CHAPTER I Introduction

BRANDAWAIRNESS
Definition:

Brand name, symbol or other identifying mark for a seller's goods or services. It is distinct from other sellers.
Also Known As:

Trademark, Trade Name

Examples:

Brands may identify one particular item, an entire product line, or all items for sale by retiling product. Brand awareness is an important was of promoting commodity-related products. This is because for these products, there are very few factors that differentiate one product from its competitors. Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales.

For example, in the soft drink industry, very little separates a generic soda from a brandname soda, in terms of taste. However, consumers are very aware of the brands Pepsi and Coca Cola, in terms of their images and names. This higher rate of brand awareness equates to higher sales and also serves as an economic moat that prevents competitors from gaining more market share Brand awareness is a marketing concept that measures consumers' knowledge of a brand's existence. At the aggregate (brand) level, it refers to the proportion of

BRAND AWAIRNESS

Measurement driven conceptualization

Brand awareness can be measured by showing a consumer the brand and asking whether or not they knew of it beforehand. However, in common market reseal practice a variety of recognition and recall measures of brand awareness are employed all of which test the brand name's association to a product category cue, this came about because most market research in the 20th Century was conducted by post or telephone, actually showing the brand to consumers usually required more expensive face-to-face interviews (until web-based interviews became possible). This has led many textbooks to conceptualize brand awareness simply as its measures, that is, knowledge that the brand is a member of a particular product category, e.g. soft-drinks. Examples of such measures include:

Brand recognition - Either the brand name or both the brand name and category name are presented to respondents.

Brand recall - the product category name is given to respondents who are asked to recall as many brands as possible that are members of the category.

Top of mind awareness - as above, but only the first brand recalled is recorded (also known as spontaneous brand recall).

Research on metrics:
There has been discussion in industry and practice about the meaning and value of various brand awareness metrics. Recently, an empirical study appeared to put this debate to rest by suggested that all awareness metrics were systematically related, simply reflecting their difficulty, in the same way that certain questions are more difficult in academic exams

Stability of responses:
While brand awareness scores tend to be quite stable at aggregate (level) level, individual consumers show considerable propensity to change their responses to recall based brand awareness measures. For top of mind recall measures, consumers give the same answer in two interviews typically only 50% the time similar low levels of consistency in response have been recorded for other cues to elicit brand name responses References

REVIW OF LITARATURE:
Marketing is fast moving and exciting activity in every bodys activates. The sellers, distributors, advertising agencies, consultants, transporters, financiers, store agencies and every one as a consumer are part of the marketing system. Any exchange process, be it consumer goods, intermediary goods, services of ideas, comes under the preview of marketing. It is very often regarded that the development of markets and marketing is synonymous with the economic development of a country. Through marketing is an age-old activity; it has developed recently as an action discipline. In the ever-growing corporate world, marketing is being regarded as a crucial element for the success of an Enterprise.

PERCEPTION:
Perception can be described as how we see the world around us. Two individuals may be subject to the same stimuli under apparently the same conditions, but how they recognize them, select them, organize them and needs, value, expectations and the like. The influence that each of these variables has on the perceptual process and its relevance to marketing, will be examined in some detail. First, how ever, we will examine some of the basic concepts that underline the perceptual process.

Perception is defined as the process by which an individual selects, organizes, and interprets stimuli in to a meaning full and coherent picture of the world. A stimulus is any unit input to any of the senses. Examples of stimuli include products, packages, brand names, advertisement, and commercials. Sensory receptors are the human organs that receive sensory inputs. This sensory function is to see, here, smell taste and feel. Perception is the process by which individual selects, organize, and interpret stimuli into meaning full and coherent picture of the world. It has strategy implication for marketers because consumer makes designs based on what they perceive, rather than on the basis of objective reality.

PERCEPTUAL SELECTION: Consumers subconsciously exercise a great deal of selectivity as to which aspects of the environment which stimuli they perceive. An individual may look at some things ignore others, and turn away from still others. In total, people actually receive -or perceive only a small fraction of the stimuli to which they are exposed. Brand Brand is a name, term, design, symbol or any other features that identify one sellers goods or service as distinct from other seller. An identifying features that distinguishes one product from another more specifically, and name, term, symbol, sign or design or a unifying combination of these. Brand Name The part of a brand that can be verbalized including letter, words and number.

Brand Mark A legal designation, registered with the U.S. patent and trade mark office, that gives the owner exclusive use of a brand name, brand mark or part of a brand and prohibits other form using it. Branding Branding helps consumers identify and evaluate products can provide a psychological reward by symbol status or quality. Reasons for Branding Branding helps consumer to identify specific product they like or dislike so that they can purchase the product that satisfy their needs. Branding also helps cost evaluate the quality of products, especially when they cannot judge the product character tics.

BRAND AWARENESS The marketing communicators target market may be totally unaware of the product, know only its name, or know one or a few things about it. The communicator must first build awareness and knowledge. For example, when Nissan introduced its Infiniti automobile line, it began with an extensive teaser advertising campaign to create name familiarity. Initial ads for the Infiniti created curiosity and awareness by showing the cars name but not the car. Later ads created knowledge by informing potential buyers of the cars high quality and its many innovative features. And also the awareness is the first step to the communication objectives. So, awareness having the most preference in the communication process. Without awareness there is no communication.

With the awareness of the different brands only, customers can make correct decision about their needs. Because, different peoples having the different needs. So, with the awareness of the different brands can make the correct solution for the customers

Company profile

COMPANY PROFILE

BAJAJ AUTO LIMITED

HISTORY:
The Bajaj Group came into existence during the turmoil and the heady euphoria of India's freedom struggle. Jamnalal Bajaj, founder of the Bajaj Group, was aconfidante and

disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination succeed which are characteristic of the Company today, are often traced back to it birth during those long days of relentless devotion to a common cause. Kamalnayan, the eldest son of Jamnalal Bajaj, succeeded his father in 1942, at the age of twenty-seven. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947. But when he did so, he put his heart and soul into it. Within a short while, he not only consolidated the Group, but also diversified into various manufacturing activities, elevating the Group to the status it enjoys till this day.

Rahul Bajaj today heads the Group. He has been the Chief Executive Officer of Bajaj since 1968 and is recognised as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognised for his achievements at various national and international forums. Bajaj is currently Indias largest two and three wheeler manufacturer and one of the largest in World.

INTRODUCTION:
Founded in 1944, Bajaj manufacture motorcycles, scooters, mopeds and three-wheelers, selling them not only across India, but in Asia, Latin America and Europe.

Bajaj focuses its socially responsible business practices on rural development activities, principally around the areas where it has manufacturing plants. Bajaj Auto is one of the leading 2 & 3 wheeler manufacturers in the world. With a presence across the globe, products to cater to every segment, Bajaj is now poised to drive growth for the future. We are constantly on the lookout for bright, ambitious team players who thrive in on innovation and challenge.

Inculcating values of Learning, Innovation, Perfection, Speed and Transparency, Bajaj strives to inspire confidence through excitement engineering .Blending together youthful creativity and competitive technology to exceed the spoken and the implicit expectations of our customers.By challenging the given .By exploring the unknown. And thereby stretching ourselves towards tomorrow, today. If you live by the same values as ours and are looking to add excitement into your careers, this is the opportunity to join a high powered, youthful & vibrant team.

Kawasaki
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115, Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840 crore), Kawasaki Heavy Industries has crafted new technologies for over a hundred years. These technologies have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants, construction machinery, and automation systems, apart from a range of high quality, high reliability twowheelers.

Kawasaki has given the world its legendary series of 600-1200cc Ninja and 1600 Vulcan bikes. Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as performance.

Brand Values:
We live our brand by its values of Learning, Innovation, Perfection, Speed and Transparency. Bajaj will constantly inspire confidence through excitement engineering.

Learning
Learning is how we ensure proactivity. It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive actions.

Innovation
Innovation is how we create the future. It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary.

Perfection
Perfection is how we set new standards. It is a value that exhibits our determination to excel by endeavoring to establish new benchmarks all the time.

Speed
Speed is how we convey clear conviction. It is a value that keeps us sharply responsive, mirroring our commitment towards our goals and processes.

Transparency
Transparency is how we characterize ourselves. It is a value that makes us worthy of credibility through integrity, of trust through sensitivity and of loyalty through interdependence.

Accomplishments:
The first and the only automobile exporter from India to clock exports of 100,000 units in one financial year (in 2003-04) Consistent winner of the Engineering Export Promotion Council (EEPC) Awards for the last decade Largest manufacturer exporter in terms of the product range offered

Infrastructure
Keeping in mind the countys thrust on infrastructure development, Bajaj has specially developed an entire range of high mileage, suspension and cc having application in various vehicles. The company has developed breakthrough vehicles for this segment and expects to grow this market rapidly in the future. Bajaj is also the leading supplier of motor vehicles scooters in the Indian after market, with highly developed channels of distribution in rural and urban areas.

Plants Bajaj Auto's three plants at Akurdi, Waluj and Chakan in Maharashtra, western India, produced 1,457,066 vehicles in 2002-03. Akurdi Waluj Geared scooters, step-thrus, motorcycles Bajaj-Kawasaki range of motorcycles, three-wheelers

Plant Locations
Bajaj Auto plants are located at:

Mumbai - Pune Road, Akurdi, Pune - 411 035 Bajaj Nagar, Waluj, Aurangabad- 431 136

Distribution
Distribution network covers 50 countries 156,007 units exported in 2003-04

Dominant presence in Sri Lanka, Mexico, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia Largest exporter of three-wheelers; over 65.797 units exported in 2003-04
All products customized as per market needs

66 per cent growth in total exports in 2003-04

In countries where we perceive a good market potential, we seek a tie up with one of the major industrial establishments, which would be in a position to invest in the project and which would also entail manufacturing activities apart from marketing, distribution and after sales services through a well-established nation-wide network.

Bajaj Auto Finance Limited (BAFL)

With 12 years of experience in this industry, we understand your needs better than anyone else. Including your need for flexible hassle-free loans.
For all your finance requirements, contact Bajaj Auto Finance Ltd, one of the largest retail financing companies in India.

We have a network of over 6,000 Bajaj Auto and consumer durable dealerships and 60 branch offices throughout the country to handle all the requirements of our customers. Our experience and expertise have earned us the trust and loyalty of over 10 lakh satisfied customers across the country. BAFL is one of the very few non-banking finance companies in the country to be awarded a rating of FAAA, indicating the highest level of safety of depositors' money, by the Credit Rating and Information Services India Limited (CRISIL).

APLICATIONS:
Bajaj Auto Limited highly engineered vehicles for the following applications. Unique ride control system Exhaus technology Extra long suspension Long wheel base

BAJAJ VEHICLES:
Bajaj has manufactures the 2&3 wheelers. Two wheelers are motor cycles and scooters.

TWO WHEELERS:
1. MOTOR CYCLES:
Some like our looks. Some go for the speed and power. The truth is our motorcycles have it all -style, speed, performance, comfort and safety. So go ahead and make your choice; whichever bike you go for, you are in for a great ride. Some motor cycles are like

BAJAJ CT 100 BAJAJ WIND 125 BAJAJ DISCOVER

BAJAJ PULSAR

2. SCOOTERS:
Scoot through our range of scooters and find what you are looking for - a snug vehicle for two or a sturdy workhorse for the family. Every scooter bears the Bajaj mark of excellence in design and performance. Some Scooters are like BAJAJ CHETAK BAJAJ SPIRIT Bajaj Recently launched another scooter for women is BAJAJ WAVE DTSi

THREE WHEELERS:
Whether you need a pick-up, a delivery van or a rickshaw, we have something that meets your needs. Check out the range and compare the specifications. No one else gives you better value for money than Bajaj Auto. Some three wheelers are like
FE DAC 2S FE DELIVERY VAN 2S FE PICKUP VAN 2S GC 1000 RE RICKSHAW 2S RE RICKSHAW CNG RE RICKSHAW DIESEL

Awards
Bajaj had got the achievements for every year. Bajaj had got the product & Safety awards.

Product Award

Year

By

Kawasaki Ninja-Bike of the Year Pulsar 135LS Bike of the Year Pulsar135LS-Bike of the Year 2010 Pulsar 220 DTS-If-Bike of the Year 2008
Bajaj Discover DTS-i - Bike of the Year 2005

2010 2010 2010

IMOTY ET NOW Zig Wheels UTV Bloomberg-Auto Car Overdrive

2008

2005

OVERDRIVE Awards 2005 OVERDRIVE Awards 2005 ICICI Bank OVERDRIVE Awards 2004 ICICI Bank OVERDRIVE Awards 2004 ICICI Bank OVERDRIVE Awards 2004 CNBC AUTOCAR Awards 2004 Business Standard Motoring

Bajaj Discover DTS-i - Indigenous Design 2005 of the Year 2005 BAJAJ AUTO - Bike Maker of the Year 2004 2004

DTS-i Technology - Auto Tech of the Year 2004 2004 Bajaj Pulsar DTS-i Bike of the Year 2004 Wind 125 Two Wheeler of the Year 2004 Wind 125 Bike of the Year 2004 2004 2004 2004

Safety Award Meritorious Performance in Industrial Safety for three consecutive years Certificate of Excellence Achieving Lowest Average Frequency Rate Achieving Lowest Average Frequency Rate Meritorious Performance in Industrial Safety for three consecutive years

Year 2001

By National Safety Council

2001 2001 2000 2000

National Safety Council National Safety Award National Safety Award National Safety Council

Management Profile
Rahul Bajaj Madhur Bajaj Rajiv Bajaj R A Jain D S Mehta Sonja Bajaj Ranjit Gupta N H Hingorani P B Menon C P Tripathi J. Sridhar Chairman Vice Chairman Managing Director Executive Director Whole time Director Executive Director Vice President (Insurance) Vice President (Materials) Vice President (Projects) Vice President (Operations) Company Secretary

PRODUCT PROFILE
APPLICATIONS OF pulsar: Bajaj-PULSAR has one of the best vehicles in the market. The ten reasons for the giving high mileage. New Carburetor small DB 16 & eosin with venture is excellent throttle response and drivability for higher mileage. Swirl port induction is the caster burning of fuel gives higher mileage. Roller Rockers are reduces friction and gives higher mileage. 0.8 mm piston rings, lowers friction. Low end Torque gives the enable good pick-up in all gears. Ride control switch useful to choose economy or power mode to get the best fuel efficiency. Digital CDI with twin map helps in ensuring optimum delivery of fuel economy. TRICS (Throttle Responsive Ignition Control Systems helps in controlling ignition map selection based on load / operating condition there by more mileage. Spark Plug is useful to ensure complete burning of charge in the combustion chamber thereby increasing mileage. Fuel gauge is shows the fuel position in the tank.

Baja PRODUCT PROFILE

APPLICATIONS OF BAJAJ PULSAR

Bajaj Patina has one of the best vehicle in the market. The ten reasons for the giving high mileage. New Carburetor small DB 16 & eihin with venturi is excellent throttle response and drivability for higher mileage. Swirl port induction is the kaster burning of fuel gives higher mileage. Roller Rockers are reduces friction and gives higher mileage. 0.8 mm piston rings, lowers friction. Low end Torque gives the enable good pick-up in all gears. Ride control switch useful to choose economy or power mode to get the best fuel efficiency. Digital CDI with twin map helps in ensuring optimum delivery of fuel economy.

 TRICS (Throttle Responsive Ignition Control Systems helps in controlling ignition map selection based on load / operating condition there by more mileage. Spark Plug is useful to ensure complete burning of charge in the combustion chamber thereby increasing mileage. Fuel gauge is shows the fuel position in the tank.

Bajaj Pulsar sales cross 100,000 in 81 days:

Bajaj Auto's recently launched, Bajaj pulsar has revolutionized the entry-level segment, and has met with overwhelming consumer response with sales crossing the 1 lash mark within 81 days of launch according to a press release from the company. "Bajaj have further ramped up production to meet the current demand and to ensure ' no stock out' at dealership points, besides we will also enhance production levels to meet the demand for the next season starting from October 2004," . According to the company the outstanding success of pulsar is not surprising as the bike comes with stylish, inviting & premium looks along with mileage of more than 70 KMPL in actual driving conditions. Its superior knock-free engine performance with extremely smooth transmission has made it an instant hit among bike lovers. pulsar also comes with a 2-year & 30,000 Km warranty and offers superb ride comfort - thanks to its HD suspension. Its unique 'ride control switch' acts like a ' virtual instructor ' for the rider. "The impressive sales figures reflect capability of Bajaj Auto to fully live up to its promise of delivering a world-class product at an affordable price. The rationale behind the introduction of new Bajaj PULSAR was to redefine the standards of the entry-level segment and also to take volumes from the large executive segment. To achieve this, we have actually offered an executive bike at an entry-level price. This bike has thus provided the consumer with outstanding value at an astonishing price. This new introduction is thus seen as great value offering by the consumer for its style & performance. No wonder the pulsar has received an incredible response from all over India," he added. Bajaj Auto is a leader in the premium segment with Pulsar

TECHNICAL SPECIFICATION
Engine Type Cooling Type Displacement Max Power Max Torque Ignition Type Carburettor Transmission Type Electrical System System Head Light Horn Chassis Chassis Type Maximum Payload Suspension Front Suspension Rear Suspension

4 stroke Air Cooled 99.27 cc 8.2 bhp( 6.03 kW) @ 7500 rpm 8.05 Nm @ 5500 rpm C.D.I Keihin-Fie 4 speed gear box 12 V, AC+DC 35/35 W 12 V, DC Tubular construction 239 kg Telescopic Hydraulic, Double acting, Swing arm type

Tyres Front Tyre Size 2.75 - 18, 4/6 PR Rear Tyre Size 2.75-18, 6 PR Brakes Front Brakes Mechanical expanding shoe, Friction type Rear Brakes Mechanical expanding shoe, Friction type Fuel Tank Fuel Tank Capacity 9.3 litres Reserve Capacity 2.2 litres Dimensions Overall length 1950 mm Overall width 770 mm Overall height 1065 mm Wheel Base 1225 mm Kerb Weight 109 kg *Because of our ongoing efforts to make Bajaj Vehicles even better, specification are subjected to change.

MILESTONES:
2009 April January 2008 September August July June 2007 April February January 2006 April 2005 December June February Bajaj Discover launched Bajaj Avenger DTS-i launched Bajaj Wave DTS-i launched Bajaj Platina launched Bajaj auto commissions New Plant at Pantnagar, Uttarakhand 200 cc Pulsar DTS- i launched Bajaj Kristal DTS-i launched Bajaj Patina 125 DTS-Si launched Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycle Bajaj Discover 135 DTS-i Upgrade Launched. Bajaj Pulsar 220 bags IMOTY award Bajaj Pulsar 150 & 180 upgrade launched Bajaj XCD 135 DTS-Si launched

2004 October August May January Bajaj Discover DTS-i launched New Bajaj Chetak 4 stroke with Wonder Gear launched Baja CT 100 Launched Bajaj unveils new brand identity, dons new symbol, logo and brand line

2003 October October July February Pulsar DTS-i is launched 107, 115 Motorcycles sold in a month Bajaj Wind 125, The World Bike, is launched in India. Bajaj Auto launched its Caliber115 Hoodibabaa! in the executive Motor cycle segment. 2001 November Bajaj Auto launches its latest offering in the premium bike segment Pulsar. January 2000 The Eliminator is launched. The Bajaj Saffire is introduced.

NANDI BAJAJ:
Nandi Bajaj show room has been started in the year 2006 at NANDYAL. The showroom is situated at NANDYAL, with maintaining high standards of sales and services of the Vehicles, facilitates customer purchase and well trained staff members and service personnel to meet the requirement of the customers.

A STUDY OF TWO-WHEELER MARKET IN NANDYAL:

The most favorable days of two-wheeler suggestions are strengthened day by day on the world for the past four years. In this connection a dealership at Nandi Bajaj show room, Nandyal would definitely more to be a strong centre to deploy and promote the Hero Honda two-wheeler. The area people mostly depend on the local markets for their commercial needs and commodities.Number of business establishments, schools,colleges and theaters has come up to cater the needs of the residents. The establishment of Hero Honda two-wheeler centre at Nandyal definitely provides much relief to the residents, since most of the residents belong to middle class segments.

The customers of surrounding villages and Mandals of Nandyal like Atmakur, Maddur, Panyam, Bethamcherla, Kodur, Mahanandi, Velgodu, Srisailam, Gospadu, Sirivella, Jutoor, Bugganapalli, Orvakal, Kalvabugga, etc. Customer basic requirement like good quality service, timely delivery and customer concert is the need of the hour for the residents of Nandyal and surrounded peoples. Nandyal is the one of the notified industrial region in Kurnool Distic Andhra pradeshand major part of district is industrially developed and few places adjacent to the Nandyal. Some large and medium scale industries are also scattered in other neighboring

Mandals. The prominent among them being NANDI PIPES PVT Ltd VIJAYA DAIRY, PANYAM CEMENT Ltd, Sugar factory, Nut oil factory, NANDI DAIRY, etc. There are about 60 large and medium industries and 2000 small scale industries. I personally have acquaintance with the above locations of the

NANDYAL SALES DETAILS:

Year
2006-07

Avg. Sales (p.m.)

50

Avg. Sales (p.yr.)

600

Turnover
6,60,000,00

2007-08

100

1200

9,90,000,00

2008-09

150

1500

33,00,000,00

BUSINESS ACHIVEMENTS: -

1. 5 years experience in two-wheeler market.

2. Full time involvement in Bajaj sales spares and services.

3. Good Rapport with various institutions industries to promote institution sales.

4. Number of sub-dealers and D.S.As under the tended to entire Nandyal region.

5. Promoted sale of 100 motor cycles in 2006 to 250 motor cycles per month presently.

6. Servicing of 5 motorcycles per day in 2006 to 20 motorcycles per day presently.

7. Having personal data base of customers and in touch with them from time to time.

Nandi Bajaj management details:

C. Sudharshan Reddy Managing director (MD)

K.V.N.Kiran kumar

General manager (GM)

Suresh

Senior executive sales manager

Sandhya

Executive sales manager

N.Subba rao

Stock in charge

N.Subba rao

Senior accountant

Nazmunia

Assistant to senior accountant

and in this Nandi Bajaj show room works more than 20 employers and 30 members workers to work in the show room.

Competitors:
Sowjanya motors (Hero Honda) Tvs motors(sri sai tvs motors) Honda motors(Vasavi motors) Mahindra motors

Address: NANDI BAJAJ Nandyal D.NO. 2/428-300-34, Balaji complex, Bye pass road, Nandyal, Andhra Pradesh - 518501 Ph: 08514 221177, 9440292190

Industry profile

INDUSTRIAL PROFILE
Around the turn of the 20th century, bicycle racing was big in the USA Bicycles would race around big curved tracks called velodromes aided by pacing machines powered by internal

combustion engines. These pacers were made in Europe and often broke down. A young designer named Oscar Edstrom built his own American pacer. He met up with a racer named George Hendee who had his own bicycle manufacturing plant in Springfield, MA. The two combined forces and created a bicycle powered by an engine developed by Hedstrom. Thus was born the Hendee Manufacturing Company and the Indian motorcycle. They chose the name Indian since it would signify an American product. George Hendee became known as the Big Chief (B.C.) and Oscar Hedstrom became known as the Medicine Man. The factory was called the Wigwam and the dealer network was called the Tribe. The company finally changed its name from the Hendee Manufacturing Company to the Indian Motorcycle Company in 1923.The first V-twins from Indian were produced in 1907. Hedstrom left the company after a dispute in 1913, never to work in the motorcycle industry again. In another dispute within the newly formed company, Hendee also left the company in 1916. The company grew at a rapid rate but had many competitors, most notably Harley-Davidson. Indian competed with Harley-Davidson in the showrooms, on the tracks, and on the streets to determine which brand was better. The second part of this article gives details about this war for bragging rights. The war continues to this day even though Indian was to go out of business for all intents and purposes in 1954. Indian began making motorcycles in 1901 as the Hendee Manufacturing Company. The first production model was in 1902 and 143 units were produced.
In 1903 376 motorcycles were sold. It continued production through 1953 when it no longer made the classic Indian. In 1999 Indian motorcycles were again produced, this time by the Indian Motorcycle Corporation. This was not the same company but it did have rights to the Indian name and trademarks.

We present here a look at Indian models from the first prototype model in 1901 to the present as provided by About.com members. A gallery called "58 Years of Indian" is provided that gives a picture and description for each model year from 1901 to 2003. of this article discusses the founding and early growth of the Indian Motorcycle Company. Note the spelling here of

"motocycle" instead of "motorcycle." The term "motorcycle" was an archaic word used in the nineteenth century to denote any horseless carriage. Indian wanted to distinguish itself from the competition by using the older word.. Historical Industry Development India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This distinction was achieved due to variety of reasons like restrictive policy followed by the Government of India towards the passenger car industry, rising demand for personal transport, inefficiency in the public transportation system etc. The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers. Finally, in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement expired in 1971. In the initial stages, API dominated the scooter segment; Bajaj Auto later overtook it. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years. The motorcycles segment was no different, with only three manufacturers viz Enfield, Ideal Jawa and Escorts. While Enfield bullet was a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike.

The two-wheeler market was opened to foreign competition in the mid-80s. And the then market leaders - Escorts and Enfield - were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel-efficient low power bikes, demand swelled, resulting in Hero Honda - then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1.9mn vehicles in 1990.
The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to the scooter owners. This helped in inducing youngsters and working women, towards buying scooters, who were earlier inclined towards moped purchases. In the 90s, this trend was reversed with the

introduction of scooterettes. In line with this, the scooter segment has consistently lost its part of the market share in the two-wheeler market. In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits.

India is one of the very few countries manufacturing three-wheelers in the world. It is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a monopoly in the domestic market with a market share of above 80%, the rest is shared by Bajaj Tempo, Greaves Ltd and Scooters India. The total number of registered two-wheelers and three-wheelers on road in India, as on March 31, 1998 was 27.9mn and 1.7mn respectively. The two-wheeler population has almost doubled in 1996 from a base of 12.6mn in 1990.

CHAPTER II The study design

OBJECTIVES OF THE STUDY This study has been undertaken to analyze the customer opinion of various bikes in twin cities a special reference to the BAJAJ PULSUR bikes, the other objectives are: To know the strength and weakness of BAJAJ bikes compared to others. To find out the reason for selecting the brand. To know customers opinion on mileage and how much mileage they are getting. To identify the customers opinion on pickup and maintenance cost.

NEED FOR THE STUDY In the modern times the business organizations are adopting new techniques and methods for the growth of business. The organizations are trying to provide better services to their customers to face the competition. For every business, it is not only important to retain the present customers but also to attract the new customers. So the BAJAJ Company wants to know its Brand Awareness in the competitive world

CHAPTER III

METHODOLOGY Marketing research has got vital role in decision making process by making available the right information at the right time in the right place and to the right person who involved in decision making. This is a basic tool of marketing management in decision-making. If

facilitates decision making by considering the market mix elements like price, product, place and promotion. The research methodology is considered to be the backbone of the study. It determines the strength, reliability and accurately of the project. Methodology shall be considered by the methods used in research for selecting samples, sample size data collection and various tools of data. RESEARCH DESIGN: A marketing research is a systematic and objective. Search and analysis of information relevant to the identification and solution of any problem in the field of marketing. The marketing research process is a seven-step procedure beginning with the research objectives, which are based on the hypotheses. satisfaction Both exploratory and descriptive research was chosen because once the data is collected and the problem has been identified, a conclusive report is given at the end of the project. There are basic of the customer need &

DATA COLLECTION METHOD: The two main two types data collection methods 1. Questionnaire Method, 2. Observation Method Further classified in to structured vs. non structured and disguised and non-disguised. Also, the mode of communication for the various data collection options could range from personal to mail to telephone. Again depending upon the type of research and constraints like time and cost, the appropriate mode of communication has to be selected after carefully weighing its merits and demerits. Various sources of secondary data available external to the company include:

Government publications, Non-government publications Syndicate research done on a commercial basis.

PRIMARY SOURCE Primary data is collected by personally interviewing the owners of all the generators. Each member of the sample responded to the questionnaire. Therefore the changes of distortion occurring in the communication process, when the interview was answering the questionnaire, are very much reduced: SECONDARY SOURCE The secondary data is collected from company news letters; magazines of the process are population, sample frame, sampling unit and sample. There are two approaches to sampling: (I) Profitability methods and company web site.

SAMPLING The sampling process is an integral part of any research design. In the presence method a few consumer are drawn from different geographic area and their opinion is recorded in this fashion an idea could be obtained about future sales. SAMPLE DESIGN It is difficult to collect information about each of the population units so sampling methods is in the study. SAMPLE UNIT For this study the main samples were the customers who are using the product.

SAMPLE SIZE: The sample size is 100 STATISTICAL TOOLS APPLIED Much of the sampling in marketing research is non profitability in nature that is samples are selected on the basis of the judgment of the investigators convenience or by some other non random process rather then by use of table of random numbers or by some other randomizing device. The sample consists of customers who are using the bikes of different brands like Hero Honda, Bajaj, Yamaha and others. This sample is taken through probability sampling because it a bias free method of selecting sample units and permits the measurement of sampling error. In profitability sampling the results are independent of investigator and test of significance can be done only when probability sampling is done.

FIELD WORK It was done by framing the questionnaire and taking the require information from the respondents.

LIMITATIONS OF THE STUDY: The study is restricted only to a sample of 100 customers of various brands in order to know the position of the Bajaj Bikes in the market. The data collected in twin cities. The study is limited to the following companies only. Bajaj Bikes Honda Bikes Yamaha Bikes Some respondents are not interested to give answers due to their busy works. My study is permitted only in twin cities. Time is major constraint to interact more customers of BAJAJ Pulsar.

CHAPTER IV Findings & Suggestions

FINDINGS
The common mode of transport of the people by Car is 5%, Bike is 41%, Auto is 11%,

Bus is 40%, and lastly others are 3%. 15% of people are aware of pulsar bike, 48% of people are aware of Splendor ,27% of

people are aware of BAJAJ Victor, 5% people are aware of Libero and 5% people are aware of other bikes. 95% said that they owned a Motorcycle and 5% said that they dont own Motorcycle. 6% are pulsar owners, 14% are Splendor owners, 70% are BAJAJ Pulsar owners,3%

Libero owners and 7% belongs to some other Bike owners. 13% customers have collected the information about BAJAJ pulsar through News Papers,

39% of the people gathered the information through Television, 16% of the people gathered the information through current Customers and 30% of the people gathered the information

through Friends/Relatives and 3% got from others. 14% are Price influences Customers, 30% are influenced by Brand name, 20% are

influenced by Design, 30 % of Customers are influenced by Mileage and other features influence 6%. 35% of customers are satisfied with good mileage, 24% are satisfied with pick-up, 18%

are satisfied with perfect balance, 14% are satisfied with design and 9% are satisfied with powerful headlight. 27% of respondents get 40-50kmpl mileage, 40% of respondents get 50-60 kmpl-

mileage, 23% of respondents get 60-70 kmpl mileage and 10 % of respondents get a mileage of above 70 kmpl Most of the respondents say that pulsar bikes give a mileage of 50-60 kmpl. 58% of the people are interested to buy the BAJAJ Pulsar in future, 13% are interested in

purchasing Splendor, 4% are interested in purchasing libero, 15% are interested in purchasing pulsar and 10% of people are interested in purchasing other bikes.

SUGGESTIONS Management has to provide the bikes with more mileage and pick-up. Sales process, availability of models and colors has to be improved. Indian market is price sensitive market, so the bikes prices have to be in such a way that all level of people would be attractive. The BAJAJ Company needs to increase promotional activities to create more BRAND AWARENESS in public.

CHAPTER V Data Analysis & Interpretation

DATA ANALYSIS AND INTERPRETATION

Table 1 :- Indicating the common mode of Transport
Sno Mode of Transport No of Respondent Percentage Respondent

1 2 3

Bike Auto Others

56 41 3

56% 41% 3%

60 50 40
Bike auto others

30
20 10 0 bike auto others

Interpretation: -

From the above table it can be concluded that the number of respondents

who said that their mode of transport by Car is 5%, Bike is 41%, Auto is 11%,Bus is 40%, and lastly others are 3%. Inference : - Most of the respondents said that their common mode of Transport is Bike.

Table 2 :-

Indicating the awareness of Brands

Sno 1 2 3 4 5

Factors victor pulsar splendor Libero Others

No of Respondent 15 48 27 5 5

Percentage Respondent 15% 48% 27% 5% 5%

Interpretation: - From the above table out of 100 sample it is clear that 15% of people are aware of TVs victor bike, 48% of people are aware of pulsar ,27% of people are aware of splender,5% people are aware of Libero and 5% people are aware of other bikes. Inference: - Most of the respondents are aware of pulsar bike.
Table 3 :-

People Owning Bikes

Sno 1

Factors Yes

No of Respondent 95

Percentage Respondent 95%

No

5%

100 90 80 70 60 50 40 30 20 10 0

95

No of Respondents

5 Yes Percentage of Respondents No

Interpretation: -

Out of 100 sample, 95% said that they owned a Motorcycle and 5% said that

they dont own Motorcycle.

Inference : -

From the above table it is clear that 95% of people have their own bike.

Table 4 :-

Different Brands of Bikes

Factors victor Splendor Pulsar Libero Others No of Respondent 6 14 70 3 7 Percentage Respondent 6% 14% 70% 3% 7%

Sno 1 2 3 4 5

80 70 60 50 40 30 20 10 0 6 14

70

ls ar

vi ct o

de r

ro

en

pu

Li

Interpretation: -

Sp l

th er

be

From the above table out of 100 sample it is clear that 6% are victor owners,14% are Splendor owners, 70% are BAJAJ Pulsar owners,3% Libero owners and 7% belongs to some other Bike owners. Inference : - Majority of the people owned BAJAJ Pulsar Bikes.
Table 5 :-

Sources of Information

Sno 1 2 3 4 5

Factors News Papers Televisions Current Customers Friends/Relatives Others

No of Respondent 13 39 16 30 3

Percentage Respondent 13% 39% 16% 30% 3%

45 40 35 30 25 20 15 10 5 0

No of Respondents

39 30 16 3

13

Cu r re nt Cu st om er s Fr ie nd s/ Re la t iv es

on s

Pa pe rs

ew s

Te le

Perrcentage of Respondents

Interpretation: - From the above table it is clear that out of 100 samples, 13% customers have collected the information about BAJAJ pulsar through News Papers, 39% of the people gathered

O th er s

vis i

the information through Television, 16% of the people gathered the information through current Customers and 30% of the people gathered the information through Friends/Relatives and 3% got from others. Inference: - Majority of the customers of Bajaj Pulsar said that they gathered the information through Television.
Table 6 :-

Factors influencing the purchase of BAJAJ Pulsar

Sno 1 2 3 4 5

Factors Price Brand name Design Mileage Others

No of Respondent 14 30 20 30 6

Percentage Respondent 14% 30% 20% 30% 6%

35 30 25 20 15 10 5 0

30
20 14

30

Interpretation: - From the above table it is clear that 14% are Price influences Customers, 30% are influenced by Brand name, 20% are influenced by Design, 30 % of Customers are influenced by Mileage and other features influence 6%.

Inference: -

Majority of the people said that they are influenced by the Mileage and brand

name of the BAJAJ Pulsar in Purchasing of it.

Table 7:-

Awareness of Brand Features

Sno

Factors

No of Respondent 35 24 14 9 18

Percentage Respondent 35% 24% 14% 9% 18%

1 2 3 4 5

Good Mileage Pick -up Design Powerful Headlight Perfect Balance

40 35 30 25 20 15 10 5 0

35 24 14 9 18

Design

Powerful Headlight

Good Mileage

Pick -up

Interpretation: - From the above table it is clear that 35% Customers are aware of its Good Mileage,24% are aware of Pick-up, 14% are aware of Design, 9% are aware of powerful Headlight and 18% customers are aware of perfect balance of the Bike. Inference : It is clear that Majority of the Customers are influenced by the Good Mileage

Table 8: - Mileage given by BAJAJ Pulsar Bike

Sno

Factors

No of Responden t 27 40 23

Percentage Respondent

1 2 3

40-50 50-60 60-70

27% 40% 23%

Above 70

10

10%

Perfect Balance

45 40 35 30 25 20 15 10 5 0

40

27
23
Series1

10

Interpretation: From the above table it is clear that 27% of respondents get 40-50kmpl mileage, 40% of respondents get 50-60 kmpl- mileage, 23% of respondents get 60-70 kmpl mileage and 10 % of respondents get a mileage of above 70 kmpl.

Inference: - Most of the respondents get a mileage of 50-60 kmpl. Table 9: - Purchasing of BAJAJ Pulsar Bike in Future

Sno

Factors

No of

Percentage

Respondent 1 2 3 4 5 Pulsar Splendor Libero victor Others 58 13 4 15 10

Respondent 58% 13% 4% 15% 10%

70

60
50 40 30 20 10 0 pulsur I Interpretation: - From the above table it is clear that out of 100 samples 58% of the people are interested to buy the BAJAJ Pulsar in future, 13% are interested in purchasing Splendor, 4% are interested in purchasing libero, 15% are interested in purchasing pulsar and 10% of people are interested in purchasing other bikes. Inference : - From the above it is clear that majority are interested in purchasing BAJAJ Pulsar bike in future. splendor libero victor others
pulsur splendor libero

victor
others

CHAPTER VII

BIBLIOGRAPHY

BIBLIOGRAPHY

1. Principles Of Marketing

- Philip Cutler & Gary Armstrong - J.C. Gandhi

2. Marketing Management

- V.S. Ramaswamy & - S.Namakumari

3. Marketing Research 4. Consumer Behavior 5. Magazines

- Tull Donald & Hawkins - Schiffman Leon & Kanuk Leslie - Business Today & Business World

Websites

www.bajajpulsur.com www.bajajgroups.com

QUESTIONNAIRE

QUESTIONNAIRE

An Assessment of Brand Awareness with Reference to BAJAJ Pulsar Name: . Occupation.. Cell No:
1.

Do you own a motorcycle? (a) Yes (b) No

2. Which Brand of motorcycle do you own? (a)Pulsar (b) Splendor (c) cbz (d) Libero

3.How is the over all performance of your Pulsar ? (a)Satisfactory (b) Un satisfactory [ (d) Others [ ] ]

4. Please mark the different brands of bike you are aware of? (a)Pulsar (b) Splendor (c) Libero

5. How did you come to know about the Baja Pulsar? (a)News Paper (d)Friends/Relatives (b) Television (c) Current Customer

6. Which among the below features/factors influenced you most in purchasing of BAJAJ Pulsar? (a) Price (b) Brand name (c) Design (d) Mileage

7. With which features of BAJAJ Pulsar do you satisfy more? (a) Good Mileage (d) Powerful Headlight 8. How much mileage (kmpl) is your bike giving? (a) 40-50 (b) 50-60 (c) 60-70 (d) Above 70 (b) Pick- up (c) Design

9. In future if you plan to purchase a motorcycle, which among the Following will you go for? (a) Pulsar (b) Splendor (c) Libero (d) Others [ ]

10. What Suggestions would you like to offer for its improvement? ____________________________________________________ ____________________________________________________ 11. Do you recommend BAJAJ Pulsar bike to your friends/relatives? (a) Yes (b) No (c) Cant say [ ] [ ]

12 How would you rate Pulsar? (a)Excellent (c)Good (b) Very Good d) Average

13 Mileage expected before purchasing? (a) 90 (b) 80 (c) 70

14 Mileage delivered at the present time? (a) 80 (b) 70 (c) 60

15 Did you consider purchasing other brands before purchased Pulsar? (a)Yes (b) No [

16 Are you satisfied with the after sales service? (a) Satisfy (b) Un-Satisfy

17 Are you satisfied with the pick-up of Pulsar? (a) Satisfy (b) Un-Satisfy