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TBWA FactSheet Jan2013
TBWA FactSheet Jan2013
OVERVIEW
TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the best advertising agency network but also to be one of the most creative companies in the world. This 21st-century goal is ambitious, and it has proven to be a catalyst in uniting over 11,000 people, operating in 274 agencies, in 100 different countries and across 22 specialty disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship, CRM, CSR and Cause Related Marketing, Custom Publishing, Mobile Utility, Event Marketing and Brand Amplification, to name just a few. And with the world, and our network, growing even more complex, it is important to have common ground. Disruption is always our starting point for any brand, global or local. Not only does it drive the strategic development of our client solutions by challenging and overturning the conventions of any marketplace; it also creates a common language and understanding across our network for the brands we lead. Defining the Disruptive Strategy, however, is only half of the equation. The other half is to make sure that we craft an idea brief from the right perspectives and engage the right disciplines so that we make full use of the Media Arts landscape. Every agency in the TBWA network is fluent in Disruption and Media Arts. It means that we are all constantly evaluating and documenting the shifts in the media landscape and their impact on audience behavior. And it is this commitment that allows us to serve global brands differently than our competition. TBWA is ranked as a top-10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company magazine placed TBWA 24th on its 2009 list of The World!s 50 Most Innovative Companies" and as an Innovation All-Star in 2010. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom!s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
GLOBAL CLIENTS
BEING is a network of Brand Behavior experts. Founded in Paris in 2010, BEING leverages the power of multidisciplinary thinking, assembling brand consultants, designers, advertisers, shopper marketers & web experts, all working together, to"give brands their way of being. BEING has ofces in Paris, Lille, Lyon, New York, Los Angeles, Doha, Shanghai and Seoul."Learn more at www.being.fr
BRIGHT RED is a dynamic collaboration of strategy, content, digital and public relations synergized to connect brands and audiences.""With Disruption at the core, BRIGHT RED creates ideas to drive growth and tell the brand story.
TBWAs Digital Arts Network is the unication of TBWAs proven digital talent encompassing over 700 digital specialists in eighteen markets. TBWA\DAN (www.digitalartsnetwork.com/)"creates a formal global structure for how TBWA approaches digital and integration, rooted in TBWAs Media Arts philosophy that everything between a brand and an audience is media and that, increasingly, those touch points are digital.
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E-Graphics (www.e-graphics.com) is a worldwide production network with 28 strategic bases of operation in Japan, France, the U.S., Germany, Poland, the United Kingdom, Ireland, the Netherlands and South Africa. Bolstered by cutting-edge, web-based technology, E-Graphics provides clients with strategic and integrated solutions for the production and distribution of their visual brand communications.
The Integer Group (www.integer.com) is one of the world's largest promotional, retail and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international ofces in Africa, Asia, Australia, Canada, Europe, the Middle East and North and South America. Join the conversation on shopping culture and brand strategy at"www.ShopperCulture.com.
TBWA\Media Arts Lab (TBWA\MAL) was launched in 2006 and is made up of a broad collective of creative talent from a diversity of backgrounds and media disciplines. With client Apple at its core, the group develops communication ideas that leverage all kinds of innovations. It is a place for experimentation for new ideas about connecting people with brands.
TBWA\WorldHealth is a full-service global marketing services network, with 47 offices in 36 countries and broad experience in both HCP/Rx and consumer/OTC/wellness categories. Our mission: to find the simple stories hidden in medical complexities and to tell those stories in fresh, compelling ways. The way we see it, doing great work for our clients is key to our ultimate goal doing the good work of helping create a healthier world. Learn more about us, our clients, what we do, what inspires us and how to contact us at www.tbwaworldhealth.com.
TEQUILA is a leading global integrated marketing agency, dedicated to building and managing customer relationships. Rooted in the philosophy of Disruption, TEQUILA constantly challenges conventions with visionary ideas for clients like adidas, Nissan and Standard Chartered Bank.
Zimmerman and Partners (www.zadv.com) is TBWA!s retail / local marketing operation. With over 800 employees, Zimmerman has 22 offices across the U.S. to activate local markets for clients.
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
SHOOT
SHOOT, the leading publication for commercial, branded content and entertainment production, named TBWA\Chiat\Day New York & Los Angeles, as well as TBWA\Media Arts Lab, its 20112012 Agency of the Year.
Advertising Age
TBWA\Hakuhodo Japan was recognized by Advertising Age as its 20112012 International Agency of the Year.
Advertising Age
TBWA has been recognized as the Best International Agency of the Decade by Advertising Age.
Creativity Magazine
Creativity magazine!s Annual Awards Report, which began in 2004, has ranked TBWA as the most creatively recognized network in the world for three of the last five years. In 2010 TBWA was ranked the second most creatively recognized network; TBWA\Hunt\Lascaris ranked third and TBWA\Chiat\Day Los Angeles ranked ninth as the most creatively recognized agencies in the world.
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Gatorade Replay
TBWA\Chiat\Day Los Angeles won a Best in Show GRANDY at the 2010 International ANDY Awards for Gatorade Replay. The campaign also picked up two Grand Prix Lions, four Gold Lions, one Silver and one Bronze, making it the most awarded campaign of 2010's Cannes Lions competition. In 2011, the campaign continued with Replay 2 & 3, winning two Pencils at the D&AD Awards, and Best in Show at the One Show.
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CONTACT US
Marianne Stefanowicz
Worldwide PR & Communications Director TBWA\Worldwide" T: +1-212-804-1167 E: marianne.stefanowicz@tbwaworld.com
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