Craftistas

1 problem
result

contact: camille malkiewicz email: camille @ craftistas.com web: investors.craftistaskits.com

1. Leaves retailers with a lost sale

Online readers are unable to purchase promoted products directly from an online publication.

2. Leaves engaged customers without a convenient shopping experience 3. Leaves publishers without referral commission

2 solution
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Our solution is a widget that enables content providers to sell the products talked about in their online publications directly from the content. This means that readers can purchase products without being transferred to another web page.

how it works
1 1

Clear Stamp - Par Avion

$4.00 $3.60

Saggy Baggy "Pint"- Burlap

$3.99 $3.59

Small Clothespins Jacobean (12pcs)

$2.99 $2.69

Saggy Baggy "Pint"- Burlap

$3.99 $3.59

Paper Mache Letters

$2.49 $2.24 Sub Total:

$15.71

Proceed

Powered by:

Craftistas

1. Publish- content is published using the Craftistas widget 2. Purchase- the publisher enables readers to purchase product 3. Facilitate- we facilitate the transaction and referral split 4. Drop-ship- our brand partners ship the product as usual 5. Data- we gather valuable insights for both bloggers and publishers

3 opportunity

Crafters,
quickly purchase the materials
used in an online tutorial theres no way to

for

for

Bloggers,
there are few ways to

monetize online tutorials

used for craft/diy projects

Weve begun to implement our widget within the craft and hobby industry. With 2/3 of crafters using online sources for inspiration, access to the materials used in online tutorials is the biggest frustration when it comes to crafting. The root of inspiration comes from content providers (i.e. bloggers and publishers). Primary research shows that 75% of bloggers identify monetization as a top frustration with blogging. This problem extends into other categories such as beauty and food.

$30b no. 2 268,000

craft industry category on Pinterest

social channels dedicated to craft

62.5m

ppl who participate in craft

Weve entered the $30 B industry but are focusing on the $9.7 B general crafts segment. As the #2 category pinned on Pinterest, Craft/DIY is a hot and active market. There are more than 268,000 blogs and YouTube channels dedicated to crafts. Bloggers revealed that where to buy materials is one of the top questions asked by readers, so much so that 62% have considered providing readers with the required tools/materials.

4 implementation
Industry Potential $30 billion craft industry $55 billion beauty industry $630 billion food industry
$30 billion craft industry
$9.7 B

Market Segmentation

Market Entry
Tier 1

Market Growth Reach tier 3 content providers and move into beauty and food industries

18,000 craft/DIY blogs

Tier 2

250,000 YouTube craft/DIY channels

Tier 3

Cosmopolitan, Southern Living, etc.

5 financials
Transaction Model
sales

Sale price 7% Referral (paid by marketer) Craftistas Transaction Fee (2.9%+.30) Retailer Cut

$22 $1.54 $.094 $19.52

$1.64 mm

1,000 publishers/ 1mm transactions

sales

$21.8mm

4,500 publishers/ 5.6mm transactions

sales

$123mm

8,000 publishers/ 24 mm transactions

6 why invest
1. The Team: 2. Traction: 3. Industry: 4. Capitalize: 5. ROI:
Dont invest in the horse, invest in the jockey. Visit investors.craftistaskits.com to meet the team and advisory board. We generate sales. We have customers. Now its time to scale to the next level. The craft industry has been stagnant for quite some time and is ripe for innovation. The opportunities with tech + craft are only beginning. Craft & DIY is not for grandma anymore (still love you grams!). Theres a new generation of crafters, and theyre highly engaged. Crafts is just the first segment we are approaching. Thereafter, we will approach beauty, food and more. We also have an exit strategy of selling to a media partner such as Conde Naste, an e-commerce player like Amazon or a large retailer like Wal-Mart.

traction
Controlled Test #1 10 blog posts 4,753 unique views 667 interactions 14 orders $22 avg order

next steps
2 full time developers acquire brand partners improve digital product phase 2 of widget