Marketing Research

BSBA 3A Marketing Management Mr. Randall Pasco

Improving the poster advertisement of Milo 2013

Client: Nestle company

Authors: Jean crizele tiffany Q. Brinas Rizza P. Canlas Angelyn M. De Ocampo Elsha G. Fernandez Rubielyn C. Flores

Table of Contents

Executive summary .. Introduction .. Statement of the problem .. Objectives .. Secondary Research .. Data Analysis Qualitative Research . Focus Group Discussion .. Findings. Limitation.. Time.. Money Conclusion and Recommendation Reference Appendices Interview Respond Picture Layout

Executive Summary

Chapter 1 Introduction The report is about improving the poster advertisement of milo 2013. The reason why the research was conducted is because we want to make a change for us to be more competitive among other competitors. And to gain more customers who will patronize their product. The search adds to the knowledge that the reader may have about the topic is by giving them broader knowledge or information on how to improve the poster advertisement of milo 2013. Objectives Our objectives why we studied and conduct a research about how to improve the poster advertisement of milo 2013 is to improve the poster advertisement of milo 2013 and how to attract the customers through the use of poster. Secondary Research Advertising Layout To make a poster, we need to apply the elements of the advertisement, headline, sub headlines, copy blocks, illustrations, signature, and trademarks. The physical factors which go to make up attractive, effective layouts include the shape of the advertisement, border, balance, display lines, boxes, illustration, rules and ornaments. Balance in the Layout 1. Formal balance- when placing illustrations in a layout, attention should be given to balancing one illustration with another or with a block of copy. The formally balanced layout gives a rather fixed and solid appearance. It gives the impression of conservation because of its firm, immobile, blocked-out aspect. 2. Informal balance- the informally balanced layout is more popular and in many ways more effective than the formally balanced layout since the format affects greater freedom to the advertiser. As such, it gives the advertiser the opportunity to make use of a more original composition. Furthermore, he can introduce a sprightly energetic feeling of movement of one kind or another through a dynamic informal design.

Unity in the Layout It leads the eye easily and naturally from the beginning to the end. Unity in a layout depends on keeping the elements of an advertisement in reasonably close proximity to each other. In other words, they should be kept together. The headline, body copy, illustration, and signature should not be too greatly separated. Emphasis in the Layout Every advertisement has for its primordial aim what of securing the attention of prospective buyers. As such, it is, therefore, both important considerations in the making of a layout. In making a layout. The advertisement determines the exact arrangement of these attention getting elements. Data Analysis Qualitative Research We have chosen the qualitative research because we want to give a broader knowledge about the milo product for the benefit of the consumer. As to researchers we always want to do what is good to the consumer. Focus Group Discussion Focus is a group is a form of qualitative research in which a group of people are asked about their perceptions, opinion, belief, and attitude towards a product, service, concept, advertisement, idea, or packaging. Question is asked in an interactive group setting where participants are free to talk with other group member. The first focus group was held in Ernest Dichters house in a room he built above his garage. The first focus groups were created at the Bureau of Applied Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was wined Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was wined Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was wined by psychologist and marketing expert Ernest Dichter. The reason why we called it a focus group discussion is because each member of the group is giving their ideas, perceptions, opinions to one another. There is an interaction happens, exchanges of their knowledge about the topic, and so on and so forth. Findings

The findings in our research are, we dont have enough time to photo copy the interview questions so that we did is to question individually per person and we right it on the spot. We find it difficult because one of our group mates is sick. Although we had that problem, we successfully finished our interview. Limitation Time and Money are the constraint that we are facing, when the time that we are doing our marketing research. Conclusion After the analysis of the findings. We know something that can help us to develop the poster advertisement of milo. We also knew on how it will affect the behaviour of young people and it able to adopt moral or importance of the activities not only for the advertisers but also to the children. Recommendation Our groups, recommends more improvement or development of the poster advertisement to be more attractive to the eyes of the consumer. We recommend also to have more activities most especially to young people.

Chapter 1

Introduction The report is about improving the poster advertisement of milo 2013. The reason why the research was conducted is because we want to make a change for us to be more competitive among other competitors. And to gain more customers who will patronize their product. The search adds to the knowledge that the reader may have about the topic is by giving them broader knowledge or information on how to improve the poster advertisement of milo 2013. Statement of the problem: 1. How to improve the poster advertisement of milo 2013? 2. How to attract the customers through the use of poster? Objectives: The study shall enable the research to: 1. To improve the poster advertisement of milo 2013. 2. How to attract the customers through the use of poster.

Chapter 2

Secondary research Advertising Layout To make a poster, we need to apply the elements of the advertisement, headline, sub headlines, copy blocks, illustrations, signature, and trademarks. The physical factors which go to make up attractive, effective layouts include the shape of the advertisement, border, balance, display lines, boxes, illustration, rules and ornaments. Balance in the Layout 1. Formal balance- when placing illustrations in a layout, attention should be given to balancing one illustration with another or with a block of copy. The formally balanced layout gives a rather fixed and solid appearance. It gives the impression of conservation because of its firm, immobile, blocked-out aspect. 2. Informal balance- the informally balanced layout is more popular and in many ways more effective than the formally balanced layout since the format affects greater freedom to the advertiser. As such, it gives the advertiser the opportunity to make use of a more original composition. Furthermore, he can introduce a sprightly energetic feeling of movement of one kind or another through a dynamic informal design. Unity in the Layout It leads the eye easily and naturally from the beginning to the end. Unity in a layout depends on keeping the elements of an advertisement in reasonably close proximity to each other. In other words, they should be kept together. The headline, body copy, illustration, and signature should not be too greatly separated. Emphasis in the Layout Every advertisement has for its primordial aim what of securing the attention of prospective buyers. As such, it is, therefore, both important considerations in the making of a layout. In making a layout. The advertisement determines the exact arrangement of these attention getting elements. Authors: Irvin Graham, 1952 Data Analysis

Qualitative Research We have chosen the qualitative research because we want to give a broader knowledge about the milo product for the benefit of the consumer. As to researchers we always want to do what is good to the consumer. Focus Group Discussion Focus is a group is a form of qualitative research in which a group of people are asked about their perceptions, opinion, belief, and attitude towards a product, service, concept, advertisement, idea, or packaging. Question is asked in an interactive group setting where participants are free to talk with other group member. The first focus group was held in Ernest Dichters house in a room he built above his garage. The first focus groups were created at the Bureau of Applied Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was wined Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was wined Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was wined by psychologist and marketing expert Ernest Dichter. The reason why we called it a focus group discussion is because each member of the group is giving their ideas, perceptions, opinions to one another. There is an interaction happens, exchanges of their knowledge about the topic, and so on and so forth.

Findings The findings in our research are, we dont have enough time to photo copy the interview questions so that we did is to question individually per person and we right it on the spot. We find it difficult because one of our group mates is sick. Although we had that problem, we successfully finished our interview.

Limitations 1. Time our time is not enough for us to finish this marketing research because there are some topics here that needed a long time to discuss and study with. 2. Money- in this case money matter is one of the constraints that we are facing the time we are doing this. We dont have enough money to provide the needs of this marketing research.

Conclusion After the analysis of the findings. We know something that can help us to develop the poster advertisement of milo. We also knew on how it will affect the behaviour of young people and it able to adopt moral or importance of the activities not only for the advertisers but also to the children. Recommendation Our groups, recommends more improvement or development of the poster advertisement to be more attractive to the eyes of the consumer. We recommend also to have more activities most especially to young people.

Conclusion and Recommendation Conclusion After the analysis of the findings. The researchers were able to draw the following: 1. We know something that can help us to develop the poster advertisement of milo. 2. We also knew on how it will affect the behaviour of young people and it able to adopt moral or importance of the activities not only for the advertisers but also to the children. Recommendation After the analysis of the findings. The researchers were able to draw the following: 1. Our groups, recommends more improvement or development of the poster advertisement to be more attractive to the eyes of the consumer. 2. We recommend also to have more activities most especially to young people.

References Book: Advertising layout Irvin Graham, Encyclopaedia of Advertising (new York : Fairchild publications, Inc., 1952), p, 268 George Burton Hotchkiss and Williams J. Doremus, advertising (New York: Alexander Hamilton institute, 1995), p. 233.

Improving the poster advertisement of milo 2013 Interview questions: 1. What suggestion can you give to improve the poster advertisement of milo 2013? 2. How can you prove that the poster advertisement of milo is more creative than the other poster of particular product? 3. What feature do you prefer to see in milos poster? 4. Is it effective in improving milos poster to add an artist? 5. What moral or value that the children can adopt when they see the poster of milo? 6. Is it important to have poster in milo product? 7. What colors can you add to the poster to make it more attractive to many people? 8. How can it helps the people who keep on purchasing the milo product?

Respond 1. The suggestions that some people gave to improve the poster advertisement of Milo 2013 is about the font style of what is written in the poster itself. They suggest to add arts to the font style, some says its okay, and lastly, they prefer to make what is written in a tagalog language to be more understood. 2. Some people prove that the poster advertisement of Milo is more creative than the other poster of particular product by saying that it adds energy ,creative, it show that Milo is usually an effective and mostly the information about milo are visible. 3. Some people prefer to see in Milos poster is a family, cartoon, more athletes, and they need to have free taste, add colour, and the font size it should be bigger for some people to be easily seen. 4. Some says that adding an artist in improving Milos poster is effective because it can add more buyers especially if the artist is their fan. Some says that it is not necessary because some of the athletes are not artist, and it affects the buying behaviour of the consumer. 5. The moral and value that the children can adopt when they see the poster of Milo are sportsmanship , energetic, encouragement, active, they might feel that Milo is a healthy drink. 6. Some says that having a poster in Milo product is important because it is an additional technique for the Milo product to be known by other people, one of the advertisements and also one of the marketing strategies. 7. The colors that can be added to the poster of Milo to make it more attractive to many people are orange, red, blue, because it seems that this color is cool. 8. The poster itself can help the people who keep on purchasing the milo product because it gives energy it motivates the young people to try or to join in sports, beautiful in the eyes of the purchases

Picture

At this moment, we are interviewing Ms. Ronalyn Gigante we are asking her on how to improve the poster of Milo 2013 and what is the color that can be add to the poster.

In this picture our group mates are discussing regarding the marketing research and we are talking about the format and at the same time, we are editing the topic.