrities. In the 2002 Asian Games in Busan, Singapore won 5 Gold, 2 Silver,
and 10 Bronze medals.
On 21 February 2008 the International Olympic Committee announced that Singapore
won the bid to host the inaugural 2010 Summer Youth Olympics. Singapore beat
Moscow in the final by 53 votes to 44. On 15 September 2010, Senior Parliamentary
Secretary for Ministry of Community Development, Youth and Sports Teo Ser
Luck announced that Singapore will start off the Singapore Biennale Games initiative to
keep up the Singapore Youth Olympic Games 2010 Legacy, to be held every 2 years,
starting from year 2011
FEW FACTS
1. Symbolism of the National Flag: Red symbolizes universal brotherhood and
equality of man while white signifies purity and virtue. The crescent moon
represents a young nation on the rise and the five stars signify the ideals of
democracy, peace, progress, justice and equality.
2. The national flower of Singapore, Vanda Miss Joaquim, was first discovered in
1893 by Agnes Joaquim, an Armenian. The orchid is a natural hybrid between V.
teres and V. hookeriana.
3. The flying fox, the world's largest bat with a wingspan of up to 1.5 metres, can
be found on Pulau Ubin, one of the islands off mainland Singapore.
4. Singapore is a stopover point for thousands of migratory birds travelling the East
Asian Flyway.
5. More Singaporeans are born in the month of October than any other month of the
year.
6. The first population census taken in 1824 revealed that the total population was
10,683. The 2000 census showed that the population of Singapore is 4.2 million

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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

PSA Singapore
Introduction
The Port of Singapore refers to the collective facilities and terminals that conduct
maritime trade handling functions in Singapore's harbors and which handle Singapore's
shipping. Currently the world's busiest port in terms of total shipping tonnage, it also
transships a fifth of the world's shipping containers as the world's busiest container port,
half of the world's annual supply of crude oil, and is the world's busiest transshipment
port. It was also the busiest port in terms of total cargo tonnage handled until 2005, when
it was surpassed by the Port of Shanghai. Thousands of ships drop anchor in the harbour,
connecting the port to over 600 other ports in 123 countries and spread over six
continents.
The Port of Singapore is not a mere economic boon, but an economic necessity because
Singapore is lacking in land and natural resources. The Port is critical for importing
natural resources, and then later re-exporting them after they have been refined and
shaped in some manner, for example wafer fabrication or oil refining to generate revenue.
Only then can the service industries such as hospitality services typical of a port of call,
for example, restocking a ship's food and water supplies, take their role. The Straits of
Johor are currently impassable to any ship as the Johor-Singapore Causeway links
Singapore to Malaysia.

Operation
The port is the world's busiest port in terms of shipping tonnage handled, with 1.15
billion gross tons (GT) handled in 2005. In terms of cargo tonnage, Singapore is behind
Shanghai with 423 million freight tons handled. The port retains its position as the
world's busiest hub for transshipment traffic in 2005, and is also the world's biggest
bunkering hub, with 25 million tonnes sold in the same year.
Singapore is ranked first globally in 2005 in terms of containerised traffic, with 23.2
million Twenty-foot equivalent units (TEUs) handled. High growth in containerised
traffic has seen the port overtaking Hong Kong since the first quarter of 2005, and has led
the race ever since, with an estimated 19,335 TEUs handled in the year up to October,
compared to 18,640 TEUs handled in Hong Kong in the same period. A rise in regional
traffic consolidating the port's position in Southeast Asia, and increases in transshipment
traffic using the strategic East Asia-Europe route via Singapore helped the port to emerge
tops at the end of the year, a title it had not held since overtaking Hong Kong once in
1998. Singapore port played vital role in emerging economy.

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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

History
Before 1819
In the late 13th century, a settlement known as Singapore was established on the north
bank of the Singapore River around what was called the Old Harbour. It was the only
port in the southern part of the Strait of Malacca and serviced ships and traders in the
region, competing with other ports along the coast of the Malacca Strait such as Jambi,
Kota Cina, Lambri, Semudra, Palembang, South Kedah and Tamiang. The port had two
functions. First, it made available products that were in demand by international markets;
according to the Daoyu Zhile (Brief Annals of Foreign Islands, 1349) by Chinese trader
Wang Dayuan (born 1311, fl.13281339), these included top-quality hornbill casques,
lakawood and cotton. Although these goods were also available from other Southeast
Asian ports, those from Singapore were unique in terms of their quality. Secondly,
Singapore acted as a gateway into the regional and international economic system for its
immediate region. South Johor and the Riau Archipelago supplied products to Singapore
for export elsewhere, while Singapore was the main source of foreign products to the
region. Archaeological artefacts such as ceramics and glassware found in the Riau
Archipelago evidence this. In addition, cotton was transshipped from Java or India
through Singapore.
By the 15th century, Singapore had declined as an international trading port due
to the ascendance of the Malacca Sultanate, such trade continued on the island. A map of
Singapore by Portuguese mathematician Manuel Godinho d'Eredia showed the location
of the office of a shabandar, the Malay official responsible for international trade, and
shards of 15th-century Siam ceramics and late 16th - or early 17th-century Chinese blue
and white porcelain have been found at the Singapore and Kallang Rivers. Singapore also
provided other regional ports with local products demanded by international markets. For
instance, blackwood (a generic term used by Europeans to refer to rosewood) was
exported from Singapore to Malacca, and was in turn purchased by Chinese traders and
shipped to China for furniture-making. In the early 17th century, Singapore's main
settlement and its port were destroyed by a punitive force from Aceh. After this, there
was no significant settlement or port at Singapore until 1819 when Sir Stamford Raffles,
excited by the deep and sheltered waters in Keppel Harbour, established for Britain a new
settlement and international port on the island.
18191963
Keen to attract Asian and European traders to the new port, Raffles directed that
land along the banks of the Singapore River, particularly the south bank, be reclaimed
where necessary and allocated to Chinese and English country traders to encourage them
to establish a stake in the port-settlement. Chinese traders, because of their frequent
commercial interactions with Southeast Asian traders throughout the year, set up their
trading houses along the lower reaches of the river, while English country traders, who
depended on the annual arrival of trade from India, set up warehouses along the upper
reaches. The port relied on three main networks of trade that existed in Southeast Asia at
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that time: the Chinese network, which linked Southeast Asia with the southern Chinese
ports of Fujian and Guangdong; the Southeast Asian network, which linked the islands of
the Indonesian archipelago; and the European and Indian Ocean network, which linked
Singapore to the markets of Europe and the Indian Ocean littoral. These networks were
complementary, and positioned Singapore as the transshipment point of regional and
international trade. By the 1830s, Singapore had overtaken Batavia (now Jakarta) as the
centre of the Chinese junk trade, and also become the centre of English country trade, in
Southeast Asia. This was because Southeast Asian traders preferred the free port of
Singapore to other major regional ports which had cumbersome restrictions. Singapore
had also supplanted Tanjung Pinang as the export gateway for the gambier and pepper
industry of the RiauLingga Archipelago by the 1830s, and South Johor by the 1840s. It
had also become the centre of the Teochew trade in marine produce and rice.
As the volume of its maritime trade increased in the 19th century, Singapore
became a key port of call for sailing and steam vessels in their passage along Asian sea
routes. From the 1840s, Singapore became an important coaling station for steam
shipping networks that were beginning to form. Towards the late 19th century, Singapore
became a staple port servicing the geographical hinterland of the Malay Peninsula.
Following the institution of the British Forward Movement, Singapore became the
administrative capital of British Malaya. Roads and railways were developed to transport
primary materials such as crude oil, rubber and tin from the Malay Peninsula to
Singapore to be processed into staple products, and then shipped to Britain and other
international markets. During the colonial period, this was the most important role of the
port of Singapore.
Since 1963
Singapore ceased to be part of the British Empire when it merged with Malaysia
in 1963. Singapore lost its hinterland and was no longer the administrative or economic
capital of the Malay Peninsula. The processing in Singapore of raw materials extracted in
the Peninsula was drastically reduced due to the absence of a common market between
Singapore and the peninsular states.
Since Singapore's full independence in 1965, it has had to compete with other
ports in the region to attract shipping and trade at its port. It has done so by developing an
export-oriented economy based on value-added manufacturing. It obtains raw or partially
manufactured products from regional and global markets and exports value-added
products back to these markets through market access agreements such as World Trade
Organization directives and free trade agreements.
By the 1980s, maritime trading activity had ceased in the vicinity of the Singapore
River except in the form of passenger transport, as other terminals and harbours took over
this role. Keppel Harbour is now home to three container terminals. Other terminals were
built in Jurong and Pasir Panjang as well as in Sembawang in the north. Today, the port
operations in Singapore are handled by two players: PSA International (formerly the Port
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of Singapore Authority) and Jurong Port, which collectively operate six container
terminals and three general-purpose terminals around Singapore.
In the 1990s the Port became more well-known and overtook Yokohama, and
eventually became the busiest port in terms of shipping tonnage.

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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

HP
Hewlett-Packard Company (NYSE: HPQ), commonly referred to as HP, is an
American multinational information technology corporation headquartered in Palo Alto,
California, USA. The company was founded in a one-car garage in Palo Alto by Bill
Hewlett and Dave Packard, and is now one of the world's largest information technology
companies, operating in nearly every country. HP specializes in developing and
manufacturing computing, data storage, and networking hardware, designing software
and delivering services. Major product lines include personal computing devices,
enterprise & industry standard servers, related storage devices, networking products,
software and a diverse range of printers, all-in-one's and other imaging products. HP
markets its products to households, small- to medium-sized businesses and enterprises
directly as well as via online distribution, consumer-electronics and office-supply
retailers, software partners and major technology vendors. HP also has strong services
and consulting business around its products and partner products. In 2012 it was
the world's largest PC vendor by unit sales.
HP's posted net revenue US$ 120.357 billion, in 2010 was $126.3 billion, in 2009
net revenue was $115 billion, with approximately $40 billion coming from services. In
2006, the intense competition between HP and IBM tipped in HP's favor, with HP
posting revenue of US$91.7 billion, compared to $91.4 billion for IBM; the gap between
the companies widened to $21 billion in 2009. In 2007, HP's revenue was $104 billion,
making HP the first IT Company in history to report revenues exceeding $100 billion. In
2008 HP retained its global leadership position in inkjet, laser, large format and multifunction printers market, and its leadership position in the hardware industry. Also HP
became #2 globally in IT services as reported by IDC & Gartner
Major company changes include a spin-off of part of its business as Agilent
Technologies in 1999, its merger with Compaq in 2002, and the acquisition of EDS in
2008, which led to combined revenues of $118.4 billion in 2008 and a Fortune 500
ranking of 9 in 2009.In November 2009, HP announced the acquisition of 3Com;with the
deal closing on April 12, 2010 On April 28, 2010, HP announced the buyout of Palm for
$1.2 billion. On September 2, 2010,won its bidding war for 3PAR with a $33 a share
offer ($2.07 billion) which Dell declined to match.
On August 6, 2010, CEO Mark Hurd resigned. Cathie Lesjak assumed the role of
interim CEO, and on September 30, 2010, Lo Apotheker became HP's new permanent
CEO and Ray Lane, Managing Partner at Kleiner Perkins Caufield & Byers, was elected
to the position of non-executive Chairman. Both appointments were effective November
1, 2010. On September 22, 2011, Hewlett-Packard Co. named former eBay Inc. Chief
Executive Meg Whitman its president and CEO, replacing Lo Apotheker,
while Raymond J. Lane became executive chairman of the company.

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HISTORY
It all started in 1939 when Bill Hewlett and Dave Packard created HP when they
worked on an audio oscillator in a garage in Palo Alto, California. After Walt Disney
bought several of these oscillators for their latest movie, Fantasia, the company was off
and running. While HP began as a company that produced all sorts of electronic products,
their first focus was on test products like counters and voltmeters.
Later on in the sixties, HP ended up becoming the founder of Silicon Valley. They got
into semiconductors in the early sixties and by 1966; they entered the computer market
with the HP 2100 and the HP1000. These were sturdy models that lasted for a good
twenty years before more advancement saw screen keys and the HP 2640 rise to the
occasion. Here is an interesting fact: while HP is given credit as producing the first PC,
they avoided alienating their market by calling it a calculator! 1984 saw the emergence of
their first HP inkjet and laser printers. These were meant for the desktop. Later on in the
90s, HP rose in popularity, marketing their computers to the average consumer and
opening an online store to help reach them. Now, HP printers lead the country in reliable
printing supplies and devices. Many different models are available making them suitable
for home, small business and corporate use. It is pretty easy to find a household with an
HP computer, printer, digital camera and other devices. People tend to stick with one
brand and HP offers everything a person might need for their office.

From 2010 till 2012


On April 28, 2010, Palm, Inc. and Hewlett-Packard announced that HP would be
acquiring Palm for 1.2 billion in cash and debt, the deal officially closed on July 1,
2010.In the months leading up to the buyout it was rumored that Palm was going to be
purchased by either HTC, Dell, RIM or HP. The addition of Palm handsets to the HP
product line provides some overlap with the current iPAQ mobile products but will
significantly increase their mobile presence as those devices have not been selling well.
The addition of Palm brings HP a library of valuable patents as well the mobile operating
platform known as webOS. On July 1, 2010, the acquisition of Palm was final. On
September 2, 2010, won its bidding war for 3PAR with a $33 a share offer ($2.07 billion)
which Dell declined to match.
On August 6, 2010, CEO Mark Hurd resigned amid controversy and CFO Cathie
Lesjak assumed the role of interim CEO. On September 30, 2010, Lo Apotheker was
named as HP's new CEO and President.
Apothekers appointment sparked a strong reaction from Oracle chief executive
Larry Ellison,who complained that Apotheker had been in charge of SAP when one of its
subsidiaries was systematically stealing software from Oracle. SAP accepted that its
subsidiary, which has now closed, illegally accessed Oracle intellectual property. On
August 18, 2011, HP announced that it would strategically exit the smart phone and tablet
computer business, focusing on higher-margin "strategic priorities of Cloud, solutions
and software with an emphasis on enterprise, commercial and government markets" They
also contemplated spinning off their personal computer division into a separate
company. HP's consideration of a fundamental restructuring to quit the 'PC' business,
while continuing to sell servers and other equipment to business customers, would have
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been similar to what IBM did in 2005. However, after a brief review, HP decided their
PC division was too integrated and critical to business operations, and the company
reaffirmed their commitment to the Personal Systems Group.
On September 22, 2011, Hewlett-Packard Co. named former eBay Inc. Chief
Executive Meg Whitman its president and CEO, replacing Lo Apotheker,
while Raymond J. Lane became executive chairman of the company.
On March 21, 2012, HP said its printing and PC divisions would become one unit
headed by Todd Bradley from the PC division. Printing chief Vyomesh Joshi is leaving
the company.
On May 23, 2012, HP announced plans to lay off approximately 27,000
employees, after posting a profit decline of 31% in the second quarter of 2012. The profit
decline is on account of the growing popularity of smart phones, tablets, and other mobile
devices, that has slowed the sale of personal computers.
On 30 May 2012, HP unveiled its first net zero energy data center. HP data center
plans to use solar energy and other renewable sources instead of traditional power grids.
On July 10, 2012, HP's Server Monitoring Software was affected with a Zero day
vulnerability. A security warning has been given to the customers about the two
vulnerabilities that has caused these catastrophe and administrators are asked to install the
appropriate patches to resolve the vulnerabilities. One month later HP's official site of
training center was hacked and defaced by Pakistani hacker known to as 'Hitcher' to
demonstrate a vulnerability.
On September 10, 2012, HP revised their restructuring figures; they are now
cutting 29,000 jobs. HP had already cut 3,800 jobs around 7 percent of the revised
29,000 figure as of July 2012.
On November 20, 2012, HP took a $8.8 billion write down on the value
of Autonomy Corporation, acquired in 2011, and further claimed that Autonomy had
misrepresented its finances prior to the HP buy out. HP has asked the authorities in the
US and UK to investigate these matters, after an intense internal investigation, including
a forensic review by Price water house Cooper of Autonomys historical financial results,
under the oversight of John Schultz, executive vice president and general counsel who led
HP to believe that Autonomy was substantially overvalued at the time of its acquisition.
This overvaluation was believed to be due to the misstatement of Autonomys financial
performance, including its revenue, core growth rate, gross margins, and the
misrepresentation of its business mix. Numerous examples of the accounting
improprieties and misrepresentations were allegedly identified.
Brand and legacy
According to a Business Week Study, HP is currently the world's 11th most
valuable brand. Since its creation, the HP Logo has remained largely the same. Because
of its extreme simplicity, the logo is recognized all over the world

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Contribution
1. HP strives to be an economic, intellectual and social asset to each country and
community in which they do business.
2. Key areas of contribution are electronic waste, raising standards in global
supply chain and increasing access to information technology.
Technology leadership
HP's three business groups drive industry leadership in core
technology areas:
1. The Personal Systems Group: business and consumer PCs, mobile computing devices
and workstations
2. The Imaging and Printing Group: ink jet, Laser Jet and commercial printing, printing
supplies
3. Enterprise Business: business products including storage and servers, enterprise
services, software and networking
Growth
HP is focused on three technology shifts that have the power to
transform our customers' lives and businesses.

Information explosion

Digital transformation

Environmental sustainability

Corporate social responsibility


In September 2009, Newsweek ranked HP #1 on its 2009 Green Rankings of
America's 500 largest corporations. According to environmentalleader.com, "HewlettPackard earned its number one position due to its greenhouse gas (GHG) emission
reduction programs, and was the first major IT Company to report GHG emissions
associated with its supply chain, according to the ranking. In addition, HP has made an
effort to remove toxic substances from its products, though Greenpeace has targeted the
company for not doing better.
Fortune magazine named HP one of the Worlds Most Admired Companies in
2010, placing it No. 2 in the computer industry and No. 32 overall in its list of the top 50.
This year in the computer industry HP was ranked No. 1 in social responsibility, longterm investment, global competitiveness, and use of corporate assets
In May 2010, HP was named one of the Worlds Most Ethical Companies by
Ethisphere Institute. This is the second year in a row HP has made the list. Ethisphere
reviewed, researched and analyzed thousands of nominations in more than 100 countries
and 35 industries to create the 2010 list
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Changing the supply chain equation


HP is the worlds largest information technology (IT) company and has the industry's
most extensive supply chainwith more than 700 production suppliers working in more
than 1,200 locations worldwide and employing more than 300,000 people. And embrace
the challenge of raising standards in supply chain and have been driving social and
environmental responsibility (SER) progress for ten years.
1. Raising standards through collaboration- HP work with suppliers on a four-phase
process. In phase one, they assess suppliers risks and establish a contractual framework
for SER performance expectations. In phase two, HPs suppliers conduct self assessments
that help them to understand, prioritize and address specific risks. Higher-risk suppliers
move into a third phase of validation and improvement through onsite audits. In the
fourth phase, they address needs for supplier capability building and education and
implement regionally based programs designed for continual improvement.
2. Engaging locally and regionally for long-term success- Engaging locally ensures
companys programs address the areas key challenges and concerns raised by audit
results, while strengthening relationships. For example, in 2009 company concluded a
two-year project with local training providers and the Hong Kongbased labor rights
organization Students and Scholars against Corporate Misbehavior to conduct programs
in two supplier factories in China. The pilot program, which included labor rights training
for workers, was the first of its kind in the IT industry. The program trained more than
4,000 workers, as well as dozens of workers representatives, and tested the feasibility of
a third-party hotline for workers to raise their concerns.
3. Promoting transparency in the supply chain- Transparency gains trust, which improves
the effectiveness of supply chain work. And provide global and regional summaries of
companiess audit findings as well as detail of supplier capability building programs in
Global Citizenship Report.
4. Addressing new challenges in materials sourcing companies who source these minerals
are generally far removed from HP, typically multiple tiers from direct suppliers, HP
shares responsibility regarding conflict-free mineral sourcing. At this time, there is no
certification mechanism that can assure us that the metals used in products that are not
sourced from mineral trade associated with the conflict in the DRC. HP is working
alongside companies in other industries to drive the creation of such a mechanism. And
believe that it is their responsibility to create awareness and encourage accountability in
our supply chain and will continue to do so until a defined certification process is
established.
HP facts
HP was founded in 1939.
Corporate headquarters are in Palo Alto, Calif.
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Lo Apotheker is CEO and President.


HP is the world's largest IT Company, with revenue totaling $126 billion for fiscal
2010.
HP's 2010 Fortune 500 ranking: No. 10.
HP Corporate Summary

Fortune 9 U.S.
Fortune 32 Global
Interim Chief Executive Officer and Chief Financial Officer: Cathie Lesjak
Approximately 304,000 employees as of October 31, 2009
Incorporated in Delaware, United States
Listed on the New York Stock Exchange with the ticker symbol HPQ
Corporate and regional headquarters
Recorded $114.6 billion in net revenue for fiscal year 2009
HP ships approximately 3.5 products every second. In 2008, for example, we
shipped over 100 million printers, PCs and servers.

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NEWATER
NEWater is the brand name given to reclaimed water produced
by Singapore's Public Utilities Board (PUB). More specifically, it is
treated wastewater (sewage) that has been purified using dual-membrane
(via microfiltration and reverse osmosis) and ultraviolet technologies, in addition to
conventional water treatment processes. The water is potable and is consumed by
humans, but is mostly used for industry requiring high purity water.
NEWater has passed more than 65,000 scientific tests and surpasses World Health
Organization requirements. PUB also blends a small percentage of NEWater
with reservoir water. The 50 million imperial gallons per day plant is one of the largest
water recycling facilities in the world and is the Global Water Awards 2010 Water
Reuse Project of the Year.
High Demand by Industries
Because it is ultra clean, NEWater is ideal for industry use, such as wafer
fabrication processes. NEWater is supplied to wafer fabrication, electronics and power
generation industries for process use as well as commercial and institutional complexes
for air-con cooling purposes. This frees up potable water for domestic use.
A Product of PUB
Water reclamation had its humble beginnings in the 1970s but unreliable
technology and high cost then deterred its implementation. With advancement in
membrane technology and decreasing membrane prices, the NEWater study was initiated
in 1998 and NEWater was born in 2003. Pioneered by PUB, NEWater is a key pillar of
Singapores sustainable water supply.
From One to Five Plants
The first NEWater plants were opened in Bedok and Kranji in 2003, followed by
Seletar in 2004, and Ulu Pandan plant in March 2007. The fifth and the largest NEWater
plant at Changing with a capacity of 50mgd were opened in May 2010. With this
addition, coupled with the expansion of the existing plants, NEWater now meets 30% of
Singapores total water demand
To achieve NeWater objectives the project was structured to allow effective
exchange between innovative and cutting edge research on integrative water management
concepts and specific themes together with practical application and testing in
participatory stakeholder processes in the basins. The figure below gives an overview
over the different work blocks that were the main components of the NeWater project:
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Implementation of all activities of the NeWater project in work blocks and their interaction.

Visitor Centre
At the NEWater Visitor Centre, visitors can expect more full-filled activities and
interactive exhibits to take them on an exciting journey through the Singapore water
story. Admission to the centre is free.
NEWater Visitor Centres popularity has won it the Best
Sightseeing/Leisure/Educational Programme, 20th Tourism Awards 2005, IWA
Marketing & Communication Award 2006

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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

Bottled Reverse Osmosis Water


NEWater is the brand name given to reclaimed water produced by Singapore's
Public Utilities Board. More specifically, it is treated wastewater (sewage) that has been
purified using dual-membrane (via microfiltration and reverse osmosis) and
ultravioletechnologies, in addition to conventional water treatment processes. The water
is potable and is consumed by humans, but is mostly used for industry requiring high
purity water. Water recycling in Singapore began in 1974 but the experimental treatment
plant was closed a year later due to cost and reliability issues.
The Singapore Water Reclamation Study (NEWater Study) was initiated in 1998
by the Public Utilities Board (PUB) and the Ministry of the Environment and Water
Resources (MEWR). The aim of this study was to determine if NEWater was a viable
source of raw water for Singapore's needs. NEWater and desalination were explored as
means to reduce reliance on water imported from Malaysia, which has been a source of
friction over the years. Also, while the Malaysian government is treaty-bound to sell
Singapore water until 2061, it is under no obligation to do so after this.
In 2001, PUB began an effort to increase water supplies for non-potable use.
Using NEWater for these applications would reduce the demand on the reservoirs for
potable water.
Production
Singapore has a total of four operational NEWater factories, at Bedok, Kranji, Ulu
Pandan and Seletar Water Reclamation Plants, with the former two completed at the end
of 2002, and the latter in February 2004 and the Ulu Pandan plant on March, 2007. There
is a Visitor Centre near Tanah Merah MRT Station, which contains a working NEWater
factory for educational purposes. Tours and a private shuttle from Tanah Merah MRT
station may be booked through the Visitor Centre.
Process
NEWater is the product from a multiple barrier water reclamation process:
The first barrier is the conventional wastewater treatment process whereby the used water
is treated in the Water Reclamation Plants.
The second barrier, and first stage of the NEWater production process, uses
microfiltration/ultra-filtration to filter out suspended solids, colloidal particles, disease-

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causing bacteria, some viruses and protozoan cysts. The filtered water that goes through
the membrane contains only dissolved salts and organic molecules.
The third barrier, and second stage of the NEWater production process, utilizes
reverse osmosis (RO). In RO, a semi-permeable membrane filters out undesirable
contaminants such as bacteria, viruses, heavy metals, nitrate, chloride, sulphate,
disinfection by-products, aromatic hydrocarbons, and pesticides that cannot pass through
the membrane. Hence, NEWater is free from viruses and bacteria and contains very low
levels of salts and organic matter. At this stage, the water is of a very high quality.
The fourth barrier, and third stage of the NEWater production process, acts as
safety precaution. UV disinfection is used to ensure that all organisms are inactivated and
the purity of the product water guaranteed. With the addition of some alkaline chemicals
to restore the pH balance, the NEWater is ready for use.
Applications
At present, the total capacity of the three factories is about 20 million US gallons
per day (75,700 m/day). About 6% of this is used for indirect potable use, which
contributes 1% of Singapore's potable water requirements of 300 million US gallons per
day (13 m/s). The rest of the water is used at wafer fabrication plants and other nonpotable applications in industries in Woodlands, Tampines, Pasir Ris, and Ang Mo Kio.
Potability
PUB claims that the main reason why NEWater is not used as potable water
directly is the psychological barrier of consuming (treated) sewage. Adding treated
NEWater into the reservoirs helps to ameliorate this problem. The second reason PUB
gives is that NEWater lacks minerals removed during the reverse osmosis process, and
this changes the taste of the water.The quality of NEWater consistently exceeds the
requirements set by USEPA and WHO guidelines and is, in fact, cleaner than the other
sources of Singapore's water. Plans are under way to increase the amount of NEWater in
indirect potable use up to 3.5% by 2011. Also, by 2011, NEWater plants will have the
capacity to meet 30% of Singapore's water needs.
A small percentage of NEWater is blended into reservoirs, and is treated before being
distributed as tap water.
The Singapore Water Reclamation Study (NEWater Study) was initiated in 1998
as a joint initiative between the Public Utilities Board (PUB) and the Ministry of the
Environment and Water Resources (MEWR). The primary objective of the joint initiative
was to determine the suitability of using NEWater as a source of raw water to supplement
Singapore's water supply. NEWater is treated used water that has undergone stringent
purification and treatment process using advanced dual-membrane (microfiltration and
reverse osmosis) and ultraviolet technologies. NEWater could be mixed and blended with
reservoir water and then undergo conventional water treatment to produce drinking water
(a procedure known as Planned Indirect Potable Use or Planned IPU).
Planned IPU as a source of water supply is not new. It has been practised in
several parts of the United States for more than 20 years. At Water Factory 21, Orange
County Water District, Southern California, high quality water reclaimed from treated
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used water has been injected into ground water since 1976. Similarly, at Upper Occoquan
Sewage
Authority (UOSA), North Virginia, high quality reclaimed water is discharged
into Occuquan Reservoir since 1978. Occoquan Reservoir is a source of water for more
than a million people living in the vicinity of Washington DC.
Water reclamation is a growing trend in the U.S. and around the world. In the
U.S., there are several other water reclamation projects that are now being planned or
under construction. Two of them are at Gwinnett near Atlanta, Georgia and at Scottsdale
near Phoenix, Arizona.In 2001, PUB embarked on new initiatives to increase water
supply from unconventional sources for non-potable use. The use of NEWater for wafer
fabrication processes, non-potable applications in manufacturing processes as well as aircon cooling towers in commercial buildings would free large amount of potable water for
other potable purposes.
The NEWater Factories at Bedok and Kranji Water Reclamation Plants was
commissioned at the end of 2002. Following that since Feb 2003, NEWater has been
supplied to wafer fabrication plants at Woodlands and Tampines/Pasir Ris and other
industries for non-potable use. In Jan 2004, another milestone in the NEWater initiative
was accomplished with the commissioning of the third NEWater Factory at Seletar Water
Reclamation Plant which began supplying NEWater to the wafer fabrication plants at
Ang Mo Kio. The total capacity of the 3 NEWater factories is 92,000 m3/day or 20 mgd.
PUB has also completed its evaluation of the Expert Panel's report and accepted the
proposal to use NEWater for indirect potable use in Sep 2002. This means mixing and
blending NEWater with raw water in the reservoirs before undergoing conventional
treatment at the waterworks for supply to the public for potable use. PUB initially
introduced 3 mgd of NEWater (about 1% of total daily water consumption) into our raw
water reservoirs. The amount will be increased progressively to about 2.5% of total daily
water consumption by 2011.

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--- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (IIPM) ---

NANYANG TECHNOLOGICAL UNIVERSITY


Nanyang Technological University (NTU) is a research-intensive university with
globally acknowledged strengths in science and engineering. The university has roots that
go back to 1955 when Nanyang University was set up. Today, NTU has four colleges
with 12 schools, and three autonomous entities, the National Institute of Education, the S
Rajaratnam School of International Studies, and the Earth Observatory of Singapore.
NTU provides a high-quality global education to more than 21,700
undergraduates and 9,400 graduate students. The student body includes top scholars and
international Olympiad medalists from the region and beyond.
Hailing from 55 countries, the university's 2,700-strong teaching and research
staff bring dynamic international perspectives and years of solid industry experience.
Diverse disciplines for diverse talents
Currently NTU is ranked 47th globally by the QS World University Rankings,
placing it in the top 1% of universities globally. In 2012, it was the fastest-rising
university in the top 50 of the 2012 QS World University Rankings as it moved up 11
places from its 2011 ranking, having previously risen 16 places in 2010. In the 2012
ranking, NTU moved up one place to 5th position for faculty diversity, up five places to
59th position for academic reputation and up four places to 47th position for employer
reputation. Among universities in the list, NTU is ranked 9th in Asia.NTU is ranked
among the world's top 100 universities by the Times Higher Education-QS World
University Rankings 2008.
The College of Engineering, with six schools focused on technology and
innovation, has a research output among the top four in the world. The College of
Science, with award-winning faculty and world-class laboratories, runs Singapores only
direct honors bachelor's degree programmes in the biological, physical and mathematical
sciences.
The Nanyang Business School is the first and only Singapore business school to
be ranked in the top 25 of the Financial Times Global MBA 2009 rankings. It is also one
of only three in Asia to be awarded both the EQUIS (European Quality Improvement
System) and AACSB (Association to Advance Collegiate Schools of Business)
accreditations - international hallmarks of quality.
The College of Humanities, Arts, & Social Sciences is home to the Wee Kim Wee
School of Communication and Information, a top journalism and media school in Asia; a
fast-growing humanities and social sciences school with distinctive niches of excellence;
and Singapore's first professional art school offering degree courses in art, design and
interactive digital media.
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The National Institute of Education, Singapore's only teacher-training institute, is


internationally-acclaimed and provides educational consultancy to countries from
Indonesia to Abu Dhabi.
The S Rajaratnam School of International Studies, an autonomous graduate
institution of NTU, runs the Institute of Defense and Strategic Studies, long recognized as
a world authority on strategic studies and security research.
The Earth Observatory of Singapore, established in 2008 with S$150 million in
state funding, is dedicated to hazards-related earth science.
Well-rounded, global education; tailored programmes for high-achievers
The university's academic and research programmes, with real-world relevance,
have reaped dividends in the form of strong support from major corporations and industry
leaders, in terms of both research funding and partnerships and global internship
opportunities for our students.
NTU's Undergraduate Experience, offering a broad education in diverse
disciplines, including residential living and international experience, has also received
external endorsement for its holistic curriculum featuring a rich selection of majors and
minors.
At NTU, academically-inclined students with a yen for research can take part in
the Undergraduate Research Experience on Campus programme. High-caliber students
with a deep passion for science and technology also have the option to pursue the CN
Yang Scholars Programme, a premier undergraduate programme that prepares science
and engineering talents for top graduate schools as well as greater feats in the 21st
century.
Tech-savvy and adaptable, graduates of the university are sought-after and wellpaid, drawing some of the highest starting salaries among local university graduates.
Distinctive edge in science and engineering; Nobel boost
As the main science and Technology University in Singapore, NTU makes
significant contributions to the nation's renewed drive for research and innovation
spearheaded by the Singapore National Research Foundation. This effort will see S$2.4
billion being invested over five years in biomedical sciences, environmental and water
technologies, and interactive and digital media - areas NTU is strong in.
A key node in NTU's pursuit of research excellence is the endowed Institute of
Advanced Studies, focused on promoting science and technology at the highest level. The
institute has attracted 10 Nobel laureates and a Fields Medalist to its panel of
International Advisors, and regularly flies in Nobel laureates and other scientific giants to
enrich the life and work of the university community.
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Local and overseas campuses


NTU's main 200-ha garden campus - housing Singapore's largest on-campus
residence infrastructure including 16 halls of residence for undergraduates and a graduate
hall - is located in the southwestern part of Singapore and will be the Youth Olympic
Village of the inaugural Youth Olympic Games in 2010. Besides the Yunnan Garden
campus, NTU has another campus, NTU@one-north, located next to the Biopolis,
Singapore's biomedical research hub, and Fusionopolis, a new epicenter of engineering
and physical sciences. With its strategic location, NTU is considering setting up a
graduate school at the one-north campus. The graduate school will better synergise the
university with the considerable national resources invested in the Biopolis and
Fusionopolis, and facilitate collaboration with other institutions and agencies in the onenorth region.
NTU at one-north is also home to the NTU Alumni Clubhouse. Its proximity to
the city means that it is more convenient for alumni to gather and connect with the
university. The one-north campus also allows NTU's evening and part-time students
better access, so that the university can enhance its delivery of continuing education
programmes, through the Centre for Continuing Education and Confucius Institute of
NTU also located at the new campus.
In addition to the Yunnan Garden campus and the NTU at one-north campus,
NTU has other campuses in US, Europe, India and China hosted by well-known partner
universities, such as Georgia Institute of Technology in the US, University of St Gallen in
Switzerland and Indian Institute of Technology and Peking University in Asia. Through
the university's flagship Global Immersion Programme, covering 19 cities in six
countries, NTU undergraduates also spend from six months up to a year at these overseas
campuses.
Outstanding international profile NTU's international outreach is broad and strong
and includes academic and research partnerships with more than 400 institutions in about
45 countries.
The university's multi-country programmes and initiatives are conducted with
institutions such as MIT, Stanford University, Cornell University, Caltech, University of
Washington, Georgia Institute of Technology, Carnegie Mellon University, Peking
University, Shanghai Jiaotong University, Waseda University, Indian Institute of
Technology, Cambridge University, Imperial College and Swiss Federal Institute of
Technology.
A rich heritage: national monuments on campus
Gazetted as a national monument in 1998 and now housing the Chinese Heritage
Centre, the beautifully restored former Nanyang University Administration Building,
with a distinct oriental character, overlooks the historical Yunnan Garden. The Nanyang
University Memorial and original Nanyang University Arch were also declared national
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monuments of Singapore in 1998. The NTU Art & Heritage Museum is an approved
public museum under the National Heritage Boards Approved Museum Scheme;
benefactors who donate artworks and artefacts to NTU enjoy double tax deductions.

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LVMH
Bernard Arnault is Chairman and CEO of LVMH Mot Hennessy - Louis
Vuitton, the worlds leading luxury products group. Aworld leader in luxury, LVMH
Mot Hennessy - Louis Vuitton possesses a unique portfolio of over 60
prestigious brands. The Group is active in five different sectors:
Wines & Spirits
Fashion & Leather Goods
Perfumes & Cosmetics
Watches & Jewelry
Selective retailing
Thanks to its brand development strategy, and the expansion of its international
retail network (more than 3,000 stores worldwide), LVMH has had a strong growth
dynamic since its creation in 1987.
Today, almost 100,000 employees, 79% of whom are based outside France, share the
Group's values. Besides its community action for human development - for
example LVMH House and the LVMH-ESSEC Chair - LVMH carries out a number of
initiatives through its commitment to protecting the environment. Faithful to its vocation
as a patron, the Group is also involved in culture and heritage, humanitarian action,
education and supporting young artists and designers.
Wines & Spirits - Mot & Chando
Company overview
In 1446, Jean and Nicolas Mot were made nobles by King Charles VII: thus was
born the famous dynasty that later was to give its name to the greatest chapter in the
history of champagne. In 1743, one of the descendants of the Mot brothers, Claude
Mot, who had been a wine trader in Epernay since the early 18th century, founded the
Maison Mot.
His grandson, Jean Rmy Mot, who was a visionary with a pioneering spirit,
transformed this trading company into the world's leading luxury brand which, for over
two and a half centuries now, has been the veritable embodiment, around the world, of
the genius of champagne.
Since this date of 1743, Mot & Chandon has elaborated the world's favourite
champagnes. The quality of the wines gives full expression to the richness and diversity
of the fabulous vineyards, the largest and most prestigious estate in the whole of
Champagne, made up almost exclusively of Premiers Crus and Grands Crus.
Joyous wines, with a generous and seductive personality, distinguished by their sparkling
fruitiness, their flavoursome body and their elegant maturity.
Ever loyal to the ambition of Jean-Rmy, who believed more than any other in the
seductive power and the magic of champagne, Mot & Chandon is still, and more than
ever before, the symbol of pleasure, grandeur and pure celebration.

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Fashion & Leather Goods - Louis Vuitton Malletier


Company overview
Louis Vuitton, a trunk-maker in Paris since 1854, became a legend in the art of
travel by creating luggage, bags and accessories as innovative as they were elegant and
practical.
A century and a half later, the legend lives on. Strengthened by its international
renown, the legend is embodied by the Monogram canvas, which has enjoyed unrivalled
success since 1896 and played a starring role in the development of modern luxury.
Innovation shapes the story of Louis Vuitton.
Always leading the avant-garde of fashion without compromising traditional
craftsmanship, Louis Vuitton is now active in other creative spheres: ready-to-wear,
shoes, watches and jewelry. Under the artistic direction of Marc Jacobs, the new
collections met with immediate success and renown.
Innovation at Louis Vuitton is blended with tradition. The House is associated
with major events which reflect its passion for excellence.
The Louis Vuitton Classic is the event of the year for automobile collectors from
all over the world, while the Louis Vuitton Cup decides the challenger for the America's
Cup, the most prestigious trophy in international yachting.
In January 2009, Louis Vuitton continued is longstanding relationship with the
world of sailing at the highest level, organizing the Louis Vuitton Pacific Series, a
friendly match racing event.
Continually expanding, Louis Vuitton today boasts 17 production workshops, an
international logistics center, and exclusive shops worldwide.
Perfumes & Cosmetics DIOR
Company overview
Innovation The House
Make women elegant: this has always been Christian Dior's desire. In this way, he
designs dresses, creates perfumes and invents make-up looks for them Today, the Dior
House devotes its entire energy to creating new shades, textures and unique fragrances
that arouse emotion! The Dior spirit keeps on seeking Beauty to live up to the
expectations of the most sophisticated, sexy and elegant women
Sexy Make-Up
Red Christian Dior has chosen this colour since 1947 to light up every woman's lips.
Then, Dior created the "Looks", complete ranges of products evolving as seasons go by.
Each year, new collections offer daring creative and vibrant shades. Women can be even
sexier.
Beauty Skincare
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Light textures, unique hydrating effects, and revolutionary formulas To satisfy


women's most demanding expectations, Dior set up its own research laboratory:
DiorScience. At the Innovation Centre, 200 experts work each day to create and develop
more and more efficient products. It is a magic fusion of women, beauty and science
Dream Fragance
There is a Dior fragrance to suit each woman, whether she is sophisticated,
sensual, natural or elegant Daring as well as floral, Dior fragrances all express a state
of mind, a way of life. Whoever you cross, you leave a spell of seduction in your trail.
Watches & Jewelry - TAG Heuer, Branch of LVMH SWISS MANUFACTURES SA
Company overview
In 2011, TAG Heuer celebrated 150 years of Mastering Speed. Founded in Saint Imier in
1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watch making,
especially in the field of chronographs and ultimate precision.
A legend in Swiss watchmaking, one of the most innovative brands in prestige watches,
TAG Heuer has built on its active commitment in the sports world to create the most
accurate timing instruments and watches in the world.
TAG Heuer is now the leader in mastering luxury chronographs with an unequalled
precision of 1/10th, 1/100th, 1/1,000th and even 5/10,000th of a second.

Leonardo DiCaprio TAG Heuer


From the Olympic Games in 1920 to its role as official watch and chronograph for
the legendary Indy 500 race today, for which it has developed instruments with a
precision of 1/10,000th of a second, TAG Heuer is unrelenting in its quest for innovation,
excellence, performance and prestige.
This ambition is reflected in its partnerships with F1 Vodafone McLaren
Mercedes team and its World Champions Lewis Hamilton and Jenson Button, with Audi
Sport in the Le Mans 24 Hours and endurance races, and also with the Automobile Club
of Monaco for the prestigious Monaco Grand Prix
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As the official partner of the Monaco Grand Prix, of Audi Sport for the Le Mans
24 Hours and of the Indy 500, TAG Heuer is mastering speed on the three most
emblematic circuits of motor racing. More recently, TAG Heuer has also become a
partner of Oracle Racing, the 34th America's Cup defender.
More than ever, the brand epitomizes prestige and performance through active
partnerships with actress Cameron Diaz, actors Leonardo DiCaprio, Shah Rukh Khan and
Chen DaoMing, Norwegian golf star Suzann Pettersen and WTA tennis champion Maria
Sharapova.
Today TAG Heuer develops and manufactures its own movement: the Calibre
1887, a chronograph with an oscillating pinion invented by Heuer in 1887, along with the
Monaco V4, a movement driven by belts, as well as the Mikrograph, accurate to 1/100th
of a second. This watchmaking excellence has earned the company membership in the
very exclusive circle of the elite of Swiss watchmaking, the Fondation de la Haute
Horlogerie (FHH).
Selective retailing - DFS Group LTD
Company Overview
DFS Group Limited is the world's leading luxury retailer catering to the traveling
public. A position attained by listening to the clientele, adapting to changes in the
customer base, and continually responding with innovative concepts.
Its strength lies in its strategic brand partnerships, groundbreaking store and
product development, superior assortments, and targeted marketing programs.
As DFS Group Limited continues to perfect its business model and improve its
offerings, and expand into emerging markets, it is well positioned to remain the world's
leading luxury retailer.
DFS covers the world, employing more than 6000 people in its offices, DFS
Gallerias, airport shops, and other stores. Corporate headquarters is based in Hong Kong,
the global Merchandising team in San Francisco and Hong Kong, and both Global
Finance and Information Technology in Singapore.
DFS operating divisions are clustered into two geographic groups. The West
Group includes Guam, Hawaii, Palau, Saipan, Okinawa and the U.S. Mainland. The East
Group includes Hong Kong, Australia, Bali, Beijing, Hainan, Macau, New Zealand,
Singapore, Taiwan, Vietnam, Abu Dhabi, Mumbai and Tokyo.
Financial Overview
LVMH has posted Euro 28,103 million revenue in 2012 and in 2011 it was Euro
23,659 millions. In 2012 LVMH has got maximum business from Asia and US which is
around 51%. Fashion & Leather goods has generated 35% revenue for LVMH.
The Group's commitment towards environmental protection materialized in 2001
by the the "Environmental Charter" was reinforced in 2003 by joining the United Nations'
Global Compact. That initiative, which was launched by Kofi Annan, Secretary General of
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the UN, requires its signatories to apply and promote nine principles in the field of human
rights, labor and the environment.

National University of Singapore

The National University of Singapore Chinese is a comprehensive research


university located in Singapore, being the flagship tertiary institution of the country
which has a global approach to education and research. Founded in 1905, it is the oldest
higher learning institute in Singapore, as well as the largest university in the country in
terms of student enrollment and curriculum offered.
The university's main campus is located in southwest Singapore at Kent Ridge,
with an area of approximately 1.5 km2 (0.58 sq mi). The Bukit Timah campus houses
the Faculty of Law, Lee Kuan Yew School of Public Policy and research institutes, while
the Duke-NUS Graduate Medical SchoolSingapore is located at the Outram campus.
The former British Prime Minister Tony Blair had named NUS as the
headquarters of his Asian Faith and Globalization Initiative together with Durham
University in the UK and Yale University in the USA to deliver an exclusive programme
in partnership with Tony Blair Faith Foundation.
History
In September 1904, Tan Jiak Kim led a group of representatives of the Chinese
and other non-European communities, and petitioned the Governor of the Straits
Settlements, Sir John Anderson, to establish a medical school in Singapore. Tan, who
was the first president of the Straits Chinese British Association, managed to
raise $87,077, of which the largest amount of $12,000 came from himself. On 3 July
1905, the medical school was founded, and was known as the Straits Settlements and
Federated Malay States Government Medical School.
In 1912, the medical school received an endowment of $120,000 from the King
Edward VII Memorial Fund, started by Lim Boon Keng. Subsequently on 18 November
1913, the name of the school was changed to the King Edward VII Medical School. In
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1921, it was again changed to the King Edward VII College of Medicine to reflect its
academic status.
In 1928, Raffles College was established to promote arts and social sciences at tertiary
level for Malayan students.
Foundation
Two decades later, Raffles College was merged with the King Edward VII
College of Medicine to form the University of Malayaon 8 October 1949. The two
institutions were merged to provide for the higher education needs of the Federation of
Malayaand Singapore.
The growth of UM was very rapid during the first decade of its establishment and
resulted in the setting up of two autonomous divisions in 1959, one located in Singapore
and the other in Kuala Lumpur.
In 1960, the governments of then Federation of Malaya and Singapore indicated
their desire to change the status of the divisions into that of a national
university. Legislation was passed in 1961 establishing the former Kuala Lumpur
division as the University of Malaya while the Singapore division was renamed the
University of Singapore on 1 January 1962.
NUS Present Form
The National University of Singapore was formed with the merger of the
University of Singapore and Nanyang University in 1980. This was done in part due to
the government's desire to pool the two institutions' resources into a single, stronger
entity, and promote English as Singapore's only main language. The original crest of
Nanyang University with three intertwined rings was incorporated into the new coat-ofarms of NUS.
NUS began its entrepreneurial education endeavours in the 1980s, with the setting
up of the Centre for Management of Innovation and Technopreneurship in 1988. In 2001,
this was renamed the NUS Entrepreneurship Centre (NEC), and became a division of
NUS Enterprise. NEC is currently headed by Professor Wong Poh Kam and its activities
are organized into 4 areas, including a business incubator, experiential education,
entrepreneurship development, and entrepreneurship research.
Today, the National University of Singapore has 16 faculties and schools across
three campus locations in Singapore Kent Ridge, Bukit Timah and Outram and
provides a broad-based curriculum underscored by multi-disciplinary courses and crossfaculty enrichment.
Education
NUS has a semester-based modular system for conducting courses. It adopts
features of the British system, such as small group teaching (tutorials) and the American
system (course credits). Students may transfer between courses within their first two
semesters, enroll in cross-faculty modules or take up electives from different faculties
(compulsory for most degrees). Other cross-disciplinary initiatives study programmes

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include double-degree undergraduate degrees in Arts & Social Sciences and Engineering;
Arts & Social Sciences and Law; Business and Engineering; and Business and Law.
NUS has 16 faculties and schools, including a Music Conservatory . Currently, it
has seven overseas colleges at major entrepreneurial hubs in Shanghai and Beijing
(China), Israel, India, Stockholm (Sweden), Silicon Valley and Bio Valley (US).
NUS overseas colleges
The NUS Overseas Colleges (NOC) programme started in 2001, providing
students with an educational experience in entrepreneurial and academic hubs around the
world. Students spend 612 months overseas, interning at start-up companies and taking
entrepreneurship related courses at partner Universities. There are 7 colleges, in the
Silicon Valley (US), Philadelphia (US), Shanghai (China), Beijing (China), Stockholm
(Sweden), India and Israel.
The local equivalent is the Innovative Local Enterprise Achiever Development
(iLEAD) initiative, where students intern at innovative Singapore companies. This is a 78 month programme that cultivates an entrepreneurial mindset, and develops leadership
and management skills.
NOC set up an entrepreneurial-themed residence,[11] known as N-House. Located
within the NUS Prince Georges Park residence, this houses about 90 students, who are
graduates of the NOC and iLEAD programmes. Entrepreneurial activities are also
organised by the N-House residents, and these include entrepreneurial sharing sessions,
business idea pitching and networking events.
University Rankings
NUS has been consistently ranked among the best in both Singapore and Asia.
The ARWU (2012) placed it in the range of 100150 worldwide and the best in
Singapore. Moreover, in the same academic year, the QS World University Rankings
(2012/13) ranked NUS 25th within the world and 2nd within Asia, whilst the
independent QS Asian University Rankings (2013) also considered it to be
second. Furthermore, the Times Higher Education World University Rankings (201213)
placed NUS at 25th in the world and second in Asia, when its World Reputation
Rankings regarded it 22nd globally.
In the 2011 rankings, Forbes ranked the NUS Business School's Master of
Business Administration (MBA) programme which has emerged top in Singapore and
Asia on Forbes' list and placed fourth Internationally after IESE Business School.
The Financial Times places NUS School of Business at 23rd in their global MBA ranking
tables.
Business School
NUS Business School was founded as the Department of Business Administration in
1965. It has six departments: Accounting, Strategy and Policy, Decision Sciences,
Finance, Management and Organization, and Marketing.
Graduate programmes offered include the Master of Business Administration (MBA),
NUS MBA Double Degree (conducted jointly with Peking University), UCLA-NUS
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Executive MBA Programme, Asia-Pacific Executive MBA (English and


Chinese), S3 Asia MBA(conducted jointly with Fudan University and Korea
University).
NUS is running number colleges & Research centers in Singapore and abroad. Some
colleges and research centers names are given below:
Faculty of Arts and Social Sciences of National University of Singapore(FASS)
The School of Computing (SoC)
The School of Design and Environment (SDE)
The Faculty of Engineering (FOE)
Department of Law in the then University of Malaya
Yong Loo Lin School of Medicine
Duke-NUS Graduate Medical School Singapore
The Faculty of Science (FOS)
Lee Kuan Yew School of Public Policy
NUS Graduate School for Integrative Sciences and Engineering
Yong Siew Toh Conservatory of Music
NUS University Town
Cinnamon College
Tembusu College
NUS High School of Mathematics and Science
Research institutes and centres
Major research facilities
Campus facilities and Resources
IT and computing services
The IT facilities and network are generally provided by its central IT department,
Computer Centre. NUSNET is used in research, teaching, learning and administration. In
2004, a campus-wide grid computing network based on UD Grid MP was deployed,
connecting at least 1,000 computers. This becomes one of the largest such virtual
supercomputing facilities in the region.
Library services
The NUS Libraries comprises 7 libraries, namely, the Central Library, the
Chinese Library, the CJ Koh Law Library, the Hon Sui Sen Memorial Library, the
Medical Library, the Music Library, and the Science Library. Its primary clients are the
NUS and NUS-affiliated research institutes, students, teaching, research and
administrative staff members, as well as a sizeable group of external members. Its
collection encompasses subjects in architecture, building and real estate, business,
dentistry, engineering, computer science, the humanities and social sciences, law,
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medicine, music, nursing and science. As of June 2010, there are close to 1.5 million
unique titles, and 23,290 microform resources in the collection.
Alumni
Since its inception in 1905, the National University of Singapore and its
predecessor institutions have produced many illustrious individuals. This list includes 4
Singaporean Prime Ministers and Presidents, 2 Malaysian Prime Ministers, politicians,
judiciaries, business executives, educators and local celebrities.
NUS counts among its graduates, heads of states Abdul Razak Hussein, Benjamin
Sheares, Goh Chok Tong, Lee Kuan Yew, Mahathir Mohamad and S.R. Nathan. A
number of its graduates are also notable politicians. Rais Yatim is Malaysia's current
Minister for Information, Communications and Culture. Ng Eng Hen is Singapore's
current Minister of Defense.
Business leaders such as CEO of the Singapore Exchange and Singapore Tourism
Board Chew Choon Seng, CEO of the Hyflux group Olivia Lum, CEO of the Temasek
Holdings Ho Ching and CEO of SPRING Singapore Philip Yeo.
In international politics, the school has produced the Director General of World
Health Organisation Margaret Chan, former President of United Nations Security
Council, Kishore Mahbubani and S Jayakumar and Vice-President of the International
Olympic Committee, Ng Ser Miang.
In Singapore's legal sector, NUS served as Singapore's only law school for half a
century, until SMU was set up in 2007. Therefore most of Singapore's judiciaries come
from the school. This includes Singapore's Minister for Law and Foreign Affairs, K.
Shanmugam, the fourth Chief Justice of Singapore, Sundaresh Menon and the third Chief
Justice of Singapore, Chan Sek Keong.
In academia, NUS boasts of its current President Tan Chorh Chuan, President
Emeritus of Nanyang Technological University, Su Guaning, Former Vice-President of
Finance for University of Virginia and Cornell University, Yoke San Reynolds and
former Vice-Chancellor of the University of Hong Kong, Wang Gungwu.

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