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Marketing Strategy - The Top Digital Priorities for Marketers in 2014 : MarketingProfs Article

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The Top Digital Priorities for Marketers in 2014

by Ayaz Nanji | January 8, 2014 | 720 views
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Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget. The survey of over 2,500 global marketers found that increasing/improving brand awareness (46% of respondents) and collecting/measuring/using behaviorbased data (29%) are also major digital marketing to-dos in the year ahead. Acquiring new subscribers (28% of respondents) and improving channels (24%) were the next most commonly cited priorities.

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See more marketing articles Below, additional key findings from the survey. Digital Budgets on the Rise plan to increase or maintain their digital marketing budgets SmartTools: Email List 98% of marketers surveyed Take 10: Three Ingredients Manager Turn Engagement Into for 2014; only 2% plan That to decrease their budgets. Measurable Business Results We've pulled together the steps

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Marketing Strategy - The Top Digital Priorities for Marketers in 2014 : MarketingProfs Article

Presented by: Rachel Happe marketing automation (61%), email marketing (58%), g, optimizing, and governing your email analytics (61% plan to increase), to build a successful social Learn mediahow marketing (57%), andengagement content management (57%). strategy that will help shape your business and bring in the results you need. more

presented by: Viveka von Rosen Presented b: Allen W Hear about the five simple steps needed to start Find out why a comp generating and closing more deals using LinkedIn. different than just im

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Measures of Success The top three metrics that marketers will use to judge digital success in the year ahead are conversion rates (67% of respondents), engagement rates (64%), and return on investment (61%).

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SMBs' 2014 Marketing Priorities

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More than a quarter (28%) of small and mediumsized businesses say increasing their online presence (further developing websites/online 68% of marketers surveyed say email marketing is core to their business. stores) is ... read

88% believe that email marketing does or will produce ROI. 41% of respondents say 31-50% of subscribers open their emails via a mobile device, and 24% report that their emails are opened on a mobile device more than 51% of the time.

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Marketing Strategy - The Top Digital Priorities for Marketers in 2014 : MarketingProfs Article

Social Media Just 34% of marketers surveyed say they are seeing ROI from social media marketing, but 52% believe their social media efforts will eventually produce ROI. Facebook, Twitter, and LinkedIn were the most popular social channels among respondents in 2013. Google+ has the highest planned adoption rate in 2014 (18% of respondents plan to introduce). About the research : The report was based on data from a survey of 2,651 global marketers conducted between October and November 2013.

Ayaz Nanji is a digital strategy and content consultant. He is also a research writer for MarketingProfs. His experience includes working as a strategist and producer of digital content for Google/YouTube, the Travel Channel, and AOL. LinkedIn: Ayaz Nanji Twitter: @ayaznanji

Digital Marketing, Email, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media , Social Networking, Survey Data

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Marketing Strategy - The Top Digital Priorities for Marketers in 2014 : MarketingProfs Article

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