GANDHINAGAR INSTITUTE OF TECHNOLOGY

MBA DEPARTMENT

Consumer Behavior Articles On

1. 2. Samsung launch Galaxy Note 3 Audi launch Q3 S

PREPARED BY
NAME: Parmar Nirav A. ENROLLMENT NO.:127150592024

SUBMITTED TO
PROF. NEHAL A. SHAH Asst. Professor, !"

SUBJEC ! C"NSU#E$ BE%A&'"$ (CB) (2*3+1+1)

BATCH: 2012-2014

1. Samsu ! "au #$ Ga"a%& N'() *

'nt,oduction : Samsung has never shied away from playing it large .Its latest venture the Samsung galaxy Note 3 is no different. The new draw in the smart phone arena, note 3 stays one notch up from its predecessors. It combines a plethora of improvements, combining the best from the previous version, to deliver one of the most powerful smart phones in the mar!et today. It pac!s in a "uad core #$%&'()) snapdragon *++ processor with 3,- .%) a dynamic /.0 inch full 12 Super %)(&32 display, a 43 megapixel camera56)7 at the front8and improved stylus5S pen8 and a deluge of other features in an ultra slim body to deliver pac!age to boast for let us evaluate the phone. -eatu,e! Sc,een! /.0 in full 12 super %moled .,ocesso,! 6.3 ,19 "uad core #$%&'()) snapdragon *++ $A#! 3,- .%) Sto,age! 36:;< ,- plus microS2 slot supporting up to ;<,- cards. "/e,ating System! %ndroid <.3 with Samsung Touch wi9 Came,a! 43 )7 rear 'amera, 6 )7 front =acing 'amera Connecti0ity! &T3, >i =i 5n:ac8, N=', -luetooth <.+ with -&3, I. and ,7S 1imensions: 4/4.6?0@.6?*.3 mm 2eight! 4;*g .,ice! /+,;/+

1esign!
Inspired heavily from the iconic i7hone in terms of appearance, the *.@ mm thic! galaxy note 3 in slee! and stylish. >ith a 4;* g plastic body, it feels really light for its massive si9e. The ,alaxy note 3 Sports textured faux leather bac! with stitching around the edges and Samsung generic glossy metallic rim around the body. The leather bac! adds to the grip while handling a Smartphone of this si9e. &i!e the previous to note this one comes with stylus as well. The S pen responds well and provides easy applicability. %nother great improvement is the new set of air command namely the 7en window , S finder , Screen write , Scrap bro!er and %ction )emo.

.e,3o,mance!
The note 3 Specifications ma!es nearly perfect next generations phone .The snapdragon *++ processor show cases its tenacity, allowing instant app downloading with no noticeable lag multitas!ing on the new note is facilitated easily, owing to the 3,- of .%). 3ven the most high end games run without a hitch.

&e,dict!
2espite a few glitches the galaxy note 3 is Samsungs much awaited answer to the intense competition in the smart phone mar!et. Though the aesthetic appeal has significantly improved than the previous iterations, it still feels slightly overpriced in comparison with i7hones and 1T's. -ut if one can ignore that, the galaxy note 3 nearly hits all the right for Smartphone lovers.

Custome, $e0ie4!
%s a smart device, ,alaxy Note 3 is excellent. It has one of the best screens we have seen in a Smartphone. It is fast and functional. The ,alaxy Note 3 camera matches the best shooters out there. Stylus is useful and there are some uni"ue software features. (ther than the plastic in the design, we do not find any significant flaw in it. $ser interface could have been better loo!ing but it is hardly a deal brea!er. %lso, the device is too big to be used single handedly. -ut that is by design and not a flaw. Aou !now you are buying a big device when you opt for ,alaxy Note 3. %ll this functionality comes at a cost. .s <@,@@+ to be precise. Aou may get it for a few thousands rupees less in the mar!et but there is no doubt that ,alaxy Note 3 is an expensive device. If you need it for its excellent screen or can use the added functionality it has, this is a fair price to pay. -ut if you donBt need the extra functionality that ,alaxy Note 3 offers, Sony Cperia D4 and &, ,6 offer better value for money.

2. Audi launch Q3 S

The new base variant #3 from %udi loses out on %ll >heel 2rive and over <+7S of power as compared to the standard model, but at a sub 6/ la!h ex showroom price tag, it may Eust attract the younger luxury car enthusiasts who till now have shied away from investing in the baby # %udi as we see it see!s to redeem its compact S$F, the #3Gs identity as one of the more affordable luxury car offerings here in India, and the launch of its S 3dition may Eust help them achieve that.

The #3 S 3dition features a de tuned 6.+ T2I four cylinder engine which now ma!es 4<67S as opposed to the 4*+7S on the standard #3 ma!es. It delivers 36+Nm of tor"ue between 4,0/+ 6/++rpm. )ated to a six speed manual transmission the lighter #3 S 3dition is now a far more fuel efficient vehicle returning 40.36!mpl according to %udi. Spea!ing at the launch of the new %udi #3 S 3dition, )ichael 7ersch!e, 1ead, %udi India said, HThe %udi #3 S 3dition is our answer to this ever increasing demand for luxury mobility with the thrill of self controlled driving. >e are confident that the %udi #3 S 3dition will be yet another successful addition to our success story in India.I (n the comfort and convenience front, the #3 S does cut bac! a little, but features such as a leather covered multi function steering wheel, a power adEustable driver seat, fold out ;./ inch media screen, &32 interior lighting pac!age and a voice dialogue system should !eep new buyers happy for now. ; airbags and rear par!ing aids should ma!e the #3 S version a sufficiently safe car to drive around and this coupled with driver assist functions li!e hill start assist, cruise control and an 3S' system only add further to the overall safety factor. Incidentally, the #3 S version was launched at %udiGs newly inaugurated %udi 2elhi 'entral showroom in New 2elhi. This is %udiGs 3rd dealership in the city, which features a ; car display and is spread over a total area of ;,34/ s" ft. %udi plans to expand its networ! to 3< dealerships by the end of 6+43. The occasion also mar!ed the launch of %udi 'lub India, the first dedicated club for %udi owners in India. 7riced at .s 6<.@@ la!h 5ex showroom 2elhi8 %udi India has launched the %udi #3 S 3dition online, and as a special initiative the first 4+ %udi #3S 3ditions boo!ed online will win a special off road style pac!age. The ,erman luxury car ma!er is confident that this innovative approach will further strengthen their # portfolio.

Custome, $e0ie4
%udiGs rivals )ercedes -en9 and -)> are busy bringing in expensive, high end hatchbac! cars in the form of the % class and the 4 series, but %udi isnGt Eoining the fight with the %3 Sport bac!. Instead, the carma!er is ta!ing its baby S$F a few notches down in price to compete directly with the aforementioned hatchbac!s. The advantage of this strategy is "uite plain to see J the #3 is more S$F than hatchbac! and, as such, will be bigger and offer better perceived value than the )erc or the -)>. Throw in the Indian love affair with the S$F, especially one that has four rings on its nose, and you can see that this move by %udi is more clever calculation than gamble. >hat will also help tremendously here is the fact that %udi will start assembling the #3 in India, thereby attracting fewer duties. %nd thatGs not all. %udiGs ta!ing another unprecedented step J this #3 6.+ T2I 5it will be called the %udi #3 S8 will come with a six speed manual gearbox and wonGt have %udiGs #uattro all wheel drive system. %lso, the !ey challenge for %udi lies in cutting down on e"uipment without ma!ing the #3 feel too pared down J buyers will still expect it to feel li!e an %udi.