Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

I.

EXECUTIVE SUMMARY
ROSEMARACA is a non-existing firm that specialize in various legal areas concerning banking, corporate, and commercial law. It will be established 20 years from now in Ortigas, Makati and lead by Maureen Rodriguez, Charmaigne Sering, Angelica Manalo, Jade Ramos, and Justine Carrillo. !!!TO BE UPDATED AFTER THEO!!!

II. BUSINESS REVIEW

A. INTRODUCTION ROSEMARACA is currently a non-existent banking, corporate, and commercial law firm which will be set up in Ortigas, Makati after the duration of 20 years. The firms initial capital will be the product of 20 years of hard work from its founding leaders Maureen Rodriguez, Charmaigne Sering, Angelica Manalo, Jade Ramos, and Justine Carrillo who are all regarded to be respectable experts in the field of law. Despite having the status of a newcomer, ROSEMARACA will prove itself to be a worthy and competitive firm because of its unrelenting dedication, practical solutions, and its commendable force of lawyers, paralegals, researchers, and consultants. B. MISSION The firm will be embodied by its key mission service. A website will be set up to offer ease and an organized communication system between the firms lawyers and clients. This will provide our clients the decision to either interact face-to-face or via Internet, whichever will be most convenient.

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

The firm will offer not only a wide range of specializations but also a reputable group of lawyers that will cater to the needs of our clients. ROSEMARACA features both fresh law graduates and experienced lawyers in the business. Our exceptional and reputable group of lawyers assure our clients of our efficiency, effectiveness, and excellence. Last but not the least, unlike most law firms, ROSEMARACA attaches importance to the fact that most people do not like the traditional billable hour system. Thus, the firm assumes an alternative billing system grounded on the agreement of a lawyer and his client.

C.

TARGET MARKET This law firm will cater to the needs of corporations, financial institutions, and professionals. It will also accommodate the underprivileged by providing pro bono services on a case by case basis. Makati is known as the financial capital of the Philippines. It has the highest concentration of global companies, high-end commercial centers and posh hotels. Head offices of major banks and financial institutions including the Philippine Stock Exchange can also be found in Makati. Based on recent data, Makati alone provides 73 banks and 1,000 businesses. Demographic of Users

AGE SEX INCOME

18 and above Male or Female A, B, C

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

CIVIL STATUS EDUCATION NATIONALITY

Applicable to all College Open to all races (Asians, Caucasians, Black, Hispanic)

LOCATION

Urban, Rural

III. MARKETING STRATEGY AND OBJECTIVES

A. OBJECTIVES Long Term Objectives To grow and maintain a reputation as one of the countrys exceptional law firms. Short Term Objectives To attract at least 20 to 25 new clients for the first two weeks of January 2033; and at least 10 to 15 new clients every week for the rest of the year. To attract at least 3 to 4 law graduates from the Top 10 BAR Exam Passers in 2033. Increase public awareness among the target audience by 30% after the first 6 months of 2033. B. Decrease expenses by 20% on the last quarter. Be part of the Top 50 leading law firms in Metro Manila in one year. Increase the firms capital by 35% at the end of the year.

PRODUCT ROSEMARACA will provide its clients with a reputable group of attorneys who will offer the following legal services:

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

Advertising Law refers to the laws and rules defining the ways in which products can be advertised in a particular region.

Banking Law form of government regulation which subject banks to certain requirements, restrictions and guidelines. This regulatory structure creates transparency between banking institutions and the individuals and corporations with whom they conduct business, among other things.

Commercial Law also known as business law, is the body of law that applies to the rights, relations, and conduct of persons and businesses engaged in commerce, merchandising, trade, and sales. It is often considered to be a branch of civil law and deals with issues of both private law and public law.

Constitutional Law the body of law which defines the relationship of different entities within a state, namely, the executive, the legislature, and the judiciary.

Consumer Law consists of laws and organizations designed to ensure the rights of consumers as well as fair trade competition and the free flow of truthful information in the marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors and may provide additional protection for the weak and those unable to take care of themselves.

Contract Law

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

deals with the nature and sources of obligations and the rights and duties arising from agreements and particular contracts

Corporate Law the study of how shareholders, directors, employees, creditors, and other stakeholders such as consumers, the community and the environment interact with one another. Corporate law is a part of a broader companies law (or law of business associations).

Copyright Law a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work, to determine who may adapt the work to other forms, who may perform the work, who may financially benefit from it, and other related rights.

Labor Law addresses the legal rights of, and restrictions on, working people and their organizations. As such, it mediates many aspects of the relationship between trade unions, employers and employees.

Legal Consultation giving of a formal opinion regarding the substance or procedure of the law

Insurance Law the practice of law surrounding insurance, including insurance policies and claims. It can be broadly broken into three categories - regulation of the business of insurance; regulation of the content of insurance

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

policies, especially with regard to consumer policies; and regulation of claim handling. International Trade Law the appropriate rules and customs for handling trade between countries.

C.

PRICE ROSEMARACA will stay true to the firms saying: We demonstrate power, without billing you by the hour. The firm will be implementing an alternative fee arrangement instead of the traditional method of billing clients by the hour. Clients have long hated the billable hour. Taking that into consideration, ROSEMARACA will propose an alternative billing method where the fee will depend on several other factors. Besides time, the lawyer will also take into consideration the difficulty of the case, the risk level, and the like. This alternate process will open more room for a genuine conversation between the lawyer and his client before they come into an agreement.

D.

PLACE ROSEMARACA will be established in the wonderful city Makati which is the Financial Capital of the Philippines. The city is home to over a thousand banks and businesses, making it a favourable location and profitable choice for the firm since there are a large number of potential clients within the locality itself. Nevertheless, Makati also includes some of the countrys most elite law firms such as CVC Law, Chan Robles Law Firm, and others. It will be a challenge to

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

attract top graduates and veteran lawyers who have their eyes set on more wellknown law firms rather than budding law firms.

E.

PROMOTION ROSEMARACA will be raising the publics knowledge of the law firm through networking and advertising. The advertisements will be featured in The Yellow Pages, social networking websites, and public newspapers. Several brochures, leaflets, and flyers will also be distributed within the vicinity of Makati City. A website will also be established to provide easy access to the public and convenience to our customers. In addition, the staff members of ROSEMARACA will be attending events and gatherings to personally introduce and promote the law firm to potential clients and future business partners.

IV. ENVIRONMENTAL ANALYSIS

A. POLITICAL ENVIRONMENT There are a number of law firms present within the Makati area which is widely known and represented by top notch lawyers, provided with prior knowledge and a broader point of view, are but just some characters which new firms manage to offer their customers. The City of Makati is notable for its exceptionally multicultural lifestyle, significant center for intercontinental matters and for its reputation as a major entertainment center in the

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

metropolis. ROSEMARACA Law Firm will be subjected to Corporation Taxes to ensure that every unit within the firm operates to deliver value is utterly essential. There is uncertainty as to whether or not stockholders will be willing to invest in ROSEMARACA Law Firm, given that the firm uses an alternate billing method which gives clients more control over the price unlike the traditional billable hour. B. ECONOMIC ENVIRONMENT The state of the Philippine economy continues to challenge businesses and firms capacity for a high return. With the Central Business District, where most of Makati's financial resources are concentrated, and law firms competing to attract clients and business partners, it is a challenge to display not only creativity and distinction from other law firms, but also to generate the highest profit possible. C. SOCIO-CULTURAL ENVIRONMENT It is normal for consumers to have second thoughts and to be hesitant in seeking ROSEMARACA at first. Unlike other law firms in the area, which have existed for years, ROSEMARACA will be a fresh law firm. Due to the

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

unfamiliarity and uncertainty, it will be a challenge to convince consumers to purchase our legal services. Nevertheless, we assume that our alternate billing method will manage to draw consumers in the coming months. D. TECHNOLOGICAL ENVIRONMENT Technology is vital for global competitive advantage, and is a major driver of globalization that is why ROSEMARACA Law Firm has will be a part of the growing economy and advanced city of Makati which anyone can easily locate. The firm concentrates to one setting to maximize control and utilize security. We reside in a fast-changing community and as a pivotal point, communications are the best way to interact with customers. The firm will open a website which will allow Internet surfers to see what the firm has to offer the public. It will be accessible 24/7 so that no there would be no difficulty as regards to time or place for that matter.

V. MARKETING EXECUTION AND CONTROL

Our marketing and business-development planning process typically includes many of the following steps:

Creating a working group.

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

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- At our request, the firm designates a planning team with which we will work closely during the course of the engagement. As the engagement progresses, we will expand or contract the group as needed. At the outset, we will meet, either in person, by video, or by phone, to refine and obtain consensus about the goals of the engagement and the proposed process

Collect and review relevant data. - In advance of or simultaneous with the kick-off meeting, we will collect and review the client's strategic and business plans for all relevant practice groups, industries, and offices; data about client targets; marketing budgets and existing marketing materials; and any other relevant information the firm can provide. To this, we will add our own market research and benchmarking data.

Analyzing firm and competitor positioning and marketing. - by working collaboratively with the firm's in-house marketers, we will familiarize ourselves with its current positioning and marketing initiatives and then compare them with how its key competitors approach the marketplace.

Developing a guide and conducting internal interviews. - Using a custom-tailored interview guide, we interview a relevant group of lawyers and staff to solicit their perspectives about the firm's competition, clients, marketing goals and expectations, and current marketing and businessdevelopment practices.

Evaluating benefits of external interviews. - We may interview a small, representative sampling of clients by phone to gather their perceptions of the firm and its competitive positioning.

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

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Conducting planning sessions. - We conduct one or more face-to-face planning sessions with the designated team to: o review the planning unit's strengths and weaknesses, as well as the opportunities and threats it faces; o clarify target markets, specific client targets, if applicable, and marketing objectives; o create a plan that supports each marketing objective and includes: a detailed description of each activity and how the activity will help achieve the corresponding objective; the names of team members who will be responsible for completing each activity; a timetable for achieving each activity, including key milestones; the internal and external marketing resources required for each activity, and o Ensure the team's commitment to implementing the plan.

Presenting and refining plan and communicating with leadership. - We will present the plan to the relevant management team, make adjustments as needed, and finalize it. Throughout the process, we will provide interim reports to the planning group leaders and to relevant firm management, as desired.

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

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Ultimately, the availability of the firm's designated planning team determines the duration of the planning process. If the planning group makes the process a priority, it can be completed in two to three months.

VI. FINANCIALS
ROSEMARACA Law Firm aims to project proficiency and excellence in all areas. The table below shows the companys projected balanced sheet which includes the initial capital input/investment for the firm and the expected expenses.

Initial Capital Investment Derivation Atty. Rodriguez Atty. Sering Atty. Manalo Atty. Ramos Atty. Carrillo Total:

Php 25,000,000

Php 5,000,000 Php 5,000,000 Php 5,000,000 Php 5,000,000 Php 5,000,000 Php 25,000,000

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

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Initial Capital Investment (Php 25,000,000) Contributions

Atty. Rodriguez Atty. Sering Atty. Manalo Atty. Ramos Atty. Carrillo

The firms founders will be contributing Php 5,000,000 each which is 20% of the total initial capital investment (Php 25,000,000).

Expenses Rent Office Supplies Utilities Supplies Equipments Salaries Total: Php 420,000 Php 255,000 Php 300,000 Php 275,000 Php 550,000 Php 1,800,000

Marketing Plan: ROSEMARACA Rodriguez, Sering, Manalo, Ramos, Carrillo

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Projected Monthly Profit/Loss 80,000 60,000 40,000 20,000 0 -20,000 -40,000 Month Month Month Month Month Month 1 3 5 7 9 11

Profit/Loss