All Around. . .
Uptowne
Beach Music is a Blast!
Boasting an attendance top-
ping at over 1,700, the third
Beach Music concert on Thurs-
day, September 24, confirms the
series a resounding success!
Though the promoter and
organizers would probably admit
to a few private prayers prior to
the first concert that attendance
would reach 500, they needn’t
have worried; the first concert
topped out over 1,000, and even
the second in the series that was
INSIDE THIS ISSUE:
Beach Music Blast
Uptowne Receives CVB
Grant Award
New Name for Core
City
Advertising & Promot-
ing Uptowne
Event Planning
Business 2 Business
Call to Action
Calendar
Missions & Visions
Partnering with the
CVB
City Supports
Uptowne
Origins of Core City
Volume 1 Issue 2
September 2009
moved indoors due to rain all informed of events in Up-
closed in on 1,000 attendees.
towne.
Privately, some predictions Thanks are due to all who
are that attendance for the have volunteered hours to hand
fourth, and final, concert will top out the red tickets: Angela
2,000. The last concert is sched- Morakis and Mason & Pressly
uled for Thursday, October 1. Garner (Decorative Magic Design
Center); Pat & John Lindsay
Volunteers have handed out
(CaroLens); Jay Wagner, Esq.;
hundreds of red tickets to con-
Mike De Foggio (Capelli Salon);
cert goers promising they will
Michelle Beck (Beckoning Salon &
enjoy specials and discounts
Spa); Mark Rumley (Triad Uni-
when they return to Uptowne on
forms); Sarah Allen (Grace
Saturdays. Volunteers are also
collecting email addresses so Flower Shop); and Scott Jackson
email blasts can be used to keep (Lazy Daisy). 
1 Core City is now The City Project
Core City has a new name. The City Project and a new logo, designed
1
by McNeill Communications, were unveiled at the first beach music
concert on September 10. 
1
2
CVB Grant Application Successful
3
On September 16, the Convention and Visitors Bureau notified
the Uptowne High Point Association that an award had been made
3
to the association for $7,500. The award will be used to acquire
pole banners to designate the district. The logo, voted on and ap-
4
proved at the June meeting is in final design stages. The logo and
color palette, chosen from The City Project palette, will be pre-
4
sented at the board meeting on October 12.
4 The logo designer, Thomas McGuire (grimsom@gmail.com), a
graphic design student at GTCC, will receive a small stipend for his
work, and the remainder of the grant award will be used to print
5
the first brochures for the district. The brochures will be included
in welcome packets to be distributed by the CVB to groups visiting
6
High Point for conferences and seminars.
6

 VOLUME 1 ISSUE 2

Advertising & Promoting Uptowne

HPU Passport White Lights A-frame Signs

Program
The HPU passport program After dark, it’s easy for A-frame signs are one more
offers the opportunity for HPU passersby to question whether a weapon in the advertising &
students to use a debit card to business is operation. Dark win- promotion arsenal for Up-
make purchases at local busi- dows can be interpreted in two towne. With the sign ordi-
nesses. A third-party firm con- ways: 1) a business is located nance variance granted to Up-
tracts with the university to pro- there, but it is after operating towne, busi-
vide the program. hours or 2) a business was lo- nesses can
cated there, but has ceased op- advertise spe-
In a meeting at HPU, Up-
erations. cials and pro-
towne businesses were invited
motions or
to enroll in the passport pro- The twinkling lights appearing
simply wel-
gram. As soon as full informa- in windows throughout the dis-
come visitors
tion on the program is available, trict make it obvious that Up-
to Uptowne
an email will be issued with towne is open for business. without con-
those details.   cern that they
will be fined
or have the signs confiscated by
the city.
Solicitation of checks for a-
Festival Lights frame signs is completed. The
order will be placed no later
than Wednesday, September
A familiar site at restaurants with 30. This is the only opportu-
outdoor dining, festival lights are a nity to take advantage of the
universal indicator of eateries and quantity discount. If you want a
night life. October will begin a cam- sign, make your check for
paign to install festival lights at Up- $77.52 payable to Fast Signs
towne restaurants and clubs. and call Gray Wehrley, 688-
6186, to pick it up. 

White Boards & Chalk Boards

A quantity discount is being pursued for the white boards and chalk boards to be attached to
the a-frame signs when they arrive. Watch for emails with pricing details.
In addition, a team of volunteers is being recruited to help mount the boards to the a-frames.
Any merchant who has ordered an a-frame sign should send an email to Gray Wehrley,
gwehrley@triad.rr.com, indicating the type of board required, whichever is appropriate to the
business, and whether the volunteer services will be needed for the mounting process.


Contact: Gray Wehrley Wendy Fuscoe

Phone: 688-6186 833-8547
Email: gwehrley@triad.rr.com wendy.fuscoe@highpointnc.gov UPTOWNE

Page 2
VOLUME 1 ISSUE 2

E ve n t P l ann i n g Events will com- posters to advertise the event.

The latest event creating a
buzz in Uptowne has designers
and decorators scurrying to be
included in the Designer Holiday
Showcase, organized in conjunc-
tion with the Junior League of
High Point and scheduled at the
Briles House two consecutive
weekends in November.
Designers will start meeting at
the Briles House this week to bid
on rooms and begin the planning
process that will result in opulent
holiday décor for every room on
the first floor, including the front
door and porch.
mence with a gala pre-
Merchants wishing to encour-
view the evening of No- age traffic to their Uptowne busi-
vember 6. Briles House will be nesses, may choose to function
open for tours on as ticket sales cen-
both Saturdays,
Nov. 7 and Nov. Tickets include lunch at Uptowne ters.
14. Tickets in- restaurants and entitle holders to Additional adver-
clude lunch at enjoy trolley rides to both lunch tising opportunities
Uptowne restau- and Uptowne gift boutiques. will also be available.
rants and entitle As the planning
holders to enjoy progresses, updates
trolley rides to both lunch and
will be issued.
Uptowne gift boutiques.
Proceeds will benefit Hospice
Sunday, 11/8, is family time
with Santa, milk, and cookies. A of the Piedmont.
photographer will be present to For more information on up-
capture each precious moment. coming events, see page 5.
Each business will receive 

Business 2 Business
Just Priceless The Drawing Academy Southern Chic Salon
Is Moving! thedrawingacademy.com 803-B North Main Street
On October 1, Just Price- Melody Miller is in the final On October 24, Jessica Ragan
less will open at their new loca- stages of up-fitting the former and her team of hairdressers will
tion, 1313 North Main Street, Paramount Furniture building on stage a cut-a-thon. With their
formerly the location of Ray- Main Street to open The Drawing chairs moved into the parking lot,
mond Waites. Academy. they will cut hair for $10!
When a date is set and The Drawing Academy will Also in October, Southern
plans are complete for the open its doors to reveal a gallery Chic will offer pink hair extensions
Grand Re-Opening, more infor- and classrooms as well as other for $5 in partnership with the
mation will be announced, in- art forms. Susan G. Komen fight against
cluding opportunities to pro- As plans unfold for the Grand breast cancer.
mote this solid sign of growth
Opening, opportunities to pro- Jessica, 889-2442, would ap-
in Uptowne! mote this new venture in Up- preciate any tie-ins other Up-
 towne will be proposed. towne businesses would like to
propose. Let’s put our thinking
 caps on to find ways to partner
with and promote Southern Chic
Char-Grill Opening set for mid-November Salon in their efforts for this wor-
Scott Hiatt reports that the site, formerly Armadillo Grill, thy cause. 
will be complete and equipment delivered and installed in time
for opening in mid-November. Some folks are still fuzzy on the exact goals of core
city and what the Uptowne district is all about. The
As planning progresses, more information will be made background information on pages 4 and 5 will be in-
cluded in the newsletter through the end of the year.
available.  Beginning in January, the newsletter will shorten to only
current news & happenings in Uptowne.
Page 3
UPTOWNE
VOLUME 1 ISSUE 2

Page 4
*** Call to Action ***
Uptowne businesses include retail, restaurants, hospitality, As the newsletter makes appar-
and personal and professional service providers. While Up- ent, Uptowne is empowering itself to
towne leadership is dedicated to promoting all business inter- become a bonded community, grow-
ests in Uptowne, many events and promotions will naturally ing as an influence in our city.
benefit retail & restaurants to a greater degree than the service It is imperative that individual en-
providers, so your Uptowne leadership is constantly searching trepreneurs step forward to assume
for methods to provide roles for our service providers. leadership roles in Uptowne.
In the upcoming months, service providers will be encour- Block Leaders are being recruited
aged to take on the role of ticket sales centers and to become to distribute newsletters, promote
the information centers for Uptowne events. Additionally, ad- Uptowne initiatives, and act as mini-
vertising opportunities will usually be available. promoters for the strip, block, or
Service providers are encouraged to actively pursue tie-ins cluster of neighboring businesses.
with all promotions and events.  Please Volunteer! Call Gray Today!
688-6186

Missions & Visions

Mark Your Calendars!

October 1
Final Beach Music Festival
(Armadillo Grill & Shops at Emerywood)
October 12
Regular Uptowne Board Meeting
Library Conference Room, 3rd floor
November 2
Regular Uptowne Board Meeting
Library Conference Room, 3rd floor
November 6, 7, 8, & 14
Designer Holiday Showcase at the Briles House
December 7
Regular Uptowne Board Meeting
Library Conference Room, 3rd floor
As we continue to organize, we
will channel our energies into creating
strong working committees charged
with implementing the Uptowne vision.
Please be willing to serve.
Core City Mission
Composed by Wendy Fuscoe
The mission of Core City
High Point, Inc. is to spearhead
the revitalization of the Core - an
eleven square mile area sur-
rounding and including down-
town High Point.
Our strategy for carrying out
this mission is four-fold: 1) Ac-
tively engage in promoting the
return of people, businesses and
services to the core city; 2) Iden-
tify and develop incentives, initia-
tives, and funding mechanisms
that encourage public/private
partnerships; 3) Serve as a re-
source to energize neighborhood
reinvestment; and 4) Reduce
sprawl, make use of existing in-
frastructure, and encourage revi-
talization.
Our vision is for a core city
that symbolizes economic health,
local quality of life, and commu-
nity pride.
Uptowne Association
Mission & Purpose
“Uptowne High Point is the
vibrant, economically healthy
heart of the community, the loca-
tion of the best restaurants and
entertainment and where arts and
culture thrive.”
Our association is formed by
interested stakeholders to initiate
and advance the core city vision
in Uptowne and to increase traffic
and business opportunities. Our
name, logo, tag line, etc. will be
used to advance our message.
The first steps to organizing
the merchant community have
been borrowed from the Core
City plan.
1. Coordinate days and hours of
operations, where applicable.
2. Adopt a destination name
We have agreement on Up-
towne, have selected a logo and
are pursuing designation sign-
age.
(Continued on page 6)

UPTOWNE
VOLUME 1 ISSUE 2
Page 5

Partnering with the CVB

The following is a list of groups who will be coming to High Point for competitions, seminars, or con-
ferences. The promotion or event proposed by Uptowne to entertain/provide services is noted. There
may be additional promotions being discussed which are not noted inasmuch as it is too early in the
planning stages.
November 5—8
October 23—25 Special Olympics will be held in
High Point Classic Dancesport HP the same weekend we host
Championships held at the IHFC the Mid Atlantic Gaming.
building. Initial plans are to use our a-
Competitions start early and frame signs to welcome the Spe-
run late. Our only opportunity cial Olympics to Uptowne.
to entertain these visitors ap- Additional suggestions are ap-
pears to be to provide meals on preciated.
Friday and Saturday nights.
They have specifically asked
for, and we are searching for fund- November 8—11
ing to provide, transport for the NC Presenters Consortium will host a
competitors to and from the IHFC national Arts Market.
and Uptowne restaurants. Early proposals include meals, but it is
early in the planning stages.

November 5—8 November 13—14

Mid Atlantic Gaming hosted by
Justus Productions, High Point
Best Western will host
these visitors who are avid
board-game players. The gam-
ers engage in almost round-the-
clock gaming, and the Best
Western allows them to bring
in their own food.
Customized menus that fea-
ture sandwiches named after
popular game characters or
pieces will be distributed by
Uptowne restaurants.
Uptowne restaurants ex-
pect to provide both lunch and
dinner to participants.
Miss NC and Miss NC Teen Pageants
These groups are entertained royally while in HP, both by the
CVB and HPU.
It is anticipated that meetings with the
planners will result in opportunities for
Uptowne.
January 31—February 5, 2010
Southern Building Materials Association
This group may provide the best opportunity for
Uptowne to make a big and lasting impression.
It is too early in the process to have any hard in-
formation.

If any of these groups excites your imagination for a promotion or event in Uptowne, please share your
ideas!

UPTOWNE
VOLUME 1 ISSUE 2
Page 6

Missions & Visions

(Continued from page 4)
3. Organize joint advertising among
businesses
Event & Promotion Planning Com-
mittee is spearheading the planning
. the Chamber of Commerce.
4. Organize special events/sales pro-
motions
The Beach Music festival will kick
off our special events calendar.
5. Pursue business retention, ex-
Origins of Core City
In 2004, High Point City Council expressed
interest in housing issues (how to deal
with boarded up/substandard housing,
reuse of existing housing) and the stabi-
lization of neighborhoods in the urban
core of the city.
pansion, and recruitment.
Gary Simon is a member of
the Economic Development
Committee, and the associa-
tion is in close contact with
In addition, every business
operator is invited to suggest
businesses that would com-
City Supports
plement their own.
Uptowne

As Uptowne embraces the
opportunities presented by the
core city plan, the district enjoys
In August 2008 the Core City Steering
contributions made by the city:
Committee selected an Executive Di-
rector.
In October 2008 the Core City was regis-
tered as a nonprofit and the Core City
1. The city has agreed to install
Steering Committee became the Core the pole banners.
City Board of Directors.

To ensure a uniform, strategic response, the
City Manager (Strib Boynton) directed
the Planning Department to develop a
strategy for the redevelopment, revitali-
zation and enhancement of the urban
core of the city.
The Planning Department recommended the
city hire a consultant who would com-
prehensively address the downtown
and adjacent neighborhoods and iden-
tify opportunities to revitalize and en-
hance the core city.
A consultant was selected. In December
2005, they began with a public kickoff
and the selection of the core city com-
mittee to provide community input into
the consultant planning process.
In February 2007 the final plan was
adopted by City Council.
In the fall of 2007 the City Council offi-
cially appointed the Core City Steering
Committee (basically the same group
that had been working with the consult-
ants). The consultants recommended
the creation of a nonprofit organization
to oversee the implementation of the
core city plan, and this committee was
charged with working towards the
creation of this entity and implementa-
tion of the Core City plan.
Key Concepts of the Core City Plan
The Core City is an eleven square mile area
surrounding and including what tradi-
tionally has been called our
“downtown.” The downtown is only a
small part of the larger core.
The plan targets 8 neighborhoods for revi-
talization and rejuvenation and where
concerted action can, we believe, cre-
ate urban energies for economic
growth and resultant reductions in
crime and increases in property values.
The plan also identifies three key insti-
tutions (High Point University, GTCC’s
South Main Campus and the Hospital
District) whose growth areas must be
protected. The plan also clarifies the
Furniture District and its relationships
with other areas of the city.
The Core City Board elected to implement
the plan in phases. The first phase in-
cludes 1) North Main Street and Lex-
ington Avenue (as a regional entertain-
ment destination) 2) Washington Drive
and surrounding neighborhoods 3)
West End, and 4) GTCC/South Main.
N. Main Street from Ray to State Street,
with West Lexington as the center
point, is High Point’s best location for a
destination restaurant and mixed-use
district. The raw ingredients for this
Continued at right
2. Plans remain in place for the
city to repair curbs and side-
walks in Uptowne.
3. The city is spending thou-
sands each week in in-kind
services for the beach music
concerts (e.g. traffic manage-
ment, security, and garbage
disposal).
4. We continue to anticipate
grant money to make the in-
stallation of park benches,
trash containers, and bike
racks possible.
Remember, our strength is
enhanced every time we work
together toward the common
goal of promoting and growing
Uptowne! 
type of use already exist. The City Council
has already adopted use restrictions and
design guidelines for future growth.

UPTOWNE