Media Kit

2014

Mission Statement
MEDIA KIT 2014

Featuring Tips and Recipes From

About dash
VALE N TI

simple fast d delicious elicious

S e NES e xo ts

JAN/FEB J JAN /FEB /F /FE B 2014 2014 4

dashrecipes.com

ONE-POT MEALS

Eas

iada's
HEALTHY FAMILY DINNERS
Start fresh in with her nine great suppers and snacks (the kids will love em!)

dash offers a fun mix of delicious, fast, easy recipes inspired from the brands Bon Apptit, Epicurious, Gourmet and Parade. dash is a practical, brand-friendly guide for consumers who lead busy lifestyles but still want to savor the joyful moments and get easy and delicious food on the table. Reach 36 million readers in this targeted food environment with healthy, familyfriendly meals and healthy snack ideas served up in a dash.

Fun
SUPER BOWL IDEAS!

2014

I try to live a balanced life rather than a yo-yo life.

2014 FOOD AND ENTERTAINING PRINT & DIGITAL EDITORIAL CALENDAR

dash offers a fun mix of delicious, fast, easy recipes inspired from the brands Bon Apptit, Epicurious, Gourmet and Parade. dash is a practical, brand-friendly guide for consumers who lead busy lifestyles but still want to savor the joyful moments and get easy and delicious food on the table. Reach 36 million readers in this targeted food environment, with healthy, family-friendly meals and great snack ideasserved up in a dash.

January | February
Game Day | Healthy New Year

March
The Cheese Issue

April
Easter/Passover

Cover Story: Game Day Foods Made Healthy Features: dashboard: Heart Health Easy Entertaining: For the Big Game Create Your Own Remixed: Wings 5 Easy Ways to UseFinger Foods Sweet Endings: Hot Chocolate

Cover Story: All Things Cheese Features: dashboard: Frozen Food Month/Breakfast Label to Table: Breakfast Create Your Own: Wine Pairings 5 Easy Ways to UseFrozen Veggies

Cover Story: Spring Entertaining Features: 5 Easy Ways to UseEggs Good Stuff: Food Crafts

On-Sale Date: 4.2.14 Close Date: 2.25.14

On-Sale Date: 1.1.14 Close Date: 11.26.13

On-Sale Date: 3.5.14 Close Date: 1.28.14

May
Grilling Issue

June
Outdoor Entertaining/ Celebrating Dads and Grads

July
Grilling/Picnics

Cover Story: Mothers Day Features: Create Your Own: Cinco de Mayo Party

Cover Story: Summer BBQ Features: Label to Table: Condiments Remixed: Sliders Good Stuff: For Dad

Cover Story: Old Fashioned Summer Fruit Desserts Features: Create Your Own: Sundaes Fun Food: Road Trip Eats 5 Easy Ways to UseBerries

On-Sale Date: 5.7.14 Close Date: 4.1.14

On-Sale Date: 6.4.14 Close Date: 4.29.14

On-Sale Date: 7.2.14 Close Date: 5.27.14

Editorial subject to change. Revised: 1.21.14

2014 FOOD AND ENTERTAINING PRINT & DIGITAL EDITORIAL CALENDAR

dash offers a fun mix of delicious, fast, easy recipes inspired from the brands Bon Apptit, Epicurious, Gourmet and Parade. dash is a practical, brand-friendly guide for consumers who lead busy lifestyles but still want to savor the joyful moments and get easy and delicious food on the table. Reach 36 million readers in this targeted food environment, with healthy, family-friendly meals and great snack ideasserved up in a dash.

August
Tailgating

September
Back-to-School/Fall

October
Halloween/Comfort Foods

Cover Story: Back-To-School Easy Lunches + Afternoon Snacks Features: Label to Table: Packaged Snacks Good Stuff: Organization Tools Sweet Endings: Juice Pops

Cover Story: Back To School Breakfast Features: 5 Easy Ways to UseChicken

Cover Story: Family Budget Dinners Features: dashboard: Breast Cancer Awareness 5 Easy Ways to UsePumpkins Sweet Endings: Baking with Apple Sauce

On-Sale Date: 9.3.14 Close Date: 7.29.14

On-Sale Date: 8.6.14 Close Date: 7.1.14

On-Sale Date: 10.1.14 Close Date: 8.26.14

November
Thanksgiving

December
Holiday/New Years

Dash Monthly Editorial Features

Coffee Break Create Your Own dashboard Easy Entertaining Fun Food Good Stuff Label To Table Opening Acts Remixed Sweet Endings 5 Easy Ways to Use...

Cover Story: The Thanksgiving Issue Features: dashboard: Diabetes Label to Table: Stufng Create Your Own: Thanksgiving Day Centerpiece Remixed: Low Carb + Low Sugar Sweet Endings: Pies

Cover Story: The Cookie + Craft Issue Features: Create Your Own: Holiday Gifts Fun Food: Cookies 5 Easy Ways to UseGift Wrapping Paper Good Stuff: Food Lovers Guide

On-Sale Date: 12.3.14 Close Date: 10.28.14

On-Sale Date: 11.5.14 Close Date: 9.30.14

Editorial subject to change. Revised: 1.21.14

Prole of dash Readers

MEDIA KIT 2014

Aud

% Cov.

% Comp.

Index

35,967 15 100 100 Adults 5,621 5 16 32 Men 30,345 25 84 163 Women

Age 25-54 24,362 19 68 126 Age 35-54 18,515 22 52 143 Moms 13,782 26 38 Median Age 47.1 Median HHI $65,147 Median HH Size 3.4 B/C County 21,440 20 60 132 Female Principle Shoppers 25,703 26 72 169 172

Source: GfK MRI Spring 2013 publisher-dened prototype Updated: 11/13

dash: Audience Leader Among Food Magazines

dash
(000)

Women:
Strong Purchasing Power

Rank vs. Epicurean Magazines

Aud

% Cov.

30,345

25 27 25
Base: Women; Epicurean magazines include = Bon Appetit, Cooking Light, Cooking with Paula Dean, Every Day with Rachael Ray, Food Network Magazine, Martha Stewart Living and Taste of Home Inuencers = Knowledgeable about and/or give advice on... Source: GfK MRI Spring 2013, dash publisher-dened prototype

49,911 Total # of grocery shopping trips in an average week 1 33,451 Total # of times shopped warehouse/club stores in past month 1 Total amount spent at food/warehouse/club stores in average week 1

$2.9 billion Total amount spent by HH at food/warehouse/club stores in average week 27 1 $2.4 billion 29

Family Comes First

Spending time with my family is my top priority I try to eat dinner with my family almost every night I enjoy maintaining traditions 1 27,770 1 25,757 26 27

1 23,731 26 27 13,231

My children have a signicant impact on brands I choose 1

Conscientious Food Shoppers

I try to eat healthy these days and pay attention to my nutrition 26,385 26 1 I always prepare grocery shopping lists 25,038 27 1 I try to eat a healthy breakfast every day 1 26 21,604 Dinners in my home are usually planned ahead of time 21,104 27 1 I always check ingredients/nutritional content of food products before buying 20,543 1 I only buy food items that are name-brand, not generic brands 8,587 1 27 24

Home Cook Virtuoso

Im always on the lookout for quick and easy meal options 25,509 27 1 During a given week, I cook meals frequently 24,837 26 1 I enjoy being creative in the kitchen 23,454 27 1 I often use recipes when preparing meals 22,811 28 1 Searched for recipes online in past month 18,927 36 1 Bake at least once a month 8,547 33 1 Cook for fun at least once a month 8,479 34 1

Word-of-Mouth Inuencers
Food/Beverage Inuencers 1 23,003 27 Cooking Consumers Inuencers 1 18,420 29 Grocery Shopping Inuencers 1 Cleaning Products Inuencers 1 28 14,454 11,326 29 People often ask my advice when it comes to food 1 14,160 28 New Food Items Inuencers 1 6,509 31 I like to connect with brands through social-networking sites 1 5,749 24

Home Entertainers
21,575 25 My home is an expression of my personal style 1 8,296 28 Entertain friends/relatives at home at least once a month 1

dash vs. Womens Service Books

dash Ranks #1 in Reaching the CEO of the Household: Moms

dash

Moms:
with Strong Purchasing Power

Rank vs. Womens Service Magazines

(000)

Aud

% Cov.

11,906

28.6 32.2 31.4

Total # of grocery shopping trips in an average week 1 20,743 Total # of times shopped warehouse/club stores in past month 1 14,336 Total amount spent at food/warehouse/club stores in average week 1

Total amount spent by HH at food/warehouse/club stores in average week 30.1 1 $1.3 billion 31.6 $1 billion

Family Comes First

I try to eat dinner with my family almost every night I enjoy maintaining traditions 1 10,964 30.9
Base: Moms Women Service include: Family Circle, Womans Day, Better Homes & Gardens. Ladies Home Journal, O, The Oprah Magazine, Good Housekeeping, Redbook Inuencers = Knowledgeable about and/or give advice on... Source: GfK MRI Spring 2013 dash publisher-dened prototype

Spending time with my family is my top priority

1 11,174

29.6

1 9,242 29.4 28.5 6,473

My children have a signicant impact on brands I choose 1

Conscientious Food Shoppers

I try to eat healthy these days and pay attention to my nutrition 10,147 29.2 1 I regularly eat organic food 4,989 28.6 1 I try to eat a healthy breakfast every day 1 8,736 31.1 I always check ingredients/nutritional content of food products before buying 7,768 31.3 1 Dinners in my home are usually planned ahead of time 8,325 30.0 1 I always prepare grocery shopping lists 3,575 31.3 1

Home Cook Virtuoso

During a given week, I cook meals frequently 10,255 30.3 1 Im always on the lookout for quick and easy meal options 1 Searched for recipes online in past month 30.3 10,110 I often use recipes when preparing meals 9,467 32.3 1 8,565 39.5 1 Cook for fun at least once a month 3,556 39.5 1 Bake at least once a month 3,514 37.2 1

Word-of-Mouth Inuencers
People often ask my advice when it comes to food 1 5,667 29.8 Food/Beverage Inuencers 1 9,149 31.3 Cooking Consumers Inuencers 1 Grocery Shopping Inuencers 1 7,138 33.4 6,085 31.9 New Food Items Inuencers 1 2,617 33.4 Cleaning Products Inuencers 1 4,623 33.2

Home Entertainers
My home is an expression of my personal style 7,789 27.1 1 Entertain friends/relatives at home at least once a month 3,689 32.8 1

2014 Ad Material Closing Dates

MEDIA KIT 2014

Issue
January/Febraury

On-Sale Date
January 8, 2014 March 5, 2014 April 2, 2014 May 7, 2014 June 4, 2014 July 2, 2014 August 6, 2014 September 3, 2014 October 1, 2014 November 5, 2014 December 3, 2014

Close Date
November 26, 2013 January 28, 2014 February 25, 2014 April 1, 2014 April 29, 2014 May 27, 2014 July 1, 2014 July 29, 2014 August 26, 2014 September 30, 2014 October 28, 2014

Materials Due
December 6, 2013 February 7, 2014 March 7, 2014 April 11, 2014 May 9, 2014 June 6, 2014 July 11, 2014 August 8, 2014 September 5, 2014 October 10, 2014 November 7, 2014

March April

May June July August September October

November December

*Closing date, as indicated in bold, has been adjusted due to a holiday.

dash National Rates

MEDIA KIT 2014

Circulation 8,800,000

Four Color Units

Full Page Half Page Cover 2 or 3 Back Cover

Open Gross CPM

$41.12 $24.67 $45.23 $49.34

Open Gross Rate

$361,900 $217,100 $398,000 $434,200

B/W Units
Full Page Half Page

Open Gross CPM

$34.95 $20.97

Open Gross Rate

$307,600 $184,500

All discount requirements apply. Rates subject to change with any publicly announced changes in circulation. Rates effective with rate card #6, January 2014. Advertiser acknowledges receipt of dashs rate card copy and contract terms and conditions and agrees that those terms and conditions shall govern all Parade Media Group advertising transactions.

dash Ad Units
MEDIA KIT 2014

Full Page 7 11/16 x 9 1/2 (7.6875 x 9.5)

Half Page Vertical 3 3/ 4 x 9 1/ 2 (3.75 x 9.5)

Half Page Horizontal 7 11/16 x 4 3/4 (7.6875 x 4.75)

15 Page Horizontal 7 11/16 x 1 29/32 (7.6875 x 1.90)

310 Page Vertical 2 1/ 4 x 9 1/ 2 (2.25 x 9.5)

310 Horizontal 7 11/16 x 2 7/8 (7.6875 x 2.875)

Full Page Spread 15 5/8 x 9 1/2 (15.625 x 9.5)

OSU (Single Page) 7 11/16 x 10 1/2 (7.6875 x 10.5)

OSU (Spread) 15 5/8 x 10 1/2 (15.625 x 10.5)

Cover Dish 2 1/8 round (2.125 round)

For more information, please contact Shashika Baldwin, Senior Advertising Trafc Manager, at 212-450-7040 or adtrafc@parade.com

Contacts
MEDIA KIT 2014

Parade Stella Araya-Weil | stella_arayaweil@parade.com | 212.450.0927 dash Dana Sergenian | dana_sergenian@parade.com | 212.450.0948 Digital Nate Kania | nate_kania@parade.com | 212.450.0979 Direct Response Marie Tassini | marie_tassini@parade.com | 212.450.7136

New York
711 Third Avenue New York, NY 10017 Phone: 212.450.7000 Fax: 212.450.7287 ny_sales@parade.com

Los Angeles
6300 Wilshire Boulevard 11th Floor Los Angeles, CA 90048 Phone: 323.965.3649 Fax: 323.965.4971 la_sales@parade.com

Atlanta
Sales & Marketing Solutions - South, Inc. 4350 Quail Ridge Way Norcross, GA 30092 Phone: 770.209.9858 Fax: 770.209.9881 khediger@samssouth.net

Chicago
401 North Michigan Avenue Suite 2900 Chicago, IL 60611 Phone: 312.661.1620 Fax: 312.661.0776 chi_sales@parade.com

San Francisco
50 Francisco Street Suite 400 San Francisco, CA 94133 Phone: 415.955.8217 Fax: 415.397.0562 amy_lloyd@parade.com

Detroit
Hannigan Media Services 4462 Berkshire Road Royal Oak, MI 48073 Phone: 248.554.0710 Fax: 248.554.0730 jeffhan@comcast.net

Direct Response
711 Third Avenue New York, NY 10017 Phone: 212.450.7136 Fax: 212.450.7289 dr_sales@parade.com

Parade Media Group Solutions are Growing and Thriving

MEDIA KIT 2014

Parade
55.5 MM readers 32 MM circulation Sunday distribution

Parade digital
80.1 MM monthly uniques 1.7 billion monthly page views

Tablet/Mobile
Special Themed Apps (Grilling, Holiday, Crafts) Mobile Sponsorships

dash
36 MM readers 8.8 MM circulation Monthly distribution

Social Media Community

Facebook Pinterest Twitter Instagram YouTube

Source: GfK MRI Spring 2013, comScore Q3 (3 month avg) 2013 Parade Carriers & Parade Partners [E] Jan 2014 AAM, CAV 8 VAC Publishers Statment 9/30/2103