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MEMORANDUM

TO: FROM: SUBJECT: DATE:

INTERESTED PARTIES CHRIS PERKINS TEXAS 25TH STATE SENATE DISTRICT REPUBLICAN PRIMARY POLL RESULTS FEBRUARY 3, 2014

Methodology
On behalf of Donna Campbell for State Senate, Wilson Perkins Allen Opinion Research conducted a study of likely Republican Primary Voters in Texas 25th State Senate District. Respondents were screened to ensure that they were neither a member of the news media nor a public relations company. The sample for this survey was stratified based on gender, age, and geography. This methodology allows us to minimize post-survey weighting which can reduce the reliability of survey results. Respondents were contacted by phone via a live telephone operator interview January 2627, 2014. The study has a sample size of 400 likely Republican Primary voters in Texas 25th State Senate District with a margin of error of 4.9%.

Key Findings
Donna Campbell has a significant favorable image rating advantage over each of her challengers. o The question was asked, After I read each one, please tell me if you have a favorable or unfavorable impression of that person.
Donna Campbell Elisa Chan Mike Novak

Total Favorable Total Unfavorable

67% 10%

35% 18%

15% 6%

Donnas Campbell has seen a 10-point increase from our first poll and currently holds well over 50% on the ballot. o The question was asked, If the Republican Primary election for State Senate were held today, for whom would you vote if the candidates were Donna Campbell, Elisa Chan and Mike Novak.
All Likely GOP Primary Voters
September 10-11, 2013 January 26-27, 2014

Donna Campbell Elisa Chan Mike Novak Undecided

48% 10% 7% 36%

58% 13% 6% 23%

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Donna Campbell has a strong lead among likely GOP Primary voters in every county in the 25th District.
Bexar County Kendall-ComalGuadalupe Counties Travis-Hays Counties

Donna Campbell Elisa Chan Mike Novak Undecided

50% 19% 13% 18%

61% 12% 3% 24%

65% 6% 0% 29%

Conclusion
Donna Campbell is in a strong position for the Republican Primary against her challengers. Her exceptionally strong favorability rating translates into a commanding 45-point lead. Campbells support is nearly universal throughout the district as she has a majority of support in all areas. By continuing to reach voters in the same fashion as she has been doing, Donna Campbell should be able to clear the Republican Primary without a run-off.

About Wilson Perkins Allen Opinion Research

Since 1998, WPA Opinion Research has been a leading provider of political polling for campaigns from Governor and U.S. Senate to Mayor and City Council in all 50 states and several foreign countries. In 2011-2012 election cycle, even with Obama at the top of the ticket, more than 65% of WPA direct campaign clients won. In Texas, WPA Opinion Research is proud to serve as the pollster for US Senator Ted Cruz, Speaker of the House Joe Straus, Attorney General Greg Abbott, four current statewide elected officials and twenty five current members of the State Legislature WPA has been nationally recognized for our efforts to provide cutting edge research to help our clients win. The American Association of Political Consultants (AAPC) awarded a Pollie to WPA for our work Adaptive Sampling and Predictive Analytics methodologies which allowed us to buck national GOP polling trends and deliver industry-leading results. In rankings released by Nate Silvers fivethirtyeight.com of 2008 election data, Wilson Perkins Allen Opinion Research was statistically tied as the most accurate partisan pollster and found that WPA was significantly more accurate than other partisan pollsters.

Confidential

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