Logo and Brand Identity Guidelines | May 2004

Women in Aviation, International

Logo and Brand Identity Guidelines | May 2004

Welcome to the Women in Aviation, International Logo and Brand Identity Guidelines! The Women in Aviation, International logotype is an important part of the brand identity for Women in Aviation. The guide is to help you maintain the integrity of this organization through its visual standards. These guidelines are to assist you in a clear process for what can and cannot be done to the brand identity and the correct usage. Please note the following changes:

As of January 2004, the Women in Aviation, International logotype has been trademarked, and all logos should appear on literature containing the trademark () symbol. Please contact Amy Laboda at (239) 567-2271 if you do not have the most current or correct logotype. After June 2004, a PDF of this Logo and Brand Identity Guide will be available on our Web site at www.wai.org.

Please follow these specifications as precisely as possible. If you have questions or comments about logo usage, and for all logo requests, please contact Nancy Bink at (914) 669-8419. Thousands of people depend on Women in Aviation, International for inspiration and information in the aviation aerospace industry. A large part of that experience is the professional demeanor and appearance they derive from our printed materials. We will depend on you to uphold the Women in Aviation, International design standards and integrity, which will assure the confidence of our members long into the future.

Dr. Peggy Chabrian Women in Aviation, International President and Founder

Logo and Brand Identity Guidelines | May 2004

Women in Aviation, International

BRAND USAGE

The Women in Aviation, International color system includes Pantone colors and should always be used when appropriate.

When printing in two-color inks (PMS 285 and black), use the logo as shown below:
(Filename: WAI_Logo_285-K.eps on enclosed CD)

PMS 285 (blue)

Black

When printing in four-color process inks, use the logo as shown below:
(Filename: WAI_Logo_CMYK.eps on enclosed CD)

blue

black

C M Y K

90 45 0 0

0 0 0 100

When printing in four-color process inks and the background is dark, use the logo as shown below:
(Filename: WAI_Logo_CMYK-light.eps on enclosed CD)

light blue

C M Y K

47 23 3 .5

Women in Aviation, International

Logo and Brand Identity Guidelines | May 2004

BRAND USAGE

When printing in one-color ink, use the logo as shown below:

(Filename: WAI_Logo_black.eps on enclosed CD)

Logo shown as solid color black

Or when printing in one-color ink with a dark background, you can reverse out the logo as shown below:
(Filename: WAI_Logo_white.eps on enclosed CD)

Logo shown in reverse

The minimum size is 1" wide, as shown below:

Never reduce the logo to less than 1" wide.

When printing the logo as a watermark*, decide the opacity based on the range shown here:
(*please note: results will vary based on use of application. Viewing the logos on screen will not look the same as final printed results)

5%

10%

15%

20%

Logo and Brand Identity Guidelines | May 2004

Women in Aviation, International

INCORRECT BRAND USAGE

The Women in Aviation logotype should NEVER be altered or distorted in any way as shown below:

Do not stretch or distort the logo

Do not modify the logo in any way

Do not tilt the logo

I N T E R N A T I O N A L

Do not develop your own version by using different fonts

Do not print logo on any background that is heavily textured or patterned and without sufficient contrast

Women in Aviation, International 101 Corsair Drive, Daytona Beach, Florida 32114 | Mailing address: PO Box 11287, Daytona Beach, Florida 32120-1287 Tel (386) 226-7996 | Fax (386) 226-7998 | E-mail: wai@wiai.org | www.wiai.org