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  • Marketing Project: Marketing Mix of Various Products

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    Santhosh Anthony
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    The document summarizes the marketing mix of the Yamaha Fz-S motorcycle. It was submitted by three students to their professor, Ms. Anitha Mary. The summary describes the product features and specifications of the 153cc Yamaha Fz-S. It also outlines the manufacturing locations in India, distribution channels in India and other countries, and states the bike can be purchased within a week. Promotion efforts through TV advertisements and near colleges are noted, targeting young customers. While higher priced than competitors, the document argues the satisfaction from the Fz-S is worth the Rs. 86,000 price.

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    yamaha project marketing

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    Yamaha

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    The document summarizes the marketing mix of the Yamaha Fz-S motorcycle. It was submitted by three students to their professor, Ms. Anitha Mary. The summary describes the product features and specifications of the 153cc Yamaha Fz-S. It also outlines the manufacturing locations in India, distribution channels in India and other countries, and states the bike can be purchased within a week. Promotion efforts through TV advertisements and near colleges are noted, targeting young customers. While higher priced than competitors, the document argues the satisfaction from the Fz-S is worth the Rs. 86,000 price.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    57 views2 pages

    Marketing Project: Marketing Mix of Various Products

    Uploaded by

    Santhosh Anthony
    The document summarizes the marketing mix of the Yamaha Fz-S motorcycle. It was submitted by three students to their professor, Ms. Anitha Mary. The summary describes the product features and specifications of the 153cc Yamaha Fz-S. It also outlines the manufacturing locations in India, distribution channels in India and other countries, and states the bike can be purchased within a week. Promotion efforts through TV advertisements and near colleges are noted, targeting young customers. While higher priced than competitors, the document argues the satisfaction from the Fz-S is worth the Rs. 86,000 price.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    MARKETING PROJECT

    MARKETING MIX OF VARIOUS PRODUCTS

    SUBMITTED BY: Kevin Richard Raj(104) Ranjith R(108) Sinclair Vincent(110)

    SUBMITTED TO: Ms. Anitha Mary

    Product: Yamaha Fz-S Features: 153 cc 4stroke SOHC Engine Max power: 13.8HP @7500rpm Max torque: 13.6 NM @ 6000rpm Electric and Kick start 5 speed gear box 320mm floating disc front brake Drum brakes rear Top speed: 130kph 0-60 in 4 sec.

    Place: It is manufactured in Surajpur in UP, Faridabad in Haryana and in Chennai in Tamilnadu. It has effective distributers all throughout India, Indonesia, and Singapore. The bike can be purchased in one weeks time. Promotion: It frequently appears in tv advertisements, and the company also advertises it near college campuses as it is targeting young customers. It is the first naked design performance bike in India. Price: The price is higher than its competitors like pulsar (Rs.74000) and apache (Rs.76000), Yamaha prices the Fz at Rs.86000. Though the price is high the satisfaction derived from the product is worth it.

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