Advertising Slogans

From "Collins Dictionary of Quotations"

PRODUCTS AND SERVICES Access takes the waiting out of wanting [Access credit card, UK, c. 1973] Access your flexible friend [Access credit card, UK, 1981] I like Aeroplane Jelly ... Aeroplane Jelly for me, I like it for dinner, I like it for tea [Originally sung by five year old Joy King, it began in 1938 and was in use in the 1980s] Plop, plop, fizz, fizz, oh what a relief it is. Plink, plink, fizz, fizz. [Alka Seltzer, 1976] Dont leave home without it [American Express card, 1975] Thatll do nicely, Sir! [American Express, late 1970s] Test drive a Macintosh [Apple, 1984] Apple The Power to be Your best [Apple, 1986] Think different. [Apple, 1998] Rip. Mix. Burn [Apple, 2001] You too can have a body like mine [Charles Atlas body-building courses]

[Charles Atlas body-building courses] Vorsprung durch technik [Audi] We try harder. [Avis Rent A Car, 1962] The greatest show on earth [Barnum and Baileys circus, from 1881] Made in Scotland from girders [Barrs Irn Bru] Worth a guinea a box [Beechams pills, c.1940] Lucozade refreshes you through the ups and downs of the day [Beecham Foods c.1978] The ultimate driving machine. [BMW, 1975] Bounty The Taste of Paradise [Bounty chocolate bars] Alas! My poor brother [Caption to a picture of a sorrowful bull looking at a jar of Bovril meat extract, 1896] The two infallible powers. The Pope and Bovril [Bovril meat extract, late 1890s] I hear they want more [One apprehensive bull to another, 1903; Bovril meat extract] Bovril prevents that sinking feeling. [Bovril meat extract, 1920] When you got it, flaunt it. [Braniff Airlines, 1967] The worlds favourite airline. [British Airways, 1983] Let the train take the strain [British Rail, 1970]

Inter-City makes the going easy, and the coming back. [British Rail, from 1972] This is the age of the train. [British Rail, 1980] Were Getting There [British Rail, 1980s] Its good to talk [British Telecom/BT, 1994] And all because the lady loves Milk Tray [Cadburys Milk Tray chocolates, 1968 onwards] Everyones a fruit and nut case [Cadburys Fruit and Nut chocolate, 1964 onwards] Are you a Cadburys Fruit & Nut case? [Cadburys Fruit & Nut, 1985] Perfume worth 9 guineas an ounce [Camay soap, c.1956] Youll look a little lovelier each day With fabulous pink Camay [Camay soap, c. 1960] Id walk a mile for a Camel. [Camel, 1921] Mm! Mm! Good! [Campbells Soup, 1935] I bet he drinks Carling Black Label. [Carling Black Label, 1989] Probably the best beer in the world. [Carlsberg, 1973] Milk from contented cows [Carnation Milk, 1906] Australians wouldnt give a XXXX for anything else. [Castlemaine XXXX, 1986]

The Citi never sleeps. [Citibank, 1977] Does she or doesnt she? [Clairol, 1964] Is it true ... blondes have more fun? [Clairol, c. 1965] The antidote for civilization. [Club Med, 1982] The pause that refreshes. [Coca-Cola, 1929] Things go better with Coke [Coca-Cola, 1963] Its the real thing [Coca-Cola, 1970] Id like to buy the world a Coke [Coca-Cola, 1971] Cool as a mountain stream [Consulate menthol cigarettes] If we dont have the lowest fare, we probably dont fly there [Continental Airlines, USA] Dont just book it Thomas Cook it [Thomas Cook Travel Agents] Its what your right arms for [Courage Tavern Ale] Look, Ma, no cavities! [Crest, 1958] Thank Crunchie its Friday [Crunchie chocolate bars] A diamond is forever. [De Beers Consolidated, 1950] Trust Dettol to protect your familys health

[Dettol antiseptic/disinfectant, 1978] Kills all known germs [Domestos bleach, 1959] Im only here for the beer. [Double Diamond beer] Drinka Pinta Milka Day [British Milk Marketing Board, 1958] Go to work on an egg [British Egg Marketing Board] Happiness is egg-shaped [British Egg Marketing Board] You can rely on the lion [British Egg Marketing Board] The Esso sign means happy motoring [Advertising jingle for Esso, UK, 1950s] Put a tiger in your tank [Esso, USA, 1964] You only fit double glazing once, so fit the best [Everest Double Glazing, UK] Now hands that do dishes can be soft as your face [Jingle for Fairy washing up liquid] When it absolutely, positively has to be there overnight. [Federal Express, 1982] Cats like Felix like Felix [Felix] Hand-built by robots. [Fiat Strada, 1979] No FT, no comment. [Financial Times, 1982] High oer the fence leaps Sunny Jim Force is the food that raises him.

[Force breakfast cereal, 1903] Desperation, Pacification, Expectation, Acclamation, Realization [Frys Chocolate, UK, post First World War, on advertisements featuring the five boys] Say it with flowers [FTD (Interflora), 1917] The greatest motion picture ever made [Promotional slogan for the film Gone with the Wind , 1939] Guinness is good for you [Guinness, 1929] My goodness, my Guinness [Guinness, 1931] Pure Genius [Guinness, 1994] Dont be vague. Ask for Haig [Haig whisky, 1934] When you care enough to send the very best [Hallmark, 1934] Happiness is a cigar called Hamlet [Hamlet, 1960] If you want to get ahead, get a hat [UK Hat Council, 1965] We answer to a higher authority. [Hebrew National, 1975] Heineken refreshes the parts other beers cannot reach. [Heineken lager, 1974] Beanz means Heinz [Heinz baked beans] Make today a Heinz Souperday [Heinz soups, 1968] Let Hertz put you in the drivers seat [Hertz car rental, 1962]

It beats as it sweeps as it cleans [Hoover, 1919] Horlicks guards against night starvation [Horlicks milk drink] I think, therefore IBM. [IBM] It is. Are you? [The Independent, 1987] Intel inside [Intel] Nothing runs like a Deere [John Deere, 1972] Snap! Crackle! Pop! [Kelloggs Rice Krispies, 1932] Theyre g-r-r-r-eat! [Kelloggs Frosties cereal] Its fingerlickin good [Kentucky Fried Chicken Co., 1952] Have a break. Have a Kit-Kat. [Kit Kat, 1957] You can break a brolly but you cant k-nacker a Knirps. [Knirps, 1981] You press the button, and well do the rest [Kodak cameras and film] You dont have to be Jewish to love Levys. [Levys Rye Bread, 1967] Never knowingly undersold. [John Lewis stores, c. 1920] The mint with the hole [Life-Savers, 1920; Rowntrees Polo mints, 1947] Because Im worth it.

[LOral, 1967] Nine out of ten screen stars use Lux toilet soap [Lux soap, USA, late 1920s] Out of the strong came forth sweetness [Lyles Golden Syrup; from the Bible, Judges 14:14] A newspaper, not a snoozepaper. [The Mail on Sunday, 1988] Chocolates with the less fattening centres [Maltesers chocolates, 1965] M&Ms melt in your mouth, not in your hand. [M&Ms, 1954] A Mars a day helps you work, rest and play [Mars, 1965] The right one [Martini, UK, 1970] Any time, any place, anywhere [Martini, UK, 1970s] Good to the last drop [Maxwell House, 1915] Safety fast. [MG, 1933] Where do you want to go today? [Microsoft] Murray Mints! Murray Mints! Too-good-to-hurry-Mints [Murray Mints, 1950s] Merrill Lynch is bullish on America. [Merrill Lynch, 1973] When it rains, it pours! [Morton Salt, 1911] All human life is there.

[News of the World ] All the news thats fit to print. [The New York Times, 1896] Just do it. [Nike, 1988] The futures bright. The futures Orange. [Orange, 1996] Mean! Moody! Magnificent! [Promotional slogan for the film The Outlaw, 1943] We are the Ovaltineys Happy girls and boys [Ovaltine] Oxo is British Made in Britain By a British Company with British Capital and British Labour [Oxo] Oxo gives a meal man-appeal [Oxo, 1958] Ask the man who owns one. [Packard, 1925] Keep that schoolgirl complexion [Palmolive soap, 1917] Since when I have used no other [Pears Soap, 1884] He wont be happy till he gets it [Pears Soap] Preparing to be a beautiful lady. [Pears Soap] Top breeders recommend it [Pedigree Chum dog food, UK 1964] The tea you can really taste [Brooke Bond PG Tips] P-p-p-pick up a Penguin

[Penguin chocolate biscuits] Lipsmackin thirstquenchin acetastin motivatin goodbuzzin cooltalkin highwalkin fastlivin evergivin coolfizzin Pepsi. [Pepsi Cola, 1973] Youll wonder where the yellow went When you brush your teeth with Pepsodent [Pepsodent, 1956] It takes a tough man to make a tender chicken. [Perdue, 1972] Persil washes whiter and it shows [Persil soap powder] Everything you hear is true [Pioneer hi-fi equipment, 1970s] Players please [John Player and Sons cigarettes] What is home without Plumtrees Potted Meat? Incompleat [sic] [Early 1900s] Someone, somewhere wants a letter from you [Post Office campaign, 1960s] Its a lot less bovver than a hover. [Qualcast Concord, 1985] Dont forget the fruit gums, Mum [Rowntrees Fruit Gums, 1958] They laughed when I sat down at the piano. But when I started to play! [US School of Music, 1920s] Sch...you know who [Schweppes mineral drinks, 1960s] Some day all watches will be made this way [Slogan used by Seiko for its first quartz watches, late 1960s] Man invented time Seiko perfected it [Seiko watches, 1980s]

Complete satisfaction or your money cheerfully refunded [Selfridges department store] The customer is always right. [Selfridges department store] The Uncola. [Seven Up/7 Up, 1973] You can be sure of Shell [Shell Oil, 1982] Senior Service satisfy [Senior Service cigarettes] Its a Skoda. Honest. [Skoda, 2000] Every picture tells a story [Sloanes Backache and Kidney Pills, showing someone bending over in pain] For Mash Get Smash [Smash instant mashed potato, 1974] Childrens shoes have far to go. [Start-Rite Shoes, 1945] Reassuringly expensive. [Stella Artois, 1981] Can you tell Stork from butter? [Stork margarine] Youre never alone with a Strand [Strand cigarettes] Tell em about the honey, Mummy [Kelloggs Sugar Puffs] You know when youve been Tangod. [Tango, 1994] Tetley make tea-bags make tea [Tetleys tea] Top people take the Times

[The Times newspaper, 1957] It takes a licking and keeps on ticking. [Timex, 1956] Which twin has the Toni? [Toni home perms, 1951] Hello Tosh, gotta Toshiba? [Toshiba, 1984] Treats. Melt in your mouth, not in your hand [Treats chocolates] Tunes help you breathe more easily [Tunes throat lozenges] Fly the friendly skies. [United Airlines, 1966] Be all you can be. [US Army, 1981] We drink all we can. The rest we sell. [Utica Club, 1965] Virginia is for lovers [Tourist board slogan, Virginia, USA] Youve come a long way baby [Virginia Slims cigarettes] Think small [Volkswagen, 1959] Stop me and buy one [Walls ice-cream, 1922] What we want is Watneys. [Watneys] They came as a boon and a blessing to men, The Pickwick, the Owl, and the Waverley Pen. [Waverley pens]

Wheres the beef? [Wendys Hamburgers, 1984] Breakfast of champions [Wheaties cereal, USA, 1950] Eight out of ten cats prefer Whiskas [Whiskas catfood, 1970s] You give us 22 minutes, well give you the world. [WINS Radio, New York, 1965] Were with the Woolwich [Woolwich Equitable Building Society, late 1970s] Nothing over sixpence [Woolworth stores, UK, from 1909] Let your fingers do the walking. [Yellow Pages, 1964] The appliance of science. [Zanussi, 1981] POLITICAL AND SOCIAL One man, one vote [Campaign run by Major John Cartwright (17401824) against plural voting] No taxation without representation [In use before the American War of Independence, 177583] Libert! Egalit! Fraternit! Liberty! Equality! Brotherhood! [French Revolution, 1793] Ulster will fight, and Ulster will be right [Ulster Volunteers opposed to Irish Home Rule, 19131914, from a letter by Lord Randolph Churchill, 1886] Votes for Women [Suffragette Movement, 1905, in Emmeline Pankhurst, My Own Story(1914)] Are we downhearted? No! [World War I, based on remark of Joseph Chamberlain] Your King and Country need you

[World War I] Kraft durch Freude Strength through joy. [German Labour Front, 1933] Ein Reich, Ein Volk, Ein Fhrer One realm, one people, one leader [Nazi Party, 1934] Dig for victory [Ministry of Agriculture, 1939] Is your journey really necessary? [World War II] Careless talk costs lives [British Ministry of Information, World War II] A bayonet is a weapon with a worker at each end [Pacifist movement, 1940] Coughs and sneezes spread diseases [Ministry of Health, c. 1942] No names, no pack drill [Used frequently in both World Wars] With thumb in bum and mind in neutral [US Navy catchphrase, 1940s] Fair shares for all [Labour Party; devised by Douglas Jay, 1946] The family that prays together stays together [Devised by Al Scalpone for the Roman Catholic Family Rosary Crusade, 1947] I like Ike [US button badge, first used in 1947, to support Eisenhower] Keep Britain tidy [British government, 1950s] Ban the bomb [Current from 1953 onwards] Better red than dead [British nuclear disarmament movement; Better dead than red was also in common use]

Lifes better with the Conservatives [Conservative Party, 1959] Make love, not war [Common in the mid-1960s] Flower Power [Hippy slogan, 1960s] Lets go with Labour [Labour Party, 1964] In your heart you know hes right. [Goldwater Presidential campaign, 1964] Dont ask a man to drink and drive [Road safety campaign, 1964] Thirteen Wasted Years [Unofficial Labour Party slogan prior to 1964 General Election] Prosperity With a Purpose [Conservative Party, 1964] Lets Go With Labour For The New Britain [Labour Party, 1964] Think For Yourself Vote Liberal [Liberal Party, 1964] Black is beautiful [US civil rights movement, 1966] Im backing Britain [Slogan, 1968; campaign to support UK economy after devaluation of sterling] Would you buy a used car from this man? [Campaign slogan directed against Richard Nixon, 1968] Power to the People [Black Panther movement, 1969] Out of the closets and into the streets [Gay Liberation movement, 1969] Burn Your Bra

[Attributed, erroneously, to feminist movement, 1970s] It smells like youre kissing an old ashtray [Health Education Council anti-smoking campaign, c. 1970] [Of the Conservatives] Yesterdays men (they failed before!). [Labour party, 1970] What a Life! [Liberal Party, 1970] A Better Tomorrow [Conservative Party, 1970] Now Britains Strong Lets Make It Great To Live In [Labour Party, 1970] Clunk, Click, every trip [Road safety campaign promoting the use of seat belts, 1971] Dull it isnt [Recruiting advertisement for the Metropolitan Police, 1972] England Expects Scotlands Oil [Scottish National Party, 1973] Let Us Work Together [Labour Party, 1974] Change the Face of Britain [Liberal Party election manifesto, 1974] Putting Britain First [Conservative Party, 1974] Not Just Peanuts [Jimmy Carter, 1976] Scotland a Nation Once Again [Scottish National Party, 1977] Labour isnt working [Conservative Party, 1978]

Be all you can be [Scottish Health Education Council, 1980s] Choose Life, Not Drugs [Scottish Health Education Council, 1980s] Say no to no say [Greater London Council, 1984] Its morning again in America [Ronald Reagan, 1984] Britain is Great Again, Dont Let Labour Wreck It [Conservative Party, 1987] Dont Die of Ignorance [Department of Health AIDS campaign, 1987] Meet the Challenge, Make the Change [Labour Party, 1989] Green Policies in a Nutshell [Green Party, 1992] Independence in Europe: Make It Happen Now [Scottish National Party, 1992] Changing Britain for Good [Liberal Democrat Party, 1992] Its Time to Get Britain Working Again [Labour Party, 1992] The Best Future for Britain [Conservative Party, 1992] Dont stop thinking about tomorrow [Bill Clinton, 1992] Good Health is Good Business [Health and Safety Executive, 1993] New Labour, new danger [Conservative Party, 1997] Compassionate conservatism

[George W. Bush, 2000]

 HarperCollins 2003; Introduction 2003 Alexander McCall Smith

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