INTRODUCTION

Introduction of the study.

Chevrolet also known as Chevy, is an American brand of vehicle produced by General Motors (GM). Chevrolet was founded by Louis Chevrolet and ousted General Motors founder William C. Durant on November 3, 1911. In 1918 it was acquired by General Motors. Chevrolet was positioned by Alfred Sloan to sell mainstream vehicles to compete with Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being synonymous with GM. In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks, whereas in Europe, the brand name is used mainly for automobiles produced in Korea by General Motors.

Introduction about market.

The essence of modem marketing concept is that every single element of business should be geared up and oriented towards attaining buyers satisfaction and value customer's main sellers. Hence marketing should know surely who will buy, why they buy and also who is competing with him. . However marketing is much more than just isolated business function. It is philosophy that guides the entire operation. In this modern market consumer is the king" hence the produces fate is deciding by the action of the consumer I e., by earthier buying the product or rejecting it. So more than 40% of our population is below poverty line. In the modem market the main aim of the business is to have an handsome profit and the next is to satisfy the consumer.

Marketing management.
Marketing management is the process of planning and executing the conception pricing promotion and distribution of idea's good services and idea to create exchanges with the target group that satisfy individual and organizational objectives. Marketing managers cope with their task carrying out marketing research planning implementation and control with in marketing planning marketers must make decision an target markets, market position product development, pricing distribution channel, physical distribution & communication and promotion.

The marketing concept:

Market focus:
No company or management can operate in every market and satisfy every need companies do best where they defines the boundaries of their market carefully.

Customer's orientation:
The customer orientation thinking required the company to Carefully define customer's needs from the customer's point of view, not from its own point of view. The company's aim is not only to satisfy but also delight the customer.

Co-ordinate marketing:
It refers to two things first, the various marketing functions, Sales, forces, advertising, marketing research etc. must be co-ordinate among themselves. Second marketing must be well co- ordinate with the others department in the company.

Profitability:
The purpose of marketing is to help organization to achieve heir goal. In case of private firm the major goal is the profit, but in case of government or public organization it is surviving and attracting enough funds to perform their work. Actually marketing people focus on identifying profit opportunities.

Hypothesis:
Hypothesis is assumption for the problem to be solved. If we under take research work from certain point, this point constitutes hypothesis. It presumes that the market share of in chikmagalur city is much encouraging and enough to the targeted as per hypothesis.

Objectives of the Study :

1. To know the consumer taste and preferences 2. To know the consumer band awareness towards different brands. 3. To observe the reaction of cons about Quality and Durability. 4. To know the consumer awareness towards comparison of Quality and price. 5. To study the knowledge of consumers regarding Cheverlet 6. To know the effect of advertisement on different class of people. 7. To collect the suggestions for improvement of Chevrolet 8. To know the market share of chevrolet in chikmagalur city. 9. To collect the data about who all are comparatives of chevrolet

A Methodology of the Study :

This marketing research included all those activates, which enable in to obtain information needed to fulfill the objectives. The data are collected by primary data and secondary data, which are, centered part of research activities

Primary data:

A Interview with dealers of chevrolet in Chickmagalur city To know the consumers buying behavior towards the product Interview was made to get the suitable information and answer. a. Dealer relation with chevrolet b. Marketing mix strategy. B Interview with the customers. The questionnaires were prepared to know the consumers behavior toward Chevrolet with different income group and different Qualified persons.

Secondary data:
The sources of secondary data is also used to prepare this report They are (1) Internet. (2) News paper and magazine (3) Trade journals (4) Enclyopedia (5) Companies annual report (6) Textbooks

A Scope of the study: As we know that Chevrolet is having a dominated market Share in Automobile market. This study attempts to give much more Information to give much more information to acquire potential market and come out some new innovations. The scope of study is restricted to the study of "Consumer Attitudes towards Chevrolet in Chikmagalur City" a) The Chevrolet is targeted to all classes of people except lower-Class b). It brings out the detail regarding history. c). It helps to define the probable market for product. d) It is helpful in identifying marketing opportunities problems.

Limitation of the study:

1. Analysis of questionnaire on the basis of annual income could not analysis on each. 2. Uncontrollable variables like cultural back ground have not been considered. 3. The study is limited to Chikmagalur city only. 4 . The sample size is limited due to time and cost factor

History
On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet cofounded the Chevrolet Motor Car Company in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile) and Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin GEO of General Motors in Canada. Durant was ousted from the management of General Motors in 1910 for five years. He took over the Flint Wagon Works, incorporating the Mason and Little companies. As head of Buick Motor Company prior to founding GM, Durant had hired Louis Chevrolet to drive Buicks in promotional races.[2] Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated. Chevrolet first used the "bowtie emblem"[3] logo in 1914. It may have been designed from wallpaper Durant once saw in a French hotel room.[4] More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company.[5][6] Others claim that the design was a stylized Swiss cross, in tribute to the homeland of Chevrolet's parents.[7]

Chevrolet logo, ca. 1943 Louis Chevrolet had differences with Durant over design and in 1915 sold Durant his share in the company. By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1917, Chevrolet's factories were located at New York City; Tarrytown, N.Y.; Flint, Michigan; Toledo, Ohio; St. Louis, Missouri; Oakland, California; Fort Worth, Texas, and Oshawa, Ontario.[8] In the 1918 model year, Chevrolet introduced the Series D, a V8-powered model in four-passenger roadster and five-passenger tourer models. Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".[9] In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.[10]

Chevrolet truck, 1940

Chevrolet Viking bus in Nepal, 1961 Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the Corvette, a two-seater sports car with a fibreglass body. In 1957 Chevy introduced its first fuel-injected engine,[11] the Rochester Ramjet option on Corvette and passenger cars, priced at $484.[12] In 1960 it introduced the Corvair, with a rear-mounted aircooled engine. In 1963 one out of every ten cars sold in the United States was a Chevrolet.[13] The basic Chevrolet small-block V-8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic smallblock OHV V-8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection. Depending on the vehicle type, Chevrolet V-8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from 111.394 horsepower (83.066 kW) to 994 horsepower (741 kW) as installed at the factory. The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel (Germany), and Holden (Australia) nameplates. In 2005, General Motors re-launched the Chevrolet marque in Europe, using rebadged versions of the Daewoo cars produced by GM Korea.[14] The Chevrolet division is currently recovering from the economic downturn of 20072010. After sales of General Motors vehicles plummeted and when the U.S Government bailed out the company, GM began developing more fuel efficient cars and trucks in order to compete with foreign automakers. In late 2010 General Motors began production of the plug-in electric

Chevrolet Volt (and related Opel/Vauxhall Ampera), which later was announced as the 2012 North American Car of the Year, European Car of the Year and World Green Car of the Year.

International operations
As of 2010 Chevrolet had operations in over 140 countries, and global sales in 2011 set a record with 4.76 million vehicles sold worldwide.[15] Top Ten Chevrolet sales markets 2011[15] Rank Vehicle Market Location in GM sales share (%) United States 1,775,812 36.9% 1 632,201 13.3% Brazil 2 595,068 12.5% China 3 173,485 3.6% Russia 4 Mexico 162,461 3.4% 5 Canada 150,540 3.2% 6 Argentina 133,491 2.8% 7 Uzbekistan 121,584 2.6% 8 111,056 2.3% India 9 105,783 2.2% Colombia 10

North America
Canada Mexico

Mexico has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico and other origins. Examples of Opel-sourced vehicles are Vectra, Astra, Corsa, Meriva, Zafira and Captiva (Opel Antara). Mexico also has some cars of its own, such as the Chevy C2, which is a reworked older-generation Corsa B. Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu,the Camaro and the Corvette. The Chevrolet Optra, assembled in South Korea by GM Korea, was also sold in Mexico. The European Epica was sold as a business-only vehicle. GM also manufactures Chevrolet vehicles such as the Suburban and Avalanche in Mexico.

Asia
China In 2009 China became Chevrolet's third largest market, with sales of 332,774 vehicles, behind only the United States and Brazil (1,344,629 and 595,500 vehicles respectively).[16] By 2010, Chevy sold just over half a million, with the Cruze being its best seller there.[17] India Launched by GM's India operations, Chevrolet is among the more recent auto brands. Until 2003, GM Indiaoriginally a joint venture with Hindustan Motors) sold the Opel Corsa, Opel Astra and the Opel Vectra. Chevrolet officially began business in India on June 6, 2003. The Corsa and Astra were built at a plant in Halol, Gujarat. Chevrolet currently sells the Chevrolet Cruze, Chevrolet Spark, Chevrolet Optra, Chevrolet Aveo, Chevrolet Tavera, Chevrolet Captiva, Chevrolet CRV, Chevrolet Beat and Chevrolet

Aveo U-VA. The Chevrolet Forester, a rebadged Subaru, was imported directly from Fuji Heavy Industries in Japan until 2005. The Cruze and Tavera are built at the Halol plant. Chevrolet also is the sole Engine supplier for the Formula Rolon single seater series in India. Japan From 1995 to 2000 Toyota in an agreement with GM sold the third generation model Chevrolet Cavalier as the Toyota Cavalier in Japan in exchange for the Geo/Chevrolet Prismin an effort to avoid additional restrictions on their exports to the US. In the mid 2000s, Suzuki imported and marketed the Chevrolet TrailBlazer and the Chevrolet Optra wagon in Japan. Suzuki, a GM partner, also assembled and marketed the Chevrolet MW microvan. The MW was originally a rebadged Suzuki Wagon R+ and later a rebadged Suzuki Solio. Suzuki had also marketed the Chevrolet Cruze subcompact in the past. General Motors Japan Limited currently distributes and markets the Sonic, Captiva, Camaro, and Corvette in limited numbers through an agreement with Yanase Co., Ltd. dealerships. In the 2000s, General Motors Asia Pacific (Japan) had distributed and marketed the TrailBlazer also. As of 2010, Mitsui Bussan Automotive distributes and markets the Chevrolet Tahoe, Chevrolet Express, Chevrolet HHR, Silverado, and Traverse. Previously, it had also marketed the Starcraft versions of the G-Van and Chevrolet Trailblazer. Mitsui Bussan Automotive had been importing and distributing certain GM models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels. The Chevrolet models that have been imported by Mitsui will no longer be sold once existing inventories are depleted. Thus there were three distinct distribution channels for Chevrolet-branded vehicles at one time in Japan. Malaysia Between 2003 and 2009 a joint-venture between GM and DRB-HICOM, called Hicomobil, marketed the Chevrolet Aveo, Chevrolet Optra, Chevrolet Nabira and Chevrolet Lumina.[18] The joint venture was succeeded with Naza in 2010. Middle East In the Middle East, Chevrolet-badged cars, trucks, SUV's, and crossovers are sourced from GM Korea (in South Korea), GM in North America, and GM Holden (in Australia). The Middle East market has a separate division called Chevrolet Special Vehicles (CSV), which (as of December 2007) sources the high-performance 400 bhp (300 kW) CR8 sedan from Holden Special Vehicles. The Holden Commodore is badged as the Chevrolet Lumina in the Middle East, as well as South Africa. The longer wheelbase Holden Caprice is sold as the Chevrolet Caprice in the Middle East. The Middle East fleet (particularly Saudi Arabia) also includes the likes of Cruze, Malibu and Sonic in the Sedan category, Captiva in the SUV category, Tahoe & Traverse in the Wagon category and Avalanche & Silverado in the Truck category.[19] Pakistan In Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer called Nexus Automotive. The current lineup available from Chevrolet Pakistan includes

Chevrolet Optra, Chevrolet Spark, Chevrolet Joy, Chevrolet Aveo, and Chevrolet Colorado. The company plans to add Chevrolet Captiva, Chevrolet Epica and Chevrolet Cruze to its lineup in the future. South Korea Many global-market Chevrolet vehicles are designed and manufactured by GM Korea of South Korea, but they had been sold under Daewoo brand in South Korea until February 2011. Daewoo brand was fully replaced by Chevrolet in March 2011. All Daewoo products relaunched under Chevrolet brand, with the release of Chevrolet Camaro, Chevrolet Orlando and Chevrolet Aveo. Thailand The American-built Chevrolet Colorado pickup is also manufactured in Rayong, Thailand. The Holden Commodore is badged as the Chevrolet Lumina in Thailand. General Motors is currently exploring cost cutting options as part of its restructuring plan. One of these options involve expanding the Rayong, Thailand plant to add additional capacity to export Colorados to the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American tariff on imported pickup trucks from non-FTA countries is currently 25%. The United Auto Workers is the most vocal opponent to a change in the tariff structure. In addition to the Colorado pickup trucks, General Motors began assembling Chevrolet Captiva sport utility vehicle in its Rayong plant during June 2007. The Thai-assembled Captiva is based on THETA platform under the program code C100. Also produced at the General Motors' Rayong plant are the Chevrolet Aveo (launched in September 2009 under the platform T100) and Chevrolet Cruze (launched in November 2010 under the platform GLOBAL DELTA).[20] Production, Retail Sales and Registration of Chevrolet brand in Thailand during 2011 (Units)[21] Model Production Retail Sales Registration Aveo 10,918 8,344 6,536 Captiva 7,912 6,095 6,071 Colorado 13,014 8,768 9,184 Cruze 13,554 8,296 6,129

Australia
Even though the Australian market of today mainly consists of Australia's own automotive companies alongside Asian automobile brands, Australia once had its fair share of American cars as well.

Bodies for the local assembly of Chevrolets were built in Australia as early as 1918[22] and by 1926 the newly created General Motors (Australia) Pty Ltd had established assembly plants in five Australian states to produce Chevrolet and other GM vehicles using bodies supplied by Holden Motor Body Builders.[23] The merger of General Motors (Australia) Pty Ltd with the troubled Holden Motor Body Builders in 1931 saw the creation of General Motors Holden's[24] and the ongoing production of various GM products including Chevrolet. GMH departed from traditional US body styles with the release of the Chevrolet Coupe Utility in 1934[25] and the Chevrolet "Sloper" Coupe in 1935.[26] Post-war production recommenced in 1946.[27] From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet in Canada although local production of the Coupe Utility body continued until 1952.[28] 1968 was the last full year of Chevrolet assembly in Australia.[29] Classic Chevrolet models such as Bel Air, Biscayne, Impala etc., are still found in many states around Australia. From the early 1970s to the early 1980s the Chevrolet name was also used on various light commercials in Australia. These ranged from the LUV (a rebadged Isuzu KB) to the third generation C-series trucks. From 1998 to 2001 the Chevrolet Suburban was sold in Australia as the Holden Suburban. With General Motors introducing Opel to Australia, GM will continue to sell Holdens in lieu of Chevrolets for the Oceania market.

South Africa
Chevrolet Firenza CanAm 302, South African homologation special In South Africa, Chevrolet was GM's main brand name until 1982, with a number of Vauxhall Motors and Holden derivatives being built under the Chevy name from 1964. In the 1970s, the advertising jingle "braaivleis, rugby, sunny skies and Chevrolet"[30] (adapted from the US "Baseball, Hot Dogs, Apple Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South Africans. Holden in Australia used the jingle "Football, Meat Pies, Kangaroos and Holden cars". Originally, Chevrolets were CKD kits of US models assembled in their plant in Port Elizabeth. However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the Biscayne were eventually made entirely in South Africa, along with GM's "own car for South Africa": the Ranger. By the 1970s, larger South African Chevrolets were based on Australian General MotorsHolden's models, the Kommando being based on the Holden Kingswood[31] and the Constantia on the Statesman,[32] while the smaller Firenza was based on the Vauxhall Viva. The Chevrolet Nomad sold in South Africa was entirely different from the Nomad sold in America; whereas the American Nomad was originally conceived as a station wagon version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an

SUV of truck proportions before SUVs were popular. Due to local content laws the cars usually received different engines than in their home markets. However, these were replaced by Opel models like the Rekord, Commodore, and Senator, and in 1982 the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company as the Delta Motor Corporation, which concentrated on Opels, Isuzus, and Suzukis, built under licence. However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on the Lumina, a rebadged Holden Commodore, and later on, on the Daewoo range of cars. Current Chevrolets include the Spark (a rebadged Daewoo Matiz), Aveo, Optra, Cruze, the Lumina (including the Ute model), the Vivant, an MPV that is a rebadged version of the Daewoo Tacuma, and a pick-up version of the Opel Corsa known as the Corsa Ute.

Europe
Chevrolet Europe GmbH is a Swiss-based firm (in Zrich) that mainly sells cars produced by GM Korea. Until 2005, Chevrolet Europe sold a few models, mostly United States domestic market (USDM) models modified to suit European regulations. Among them were the Chevrolet Alero (which was a rebadged Oldsmobile Alero) and the Chevrolet Trans Sport (which was a Chevrolet Venture with the front end of the Pontiac Trans Sport). Among other models sold by Chevrolet Europe were the Camaro, the Corsica/Beretta, the Corvette, the Blazer, and the TrailBlazer. The current generation of North Americanbuilt Chevrolet Impala V-8 sedans has also been available in Europe in recent years, marketed as both large family sedans and more economically priced alternatives to Jaguars and BMWs as high performance executive cars. From 2005 all the mainstream models from GM Daewoo were rebranded as Chevrolet in Europe. (The ownership of the SUV models in the former Daewoo range had reverted to ownership of SsangYong Motor Company by this time.) However the Daewoo name was retained in South Korea and Vietnam until 2011. In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003. Exceptions include the use of the Suzuki badge in the United States and Canada, the Pontiac badge in Canada, the Holden badge in Australia and New Zealand, and the Buick badge in China. During the mid 2000s, the Corvette and Cadillac range were marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group[33] but following their bankruptcy in 2010,[34] General Motors established a new Swiss based subsidiary to relaunch Chevrolet in Europe and add the Corvette, Camaro and Malibu models to the European range.[35]

Poland

Kubu - insurgent armored car in Warsaw Uprising on the chassis of a civilian Chevrolet 157 truck. During World War II in Poland Home Army the Polish resistance movement built an improvised armoured car - Kubu which was based on the chassis of a civilian Chevrolet 157 truck, licensebuilt in pre-war Poland by the Lilpop, Rau i Loewenstein company. The car was used against the German army in Warsaw during the Warsaw Uprising in 1944.[36] The damaged Kubu survived the war and in 1945 was towed to the Polish Army Museum where it is currently on exhibition. A full-scale operational replica was created in 2004 by Juliusz Siudziski and is, as of 2009, on exhibition at the Warsaw Uprising Museum. Russia In Russia, various GM Daewoo and US Chevrolet models are available. GM-AvtoVAZ is joint venture between GM and Russian AvtoVAZ was established in 2001 and makes the Chevrolet Niva, an SUV especially for Russian market and conditions. Uzbekistan General Motors Uzbekistan, or GM Uzbekistan, became the new name of Uz-Daewoo Auto in March 2008 as part of a new joint venture owned by Uzavtosanoat JSC (75%) and General Motors Corporation (25%) with a factory in Asaka producing a variety of Chevrolet models.[37] Currently, in Uzbekistan producing models, such as, Damas (N150), Matiz (M150), Nexia (N150), Spark (M300), Epica and Captiva (SUV).

South America
Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current S10 and Blazer

exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia and Mercosur countries, Korean sourced cars from former Daewoo factories some markets also get Korean and US made Chevrolet on top of their local line-ups. Argentina In 1924 General Motors started importing Chevrolet Double Phaeton models and were welcomed with great demand. In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentinean market. Sales increased and soon the Oldsmobile, Oakland and Pontiac units were incorporated to the assembly line. When the Second World War broke out the operations were complicated. In 1941 the Chevrolet 250.000 was made, but the shortage of products made car production impossible. The last Chevrolet went out of the plant in August, 1942. In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items. After the war, GM started producing the Oldsmobile and Pontiac lines and later Chevrolet is added. In 1959, manufacturing plants are enlarged and set up to produce cars, pick ups and trucks. On January 25, 1960 the first Argentinean Chevrolet pick-up was introduced. The following year the national government approves the investment plan for 45 million dollars which included a plant of 12,000 m2. On March 12, 1962 the first Chevrolet 400 was made based on the North American Chevy II. The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units. By 1969, the Chevy line, derived from the American Chevy Nova, was presented. In the middle of the seventies, General Motors market share was reduced sharply from 9% in 1976 to 2% in 1978. Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina. The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions C20 and D-20. In 1995, a plan for the manufacturing destined for export specially to Brazil and other countries of Mercosur materialized with the building of a new facility near Rosario, Santa Fe, for the production of the Opel-based Chevrolet Corsa and the Suzuki-based Chevrolet Grand Vitara 4x4.[38] By 2010 the range was based on a variety of GM Korea based cars, together with the Brazilian Chevrolet Prisma.[39]

Brazil

Chevrolet Hall in Belo Horizonte, Brazil. In Brazil, the Chevrolet Opala was based on the German Opel Rekord and American Chevrolet Nova from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the Opel Omega. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on the Opel Kadett and Ascona respectively. Chevrolet's product line-up in Brazil comprised some exclusive designs like the Corsa "B" based Celta, which was sold in Argentina under the Suzuki brand, the Astra, and a Brazilian designed Vectra based on the Opel Astra H. The passenger car range currently includes the Cruze, the Captiva, the Agile hatchback, and the Omega sedan which is actually a captive import of the Australian Holden Commodore. The latest home-grown product is the Chevrolet Cobalt sedan, released in late 2011. Utility and four wheel drive vehicles line-up includes the S10, the Blazer, and the Montana. The Montana is a compact pickup truck, based on the Agile, that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the C10 truck (somewhat similar to the Suburban), called the Veraneio. Chile Chevrolet production in Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II). Ecuador Chevrolet has been operating in Ecuador for 80 years. GM Ecuador sells US Chevrolets alongside GM Korea sourced models. It also sells the 1983 Suzuki Supercarry under the Chevrolet namel, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s. Venezuela

In Venezuela, Chevrolet has been operating since 1948, when truck production began in Caracas. In 1979 production moved to a plant in Valencia that was purchased from Chrysler. Chevrolet assembled more than 1,500,000 vehicles in its first 50 years in Venezuela. Colombia The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the '60s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet cars. Currently Colmotores has more than 75% of the domestic market, with models from GM Korea and Suzuki. Particularly worthy of mention is the Aveo, Optra and the Spark. Trinidad and Tobago Since the early 1920s, Chevrolet cars and trucks were marketed in this country. The Master Deluxe Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer, Neal and Massey (also franchisee for Vauxhall and Buick), were right-handdrive, and imported from Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were imported. Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the period 19982001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel Corsa platform and assembled in Mexico, these were the cheapest new cars available. Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a few units being sold. In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well as the Optra sedan (a rebadged Suzuki Forenza), with limited success. A more intensive marketing campaign by the latest Chevrolet dealer, Lifestyle Motors, has met more success. The models available are the Chevrolet Colorado (Isuzu D-Max twin), Spark (micro-car based on the Daewoo Matiz), Aveo sedan and hatchback, Optra sedan, hatchback and wagon, the Captiva SUV, and the Epica large saloon. In March 2011, the Cruze was added to the lineup and features a 1.8 litre gasoline engine. It bridges the gap between Optra and Epica models. Once the Optra is phased out, a 1.6 litre Cruze will be made available.

Vehicle models

Chevrolet Camaro 2010

Further information: List of Chevrolet vehicles

Current
United States and Canada Caprice (law enforcement only - not Malibu Impala Camaro Corvette Volt sold to the general public) Captiva Sport (Fleet Only)

Cars

Spark

Sonic

Cruze

Orlando Crossovers Equinox Traverse (Canada Only) SUVs Trucks Vans Tahoe Suburban Colorado Silverado Avalanche Express

Latin America

Chevrolet Volt Cars Spark Sail Sonic Cruze Agile Cobalt Malib Omeg Camar Corvett Vol u a o e t

Monta na / Colorad Silverad Avalanc S-10 D-Max Trucks Tornad o o he o Captiv Traver Crossover Blazer Captiva a se s Sport Suburba Tahoe SUVs n Orland o MPVs (Chile Only)

Van

Expres N300 s Max FTR FVR NKR NPR NQR

Commerci FRR al vehicles Europe

The availability of Chevrolet vehicles depends on market, with eastern European markets offering a wider range of ex-Daewoo models under the Chevrolet marque. Spark Aveo Lacetti Nexia Cruze Epica Malibu Camaro Corvette Volt Cars Crossovers Captiva Niva Trax Tahoe Orlando MPVs Damas Van Middle East Lumi Mali Corvet Be Cama Cavali Caprice na bu te at ro er Custo Colorad Avalanc Silvera Scottsd m Cheyen Trucks o he do ale Delux ne e Crossovers Traverse Captiva Trailbla Suburb Blaze Tahoe Blazer Tracker SUVs zer an r Ventur Lumina Vans/Miniv Uplande Express Astro Van r e APV ans Cars Spark Aveo Optra Epica

Sport
Chevrolet enters a variety of cars in sporting events around the world and is particularly well known in NASCAR and the FIA World Touring Car Championship.

NASCAR
Major teams include Hendrick Motorsports, Richard Childress Racing, Earnhardt Ganassi Racing and Stewart Haas Racing who all drive Impala-themed cars. Hendrick has 10 championships, RCR has 6 championships, Stewart Haas has 1 championship. Chevrolet is the most successful manufacturer to be involved in NASCAR with 35 manufacturer's titles and the most recorded wins by manufacturer. Previously the Chevy Monte Carlo was used.

American Le Mans Series

The Corvette runs in the American Le Mans Series GT class. Corvette Racing started in 1999 at the Daytona 24-hour race and has since won eight consecutive ALMS GT1 manufacturers and team championships and seven ALMS GT1 drivers' titles.[40] The Corvette also takes part in the French America 24 Hours of Le Mans race.[41]

FIA World Touring Car Championship

In 2005, when the Chevrolet brand was re-launched in Europe, Chevrolet took part in the WTCC with a version of the Lacetti, developed by the UK-based Ray Mallock Ltd (RML). In 2009 the Cruze replaced the Lacetti[42] and in 2010 won the Drivers' and Manufacturers' championship.

British Touring Car Championship

Chevrolet participated in the BTCC with the Cruze between 2010 and 2011.[43]

British football
In May 2012, Chevrolet replaced Audi as the official car sponsor of the British football team Manchester United,[44] and from the start of the 2014-15 season Chevrolet would become the team's shirt sponsor. The deal is contracted to run for seven years.[45] In July 2012, Chevrolet and English Premier League football team Liverpool F.C. announced a four-year partnership which would see Chevrolet become the official automotive partner of the club.

Marketing
Chevrolet bowtie logo
The Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. According to an official company publication titled The Chevrolet Story of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car. However, in an interview with Durant's widow, Catherine published in a 1986 issue of Chevrolet Pro Management Magazine, Catherine recalled how she and her husband were on holiday in Hot Springs, Va., in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. Ken Kaufmann, historian and editor of The Chevrolet Review, discovered in a Nov. 12, 1911 edition of The Constitution newspaper, published in Atlanta, an advertisement appeared from by the Southern Compressed Coal Company for "Coalettes," a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co. One other explanation attributes the design to a

stylized version of the cross of the Swiss flag. Louis Chevrolet was born in Switzerland at La Chaux-de-Fonds, Canton of Neuchatel, to French parents, on Christmas Day 1878. An October 2, 1913 edition of The Washington Post seems, so far, to be the earliest known example of the symbol being used to advertise the brand.[46][47] The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign.[48] In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally.[49]

Typography
The Klavika Condensed font was designed by type design studio Process Type Foundry under the art direction of Aaron Carmbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008.[50] In the Young Creative Chevrolet corporate identity guidelines, Klavika is listed for use in all communication materials.[51] Klavika was phased out beginning in 2012 and replaced by Knockout (from Hoefler & Frere-Jones[52]) while the campaign was still ongoing. Currently, Goodby, Silverstein & Partners is utilizing the typeface families Louis, a group of simplified, legible grotesque gothics named after co-founder Louis Chevrolet, and Durant, a roman group, just as simplified and legible, named after co-founder William Durant, on print, television and Chevrolet's website advertisements.[53]

100th anniversary
As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American internet based Pandora Radio station, playing the Top 100 songs mentioning the brand. Beginning on November 3, 2011, Chevrolet celebrated the countdown to its 100th birthday by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers.[ A feature-length documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was premiered on November 3 at Detroit Institute of Arts in downtown Detroit, features drivers, collectors, restorers, racers and journalists who live and breathe cars and trucks. In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet.

Chevrolet Sales India Private Limited

Chevrolet Sales India Private Limited

Type Industry Founded Headquarters Key people Products Parent Website

Private Automotive 2003 Godhra (Registered Office) Gurgaon (Marketing Office) Halol, Talegaon (Production Plant) Mr. Lowell Paddock, President and MD Automobiles General Motors India Private Limited www.chevrolet.co.in

The Daewoo Lacetti is sold as the Chevrolet Optra in India.

The Isuzu Panther is sold as the Chevrolet Tavera in India.

Chevrolet Sales India Private Limited is a division of General Motors India Private Limited which in turn is a joint venture of General Motors of the United States. It is the 5th largest car maker in India after Maruti Suzuki, Hyundai, Tata and Mahindra.

Chevrolet In India

Chevrolet isnt just a car in India. Its a name that evokes memories of the dawn of automobiles in the country. Chevrolet first came to India between 1918 and 1928. The fuel efficient and simple to run small four-cylinder Tourers were the first to be driven on Indian roads. The Nawabs of Hyderabad the quintessential rich class of the time made the Tourer their official cars.

The style and glamour of Chevrolet made it a must have in the sixties and seventies. From Maharajas, to freedom fighters and even the common man, all were being driven about in a Chevrolet.

Chevrolet, along with its parent company General Motors became the first automobile company to open an assembly plant in India in 1928. The first assembly plant was set up in Sewree with a main office in Bombay. Chevrolet started production with the National Series AB Touring. The cars were fitted with its reliable 171 cubic inches, 24.7hp four-cylinder engine. It featured Chevrolets first four-wheel mechanical brakes and wooden wheels. The first year of production saw around 13,903 cars and trucks built at the plant, including products from other GM brands.

In 1930, the Indian market became even more competitive with Ford stepping up its sales in India. Chevrolet countered that with the revolutionary six-cylinder engine that gave 46 horsepower. This car gave Chevrolet their highest sales in India in 1931. After a brief hiatus from the Indian market, Chevrolet came back and has become the countrys premium automobile brand. Constantly developing new cars to satisfy its Indian customers, Chevrolet has cemented its place firmly in Indian culture.

History

The Daewoo Kalos is sold as the Chevrolet Aveo in India.

The Daewoo Kalos is sold as the Chevrolet Aveo U-VA in India. Chevrolet came to India in 1928. An office was set up in Bombay with an assembly plant constructed in Sewree. General Motors was the first automobile company to open an assembly plant in India. Vehicle Production started in 1928 with the National Series AB Touring. In 195253 the socialist Indian Government forced General Motors India to shut shop, along with other foreign car companies.[1] However in 2003 Chevrolet Sales India Private Limited was established and the Chevrolet brand was re-launched in India. It replaced Opel as the only brand offering by General Motors India Private Limited.

Manufacturing facilities

The Daewoo Matiz (M250) is sold as the Chevrolet Spark in India.

The Daewoo Winstorm is sold as the Chevrolet Captiva in India. CSIPL operates vehicle manufacturing plants in Halol, Gujarat and Talegaon Dabhade, Maharastra, It maintains headquarters in Halol and Gurgaon and a large technical center in Bangalore. Its Halol and Talegaon Dabhade manufacturing plants have a combined production capacity of 385,000 vehicles annually.[2]

Models
Many of CSIPL's vehicles sold in India are imported from GMDAT either as completely built units, or assembled with varying degree of localized manufacturing. CSIPL currently sells three hatchbacks, three sedans, one MUV and One SUV.

Chevrolet Cruze in India.

Chevrolet Beat

Current
City Car: 1. 2. 3. 4. Chevrolet Spark (Upgraded in 2012) Chevrolet Beat (Launched 2010) Chevrolet Beat Diesel (Launched 2011) Chevrolet Sail U-VA (Launched 2012)

Compact Car: 1. Chevrolet Cruze (Launched 2009) 2. Chevrolet Cruze (Upgraded in 2012) 3. Chevrolet SAIL (Coming soon) SUV: 1. Chevrolet Tavera (Launched 2004) 2. Chevrolet Captiva (Launched 2008) 3. Chevrolet Captiva (Upgraded in 2012)

Discontinued
1. 2. 3. 4. 5. Chevrolet Forester (20032005) Chevrolet Optra (2003-2012) Chevrolet Optra SRV (20062009) Chevrolet Aveo (2006-2012) Chevrolet Aveo U-VA (2006-2012)

Sales and service network

As of 2010, CSIPL currently has 205 dealerships and more than 200 service centres in 178 cities across India.[3]

Sales performance
In the year 2010 (January to December), Chevrolet Sales India Private Limited sold 110,804 vehicles against 69,579 vehicles sold during the year 2009 (January to December) and reported an increase of 59% in sales[4]

Product Profile
Chevrolet
Chevrolet Spark expressive design in a 5-door city car The Chevrolet Spark combines expressive exterior design, a well-equipped interior and many smart features. Compact on the outside, the Spark has a spacious cabin that seats up to 5 adults. With its high build-quality and clever design details, the Spark is among the safest, most comfortable and practical car in its class.

The Stylish & Compact City Car

The all new Chevrolet Spark inspires warmth and elegance with its strikingly crisp frame, which is both aerodynamic and unique. The Chevrolet Signature Twin Port Grille in the front boasts confidence and style, and highlights its impressive lineage inspired by cutting-edge design and technology. Its compact, well defined frame sports a number of eye-catching features, from attractive Quotation Style headlamps and jewelled tail lamps to sleek satin-silver roof rails. The attention given to minute details, such as a jewel-like chrome finish around the grille and fog lamps indicate the care and passion with which the Spark has been designed. A unique and stylish revelation in its segment, the Spark sure knows how to make a lasting impression on everyone. Aerodynamic Design

The Sparks aerodynamic design improves fuel efficiency and makes it a sleek and modernlooking ride, making you stand out wherever you go.

New Clear Glass Headlamps Enjoy dazzlingly clear visibility at night with these attractive and distinctively shaped 'Quotation Style' headlamps, which give a unique identity to the Spark. Stylish Rear Tail Lamps The stylish tail lamps enhance the overall appeal of the exterior. They are optimally placed to provide high visibility and safety.

Feel At Home Inside The interior of the Chevrolet Spark carries forward the elegance and superior styling of its exterior. It is attractive and extremely spacious with sufficient headroom and legroom for both front and rear passengers. A number of convenient storage spaces add to the practicality and convenience of this vehicle. Dual Tone Interiors & Optimax Cabin The all new Chevrolet Spark now comes with Dual Tone interiors which further enhance the style quotient and premium feel of the vehicle. A combination of light and dark colours blends tastefully and extends the fresh and modern look of the Spark to the inside as well. A well balanced colour harmony makes the Chevrolet Spark appealing from every angle.

Silver Finish Dash And Decor The silver painted dash and dcor is sure to spark a tinge of envy. It blends perfectly with the Dual Tone interiors and adds to its sleek styling. A high roofline and prudent interior design in the Chevrolet Spark ensure highly spacious headroom and legroom not just for front seat passengers, but also for anyone sitting in the rear seat. The all new Chevrolet Spark boasts premium quality fabric and upholstery, inspired from Indian culture. The dark/light colour combination is accentuated with the use of fabric inserts in the door trims, which harmonize with the main colour palette to create a unique statement. The instrument cluster in the centre perfectly incorporates the combination of light and dark colours, and sports a very modern wing inspired design for a fast paced and streamlined look. The Spark is also furnished with a variety of clever and practical storage spaces. A Seamless And Efficient Drive

The Chevrolet Spark is your ideal companion on the road. Its innovative and noiseless SMARTECH Engine guarantees smooth drives even on less than perfect roads. Its remarkable fuel efficiency and superior technology ensure an unparalleled driving experience. Next-Gen SMARTECH Engine

The advanced SMARTECH engine maximizes power and torque at lower speeds, making even a congested city drive as smooth as a long drive on the highway. The SMARTECH Engine is a Smart Technology Engine optimized with many new-age innovations like Sequential MPFI, Dual Distributor Less Ignition System (DDLI), Motorized Throttle Intake System (MTIS) and Advanced Optical Sensor. As a result, the engine operation is smooth, noiseless, fuel efficient, powerful, reliable and maintenance free. Unmatched Fuel Efficiency Fuel expenses will be the last thing on your mind when youre on the road with your near and dear ones. The smooth and powerful engine of Spark gives you a mileage of 18 km/l*. So go ahead experience a hassle-free and smooth drive. * As certified by Certification Agencies as per rule 115 of CMVR Ease On The Go

The all new Chevrolet Spark boasts of smart styling and a wholehearted commitment towards comfort and convenience. A silver painted dcor, headlight levellers, an integrated music system with USB and AUX inputs and a number of thoughtfully created storage spaces. The Spark comes fully loaded with features that make it stand out in its segment. 2-Din Music System A 2-Din music system with an integrated CD/MP3 Player includes a USB port and auxiliary input jack to play your favourite music from any source of your choice.

Cup Holders & Door Map Pockets

The Chevrolet Spark is full of pleasant surprises. Smart utility spaces like this one make your drive convenient and easy. Headlight Leveller Adjust the headlight level as per your comfort. So whether your Spark is fully loaded with luggage or otherwise, its headlight leveller will give you just the right adjustment for a safe drive. Glove Box Ample storage space comes handy for your important documents and other essentials. All 4 Power Windows An added convenience that allows you to roll the windows up or down at the touch of a button. These have been incorporated into the rear seat windows as well, another feature unique to the Sparks segment.

Safety Is Foremost

Central high-mounted stop lamps to help keep you at a safe distance from cars behind.

Drive safely in any weather with the stylish new fog lamps. A dynamic, high strength body makes the all new Chevrolet Spark a powerful, resistant and protective cocoon that shelters you from dangers on the road. A number of advanced safety

features normally reserved for upper segment vehicles find themselves in the Spark, allowing you to drive in complete comfort. Stylish Fog Lamps The trendy new fog lamps complement the exterior looks of the Spark and provide enhanced road visibility that add to safety in adverse and low visibility conditions. Hexa-Longi Frame For enhanced side protection, the Spark uses Tailor-Welded Blanks which are normally used only in upper-segment vehicles. X-Pro Safety System Also carried over from the original Spark to the New Spark is the focus on safety. 51 per cent of the total weight of the Sparks body shell consists of high-strength steel, providing great rigidity and stability while lowering the weight. Use of tailor Welded Blanks in B- Pillars minimizes side impact intrusions, keeping occupants safe. Rear Reflector Tail Lamps This new added safety feature makes night drives so much safer, allowing you to be noticed by other cars on the road from a comfortable distance.
Bangalore Ex-showroom price.
New Spark 1.0 BS4 New Spark 1.0 LS BS4 New Spark 1.0 LT BS4 New Spark 1.0 LS LPG BS4 New Spark 1.0 LT LPG BS4 332167 358833 388145 388450 417762

Models & Specifications

Spark Petrol Dimension and Weight 1.0 Variants Wheel Base (mm) 2,345 4.5 Turning Circle 1.0 1.0 LS 2,345 4.5 LS 1.0 LT 2,345 4.5 LT

Radius (m) Overall Length 3,495 (mm) Overall Width 1,495 (mm) Overall Height 1,518 (mm) Engine & Transmission 4 Cylinder Count 995 Volume (cc) Max. Power 63/5400 (PS/rpm) Max. Torque 90.3/4200 (Nm/rpm) 5 Speed Manual Transmission Mileage(1) ( km/l) 18 Spark Petrol Brakes Disc Front Drum Rear Suspension McPherson Strut with Front Anti Roll Bars Torsion Beam Axle Rear Wheels and Tyres 155/70 R13 Tyres R13 Steel Wheels

3,495 1,495 1,518 4 995 63/5400 90.3/4200 5 Speed Manual 18 Disc Drum McPherson Strut with Anti Roll Bars Torsion Beam Axle 155/70 R13 R13 Steel

3,495 1,495 1,518 4 995 63/5400 90.3/4200 5 Speed Manual 18 Disc Drum McPherson Strut with Anti Roll Bars Torsion Beam Axle 155/70 R13 R13 Steel

Chevrolet Beat Dynamic, Bold and Stylish

The Chevrolet Beat combines expressive exterior design, a well-equipped interior and many smart features. Compact on the outside, the Beat has a spacious cabin that seats up to 5 adults. With its high build-quality and clever design details, the Beat is amongst the safest, most comfortable and practical cars in its class.

Beat's Expressive Design

Previous

Drive safely at night with the stylish new fog lamps. Stylish headlamps add to the dynamic exterior look. The Beat really stands out thanks to its impressive dual-port front grille design, angular lines and recessed rear door handles. The Beat is available in a range of vibrant colours that complement its funky exterior design.

The Beat Is Versatile

The Chevrolet Beat is extremely versatile and is equipped to run on three fuels - diesel, petrol and LPG, depending on the variant you choose. The Beat Diesel sports a powerful and dynamic 1.0 XSDE SMARTECH Engine. With a power output of 58.5 PS and 150 Nm of torque, this incredible engine packs a punch and promises a mileage of 25.44* km/l, making it one of the most fuel efficient hatchbacks in India. You can further boost your green credentials by going for the Petrol/ LPG bi -fuel drive option. The Beat Petrol/LPG has a state-of-the-art SMARTECH II engine, which delivers an impressive mileage of 18.6 km/l*, and reduces emissions along with refined driveline noise and vibration characteristics. This LPG variant helps not only to reduce air pollutants and greenhouse gases; it also helps to cut your fuel bills by up to 50%.

Great Looks Aren't Just For Show

Great design should also deliver practical benefits as well as great looks. Thats why were proud of features like: The high-positioned tail lights. They look great whilst also improving visibility and overall safety. The striking raised wheel arch design helps improve aerodynamics and improve fuel efficiency. Take a closer look at the Beat exterior image gallery.

Great Looks Aren't Just For Show

Performance youll love

The Beat is fun to drive
The Chevrolet Beat is fun to drive; nippy and nimble around town, yet comfortable and smooth on the open road. The powerful and dynamic engine of the Beat makes it one of the most fuel efficient hatchbacks in India. As well as great handling characteristics, the Beat engines have also been designed to give you: Fuel efficiency Low maintenance and running costs Opt either for the 1.0 litre diesel or 1.2 litre petrol and LPG engines, all of which are available with a 5-speed manual gearbox. View the technical specifications page for more information on engines and transmissions.

Clever Storage And Cargo Space

The Beat is full of places to put all those things we all carry around mobile phones, iPods and MP3 players, bags you name it. Here are a couple of the highlights: Centre console compartment for small items, cards, car park tickets and coins. Bottle holder in door trims coupled with map pockets. The Beats large tailgate opens to reveal a generous cargo space of 170 litres. The seats can be f olded in a 60:40 split, to achieve a flat surface that provides with humongous space that'll make those long journeys more convenient than ever!

Clever Storage And Cargo Space

5 Seats And Stylish Features

On the inside, youll find the Beat is pleasingly uncluttered and well thought -out. The car has a roomy feel and, for the driver, switches are intuitive and exactly where you want them. Twin airbags and advanced safety features make every journey more comfortable. Unusual for a car of this size, the Beat seats 5 adults in comfort, making it the ideal choice for trips out with friends or the family. See more examples in the Beat interior photo gallery.

Dual tone interiors give it a stylish new look, . Integrated Central Control Panel and Dashboard

Safety our first priority

The Beat may be a fun little city car, but one thing we definitely take seriously is safety. The Beat is one of the safest cars in its class. Find more on Beat safety on the Beat technical specifications page. ELR Seatbelts (Emergency Locking Retractor equipped Seatbelts) Emergency Locking Retractors translate into seatbelts that work smoothly when being pulled from the reel to buckle you up. Any sudden jerk or braking locks the mechanism into position, thus restraining you within the protective cocoon of your seat. Anti-Lock Braking System (ABS) Prevents the wheels from locking while braking and allows steering control, especially on slippery surfaces for those adventurous drives and adverse weather conditions Safety Cage Nearly 60% of the Chevrolet Beat's structure is constructed with high strength steel, adding strength to critical points and keeping all passengers well protected at all times. The Beat sports twin front airbags in the dash for the driver & passenger which ensure complete safety.

Beat Audio
Once youre in your Beat, youll want to listen to your favourite tunes. Its that kind of car. The Beats standard features include an integrated Radio and CD Player with AUX-in and USB sockets for your iPod or MP3 player.

Chevrolet SAIL U-VA Chevrolet SAIL U-VA - Celebrate A New Beginning

The all new Chevrolet SAIL U-VA is for those of you who want to celebrate how far youve reached and your desire to go even further. With a host of features exclusive to its segment, the SAIL U-VA offers a generous package of features at a superb price. Its confident stance, captivating contours, and a stylish, flexible and incredibly spacious interior speak of understated elegance and big car comfort. Add to this the Chevrolet 353 Advantage 3 Year Chevrolet Promise**, 5 Year Warranty on Engine and Transmission*** and 3 Years Vehicle Warranty^^, and you know youre in safe hands. Go ahead and celebrate that new beginning! Keep reading to learn more about the all new Chevrolet SAIL U-VA

Confidence That Inspires

Crafted with a sharp attention to detail, the bold stance of the front, armed with a dual-port chrome grille and a Chevrolet golden bowtie make it clear that the all new SAIL U-VA is for those who want to stand out in a crowd. Its sporty aerodynamic contours, flared wheel arches, 'Hawk Wing' inspired headlamp design, muscular rear flanks and many other stylistic touches are indicative of classic European styling. A salute to the Chevrolet mantra of fresh, innovative and inspiring styling, the all new SAIL U-VA is another well-made decision in your path filled with new ideas and inspiring choices. Previous

The all new SAIL U-VA with the traditional dual port front grille and golden bowtie.

The all new SAIL U-VA showcases sporty aerodynamic contours.

Shooting Star Inspired Front Fog Lamps

The Shooting Star inspired design on the front fog lamps is sure to spark envy on the road, and provide top -notch visibility in all driving conditions.

Hawk Wing Inspired Front Headlamps

Complementing the impressive front stance, the Hawk Wing inspired front headlamps significantly extend your angle of visibility, giving you a clear view of the road ahead.

Panoramic View
Get better front and overall visibility with panoramic view.

Wide-Opening Rear Door Design

The recessed Wide-Opening Rear Door Design enhances its sporty, clean look without sacrificing comfort and functionality, allowing passengers to slide in to the rear seats with ease.

In Your Comfort Zone


Stylish dual tone interiors give the all new SAIL U-VA an elegant look. Teres lots of space for everything in the all new SAIL U-VA. Well designed instrument cluster and central console. The performance-inspired design elements on the exterior are exactly what you find once you get inside. Open the door, and the incredibly spacious and visually appealing cabin is the first thing that strikes you. Easily accommodating five people, the fresh interiors make the all new Chevrolet SAIL U-VA the perfect vehicle for long comfortable drives. The interior design achieves the perfect blend of comfort, sophistication and sporty styling. Hop in, admire the Corvette inspired dual-cockpit design with the stylish central instrument cluster, and immerse yourself in the visually stimulating plush dual-tone interiors. The incredible styling of the all new SAIL U-VA gives the highest priority to passenger comfort. When youre ready, grab on to the racing design inspired V Style steering wheel, and get ready for the ride of your life!

All Four Power Windows

Centrally placed all four power window controls make it easy for you and your passengers to operate.

Smart & Spacious Design Philosophy

A Smart and Spacious design philosophy ensures that every inch of space in the all new SAIL U -VA is used creatively and productively. A number of innovative features, including Remote Fuel Filler Release and Tailgate Release are among a host of great features.

Convenient Storage Spaces

The all new SAIL U-VA has more than 25 convenient and discreet storage spaces spread throughout the car, allowing you to easily place items that would come in handy whenever youd need them. Let your MP3 player, cup holder and other items have their own designated place in the car.

o
Smart & Spacious Design Philosophy

1.

FLEX FLAT and 60:40 Folding Rear Seat

Now make those road trips like you dreamed they would be, and dont miss a thing while youre away from home. The FLEX FLAT design allows the rear seats to be folded completely. The all new SAIL U-VA offers 1134 l of boot space with the rear seats folded down. With its 60:40 split folding rear seats you'll be able to find a configuration that's just right for you.

Boot opening - Broad On Width And Low On Height

The ergonomic design leaves you with a significantly larger boot, and also makes it easier to load and unload luggage into the boot.

Fun-Wide Audio System Bluetooth^ enabled Music Streaming and Mobile Handsfree

For those who love their music, the all new SAIL U-VA has a special place for each and every one of them. Its designed to keep up with those who move fast and like to stay connected. Now dont bother carrying CDs along with you wherever you go. Listen and sing along to your favourite music. With superior sound quality, it will be like listening to a home theatre. It allows you to pair up to 5 phones with audio system via Bluetooth^, letting you stream music directly from your phone. With the added advantage of mobile handsfree.

AUX Input And USB Socket

An AUX input as well as a USB socket makes sure that you can play songs from whichever source you like, from your MP3 player or a pen drive. The USB port also allows you to charge your MP3 player simultaneously, giving you endless hours of playback.

Audio system
The all new SAIL U-VA audio system is equipped with a radio and CD player, and supports MP3 and WMA, making sure that none of your music gets left behind. Four speakers provide surround sound for a fantastic stadium like experience right inside your car.

Smarter. Faster. Better.

Smarter. Faster. Better.

1.

1The all new Chevrolet SAIL U-VAs comprehensive system of safety and security technologies measures up to the highest standards. A high-strength steel Safe Cage construction with crumple zones offers class -leading passenger protection. A steel frame surrounds a centrally mounted fuel tank, for added safety. Dual air bags in front, a collapsible steering column, antilock brakes with electronic brake-force distribution, child safety locks and a stronger child seat system are standard.

1.3 l SMARTECH Turbocharged DOHC Diesel Engine

The powerful 1.3 l SMARTECH turbocharged DOHC Diesel Engine offers a mind-boggling mileage of 22.1 kmpl*, another example of its sturdy and efficient reliability. Add to this a turbocharged power output of 78PS and 205Nm of undulated torque. With the all new SAIL U-VA Diesel Engine youre guaranteed a powerful and reliable engine, with low maintenance cost and incredibly high fuel efficiency.

1.2 l SMARTECH Petrol Engine

With the 1.2 l Petrol variant, be assured of a silent, sturdy engine on a car with big ambitions and a modest price. With an impressive mileage of 18.2 kmpl*, a power output of 86PS and 113 Nm of Torque, the all new SAIL U-VA Petrol is impressive on the road and great value for money.

Designed For Safety

Dual front airbags ensure maximum protection.

The Safe Cage structure is designed to provide maximum protection. While crafting the perfect all-round performer for you, we also made sure that youd be seated in one of the safest cars on the road. The all new SAIL U-VAs safety design is a holistic and thorough package of features which protects all the passengers in case of a collision. A Safe Cage structure protects passengers by dispersing the force of a collision through the body of the car. Features like ABS + EBD, Impact Proof Bumpers, Speed Sensitive Door Autolock and several other features come together to ensure one thing that you always enjoy your drive with the knowledge that youre in safe hands at all times.

Dual Airbag
Available in the LS model, dual airbags ensures that you and your passenger remain safe in the event of a collision.

Child-Protection Rear Door Locks

We know how important the safety of your children is to you. The rear door locks carry a child -lock feature that when activated, only allow the doors to be opened from the outside. This ensures that the doors are not unintentionally opened, especially while the car is in motion.

ABS + EBD

ABS (Anti-Lock Braking System) and EBD (Electronic Brakeforce Distribution) keep the car in control during braking on low friction surfaces (like wet or gravel surfaces) by preventing wheel locking. ABS + EBD are available starting from the LS ABS model onwards.

Engine Immobilizer with Central Door Locking

The powerfully effective security system of the all new SAIL U-VA comes with an Engine Immobilizer, which doesnt allow the car to be started without the right key. Added to this is central door locking which allows all 4 doors of the car to be locked at the same time.

Remote Keyless Entry

Another unique feature of the all new SAIL U-VA is remote keyless entry, which places the power to unlock all doors solely in your hands, at a push of a control. This innovative safety feature takes the SAIL U-VA a step further in ensuring safety and preventing theft.

Centrally Mounted Fuel Tank

We left no stones unturned when it came to safety. The fuel tank has been placed centrally in the car, thus protecting it from side-on collisions. An encapsulating Cross Structure Design fuel tank zone helps resist contact with the tank in case of any side impact.

Chevrolet Cruze
Get Ready For A Powerhouse Performance
If you thought absolute power is unattainable, step inside the all new Chevrolet Cruze and think again. The bevelled hood of this mean machine hosts the most powerful and refined engine in its class. An all new, powerful 2.0 litre VCDi engine unleashes 166 PS of undulated power on the tarmac. Add to this beautiful styling both inside and out, superb driving characteristics and a perfect blend between fuel efficiency and performance, and you have the most desirable sedan in India the Chevrolet Cruze. With its bold, confident and wide stance, its designed to be in a league of its own. For the second year in a row, Chevrolet has won both the 2011 Driver and Manufacturer World Touring Car Championships titles. And the race car? Its a Cruze. Learn more about Chevrolet and WTCC here.

Turbo Charged And Ready To Own The Road

Turbo Charged And Ready To Own The Road

1.

1Dynamic aggression and chiselled looks apart, the Cruze is also a thinking mans car, delivering an optimal balance between power and performance. Cruze is designed for people who need their car to be flexible nimble around town, yet capable of unleashing unadulterated power on the highway. With driver focused controls and the most powerful and refined engine in its class, its simply a pleasure to maneuver this beast around. A seamless blend of muscular appeal, spirited performance and refinement makes the Chevrolet Cruze a dream machine thats simply unmatched!

The all new 2.0 litre VCDi engine under the hood of the Chevrolet Cruze delivers an impressive 166 PS of unadulterated power on tap. Add to that 380 Nm of class redefining torque and the experience is simply exhilarating. The advanced Engine Management System, coupled with high-performance variable geometry turbo-charger and Common Rail Direct Injection (CRDI) system ensure breath-taking performance, superior fuel economy and reduced emissions. Rev it and the Cruze is ready to growl. Try it!

6-Speed Automatic Transmission

A 6-speed Automatic Transmission mated to the all new 2.0 litre VCDi engine sets a new benchmark in refinement and driving comfort. Seamless gear changes mean superior acceleration off the blocks, instant torque delivery for effortless overtaking and the pleasure of power driving. The Electronic Automatic Transmission Control System offers a clutch-to-clutch shift operation for precision gear shifting. A widespread gear ratio ensures quicker getaways and a sixth gear for increased fuel economy at cruising speeds. Enjoy the power automatically!

6-Speed Manual Transmission

The new Chevrolet Cruze comes with an all new 6-Speed Manual Transmission. A package for those who enjoy the stick-shift which lets you be in control - always. A refined hydraulic clutch system, high torque delivery, synchromesh gears and precise gear shifting ensure a spirited performance!

Bold, Aggressive And Muscular

The 2.0 litre VCDi engine powers the Cruze through the streets.

Muscle and power personified in the Chevrolet Cruze.

The new Chevrolet Cruze with a bold and muscular look. The Cruze with the signature twin pod front grille. On the move or standing still, the all new Cruze chisels a lasting impression with its bold dynamism of form, aggressive stance, muscular shoulders and taut styling crease lines. From its dynamic coupe-like proportions to Chevrolet's signature twin port front grille with the gold Chevrolet bow-tie, it is styling redefined. Jewel effect Samurai eyed headlamps add that striking character to the Cruze's sporty front end. Muscular sides, chrome applique on the trunk lid and mesmerizing twin-port jewel effect tail lights highlight the design enchantment.

Race the WTCC Champion!


Race the WTCC Champion!

1.

1The winner on the road is also the winner on the track. The Cruze won the FIA World Touring Car Championship (WTCC) three years in a row 2010, 2011 and 2012. In fact, Chevrolet dominates the competition, winning both driver and manufacturer titles in both 2010 and 2011 and now 2012 by a huge margin over the second-placed BMW team.

Thats not all! The Chevrolet Cruze you drive has the same race bred DNA as the car thats scorching race tracks all around the world.

Excellent Ride And Handling!

The perfect blend of power and class only with the Cruze.


The body frame integral design gives you solidity and stability.

Engine line-up for the Chevrolet Cruze

With its specially engineered wider track, stiff body structure, quick-acting steering and braking system, the Cruze delivers advanced road handling, improved aerodynamic performance and greater sensitivity to set-up changes. Suspension: A gas- charged McPherson strut type front suspension, U-shaped rear suspension with torsion beams and gas charged shock absorber ensures a smooth and comfortable ride. Steering: A standard hydraulic power rack-and-pinion power steering is tuned for more responsiveness with quick-reacting ratio. Brakes: A four-wheel disc brake set-up provides excellent stopping and stable braking capability. Along with ABS input from speed sensors you get reduced stopping distance, maximum stability and improved steering ability.

Safe, Sturdy And Mighty

With a full range of safety features usually found on more expensive luxury cars, the Cruze is styled and designed to pamper and protect you.

Dual front airbags for maximum protection.

1.

Safety Cage

The strong and rigid Safety Cage has reinforced pillars with tubular bars, which provide optimum protection to passengers.

Dual Airbags
Equipped with dual front airbags, the Cruze ensures that in case of high impact collision, you and your loved ones are unharmed.

Anti-Lock Braking System (ABS)

Electronic sensor based ABS provides excellent braking efficiency and shorter stopping distances, which ensure that you are able to steer the vehicle safely at all times, especially on slippery surfaces.

Safe, Sturdy And Mighty

1.

Front and Rear Crumple Zone

Maximises your safety by absorbing the impact energy in a collision.

Pedestrian Protection
A Pedestrian Protection design of the hood and relating hinge structures reduces the chance of pedestrian injury.

Child Seat Provision

Specifically designed to install a child seat in the rear seating area, the Cruze offers protection for children at all times. They can be secured in any of the three rear seats.

A Perfect Blend Luxury And Comfort

Black leather seats offer unmatched comfort on the road.

Stylish dual tone interiors for the power look.

o
Look your best always with the illuminated vanity mirror.

o
Automatically reduce glare for a safe drive at night. Inspired by the Corvette and engineered by brilliant imagination, the Cruze is every car lovers true desire. With majestic dimensions, elegant interiors, Corvette performance car dual cockpit design, and the ergonomically designed steering wheel, the Chevrolet Cruze perfectly blends the magic of design and the sheer pleasure of driving.

When you get inside

When you get inside the Chevrolet Cruze sedan, you're immediately struck by a sense that this is a car with an upscale feel. The ice-blue ambient lighting enhances this, as do:

Jet Black Leather Interiors

Classy, elegant and comfortable. Once you slip into the plush black leather interiors you will know what a comfortable ride truly means.

Integrated Centre Stack

An advanced integrated centre panel with graphic infotainment display, radio and HVAC controls.

Three Spoke Steering Wheel

A thicker, ergonomic rim design helps you maneuver with more ease than you could have ever imagined.

Bluetooth Music Streaming

The Cruze offers yet another feature that combines style with convenience. A sleek, no-wire experience for the car audio enthusiast. Just turn your Bluetooth on to get to the beat and the rhythm.

USB Port
The USB Port allows you to take your digital music with you wherever you go.

Premium Speakers
Get an enhanced musical experience with state of the art music speakers.

Listen to your favorite music with Bluetooth music streaming technology.

The integrated center stack with the latest infotainment display, radio and HVAC controls.

Push button start, cruise control and rain sensing wipers make the Cruze a dream to drive.

Push button start, cruise control and rain sensing wipers make the Cruze a dream to drive.

Allows operation of central locking system, anti-theft alarm, ignition and starter system without the use of a mechanical key. This together with the push-button start ensures a complete keyless experience.

Automatic Inside Rear View Mirror

Rule the roads at night with this all new safety feature. The rear view mirror automatically takes care of the blinding glares of headlights behind you.

6-Way Power Adjustable Driving Seat

Body Contour Hugging 6-Way Power Adjustable Seat means you are comfortably in command always.

Cruise Control
Steering mounted controls automatically control the speed for a pleasurable highway drive.

Passive Entry Passive Start (PEPS)

Automatically control the central locking system, anti-theft alarm, ignition and starter system. Together with the pushbutton start, it ensures a complete keyless experience.

Three-Gauge Instrument Cluster

A sophisticated ice-blue dash illumination and centre-positioned information display provides every little detail that you will ever need to turn your daily rides into joy rides. Information like odometer reading, average fuel consumption and speed are displayed in digital text for your convenience.

In addition, the Cruze is spacious. There's room to seat five adults in comfort as well as 450L of trunk space. In fact, head, leg and shoulder room is among the best in class.

Bangalore Ex-showroom price. Rs.1306954 Cruze - 2.0 LT MT BS4 (New) Cruze - 2.0 LT MT BS4 (Fam Z) Rs.1409871 Cruze - 2.0 LTZ MT BS4 (New) Rs.1472856 Cruze - 2.0 LTZ MT BS4 (Fam Z) Rs.1523869 Cruze - 2.0 LTZ AT BS4 (New) Rs.1562161 Cruze - 2.0 LTZ AT BS4 (Fam Z) Rs.1615458

Chevrolet Tavera
Take On The Roughest Roads With The Smoothest Ride Of Your Life
The all-new Chevrolet Tavera Neo 3 is a showstopper and the road is its ramp. Engineered to gobble up the road and competition with equal elan and sophistication, this powerful MUV is one smooth operator. Hardly surprising then, that the roads will feel like butter. Staying true to Chevrolets design mantra of strength and style, the car has a sleek, suave metal exterior that will turn heads, win hearts and pump up your adrenaline.

Optimum Mileage

Optimum Mileage 1.
1

The 2.5 l Turbo engine is tried, tested and reliable, and is based on Isuzu technology. The direct injection technology gives it more power, more mileage and fewer emissions. It has good low end torque for high load carrying capabilities.

Experience the perfect balance between power, performance and efficiency with the new Chevrolet Tavera Neo 3. Discover unmatchable performance and even better fuel efficiency so that your drives are not only smoother, but easy on the pocket as well. The Tavera comes in two variants. The 2.0 l new generation powerful TCDi diesel engine with direct injection delivers more power with optimum mileage and less emissions. The improved low end torque for high load carrying capabilities gives better performance with a lighter and quieter engine.

New Plush Interiors and Luxurious Features

Spacious and soft seats to make your drive comfortable.

Well-designed cockpit with easy access to controls.

Everything you need to know at just a quick glance. Dual tone interiors for a spacious feel. Get inside the all-new Tavera Neo 3 and get ready to be spoilt. The Chevrolet Tavera Neo 3 is packed with comfort and luxury features usually found in cars at a much higher price. Its abundant space, exceptional execution and superior craftsmanship will make your jaws drop. If the exteriors havent done it already, that is. The Dual Tone Interiors together with a spacious design add to the feeling of luxury and comfort, and also provide excellent legroom for all passengers. Front & rear power windows provide added comfort and convenience. A 3-Spoke Sporty Steering Wheel lets you maneuver even the toughest roads with ease.

The Tavera Neo 3 is engineered to up the ante. The new instrument cluster design with night mode and an icy-blue illumination further increase the style quotient. A 1 DIN Audio System keeps you entertained while you enjoy a smooth drive. In addition, a roof antenna ensures crystal clear reception for your favourite radio stations.

Travel in comfort

o
Travel in comfort The Chevrolet Tavera Neo 3 is built for comfort, especially across long distances. Comfortable seats, ample room and conveniences like a vanity mirror and coat hooks, among others, make your journey as enjoyable as the destination. Experience comfort on the go with a convenient cup-holder in the central console, as well as a twin glove box which allows for added storage space, keeping all your belongings within reach. In addition, theres space for everyone in the family. Simply arrange the seating to suit your needs.

The Tavera Ensures A Safe Drive For The Entire Family

Rear window defogger for a safe drive. Stylish front fog lamps provide added safety at night.

Designed for maximum protection and safety.

In addition to letting you enjoy a comfortable and empowering drive, we also had to make sure you feel safe at all times. So we designed a rugged passenger cell with crumple zones. And just to be doubly sure, we fitted it with side impact beams in all doors. The all-weather capabilities of the Tavera Neo 3 are further enhanced by the rear window defogger, as well as new integrated fog lamps, making your every drive a safe one. All front facing seats are equipped with seat belts to keep you and your family safe at all times.

Bangalore Ex-showroom price. 681730 Tavera Neo 3 Ambulance BS3 715770 Tavera Neo 3-10-BS3 Tavera Neo 3 Max Ambulance BS3 758757 782210 Tavera Neo 3-10-BS4 800292 Tavera Neo 3 Max-10-BS3 812884 Tavera Neo 3 Max-7-BS3 866732 Tavera Neo 3 Max-10-BS4 879324 Tavera Neo 3 Max-7-BS4 879380 Tavera Neo 3 LS-10-BS3 884093 Tavera Neo 3 LS-7-BS3 894888 Tavera Neo 3 LS-7(C)-BS3 951012 Tavera Neo 3 LS-10-BS4 955724 Tavera Neo 3 LS-7-BS4 966519 Tavera Neo 3 LS-7(C)-BS4 991808 Tavera Neo 3 LT-9-BS3 1035449 Tavera Neo 3 LT-8-BS3 1060618 Tavera Neo 3 LT-7(C)-BS3 1080050 Tavera Neo 3 LT-9-BS4 1123690 Tavera Neo 3 LT-8-BS4 1148860 Tavera Neo 3 LT-7(C)-BS4

Tame Every Terrain With The Chevrolet Captiva

The Chevrolet Captiva is engineered with road trips in mind whether its to work in the morning, a weekend excursion or cross country vacation, the Captiva is up to the task. This is the SUV youve been waiting for - the looks you desire, the power you deserve and the versatility you demand. Ideal for both family and friends, it seats upto seven comfortably and offers advanced entertainment, space and safety features for any road trip. Its aggressive and chiselled frame is accompanied by a luxurious fully-loaded interior, making it a suave all-rounder. From off road thrills to the smooth city streets, this versatile SUV delivers on every count.

Take On The Rugged With The Smooth

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The Captivas design is both suave and rugged, an incredibly stylish mean machine thats ready to take on the roughest roads. Looks matter, so prepare to turn a lot of heads. Its intimidating ready-to-pounce stance will take the road by storm. The prominent bowtie on the front grille indicates its Chevrolet pedigree. Outer Rear View Mirrors with LED Turning Indicators complement its sleek form, and also serve as a useful safety feature. A body contoured engine hood with dynamic crease line, projection headlamps, air dam on the side fenders, streamlined exhausts and flared wheel arches give it that attractive, sporty look and also make it incredibly aerodynamic. All this along with the powerful 17 inch alloy wheels make it an object of pure envy. Off road domination or mastering the city streets, the Captiva does it all.

Fit For A King

1.
1On the inside, the Captiva exemplifies comfort. Thanks to the high quality materials and fit and finish the Captiva has a truly up-market feel and is equipped to a very high standard to maximise its versatility.

The superbly crafted all-beige seats upholstered with genuine leather let you sink into the extravagant luxury of the car. An attractive dashboard with an integrated instrument panel lets you control everything with a touch. And listening to your favourite tracks is even easier, with user friendly Steering Wheel Controls. An adjustable Arm Rest in the front and a Rear Arm Rest with an integrated storage space give you the ultimate feeling of travelling in style and comfort. Detailed storage options like glove boxes, cubbyholes, cup holders and arm rests allow you to carry all the little things that make a memorable journey. An irresistible combination of luxurious features and advanced technology, the interiors of this car are truly fit for a king.

In The Lap Of Luxury

Great design should also deliver practical benefits. The Captiva goes the extra mile in the aim to pamper you with the most comfortable and relaxing journey. Its incredibly spacious, with three rows of modular seating that are as

capable of transporting large loads as they are at comfortably accommodating up to seven people. So theres plenty of room and reason to just stretch out and enjoy the ride.

In The Lap Of Luxury

Space That Matches Your Style Innovative 5+2 Flexi Seating Configuration
The versatility of the Captiva is highlighted by the enormous amount of space offered thanks to the unique and innovative seating configuration. The innovative, multi-functional 5+2 Flexi Seating Configuration creates an enormous amount of space, letting you carry everything youd need and a lot more. In addition, the seats are easy to fold, and you can easily fit tall and bulky items in, thanks to the large opening. Theres more than enough space to pack in all your favourite things for an enjoyable drive.

Driver Information Centre

On the road, every single detail matters. The Digital Odometer provides precise information on car speed. The Trip Meter and Timer keep a check on the distance covered. A Distance Calculator, Mileage Reader and Digital Compass give you the ultimate driving experience. A Digital airflow display, outside temperature and cabin temperature indicators add class to the affair.

A Superior Performance Every Time

Power is nothing without poise and control. Under that sculpted hood, youll find one of four powerful en gines engines that boast the latest manual or automatic six-speed transmissions for a powerful, yet smooth ride. The Chevrolet Captiva delivers the performance you need across any terrain with surprising ease, whether you are on the road or off it. The incredibly powerful and sturdy Next Generation VCDi Diesel engine delivers an adrenaline racing 150PS of power for a turbo-charged drive. The Variable Geometry Turbocharger (VGT) system, creates 320 Nm Torque even at low rpm and keeps the drive smooth, always. Designed to take on any terrain, the refined engine keeps noise intrusion in the cabin to a minimum. Whats more, Captiva's common rail fuel injection system assures maximum fuel economy and low emissions.

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Choose Automatic Gears

The Captiva comes with Automatic shift gear option for those who like to play it smart. The intelligent transmission system changes gears automatically on the road, by selecting gear patterns according to your inputs and conditions.

Automatic Level Ride Control

Ever worried about heavy load or uneven roads? The Captiva lets you take on any kind of road and situation with its revolutionary Self Levelling Suspension Technology. Its engineered to keep the suspension stable no matter what the load. Front Wheel Side Load Spring, Independent Multi-link Rear Wheel Suspension and tyre ground hugging for absorption of ground noise and vibration gives you optimal handling and ride comfort.

Ensuring Your Safety Throughout

Ensuring Your Safety Throughout

1.

1When youre in a Captiva, youre closeted in a cocoon of safety. The rigid monocoque body shell can absorb shock from collision, keeping all passengers inside unharmed. ABS with EBD and Dual Front Airbags ensure high safety standards. Extensive testing over 5 million kms globally and hot weather testing up to 50 degrees Celsius ensure top priority safety for you and your family as you travel.

Dual Airbags
There should be no compromises when it comes to safety. Dual airbags on the inside ensure that you stay protected, always.

Anti-Lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD)

The advanced safety system with ABS ensures the car stays surefooted even under hard braking, ensuring a smooth stop. Now you can drive freely, knowing ABS and EBD are ready to assist you, even under harsh conditions.

Take It To The Xtreme

The limited edition Chevrolet Captiva Xtreme takes power, styling and luxury to a whole new level. This machine is as extreme in luxury as it is in power. A stylish new Dashboard and Instrument Cluster, Red and Black Seat Assembly, new Bumper Grille, Black Bezel Headlamps, new Rear Lamps and the all-new Sunroof are some of the upgrades that simply ooze attitude and raise the style quotient up to unparalleled heights.

Bangalore Ex-showroom price. Chevrolet Captiva 2.2 LTZ AWD BS4 Chevrolet Captiva LT BS4 Chevrolet Captiva Xtreme BS4 Chevrolet Captiva AWD BS4

2503597 1908260 1983866 2096628

Awards & Recognition

With a century of experience in manufacturing cars, our consolidated efforts to maintain quality and customer satisfaction standards have helped us surge ahead in the race. Recognitions from various bodies of authority also provide us the impetus, to keep up the good work

GM India gets the popular NDTV Profit Car & Bike India Awards 2011
GM India had a twin win at the recently concluded glittering ceremony of NDTV Profit Car and Bike India Awards 2011 as it swept away with the Be st Communication and PR Campaign for the Beat and also the Car Manufacturer of the year Award.

General Motors India is conferred with the Automobile Manufacturer of the year 2010 award by The Golden Steering Wheel
General Motors India is conferred with the Automobile Manufacturer of the year 2010 award by the Indian edition of Europes most coveted automobile awards.

GM India's Halol Plant bags Gujarat State Safety Award 2010 for the third consecutive year
Gujarat: General Motors India has won the prestigious Gujarat State Safety Awards 2010, for its various safety initiatives and programmes undertaken by the company at its manufacturing facility at Halol. This is the third consecutive win in a row that validates the automakers continued commitment for implementing the highest safety standards.

General Motors India bags third prize for Energy Conservation

New Delhi: General Motors India has received the third prize for Energy Conservation at the National Energy Conservation Awards 2010 in the Automobile Manufacturing Sector. The awards were given away by the Union Minister of Power, Shri Sushilkumar Shinde. This recognition validates General Motors Indias commitment towards the environment and its constant endeavour towards energy conservation across all activities.

GM's key awards in 2009

National Level Quality Circle Awards for both participating QCs - Halol National Level QC Excellence Award by GSC Team Halol Gujarat Safety Award Energy Conservation Award from Bureau of Energy Efficiency, Govt. of India TNS Automotive Award National Safety Award by Directorate General, Factory Advice Service & Labour Institute (DGFASLI)

GM India bags the Prestigious National Energy Conservation Award 2008

General Motors India won the second prize in the Automobile Manufacturing Sector at the National Energy Conservation Awards 2008 for energy conservation for its Halol facility in Gujarat. The Award was conferred by the Union Minister for Power, Mr. Sushil Kumar Shinde at a function in New Delhi.

Overdrive Car Maker of the Year 2007 General Motors India

General Motors was awarded the Overdrive Car Maker of the Year 2007 in a prestigious ceremony held recently.

CnB AAA Awards 2007 twin awards - Marketing Team of the Year & PR & Communications Team of the Year General Motors India (jointly with Honda Siel Cars India)
GM was awarded two awards at a prestigious award function held recently. CNB-AAA Awards is an attempt to felicitate the best among the best, showcased in the NDTV Profits highly acclaimed shows, Car and Bike and 'All About Ads'.

NDTV Profit Car India Awards 2007 Carmaker of the Year General Motors India
NDTV Profit Car India Awards 2007 awarded GM the Carmaker of the Year award.