Chapter-1 INTRODUCTION

Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of 'Airtel', one of India's finest brands, to becoming the largest manufacturer and exporter of world class telecom terminals under its 'Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector. Bharti Tele-Ventures is today acknowledged as one of India's finest companies, and its flagship brand 'Airtel', has over 4018 million customers across the length and breadth of India. While a joint venture with TeleTech Inc., USA marked Bhartis successful foray into the Customer Management Services business, Bharti Enterprises dynamic diversification has continued with the company venturing into telecom software development. Recently, Bharti has successfully launched an international venture with EL Rothschild Group owned ELRO Holdings India Ltd., to export fresh Agri products exclusively to markets in Europe and USA. Bharti Tele-Ventures is one of India's leading private sector providers of telecommunications services based on an aggregate of 18,616,715 customers as of January 31, 2006, consisting of 40 MILLION GSM mobile and 1,243,545 broadband & telephone customers. The company is the only telecom operator in the country to have an all India footprint with mobile operations in all the 23-telecom circles of India. The company is the largest mobile service provider in the country, based on the number of customers. The company also provides broadband & telephone in 15 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine cable landing station

at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company provides reliable end-to-end data and enterprise solutions to the top corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in mobile and broadband & telephone services, VSATs, ISP and international bandwidth access through the gateways and landing station. Too many opportunities, higher growth potentials, most efficient and economic use of resources and higher profitability is the present core theme of the business of Indian Telecom Industry. Certainly, the of Indian Telecom Industry is booming up, but the liberalization of economy has increased the intensity of competition to such an extent that the major players in order to remain competitive, are putting up continuous effort to increase their resource strength to generate superior performance and gain comparative advantage of Indian Telecom Industry being a people based industry, exhibits a clear dependence on the Human Capital for superior performance. Which is why all most all the major players in the industry have a strong Human Resource Base and Strong Human Resource Development Climate. The common goal is to achieve better performance and productivity through the efficient use of The Human Resource. In simple terms, HRP is understood as the process of forecasting an organizations future demand for, and supply of the right type of people in the right number. It is only after this that the HRM department can initiate a recruitment and selection process. HRP is a subsystem in the total organizational planning. HRP facilitates the realization of the companys objectives by providing the right type and the right number of personnel. HRP, then, is like materials planning that estimates the type and quantity of the materials and supplies needed to facilitate the manufacturing activities of the organization. The Human Resources in Airtel are in fact are not resources but an Asset. They call them Human Capital. At Airtel , they believe in valuing people and realizing the value of

people. In Airtel the HR department is considered have the responsibility of job analysis to be carried out for each job in the structure, on the basis of this analysis, the best candidate fitting a job is selected. Sometimes if the necessity is felt for the need of another post in the existing structure in the departments as well as within the factory also then the HR dept plays a pivotal role in defining the necessity for such a post as well as the final creation of the post. Moreover they also take care of the reverse process whereby any post that may be felt was unnecessary may be completely dropped in consultation with the top management. Sometimes they also may turn the centralized work pattern followed in any particular dept into decentralized work structure. Airtel has a culture of employee involvement and participative management. This leads to enhancement of motivation. Employees of Airtel also bring to the forefront their hidden talents and creative nature. This inculcates a feeling of belongingness and ownership of the business. Therefore many HR innovative based practices which have become a way of life at Airtel. Some of the practices have become very powerful and many industries as well as business schools keenly request Airtel to share with them. Airtel has received lot of recognition and awards from various professional bodies under these HR practices.

Chapter-2 COMPANY PROFILE

BHARTI ENTERPRISES

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group, has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international

venture with EL Rothschild Group to export fresh agri products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management. Airtel comes to you from Bharti Airtel Limited, Indias largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUs) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broa