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RIM-Case Analysis
RIM-Case Analysis
INCEPTION
Global mobile communications Canadian company RIM was formed in 1984 23-year-old Mike Lazaridis, a dropout of the University of Waterloo Douglas Fregin, an engineering student from the University of Windsor formed RIM In 1988 RIM became first wireless data technology developer in North America. Technology was mainly used for business communications, such as processing credit-card sales. Since 1992 compnay headed by Co-CEO Jim Balsillie & Mike Lazaridis
RISING SUN
Alcatel-Lucent announces an agreement to distribute BlackBerry smartphones in China. The news sends RIM shares up eight per cent, making RIM the most valuable company in Canada, based on market capitalization.
2007
OCTOBER
2007 2002
NOVEMBER
RIM announces that its BlackBerry subscriber list has passed the 10-million mark.
RIM upgrades the BlackBerry to include voice and data transmission. E-mail capabilities are improved so users can access multiple e-mail accounts.
2000
RIM is listed on the NASDAQ exchange. The company raises another $250 million to develop its BlackBerry technology.
1999
A smartphone was defined as a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic featured phone. For e.g.: Apple iPhone, Blackberry, Nokias high-end series.
Open letter to BlackBerry bosses: Senior RIM exec tells all as company crumbles around him
- Jonathan S. Geller
The RIM employee structured the letter to identify a total of eight problems for Jim Balsillie and Mike Lazaridis to address
PROBLEMS
Respond to anonymous open letter from RIMs senior executive published online, criticizing RIMs leadership
Stock Price Sales & Market Share Dissatisfaction among employees Heavy criticism from market over Blackberry devices
160 140 120 100 80 60 40 20 0 2008 2009 2010 2011 2012 2013
150 100 50 0 -50 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Leadership
Arrow approach in decision making Inefficient dual CEO hierarchy
Absence of innovation
No significant change in product features that competitor product lack
RECOMMENDED SOLUTIONS
1
RECOMMENDED SOLUTIONS
2
RECOMMENDED SOLUTIONS
3
RECOMMENDED SOLUTIONS
4
Effective Marketing
Make marketing campaigns concrete Build good relationship with market & media Attract the users towards the brand BBM is the standpoint of RIM BBM to attract the corporate users.
RECOMMENDED SOLUTIONS
5
RECOMMENDED SOLUTIONS
6
RECOMMENDED SOLUTIONS
7
COMMUNICATION STRATEGY
Analysis of communication by anonymous employee.
Correct Argument
Correct Methodology
COMMUNICATION STRATEGY
EXTERNAL
1
PURPOSE
To respond to the letter of the anonymous employee published in BGR article.
MEDIUM
Press conference
AUDIENCE
Consumers, shareholders and financial analysts
MESSAGE
Assurance to take into consideration the reservations raised! Desire to bring positive change Acceptance of leadership lapse and announcing young and talented CEO Decision to restructure and reorganize companys internal processes in full consent with employees.
COMMUNICATION STRATEGY
INTERNAL
1
PURPOSE
To communicate internally to answer the ensuing concerns and mounting questions. To boost morale and confidence of employees at RIM.
AUDIENCE
RIM Employees
MESSAGE
Join & Consult - The no longer in motion company wants to come back in motion with your help by reviewing all the processes in place.
MEDIUM
The effective procedure for grievance handling & whistle blowing communicated through policy manual and presentations Cross functional team meetings Employees performance review feedback (written / oral) Internal Bulletin / Newsletter
LESSON
LESSONS LEARNED
As we look ahead into the next century, leaders will be those who empower others.
CONCLUSION
I think if you do something and it turns out good, then you should go and do something else wonderful, not dwell on it for too long. Just figure out whats next.