20140217

2014 02 17


20141

201411819
181,437
comScore///

2014 02 17

Key Findings
U-CAR
3.4%

8300

/
//

//

2014 02 17

(52.7%)

Sedan (52%)RV
(32.5%)63.7%
91.9%

Key Findings
12Top5

Toyota

/(U)Yahoo!

/Yahoo!
+
8891Pchome

/
TOYOTA
BMW
LUXGEN

86
5080
(48.7%)

2014 02 17

(65.2%) (55.3%)
(53.9%)

(61.6%)

(36.9%)
(33.5%)
(30.9)

Key Findings
12Top5

Toyota

/
(U)MSN45
25-34

/
(U) //
25-34
8891354445
/
TOYOTABMW
35-44
25-34

86
5080
(48.7%)

2014 02 17

(65.2%) (55.3%)
(53.9%)

(61.6%)

(36.9%)
(33.5%)
(30.9)

Key Findings
78.7%
ETC7.4%
ETC
14%
38.8%
27.6%33.6%

2014 02 17

U-CAR201337.8201236.5
3.4%2.91712
28
comScore Media Metrix 2013*

2013
8
()
()
()
*()
300 3500
140
12
3000
120

2500
100

2000
80

*comScorecomScore(Automotive)
Yahoo!+ Pchome

2014 02 17

1500

60

1000

40

500

20

0
Jan
Feb Mar
Apr May Jun
Jul
Aug Sep
Oct
Nov Dec
2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
comScore Media MetrixARO2013 1-12

20131121

*/////
1//1
/

()

()

()

()

()

1931

35.4

69.2

18.3

35.8

2679

46.6

108.6

17.4

40.6

1546

21.3

38.8

13.8

25.1

2215

36.8

83.1

16.6

37.5

Jan 2013
/

530

4.1

13.1

7.7

24.8

701

6.5

17.6

9.3

25.2

399

2.1

5.0

5.3

12.4

447

1.9

4.5

4.3

10.0

2014 02 17

Dec 2013

comScore Media MetrixARO2013 1&12

52.7%
47.3%
40
10
15/

Sedan(52%)
RV(32.5%)Wagons11.6%

Sedan
RV

2014 02 17

(63.7%)36.3%

(91.9%)8.1%

2014 02 17

Top5

Top5/
(U)Yahoo!

Mobile01
/
Yahoo!+

8891Pchome
/
TOYOTA

BMW
LUXGEN

2014 02 17

Top5/
/
(U)Yahoo!
(U)U-CAR
Mobile01
(U)MSN
(U)InCar

Top5/
/
Yahoo!+
8891

Pchome
(U) //

Top5/
/
TOYOTA
BMW

LUXGEN
MAZDA

()

()

18.6
9.5
4.9
3.9
1.4
1.1

16.6
16.2
8.3
18.3
8.7
5.2

38
37
23
32
19
5

298.5
4.0
3.1
5.0
3.0
2.9

()

()

()

701
302
151
128
119
57

5.9
2.5
1.3
1.1
1.0
0.5

9.3
1
16
6
20
5

25.2
4
51
13
50
11

2.2
1.3
2.0
2.6
2.9
1.6

()

()

()

447
99
94
80
46
35

3.8
0.8
0.8
0.7
0.4
0.3

4.3
4.1
2.9
2.2
3.8
2.5

10.0
7
10
6
6
7

1.0
1.2
1.4
1.2
1.5
1.5

()
2,215
1,129
584
462
161
135

comScore Media MetrixARO2013 12

ToyotaLexus
BMW
Toyota()
NissanFord()
Toyota

65.2%

(55.3%)
(53.9%)

2014 02 17

50
80(48.7%)
86

69115
9035

2014 02 17

61.6%
43.1%
38.7%

36.9%

(33.5%)

(30.9%)

2014 02 17

/
(U)InCar(77.9%)(U)MSN
(34.7%)(U)MSN25-34
Mobile0125-3440.2%
(Composition Index UV)15-24(100)
(U)MSN45

(%)

0%

(U)Yahoo!

(%)

100% 0%

50%

67.3

15-24

32.7

20%

18.3

25-34
40%

35-44
60%

30.8

45+

15-24

80%

26.5

100% 0

50

25-34

35-44

45+
100

150

24.5
103

(U)U-CAR

Mobile01

(U)MSN

(U)InCar

69.8

75.7

65.3

77.9

30.2

24.3

34.7

22.2

2014 02 17

14.9

12.1

11.1

15.3

34.0

30.2

40.2

30.8

38.7

17.9

126
110
105

33.3

25.0

122
128

20.9

29.8

24.9

110
112

21.0

106

143

140
138

comScore Media MetrixARO2013 12

/Yahoo+ PchomecomScore
Top5

15-248891
4535-44(U)
//25-44

(%)

0%

8891

(%)

15-24

50%

71.8

100% 0%

28.2

20%

19.1

25-34
40%

27.4

35-44
60%

23.1

45+

15-24

80%

100%

50

25-34

35-44

45+
100

150

30.4
128

(U) //

79.1

68.1

20.9

31.9

2014 02 17

21.3

21.7

25.4

29.3

32.8

25.0

20.5

24.0

139

105
106
101

comScore Media MetrixARO2013 12

/Mazda
(76.6%)TOYOTA37.7%
TOYOTABMW35-4435
635-4445
25-34MazdaLuxgen
TOYOTABMW
(100)
(%)

0%

TOYOTA

BMW

15-24
100% 0%

50%

62.3

73.7

(%)

37.7

26.3

20%

25-34
40%

35-44
60%

45+

15-24

80%

100%

17.6

25.8

28.7

27.9

18.7

21.7

32.7

27.0

50

25-34

35-44

45+
100

150

121
118

114

LUXGEN

68.3

75.9

31.7

24.1

15.4

13.6

33.3

33.8

24.7

27.4

26.6

105

119
112

25.2
106

Mazda

76.6

23.4

2014 02 17

13.1

37.1

23.9

25.9

101

138

121
116
133

109

comScore Media MetrixARO2013 12

Segment Metrix100
(U)MSN
BMW
Mazda
LUXGEN (U)
//
(U)Yahoo!(U)InCar
/

-
400
- /

300

- /

100

200

- /

-
/ -

200

100

100

300

-
300

200

/ -

/ -

(U)U-CAR

(U)Yahoo!

(U)MSN

Mobile01

(U)InCar

2014 02 17

8891

(U) //

BMW

Mazda
TOYOTA

LUXGEN

comScore Segment MetrixARO2013 12

ETC

78.7%
ETC7.4%
ETC
14%
ETC

38.8%27.6%
33.6%
40

2014 02 17

(62.3%)54.1%

(35.9%)

(72.8%)68%
66.8%

2014 02 17

40
1015/

SedanRV
Toyota

ETC

2014 02 17

Media Metrix
2013
//
/

3C
comScore Demographic Profile
comScore Segment Metrix

2014 02 17

715

49.8%

722

50.2%

19

194

13.5%

20-24

108

7.5%

25-29

111

7.7%

30-34

136

9.4%

2014/01/182014/01/19

35-39

130

9.0%

N=1,437

40

759

52.8%

648

45.1%

379

26.4%

410

28.5%

(IX Survey)

CyberPanel
18

95%,2.59%
201312

2014 02 17

Methodology
comScoreUnified Digital MeasurementTM4
IAB
International Spiders and Bots List

Media Metrix
/

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

*
/InCar

Unified Digital MeasurementTM (UDM)

/8891
/TOYOTA

2014 02 17

* comScore(UDM)
unified(U)(u)

m
c

marcom@insightxplorer.com
(02) 2368-2300