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IN-CLASS EXERCISE: Company Histories Questions and Answers
IN-CLASS EXERCISE: Company Histories Questions and Answers
IN-CLASS EXERCISE: Company Histories Questions and Answers
Answers.
Boeing’s first two business lines were employed the plan for mail delivery and pilot
traing .
During WWII Boeing led the way in developing sing-wing airplanes. They were
constructed completely of metal to make them stronger and faster ;more efficient
aerodynamic desings were emphasized ;retractable landing gear and better wings
were developed,along with multiple ‘power plant’ technology;and directional radios
were installed which enabled beter navigaion and night plying.
.
In 1969 Boeing began building the Lunar Roving Vehicle ,which was used to
explore the moon in the early 1970s on the final thee Apollo missions.
4) What did Boeing do to become the world leader in the aerospace industry in the
late 1990s?
5) Which company is Boeing’s main competitor and which product are they
competing to commercialize?
Boeing’s main competitor is Aeronautic Defense & Space Company. They had in
the planning stages a brand-new jet, the A-308, envisioned as the largest
jetliner ever, featuring four engines, double decks running the length of the
fuselage, a rang of 8,800 miles, and passenger capacity of 555 to 655.
1) How did Rolex revolutionalize the watch industry in its early years as
Wilsdorf &Davis?
Founded by Hans Wilsdorf in 1905, the Swiss company is credited with marking the
wristwatch popular. Rolex – the first to create a waterproof, airtight, and dustproof
watch. In 1908, Rolex was founded by Mr. Hans Wilsdorf. Initially the company was
named Wilsdorf & Davis as Wilsdorf founded company together with his brother in
law.
Rolex`s big breakthrough came in 1926, when Wilsdorf developed a case that was
impervious and waterproof.
3) What did Rolex do to survive the Japanese invention of the quartz watch?
2) How did Volkswagen enter the US market with its Beetle model?
Doyle Dane Bernbach coined the name ‘Beetle’ for the Volkswagen.In a series of
award-winning advertisements,the ad angency took what had been the car’s
drawbacks and turned them into selling points with such slogans as ‘Think Small’
and ‘Ugly Is Only Skin-Deep.’
To take Volkswagen upmarket. Rather than taking the more time-consuming route
of building a new high –end models,Piech went the acquisition route.
They used magnesium as automotive design material.