JACKSONVILLE UNIVERSITY, MILAN & FLORENCE, JULY 12 - 19, 2014

February 13, 2014

Saturday

July 12, 2014

day one arrive Milan

morning

afternoon evening

arrive Milan meet ISP representative at the airport transfer to hotel, drop off luggage lunch on your own check in welcome dinner at a traditional Italian trattoria return to hotel

air bus transfer

public transport/restaurant public transport

Sunday

July 13, 2014

day two welcome to Milan

breakfast morning guided tour of Milan explore the historical sights of the economic capital of the country and learn why it has become both a business and cultural center in Italy. Sites include the famous Duomo (incl. the upper terrace & roof), Vittorio Emanuele II Shopping Gallery, theatre alla Scala, or the Sforza Castle lunch on your own free to relax OR optional cultural event 1: half day trip to the Lake Como enjoy cruising on this oasis of tranquility situated at the foothills of the Alps and see several of its natural treasures such as the lush Mediterranean foliage and snowy alpine peaks rest of the day at leisure recommended activity: Gallerie dItalia http://www.gallerieditalia.com/en/piazza-scala/informazioni/contatti-0 The gallery is a private collection of Banca Intesa. Admire collections from Italian artists from 19th & 20th century. It is open till 7.30pm, last admission is at 6.30pm. The visit is free of charge!

hotel public transport/walk

afternoon

sts pay individually

Monday

July 14, 2014

day three business & economic climate

breakfast morning orientation talk by ISP Program Manager presentation 1: overview of Italy's economy & political situation: post-crisis challenges and the way forward e.g. PROMOS (Milan Chamber of Commerce) coffee break presentation 2: doing business in Italy from FDI perspective e.g. Hewlett Packard lunch on your own afternoon visit 1: Italian banking system: impact of the crisis and future outlook e.g. Banca Intesa Sanpaolo management presentation, discussion rest of the day at leisure

hotel conference room conference room

conference room

bus half day

Tuesday

July 15, 2014

day four made in Italy

breakfast morning visit 2: generational vs. managerial transition in family owned businesses e.g. Zambon (pharmaceutical and fine chemical multinational company) management presentation, discussion, tour of facilities lunch on your own visit 3: from Italy to the whole world - niche vs. mass marketing strategy e.g. Guala Closures Group (world leader in the production of non-refillable closures) management presentation, discussion, tour of facilities rest of the day at leisure

hotel bus full day

afternoon

13.2.2014

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Wednesday

July 16, 2014

day five transfer to Florence

breakfast, check-out early morning 10.00am transfer to Modena duration approx. 2 hrs 30 mins) arrive Modena cultural event 1: Lamborghini - guided museum & factory tour visit the Lamborghini plant in SantAgata Bolognese and see the birthplace of the most prestigious and sought-after super sport cars lunch on your own transfer to Florence (duration approx. 2 hrs) arrive Florence check-in, rest of the day at leisure

hotel bus full day bus/walk

late afternoon

Thursday

July 17, 2014

day six key sectors

breakfast morning visit 4: traditional company fighting the pressure of global competition e.g. La Marzocco (Italian espresso machines producer) management presentation, discussion, tour of facilities lunch on your own visit 5: supplying luxury brands: strategies for maintaining a competitive advantage e.g. Pierotucci (hand-crafted leather goods producer) management presentation, discussion, tour of the workshop rest of the day at leisure

hotel bus full day

afternoon

Friday

July 18, 2014

day seven Tuscany

breakfast morning afternoon free for sightseeing & shopping lunch on your own cultural event 2: wine tour in Tuscany this tour will take you to a wine-growing estate; here you can learn about the history of the wineries and taste some of the regions finest wines farewell dinner at the winery return to hotel

hotel

bus/walk

evening

bus transfer/restaurant bus transfer

Saturday

July 19, 2014

day eight depart for USA

morning

breakfast check-out, load luggage on the bus transfer to Milan to the airport (duration approx. 3,5 hrs) depart for USA

hotel bus transfer air

13.2.2014

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